The art of storytelling in a hybrid world
Combined with technology and audience awareness, our increasingly digital, hybrid world can still leverage that in-person charm through the art of storytelling.
Content Strategy
Make use of content strategy to deliver great digital experiences.
More News and Events on Content Strategy
633 posts
Introducing the new USA.gov
We’re excited to share that the new USA.gov and USAGov en Español are live. However, we’re not finished. See what we’ll be working on in the future.— via USA.gov
Who’s your website manager?
The importance of HR and accountability to improving digital service delivery at federal agencies.
Plain language on onrr.gov: coordination and implementation with web content owners
Strategies, examples, and lessons learned from coordinating with content owners to enhance plain language on onrr.gov.— via Office of Natural Resources Revenue
A happy compromise between people-first and plain language
Find out how the National Institute of Corrections is using people-first plain language in its communications. See what words and phrases they’re changing.
Building Beta: The Foundation
The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach.— via USA.gov
Understanding design in 10 questions
How the discipline of design can help your agency improve customer experience.
Digital governance at GSA
A peek into GSA’s internal processes for managing their websites and improving digital experience.
Three Tips for Using Facebook and Instagram Stories
At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started.— via USA.gov
Strengthening information accessibility for consumers with limited English proficiency
We listened to feedback from people who use our materials in various languages to make sure people could find the information they need most, in the language they prefer. Now we’re relaunching our pages in multiple languages.— via Consumer Financial Protection Bureau
How to manage a federal website
Managing government websites is a targeted exercise. Here are 5 steps to help you build and maintain a successful one.
Revisiting who uses ONRR.gov: refining personas
We’ve conducted several studies where we’ve noticed gaps in our onrr.gov personas, so we decided to revisit them.— via Office of Natural Resources Revenue
Accessibility Testing for onrr.gov
How do you make sure a website is accessible? This blog post outlines the four steps the Office of Natural Resources Revenue (ONRR - pronounced like "honor") at the U.S. Department of the Interior took to verify accessibility.— via Office of Natural Resources Revenue
Continuing our look at user profile patterns
2022
Sunsetting Go.USA.gov: Final User Statistics
The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service.— via USA.gov
We’ll discuss our approach to developing User Profile design patterns, look at some specific guidance, and talk about why it’s so important.
2022
WEB CONTENT and USER EXPERIENCE
Improve Your Website With User Testing
Get tips and lessons learned from the Environmental Protection Agency on how to conduct user testing to improve customer experience.
2022
USWDS LANGUAGE SELECTION PATTERNS
USWDS Monthly Call - September 2022
How do we help users find content in their preferred language? Join us as we take a closer look at the language selection patterns we’re developing for USWDS.
2022
Plain Language
2022 Federal Plain Language Summit
Join the best and brightest plain language practitioners from across the federal government.
2022
GSA Celebrates the 10th Anniversary of the Presidential Innovation Fellows (PIF) Program
GSA Celebrates the 10th Anniversary of the Presidential Innovation Fellows (PIF) Program—Since 2012, over 200 Presidential Innovation Fellows have supported initiatives at more than 50 agencies, providing expert advice in specialized disciplines such as artificial intelligence, data strategy, product management, human-centered design, software development, and digital strategy. These efforts have enhanced agencies’ abilities to provide the best customer experience for their stakeholders and the public. The PIF program plans to celebrate the anniversary over the next year with activities to highlight the program’s impact and community since it launched.— via General Services Administration
