Content Strategy

As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a specific brand. This covers everything from user-generated reviews on Yelp! to short-form videos. Another benefit of UGC is that it helps crowdsource the burden of feeding the content

During a recent DigitalGov University webinar, Jeremy Vanderlan, Technical Deputy for AIDS.gov, explained how even fractions of a second can have a negative impact on a user’s impression of your website.

Several months or so ago, I raised the question of whether you and your agency should be podcasting. Incidentally, my post coincided with the launch of DigitalGov’s new podcast series.

The Open Data Prioritization Toolkit is categorized into phases of understanding, evaluating, and opening datasets.

Following the recent OMB memo that all publicly available federal websites and Web services must implement HTTPS by December 31, 2016, Web content managers across government are considering the SEO (search engine optimization) implications of the transition, among other details.

With 14 test cycles under our belt, the Federal CrowdSource Mobile Testing Program has heard one recurring theme from our testers—”there’s too much information!” While both desktop monitor and smartphone screen sizes are growing, there is still no comparison. At our desks, many of us are using a 24 inch (or even bigger) monitor. How big is your

For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was time to get back to a more basic content concept: content optimization. Frequently when content optimization is discussed it is heavily focused on search engine optimization

Several months ago I discussed the concept of a world without Web pages and the importance of structured content and thinking about content, not pages. This week, I’m taking that discussion further by discussing the importance of modularity in Web design and how that complements our efforts to create more structured and reusable data. Break

For the past several weeks, I have been inflicting you with my recent dive down the rabbit hole of natural language generation and the larger discipline of natural language algorithms. Most of the focus has been on the power of natural language generation and how it can help you rapidly produce content on a wide

Nearly half of companies recently surveyed said that automating content creation would save their content marketing teams the most time. We’ve already covered Natural Language Generation (NLG) algorithms and how they have made some forms of automated content generation a reality already, such as for sports recaps or financial data reporting. Let’s take a deeper

In the span of two days, I received as many emails from respectable content marketing blogs worrying about the dangers of machines taking the jobs of bloggers and other content creators. The man vs. machine dynamic has existed since the dawn of the industrial age, but is it finally reaching the point where a technology

Digital communities of practice come in many stripes. DigitalGov communities span eight (and counting) focus areas and have thousands of members, but strong collaborations exist in all corners of government. In honor of this month’s communities theme, we are offering a list of communities that foster connections and strengthen the digital capabilities of federal agencies.

Around this month’s Communities Theme, the DigitalGov team thought we’d round up your community rock stars. These are people in your communities who’ve gone above and beyond, who’ve contributed content, organized events, participated in developing toolkits and more.

This column revolves mostly around content creation and strategy, but an overlooked part of the content lifecycle is helping people find your content. Your content is made to be seen and without planning for promotion, it may never be found. The methods available to you may vary (wildly) at your agency, so remember your mileage may

The CIO Council recently published an IT Policy Library database in order to provide agency innovators with a searchable, comprehensive collection of IT reporting and action requirements for federal agencies.

18F uses HTTPS for everything we make, and the U.S. government is in the process of transitioning to HTTPS everywhere. As part of this effort, we’ve recently partnered with DigitalGov University to produce a two-video series introducing the why’s and how’s of HTTPS. In an Introduction to HTTPS for beginners, we cover what happens when

England’s Government Digital Service (similar to our own U.S. Digital Services and 18F) did a study of how content on their websites is consumed on mobile and non-mobile devices and learned several key points for a future-focused and

I recently wrapped up a series of user interviews as part of a review of our judiciary-wide intranet in order to provide better digital services to our customers (and yes, our internal users are our customers, not just the general public).

Social media is front and center at Share.America.gov, a U.S. Department of State site managed by the Bureau of International Information Programs, that describes itself as a “platform for sharing compelling stories and images that spark discussion and debate on important topics like democracy, freedom of expression, innovation, entrepreneurship, education, and the role of civil society.”

Many of you are part of a government community. We lead a few of them here, and new ones are forming all the time. In fact, as I was writing this article, I stumbled upon a community for government Drupal users. A co-worker recently asked me for research on communities because she is trying to