Blogs

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2%

I always think of SEO like the dentist—no one really likes it, but you need to do it. Yet, despite my lack of excitement for the topic, this will be at a minimum my second post (here’s the first) about the relationship between creating good content and SEO practices. Today I want to dive a little

The Office of Personnel Management (OPM) is looking for agency subject matter experts (SMEs) to participate in an occupational study of the Public Affairs Series 1035. OPM is accepting SME submissions until Wednesday, December 9th. The study will review the “current classification and qualification standards for public affairs work” and allow OPM to make any revisions

Government product managers sit at the intersection of three circles—business, design and technology. We play a key role in user experience (UX), because we are tasked with understanding users to build a product that is desirable and viable. This product could be a paper or online form, a website or a mobile app. Product management

UX is everything from the visual design to the navigation structure of the website or mobile app. This month, DigitalGov is focusing on UX design.

Mobile users of government websites are growing in double digit percentages and will likely soon become the majority. For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share: It’s an OS battle of the As. Apple devices slightly

No matter how you go mobile, you can meet your user’s needs. Recommendations based on location are plentiful, particularly on native apps. But don’t fret, agencies with mobile websites: you can also get in the location customization game. Geolocation is a W3C scripting API that can be used with JavaScript in Web browsers. In the

As DigitalGov focuses on user experience this month it is good to remember one harsh truth: You cannot have a good user experience with bad content. It is important to keep a “content first” strategy in place during any website redesign or new site development. It is so easy for the various disciplines involved in

In honor of World Usability Day, which happened on November 12, we’d like to demystify two extremely important and oft-confusing acronyms—CX and UX. Customer Experience (CX) and User Experience (UX), while related, focus on different aspects of service delivery.

So, you’re tired of seeing little (or big!) errors on your agency’s website, and you flinch at the random writing styles. You feel like your agency’s content is good, but there are still too many inconsistencies. What you need is an agency Writing Style Guide. A good guide can set styles that improve your agency’s

If you or your agency have thought about working with 18F but are unsure of how we work with our partners, we have a new set of guidelines to help you out. The 18F Delivery Partner Playbook is specifically targeted at federal offices interested in working with 18F to build digital services. The playbook is

The FDA has released a free native app for the public called Orange Book Express, or OB Express, as a mobile version of its Approved Drug Products with Therapeutic Equivalence Evaluations publication that is primarily used by pharmacists.

By the time this is published, the United States, along with 160 other countries, will be celebrating Global Entrepreneurship Week 2015. The Department of Health and Human Services (HHS) IDEA Lab is an outstanding example of a federal agency using open data to foster economic growth through empowering federal employees with innovative ideas and opening health data to the private sector.

GSA unveiled a refreshed GSA.gov website yesterday with a more crisp design layout, improved usability, and features geared more toward mobile users. Increasingly, website traffic is coming from mobile users. With this in mind, GSA unveiled a newly refreshed GSA.gov website on Nov. 16. “Our ultimate goal for the refresh

One of the challenges UX practitioners can face is how to communicate much of the data that’s out there. The key word is “communicate.” Since many of us are used to qualitative findings, making the jump to “hard data” can be a challenge. There are tools out there that make this easier, but we still

Pew released a recent report tracking trends in digital device ownership and found smartphones and tablets have continued to grow in recent years, while other devices have stalled.

Twitter polls allow you to tweet out simple A or B style opinion polls. These polls can spark some great engagement, but you’ll want to keep a few things in mind before getting started: To stay within the social media

My office is preparing to embark on a complete redesign of a 10-year-old system that averages 20,000 users a month. The success and adoption of the new system design and the product as a whole will be heavily determined by how well our team translates users’ needs. Providing a good user experience will also play

The power of using social media to find and create images can be overwhelming. What image do I post? How can I get more followers when I don’t have animals or pretty pictures to share? All good questions. The fact is, no matter what your agency does you can find a visual way to tell

Technology has become integral to our lives, and now many of these familiar postal services are available at our fingertips on our mobile devices.