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Customer Experience Roundup 2015

Customer experience touches all of the work we do. From Web to mobile to contact centers and social media, we need to not only be aware of our customers’ experiences but also respond quickly and make changes that will enhance their experiences.
May 11, 2015

The Content Corner: Ranking Six Common Content Types

In last week’s column, I went back to a frequent theme of mine and discussed another method for helping to feed the content beast, which was learning when to say no to a new and potentially resource devouring digital channel or platform. However, we also need to take a look at six of the most
May 11, 2015

Increasing Engagement and Website Visits with Twitter Cards

May is #WorldTradeMonth and each year the U.S. Trade and Development Agency celebrates the month by highlighting the partnerships it has with 39 state and local organizations that promote U.S. exports in their home states through an initiative called #MakingGlobalLocal. What that means is that those 39 organizations with social media accounts, especially Twitter, will
May 07, 2015

The API Briefing: Be Prepared with the Federal Emergency Management Agency’s Mobile App

Before coming to DC in late 2008, I lived in Louisville, Kentucky. Louisville is in the Ohio Valley Region, which meteorologists euphemistically call “weather-rich.” With spring came the beautiful flowers and the Kentucky Derby. Spring also brought flooding, tornadoes, severe thunderstorms, and windstorms. This is why I had several emergency weather radios that also doubled
May 06, 2015

USA.gov in Beta: Tell Us What You Think

Thirteen years in digital is an eon, and on the eve of its 13th birthday, we at USA.gov found ourselves reckoning with a mid-life crisis. In the thirteen years since Firstgov.gov was launched (and ten years for FirstGov en Español), the sheer volume and sophistication
May 04, 2015

The Content Corner: Learning to Say No

There is a quote that goes something like, “Just because we can do a thing, it does not follow that we must do a thing.” I attribute it to the President of the United Federation of Planets in Star Trek VI: The Undiscovered Country, partially because I am a geek, and secondly, the internet provided
May 04, 2015

Helpful Resources to Make Your Content Mobile-Friendly

Smartphones make up 75% of the mobile market—which makes mobile-friendliness a must for government agencies. With the recent update to Google’s search algorithm, or what some are calling Mobilegeddon, the case for building a mobile-friendly site becomes even stronger. For many government organizations, responsive Web design (RWD) has been the answer to their mobile question.
May 04, 2015

Progress with Open Opportunities: Notes from the Field

As a task creator with an ambitious agenda and limited resources, I’ve got a great deal of incentive to make the most use that I can of Open Opportunities. And indeed, Open Opportunities participants have made a concrete and positive difference in the operations of our office, the Advanced Manufacturing National Program Office, part of
May 01, 2015

Creating a Veterans-Centered Experience Through ExploreVA

Good customer service includes user-centered design. For one digital team at the Department of Veterans Affairs, creating a veterans-centered experience started with one word: explore. The ExploreVA website provides a single location for veterans and their families to research the benefits that they may be entitled to receive. Benefits include health care, education, employment, and
May 01, 2015

How Much Will My Agency’s Contact Center Cost?

The federal government has caught the customer experience bug. We want our customers to complete their tasks with minimal effort using a streamlined process. If they need personal help, we want it to be quick, polite, and provide the best answer. But that personal help frequently requires a team of highly skilled, dedicated people—a contact
Apr 30, 2015

Mobile-Friendly Park Websites on NPS.gov

Park websites on NPS.gov from A (Acadia) to Z (Zion) are now mobile-friendly. Visitors using phones and tablets to visit national park websites now have a user-friendly experience to enhance their virtual visits. Previously, visitors using mobile devices saw a smaller version of the website scaled to
Apr 30, 2015

Lessons Learned from 4 Decades in Federal Contact Centers

For more than 40 years, Warren Snaider has been working at the General Services Administration providing government information to the public. A Senior Federal Information Specialist, Snaider has witnessed government contact centers evolve as technology has changed the way people communicate and access information. Snaider first joined the Federal Information Center in Sacramento in 1972.
Apr 28, 2015
Mobile apps meet real world needs. App development is not a homogenous process, however. Apple and Android devices are overwhelmingly dominant in device ownership and app development. So, we examined the Federal Mobile Apps Directory for iOS and Android offerings. We noticed a predominance
Apr 28, 2015