Usability

How easily and effectively people can accomplish their goals using a product or system, while having a positive experience.

More News and Events on Usability

137 posts

UX vs. CX: What’s the Dif? Part 2

In honor of World Usability Day, which happened on November 12, we’d like to demystify two extremely important and oft-confusing acronyms—CX and UX. Customer Experience (CX) and User Experience (UX), while related, focus on different aspects of service delivery.

Nov 20, 2015

Is Your Site Mobile-Friendly?

What is mobile-friendly? Mobile-friendly simply means your visitors can use phones and tablets to visit your website and have a user-friendly experience. Many of us get toward the end of mobile site development and really do not know if what we created is “mobile-friendly.” We think we have followed all of the mobile best practices

Oct 23, 2015

Why Your User Experience Must Include Design for Accessibility

Too often, usability and accessibility are confused with each other by our clients (stakeholders). They shouldn’t be, because while they are related, they are very different. So, how do you bring these two concepts together? They should really be working side-by-side throughout the ENTIRE process. This might seem like a no-brainer but it can be

Oct 16, 2015

Helpful Resources to Make Your Content Mobile-Friendly

Smartphones make up 75% of the mobile market—which makes mobile-friendliness a must for government agencies. With the recent update to Google’s search algorithm, or what some are calling Mobilegeddon, the case for building a mobile-friendly site becomes even stronger. For many government organizations, responsive Web design (RWD) has been the answer to their mobile question.

May 04, 2015

Your audience is not homogenous. No matter the agency, target audiences are not only diverse, they are diverse on a multitude of factors. Recently, evolving trends in multicultural marketing have gained attention as organizations adjust their marketing and outreach strategies to meet 21st century realities.

Apr 21, 2015

Mobilegeddon: Government Edition

Much is being said and written about the coming Mobilegeddon/Mopocalypse on April 21st—the day Google’s ranking algorithm will begin boosting results for mobile-friendly sites and penalizing mobile-unfriendly sites. While some agency websites are mobile-friendly, a great many are not. We will do well to pay attention—almost 25% of traffic on government websites is coming from

Apr 15, 2015

Usability Testing with People Who Have Vision Impairment

It’s a forgone conclusion that usability studies are effective in identifying weak points within a website, but what about testing people who are visually impaired? How hard is it to accommodate them? There are some additional challenges that you may encounter when conducting testing with people with disabilities; however, these challenges should not be considered

Apr 10, 2015

Getting Started with Usability Testing

At the U.S. Agency for International Development (USAID), our new open data policy will begin making more Agency-funded data broadly accessible to the public. It completely changes the way we do business, and it also means that in the coming years, the amount of data we

Mar 19, 2015

Why Your APIs Need Design Help

Anything built should be built right. It doesn’t matter if it’s built of wood, carbon nanotubes or code. So it’s encouraging that the practice of User-Centered Design—getting customer feedback at every stage of a project—is catching on with

Mar 16, 2015

GoodGovUX Addresses UX of IT Contracts

How do you define user experience (UX)? That was the question posed to more than 100 people at the GoodGovUX event at the Artisphere in Arlington, Virginia, on February 24th. Attendees learned how government can improve the user experience of digital products, from

Mar 13, 2015

The Content Corner: Performing a Content Audit

Audit. It’s a word that generally has no positive connotations whatsoever. We hear the word audit and we think of tax audits or timesheet audits, etc. The word normally strikes fear or dread in the hearts of most mortals. But it is also a task that all websites will need to perform from time to

Mar 09, 2015

Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a

Feb 25, 2015

Accessibility Is (Not) Scary

The word accessibility breeds misconceptions. Why? Because accessibility is something that scares you. Accessibility is hard. Accessibility needs people with specialized expertise. Accessibility problems often depend on the context of the website or Web application in question. Accessibility takes time. Accessibility is a legal mandate. Accessibility is a moral obligation. These statements are both true

Feb 20, 2015

Top Task Usability: Design for Your Users

Being able to design a website that users love is not too far away from being able to read their minds. While designers can’t read minds, that doesn’t stop them from using their website’s top tasks to make it seem like they can. A website’s top tasks include 5-10 tasks (depending on the scope of the

Feb 06, 2015