Search Engine Optimization

Search engine optimization (SEO) is the practice of enabling search engines to index and surface content.

Strong search engine optimization (SEO) fosters transparency and enhances user experience. It empowers the public to navigate complex programs, and find the information they need quickly. Accurate and informative search results improve user experience, minimizing frustration and wasted time on irrelevant pages. Creating a search experience that directs users to the information they seek reduces reliance on contact centers and other support channels. It also saves users’ time.

21st Century Integrated Digital Experience Act & OMB Memo M-23-22

21st Century Integrated Digital Experience Act & OMB Memo M-23-22

Resources on Search Engine Optimization

Tools and Services

  • Search.gov

    A free hosted search platform for federal websites.

Join a Community of Practice

  • Web Analytics and Optimization

    Make better decisions using web analytics and other optimization strategies.

  • Web Managers

    Create a better online experience for the public alongside government web content managers.

Search Engine Optimization events

Annual Gathering

Spring 2024 Community Summit

Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience.
2024

Search Engine Optimization news

Search.gov year in review: 2023 report

Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.— via Search.gov

searchgov logo
Mar 15, 2024

Why the American People Deserve a Digital Government

OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).— via The White House

whitehouse logo
Sep 22, 2023

Resources on Search Engine Optimization

Tools and Services

  • Search.gov

    A free hosted search platform for federal websites.

More News and Events on Search Engine Optimization

53 posts

Search.gov year in review: 2023 report

Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.— via Search.gov

searchgov logo
Mar 15, 2024
Annual Gathering

Spring 2024 Community Summit

Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience.
2024

Why the American People Deserve a Digital Government

OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).— via The White House

whitehouse logo
Sep 22, 2023

Connecting Americans to Coronavirus Information Online

The American people need access to the most up-to-date public health guidance and information on coronavirus testing facilities. To help Americans find coronavirus information online, incorporate Schema.org’s new standard tags into all web pages related to COVID-19.— via The White House

whitehouse logo
Apr 24, 2020

Crowdsourcing at the Law Library of Congress

The Law Library acquired a large collection from William S. Hein & Co., Inc. to make all volumes of several collections (like the Federal Register) available in open access to researchers. Preparing these files by adding metadata for easy searching takes a lot of work, so this summer we asked law students and library students from

Oct 07, 2016