Search Engine Optimization
Search engine optimization (SEO) is the practice of enabling search engines to index and surface content.
Strong search engine optimization (SEO) fosters transparency and enhances user experience. It empowers the public to navigate complex programs, and find the information they need quickly. Accurate and informative search results improve user experience, minimizing frustration and wasted time on irrelevant pages. Creating a search experience that directs users to the information they seek reduces reliance on contact centers and other support channels. It also saves users’ time.
Related Policy
21st Century Integrated Digital Experience Act & OMB Memo M-23-22
Resources on Search Engine Optimization
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Making the big move: Search in support of federal web modernization
In this special report, we discuss a website redesign’s nine phases and their impact on search.
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An introduction to search
Learn why search functionality is an important component of federal websites, and discover how to add a search function to your website.
Tools and Services
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Search.gov
A free hosted search platform for federal websites.
Join a Community of Practice
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Web Analytics and Optimization
Make better decisions using web analytics and other optimization strategies.
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Web Managers
Create a better online experience for the public alongside government web content managers.
Search Engine Optimization events
Optimization Case Study: Performance, SEO, and Accessibility with CFPB
Search Engine Optimization news
Search.gov year in review: 2023 report
Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.— via Search.gov
Why the American People Deserve a Digital Government
OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).— via The White House
A conversation about content audits
Content audits can be tedious. Two content designers discuss why we do them anyway, and how to get started.
Planning and implementing a search engine for a redesigned federal government website
In this blog, we walk you through our planning and implementation process for Search.gov. We share lessons learned, as well as resources we found useful.— via Office of Natural Resources Revenue
Judiciary Launches New Federal Ticket Processing Website
Individuals can now pay tickets for minor federal violations more easily, using a redesigned website for the Judiciary’s Central Violations Bureau. The website, officially launched in early May, leverages new technologies and best design practices to improve usability and accessibility across devices, including smart phones.— via Administrative Office of the U.S. Courts
Resources on Search Engine Optimization
-
Making the big move: Search in support of federal web modernization
In this special report, we discuss a website redesign’s nine phases and their impact on search.
-
An introduction to search
Learn why search functionality is an important component of federal websites, and discover how to add a search function to your website.
Tools and Services
-
Search.gov
A free hosted search platform for federal websites.
More News and Events on Search Engine Optimization
53 posts
Search.gov year in review: 2023 report
Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.— via Search.gov
Spring 2024 Community Summit
Why the American People Deserve a Digital Government
OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).— via The White House
A conversation about content audits
Content audits can be tedious. Two content designers discuss why we do them anyway, and how to get started.
Planning and implementing a search engine for a redesigned federal government website
In this blog, we walk you through our planning and implementation process for Search.gov. We share lessons learned, as well as resources we found useful.— via Office of Natural Resources Revenue
Judiciary Launches New Federal Ticket Processing Website
Individuals can now pay tickets for minor federal violations more easily, using a redesigned website for the Judiciary’s Central Violations Bureau. The website, officially launched in early May, leverages new technologies and best design practices to improve usability and accessibility across devices, including smart phones.— via Administrative Office of the U.S. Courts
Optimization Case Study: Performance, SEO, and Accessibility with CFPB
Tapping Into SEO: How Government Websites Can Improve Content Reach
Implementing a few easy steps for research and search engine optimization can help boost your content and get it in front of the right audience.
Experimenting with SpecialAnnouncement Markup (Updated June 09, 2020)
What USA.gov learned during its pilot with SpecialAnnouncement markup to make COVID-19 information easier to find in search results, now updated to reflect changes by major search engines.
Connecting Americans to Coronavirus Information Online
The American people need access to the most up-to-date public health guidance and information on coronavirus testing facilities. To help Americans find coronavirus information online, incorporate Schema.org’s new standard tags into all web pages related to COVID-19.— via The White House
Spring Cleaning Tips for Web Content
This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.
A Conversation With ITIF About the State of Federal Government Websites
Since it’s been nearly six months since their report was released, we wanted to check in with ITIF and see what they’ve learned, what they’ve heard from agencies and what their future plans are to build on this research.
Steps Towards SEO: Meta Descriptions on MedlinePlus
MedlinePlus is a consumer health website produced by the U.S. National Library of Medicine (NLM), available in both English and Spanish. As part of our Search Engine Optimization (SEO) strategy, we recently added meta descriptions to our health topic pages.
New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin
The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites.
Automatic HTTPS Enforcement for New Executive Branch .gov Domains
HTTPS is a necessary baseline for security on the modern web. Non-secure HTTP connections lack integrity protection, and can be used to attack citizens, foreign nationals, and government staff. HTTPS provides increased confidentiality, authenticity, and integrity that mitigate these attacks.
Crowdsourcing at the Law Library of Congress
The Law Library acquired a large collection from William S. Hein & Co., Inc. to make all volumes of several collections (like the Federal Register) available in open access to researchers. Preparing these files by adding metadata for easy searching takes a lot of work, so this summer we asked law students and library students from
Help Search Engines Help You: How SEO-Friendly URL Structure Can Boost Your Rankings
Have you ever wished you could get inside the mind of Google? To figure out what makes its search engine tick? How great it would be if that were easy to do. Well, actually it is.