Content Strategy
Make use of content strategy to deliver great digital experiences.
More News and Events on Content Strategy
630 posts
New USAGov Program Aims to Help Agencies Market Within the Federal Government
The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.
Redesigning an Intranet Site: Final Stages, Launch, and Lessons Learned
Helpful lessons from the National Center for Complementary and Integrative Health (NCCIH) on the redesign of an intranet.
Why Your Team Needs Its Own Style Guide and Where to Start
Learn how creating your own style guide can help facilitate development for agency websites. Review best practices, lessons learned, and examples from the U.S. Web Design System, Consumer Financial Protection Bureau, and the United States Patent and Trademark Office.
Using Journey Mapping to Streamline Processes Across Agencies
How one team used journey mapping to improve the customer experience for newly naturalized citizens attempting to travel abroad.
Learn About the Updated IT Accessibility Standards
Effective January 18, 2018, the revised 508 standards modernize the federal government’s IT accessibility standards and bring us into alignment with governments around the world.
Making Customer Satisfaction Data Actionable at the Peace Corps
Learn how measuring customer experience helped inform and guide website development at Peace Corps.
3 Ways to Manage Research Projects Remotely
Being a remote team doesn’t mean you should forgo any of your research rituals. It means finding different ways to do them.
The Data Briefing: How to Build a Chatbot in a Weekend
As chatbots have become more popular, some online sites will let you create a chatbot with little or no programming.
Slack AMA Connect Standards Team with Public
The Standards team hosted their first AMA (Ask Me Anything) with the public in August. Here’s a breakdown of the big topics discussed during the chat.
Managing Custom Software Development in Government When You’re Not a Software Engineer
As custom software development becomes integral to accomplishing any program’s mission, many managers in government find themselves faced with handling the unfamiliar: overseeing the design and implementation of a digital product that is functional, user-friendly, and necessary for realizing your program’s mission.
A Conversation With ITIF About the State of Federal Government Websites
Since it’s been nearly six months since their report was released, we wanted to check in with ITIF and see what they’ve learned, what they’ve heard from agencies and what their future plans are to build on this research.
USA.gov and GobiernoUSA.gov Measure Content Efficiency With New KPI Metric
This post was originally published on the USA.gov blog.
CFPB Serves up Financial Tips to Seniors
The Consumer Financial Protection Bureau and Meals on Wheels America have created multilingual educational resources about financial scams that target the elderly which can be easily distributed to seniors in the communities they serve, and downloaded or ordered in bulk for free by the general public. The Consumer Financial Protection Bureau’s (CFPB) Consumer Education &
USDA FoodKeeper App Update Expands Content Offerings
The USDA’s multilingual FoodKeeper app has been updated to include three options for receiving food recall updates and expands storage timelines to over 500 products. This post was originally published on the USDA blog. The Department of Agriculture (USDA) today announced new updates to its popular FoodKeeper application that will provide users with new access to
HIV.gov’s 6 Ways to Stay Social Media Savvy
This post was originally published on the HIV.gov blog. Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work. We recently asked HIV.gov’s former digital strategist to suggest ways our HIV partners can stay up to date with social media trends.
NIST Publishes NICE Cybersecurity Workforce Framework
Categorizing and Describing Cybersecurity Work for the Nation The National Initiative for Cybersecurity Education (NICE) is pleased to announce the release of Special Publication 800-181, the NICE Cybersecurity Workforce Framework. This publication serves as a fundamental reference to support a workforce capable of meeting an organization’s cybersecurity needs. It provides organizations with a common, consistent
NIST Crafts Next-Generation Safeguards for Information Systems and the Internet of Things
Information systems—from communications platforms to internet-connected devices—require both security and privacy safeguards to work successfully and protect users in our increasingly complex and interconnected world. Toward these ends, the National Institute of Standards and Technology (NIST) has issued a new draft revision of its widely used Special Publication (SP) 800-53, Security and Privacy Controls for Information
By the Numbers: Why Video Is Effective
At HIV.gov, we’re often asked if videos are effective tools for communicating HIV prevention and treatment information. Our experience, the work of our partners, and current research continue to support the use of video for informing and empowering individuals.
The Cutting EDGE: New Virtual Training Prepares First Responders for Active Shooter Incidents
Amidst the chaos of an active shooter event, preparedness is key to a seamless, swift and effective response—and a new video game funded by the Department of Homeland Security (DHS) Science and Technology Directorate and the U.S. Army Research Laboratory just might do the trick.