Content Strategy

Make use of content strategy to deliver great digital experiences.

More News and Events on Content Strategy

630 posts

Mobile Product Security and Privacy Testing Resources

Security testing is used to ensure that a mobile product does not pose a threat to agency IT systems and databases. In addition, privacy testing ensures that an app does not put the user’s personally identifiable information into a compromisable position. This article was developed as part of the Mobile Application Development Program. See our

Aug 05, 2013

Thunderclap Now Available for Government-Wide Adoption

Thunderclap is the latest social media and crowd-sourcing platform available to federal agencies to better engage with the public, with a newly negotiated government-compatible Terms of Service (TOS) agreement. GSA collaborated with Thunderclap to negotiate the amended terms, which brings the total number of tools with federal-compatible agreements to 66.

Aug 05, 2013

Why NCI Moved to a Structured Content Model

Wikipedia says that structured content refers to information that’s been broken down and classified using metadata. It can also refer to information that’s been classified using XML or other standard or proprietary forms of metadata. The National Institutes of Health’s National Cancer Institute (NIH/NCI) move to structured

Jul 25, 2013

What’s In a Name Does Matter

Can you imagine how frustrating and confusing it would be to find several variations of the same agency name on different sites or even different pages or documents on the same site? This is what happens everyday to Spanish-speaking customers accessing the Spanish names of

Jul 01, 2013

CDC’s Solve the Outbreak App

Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by Centers for Disease Control and Prevention. Centers for Disease Control (CDC) launched a free, educational iPad app called “Solve the Outbreak,” which lets users play

Jun 18, 2013

Four Steps to Achieve Good SEO

Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally

May 31, 2013

New Healthcare.gov is Open, CMS-Free

Recently HHS CTO Bryan Sivak outlined a new vision for healthcare.gov. The site will relaunch this June with a completely rethought design and architecture. The new healthcare.gov follows a new CMS-free philosophy. It will be a completely static website, generated by Jekyll. This shift will allow HHS to move away from

May 01, 2013

How Canada is Revolutionizing Digital Governance

The Canadian government is changing how we think of traditional Web management. They built a platform of standards-compliant (HTML5, WCAG and WAI-ARIA), accessible and secure components that its agencies (and even provincial and municipalities) can use to build and maintain their sites. They are also focused

Apr 19, 2013

CDC’s Solve the Outbreak App

The Centers for Disease Control has launched a new table app Solve the Outbreak designed to teach users how CDC’s disease detectives save lives everyday. In this interactive, engaging app, you are a disease detective who gets to decide what to do when an outbreak

Feb 21, 2013

Analytics, APIs and Open Content Resources

Agencies have been working away at building better digital services and here, at the Digital Services Innovation Center, we’ve been building resources to help. We have been focusing on three areas, 1. The Digital Analytics Program. We announced this program in early October to help agencies better measure performance and customer satisfaction

Dec 18, 2012

Using Gamification in Federal Projects

Gamification is the practice of using game technology or design principles for something that is not inherently game-like. Some examples include: bronze, silver, and gold badges for reading a set number of books, progress bars in online surveys, leader boards for top grades on an exam, or rewards for attending in-person events. As gamification projects are

Nov 30, 2012