News and Updates

Innovative work, news, and ideas from people and teams in government

Helpful Resources to Make Your Content Mobile-Friendly

Smartphones make up 75% of the mobile market—which makes mobile-friendliness a must for government agencies. With the recent update to Google’s search algorithm, or what some are calling Mobilegeddon, the case for building a mobile-friendly site becomes even stronger. For many government organizations, responsive Web design (RWD) has been the answer to their mobile question.

May 04, 2015

Progress with Open Opportunities: Notes from the Field

As a task creator with an ambitious agenda and limited resources, I’ve got a great deal of incentive to make the most use that I can of Open Opportunities. And indeed, Open Opportunities participants have made a concrete and positive difference in the operations of our office, the Advanced Manufacturing National Program Office, part of

May 01, 2015

Creating a Veterans-Centered Experience Through ExploreVA

Good customer service includes user-centered design. For one digital team at the Department of Veterans Affairs, creating a veterans-centered experience started with one word: explore. The ExploreVA website provides a single location for veterans and their families to research the benefits that they may be entitled to receive. Benefits include health care, education, employment, and

May 01, 2015

How Much Will My Agency’s Contact Center Cost?

The federal government has caught the customer experience bug. We want our customers to complete their tasks with minimal effort using a streamlined process. If they need personal help, we want it to be quick, polite, and provide the best answer. But that personal help frequently requires a team of highly skilled, dedicated people—a contact

Apr 30, 2015

Mobile-Friendly Park Websites on NPS.gov

Park websites on NPS.gov from A (Acadia) to Z (Zion) are now mobile-friendly. Visitors using phones and tablets to visit national park websites now have a user-friendly experience to enhance their virtual visits. Previously, visitors using mobile devices saw a smaller version of the website scaled to

Apr 30, 2015

Lessons Learned from 4 Decades in Federal Contact Centers

For more than 40 years, Warren Snaider has been working at the General Services Administration providing government information to the public. A Senior Federal Information Specialist, Snaider has witnessed government contact centers evolve as technology has changed the way people communicate and access information. Snaider first joined the Federal Information Center in Sacramento in 1972.

Apr 28, 2015

Mobile apps meet real world needs. App development is not a homogenous process, however. Apple and Android devices are overwhelmingly dominant in device ownership and app development. So, we examined the Federal Mobile Apps Directory for iOS and Android offerings. We noticed a predominance

Apr 28, 2015

Are FAQs Still Relevant?

Users have questions. Your content and website navigation can help them find answers, or potentially cause frustration. One tool for answering questions is up for debate: are FAQ sections still relevant in 2015, or are they a relic of bygone days? Nielsen Norman Group recently published two articles arguing for the continued use and usefulness

Apr 27, 2015

Cross-Agency Collaboration Is the Key to Reaching Millions

This story begins with a post about reverse mortgages, but don’t worry: we won’t go into the world of complex home loans. Rather, this is a story about how one federal agency is partnering with another to amplify its content and reach millions of people online—and why more agencies should do the same. Many federal

Apr 27, 2015

The Content Corner: The Content Wars

One of the most interesting trends forming at the start of 2015 is the rise of new digital publishers. Online entities from Facebook to GE are continuing their strong forays into the world of content production. This shift, especially among social media platforms such as Facebook, Linked In and Snapchat, could significantly alter the digital

Apr 27, 2015

Meeting Customer Needs Through Social Media

Social media tools can amplify your agency’s message, but they are also a meeting space for two-way conversations. They can be a key tool to resolve user issues and deliver excellent customer service. This is true for agencies in every corner of the government space. In honor of our monthly contact center theme, we reached

Apr 24, 2015

The API Briefing: Making a Difference One Microtask at a Time

I recently found an app that provides a great service through crowdsourcing. Be My Eyes connects visually-impaired people with volunteers. Using the smartphone’s camera, the volunteers can perform tasks such as reading an expiration date or helping someone navigate unfamiliar surroundings. This is not a federal app, but I wanted to highlight it to demonstrate how

Apr 22, 2015

Your audience is not homogenous. No matter the agency, target audiences are not only diverse, they are diverse on a multitude of factors. Recently, evolving trends in multicultural marketing have gained attention as organizations adjust their marketing and outreach strategies to meet 21st century realities.

Apr 21, 2015