Digital.gov Guide
Understanding the Digital Analytics Program
Make data-informed decisions
Learn how to use custom reports to turn the DAP data into actionable insights.
Reading time: 2 minutes
After adding the Digital Analytics Program (DAP) code to collect DAP data, be sure to use it to understand how the public interacts with your agency websites and make data-informed decisions to improve their experience.
Run custom reports
The DAP team offers several custom reports to deliver website traffic, usage metrics, and user demographics and engagement data.
Watch the video below, Guide to the Digital Analytics Program (DAP): How to find info on user devices, regions, & languages, to learn about the three user-detailed reports for User Device, User Region, and User Language.
Watch the video below, Guide to the Digital Analytics Program (DAP): How to find info on traffic, engagement, and downloads, to learn about four other user-detailed reports: User Traffic (Channel), User Traffic (Source/Medium), User Engagement, and User Downloads.
Note
DAP is for governmentwide use, and only the DAP team has admin rights to create dashboards and manage users in DAP.
For more administrative control over reporting and user management, the DAP team encourages participating agencies to implement other web analytics tools in addition to DAP.
Create notifications for custom insights
You can create custom insights to define conditions that detect changes in your data that are important to you. When the conditions are triggered, you see the insights on the Insights dashboard, and you can optionally receive email alerts. By default, all users on a property see all triggered custom insights in the Insight dashboard.
