Social Media Spring Session 2021

On April 28th and 29th, 2021, the SocialGov Community of Practice brought federal government experts together to provide updates on social media advertising and best practices.

There was one session each day. Below are the videos and a short description for each session.

Wednesday, April 28

First Session (02:00 pm - 03:00 pm, ET)

In this session you will hear from the following speakers:

• Joseph Galbo, US Consumer Product Safety Commission
• Bronwyn Emmet, National Veterans Outreach Office, Department of Veterans Affairs

The event on April 28th will showcase how to conduct paid social media advertising campaigns in the federal government. It will detail justifications, contract language, campaign management, and reporting techniques so that civil servants will better understand the advantages of paid social media advertising and how they might be able to conduct paid social media campaigns at their agency.

Thursday, April 29

Second Session (02:00 pm - 03:00 pm, ET)

The event on April 29th will inform social media managers, particularly those who work in emerging digital communication platforms, and other federal employees interested in these topics, on how best to archive content and how best to approach social media campaigns.

In this session you will hear from the following speakers:

• Kristen Albrittain, U.S. National Archives and Records Administration
• Tanner Iskra, U.S. Department of Veterans Affairs
• Dominique Gebru, Federal Aviation Administration

2:00 pm - 02:30 pm, ET

Understanding Social Media Archiving: Best practices with NARA. Social media is a public record, and as government agencies we must be prepared to respond to any requests that arise. Archiving helps us do that! Join SocialGov as Kristen Albrittain of the U.S. National Archives and Records Administration talks about practices in social media archiving and see how your agency can improve!

2:30 pm - 03:00 pm, ET

Updates in Government Podcasting. You’ve spent months planning your content strategy and have a great show in the works – but how do you get people to actually listen? It might seem obvious, but building a loyal audience for your podcast takes time and effort. In this session, Tanner Iskra of VA, and Dominique Gebru of FAA will share what works.

This talk is hosted by the SocialGov Community of Practice (CoP). This community hosts educational and networking events, and provides free resources to government employees with the goal of improving social media and new digital media outreach efforts at every level of government. Social media managers face many of the same challenges – join SocialGov to connect with others who get it.