Analytics Case Study Part 1: Assessment

Understanding how to pull reporting in Google Analytics is only part of the puzzle.

Google Analytics tells you the “Who”, the “How” and the “What” — but it doesn’t tell you the “Why”.

In this talk, we’ll connect the dots between your organization’s website strategy to help you better navigate how to think about the “Why”, and how assessing your analytics strategy cascades throughout your DAP Google Analytics reporting experience.

We’ll illustrate how your strategy serves as the linchpin and foundation of your website reporting, and provide some helpful guidance and tips on assessing your strategy.

About the speakers

Tim Lowden manages the federal government’s aggregated web analytics initiative, the Digital Analytics Program (DAP), at the General Services Administration (GSA).

Freddie Blicher supports the Digital Analytics Program as an analyst and teaches courses in analytics across the D.C. area.

The Digital Analytics Program (DAP) helps agencies better understand the public’s interaction with the federal digital space, and records over 2.5 billion pageviews on more than 5,000 federal government websites each month. Much of these data are available to the public at analytics.usa.gov.

• Guide to DAP
• The DAP video library
• Analytics.usa.gov
• DAP on GitHub
• Questions? Email the DAP team at dap@support.digitalgov.gov.