SocialGov Talk: Reaching Small Businesses in the Digital Environment

Join the digital experts at the U.S. Small Business Administration (SBA) to learn how they 

• develop successful campaigns to reach small business in the digital environment, 
• brainstorm creative methods to reach small businesses, and 
• discuss the exciting work that goes on behind the scenes of the Small Business Saturday campaign. 

SBA will discuss how they find and communicate with small businesses on their different social media platforms. SBA will also talk about how they design successful social media campaigns and how they measure the effectiveness of their message. They will also share some tips for reaching small business by using hashtags, images/graphics, videos, gifs, and more.

Speakers

Natale Goriel, Online Media Coordinator

Online Media Coordinator, Natale Goriel, manages the U.S. Small Business Administration’s online outreach to small business owners and entrepreneurs. She has led SBA’s efforts to launch the agency’s social media program, manage SBA initiatives and reach new audiences in innovative ways. She holds a master’s degree in Communication, Culture, & Technology from Georgetown University and a bachelor’s degree from University of the Pacific.

Paul Lester, Social Media Manager

Paul Lester is a social media manager at the U.S. Small Business Administration. Most recently, Paul was a content specialist with the Department of Energy, where he managed the agency’s social media accounts and pitched in on all things digital for the Office of Public Affairs. Before his federal career, Paul was a web editor with the Guardian of London’s D.C. bureau and spent more than a decade at the Orlando Sentinel in Florida as an online producer, archivist, and news clerk. 

Stephen Morris, Communications Program Liaison and Director for the Office of Strategic Alliances

Stephen Morris is the Director of Strategic Alliances for the U.S. Small Business Administration, where he manages the agency’s partnerships and major events, including National Small Business Week and Small Business Saturday. Prior to his current role, he served as a digital media manager for SBA and in communication roles at Peace Corps and the Department of State. Originally from Cincinnati, OH, Steve holds a master’s degree in communication, culture, & technology from Georgetown University and a bachelor’s degree from American University.

This meeting is sponsored by SocialGov, the federal government’s social media community of practice. SocialGov has over 1,200 members from more than 90 departments and agencies across the federal government.

The DGU team will send a reminder email prior to the event that includes a link to join the video. 

Questions about this event or future events? Send them to digitalgov@gsa.gov.