News and Updates

The U.S. government’s Digital Analytics Program (DAP) collects Web traffic and analytics data from across the federal government.

In most instances, your hardware and software are developed independently but are expected to function properly together. For example, when a Web application is developed in HTML, it is expected to function properly on an Apple computer using Safari as well as a Windows computer using Internet Explorer. This sounds simple, but there are thousands

Customer Experience (CX) deserves a voice at an agency’s senior levels. Putting CX

The National Institute of Standards and Technology (NIST) wants YOU to help them build native apps. NIST launched the Reference Data Challenge to improve the way the agency shares scientific reference data. They want third party developers from around the country to build native apps that aggregate and improve the usability of free NIST datasets and resources.

A strong incentive is the lifeblood of solving any challenge. That’s the message experts offered August 4 as part of a Challenge.gov webinar series on running successful federal competitions. Sam Ortega, manager

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services. Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. They

Adobe released its quarterly Adobe Digital Index report this month, which showed websites that aren’t mobile optimized are seeing more than double-digit drops in traffic from Google’s organic search referrals. This is after the leading search engine announced it would start penalizing websites, after April 21st, that weren’t optimized for mobile—also called “Mobilegeddon.” Microsoft’s Bing search engine also

Nearly half of companies recently surveyed said that automating content creation would save their content marketing teams the most time. We’ve already covered Natural Language Generation (NLG) algorithms and how they have made some forms of automated content generation a reality already, such as for sports recaps or financial data reporting. Let’s take a deeper

VISIT EVENT PAGE REGISTER NOW The U.S. Census Bureau this week will showcase some of the most innovative data-driven apps soon to spark change in cities from coast to coast during its first-ever National Demo Day. On Thursday, Aug. 13, from 2 to 3 p.m. EST, five teams that participated

We’ve all been there. You walk into a meeting, set your things on the table, and sit down on the chair only to hit the floor instead. In a corporate office you might buy a new chair and get reimbursed, or maybe your company has a process for requesting new furniture. Regardless, that chair needs

Adding customer satisfaction ratings and reviews to public services just got easier now that Yelp offers a terms of service for official government use. Yelp, a Web and mobile-based user review platform, hosts insights from “real people

While government agencies may not have big budgets for data analysis, we do have tons of data—survey data, usability data, campaign data—that should be leveraged to drive decisions.

Behind every great innovation is a team. And behind successful innovation teams are efficient tools, processes, and most importantly, people. The Department of Energy’s SunShot Initiative funds projects that make solar energy more affordable and accessible for Americans. As part of the initiative, the SunShot Catalyst open innovation program seeks to rapidly deliver solar solutions

The USDA’s Food and Nutrition Service is helping to put hunger on vacation this summer with their Summer Meal Site Finder, a Web and mobile tool that will provide the location of summer meal sites to ensure low-income children continue to receive nutritious meals while school is out. Having this

Sometimes it is important to take a fresh look at a classic. As we digital analysts can attest, the array of software now available to our respective analytics programs has grown tremendously over the past few years. Even as we play catch-up to our private sector leaders, many digital analytics programs across the federal government

The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own

In this digital age, we know customers expect their government interactions to be on the same level as their interactions with the private sector. Agencies are always striving to improve the quality of their services to meet their customers’ needs. So too in our office, where we use the feedback, you, our agency customers, provide

What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of

David Morell, a software engineer with Google, posted an interesting case study from the tech giant, sharing data about how users interacted with interstitials (ie webpages displayed before or after an expected content page) on their website. Their analysis showed that 69% of users completely abandoned the page and their original intent after being shown an interstitial. Interstitials take many

In the span of two days, I received as many emails from respectable content marketing blogs worrying about the dangers of machines taking the jobs of bloggers and other content creators. The man vs. machine dynamic has existed since the dawn of the industrial age, but is it finally reaching the point where a technology