User Experience

The Smithsonian’s mission statement is wonderfully simple: “The increase and diffusion of knowledge.” The “increasing” is arguably the straightforward part – the Smithsonian has amassed a collection of over 138 million objects and specimens, and the Institution’s curators and scientists obsessively add to the world’s knowledge base, publishing papers, creating exhibitions, and sharing their expertise.

When some U.S. athletes at this month’s Olympic Games started showing up at their events with dark red circles on their torsos, sports commentators and the media hungrily sought answers to what the marks could be. In less than a day after the spots were…spotted, the story of the mysterious circles was becoming clearer: they

August 8, 2016, marks the 18th anniversary of the amendment to the Section 508 Rehabilitation Act of 1973, which covers access to information technology in the federal sector. To recognize the importance of IT accessibility, we wanted to highlight some agency initiatives to improve accessibility across the federal landscape. As amended, the Act requires: …access

How to run user-interviews and synthesize and integrate the results into the teams shared understanding

We have previously written about microsites in the federal government. A microsite is a small collection of web pages—a subset of an organization’s full website. Partners can embed microsites that present curated information on a specific topic or campaign directly within their own websites. And perhaps best of all, microsites that are API-enabled are maintained and updated

“… I have never seen so many people of all ages walking around our civic spaces and small businesses interacting as I have this morning. Teens catching them. People catching them in line for coffee. Moms outsmarting their kids. Local youths teaching my toddler how to throw a ball. Full grown adults. Marines. Kids on

User-Generated Content (UGC) is a buzzword as of late, popularized recently due to the ever increasing demand for new content.

Tech giants have changed the world of broadcast forever. In a little more than a year, video on Facebook went from being a seldomly seen media type on a user’s timeline to a strategic priority for Mark Zuckerberg. The platform now serves over 8 billion video views a day and Facebook continues to roll out improvements

It is at the intersections of fields where you find the most fascinating and innovative concepts. Recently, a conference on “Open Human Resources and the Cognitive Era” explored the use of chatbots and blockchain technologies in human resources. Human Resources (HR) is quietly undergoing a revolution as many HR practitioners are transforming HR by using

Much of our work with government partners to deliver better digital services has resulted in full websites, applications, and embarking on large-scale transformation efforts. In addition to those types of projects, we also work on shorter, faster, smaller-scale projects designed to show our partners different points of view and different techniques to approach their most

Today, I am happy to announce the newly optimized DHS.gov website. Over the past year, DHS has worked behind the scenes to update and modernize our flagship website, making it faster and easier to use. Some of the specific differences you’ll see are: Compatibility for both desktop computers and mobile devices (phones and tablets) Cleaner,

Recently, Regional Administrator Sara Manzano-Díaz of the U.S. General Services Administration (GSA) introduced a web-based leasing tool, the Automated Advanced Acquisition Program (AAAP), to 60 lessors and/or brokers at the Dow Building in Philadelphia. The AAAP tool was designed to consolidate and streamline the leasing process, making for a more efficient, transparent process that also

I first came across the redesigned IdentityTheft.gov on Reddit, of all places. Someone had posted a link to the Federal Trade Commission’s (FTC) newly redesigned site and wrote: I hope this never happens to any of you as the entire thing can be really stressful. The identitytheft.gov website is a true breath of fresh air…You

If you were to spend any time with me in the kitchen, you would often find me searching out substitutions for ingredients that I don’t have on hand or have to drive 100 miles to find. I don’t want to abandon the recipe, so I substitute instead. I find that in the world of internal

Good communicators are always…well…evaluating the way they communicate. As we think of the “customer experience,” it is key to constantly consider your methods for engaging with your audience. Just as the platforms themselves continue to change to keep their audience, continuing to refine our ways of sending messages will assure that you don’t get left

At USAGov, we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov; a site focused on providing information and resources to parents, teachers, and kids.

Last week, I had a brush with a bona fide music legend — the great Stevie Wonder. Was I starstruck? Of course. I’ve long admired his musical accomplishments and advocacy for people with disabilities. His appearance at the Grammy Awards in February highlighted once again the need to improve accessible technology, particularly in the workplace.

Summary: Improving the way you engage with the White House through our online petitions platform In July 2015, we announced a big change in the way we would answer petitions on We the People. We committed to responding to you within a 60-day timeframe, whenever possible. We assembled a team of people dedicated to getting your policy questions and

Ten months ago, I wrote about the rise of the post-app world in which mobile personal assistants would do the work of five to 10 apps combined. These mobile personal assistants, now known as chatbots, would work through conversational interfaces (voice and instant messaging, for example). The idea is to build more natural interfaces for people

A branch that does not stick to its source of nutrition will wither away and die. Just ask anyone who has received a bouquet of beautiful flowers about how long they really last. In the same way, as communicators we must stay connected to our audience, or we risk the chance of fading away into