News and Updates

Adobe released its quarterly Adobe Digital Index report this month, which showed websites that aren’t mobile optimized are seeing more than double-digit drops in traffic from Google’s organic search referrals. This is after the leading search engine announced it would start penalizing websites, after April 21st, that weren’t optimized for mobile—also called “Mobilegeddon.” Microsoft’s Bing search engine also

Nearly half of companies recently surveyed said that automating content creation would save their content marketing teams the most time. We’ve already covered Natural Language Generation (NLG) algorithms and how they have made some forms of automated content generation a reality already, such as for sports recaps or financial data reporting. Let’s take a deeper

VISIT EVENT PAGE REGISTER NOW The U.S. Census Bureau this week will showcase some of the most innovative data-driven apps soon to spark change in cities from coast to coast during its first-ever National Demo Day. On Thursday, Aug. 13, from 2 to 3 p.m. EST, five teams that participated

We’ve all been there. You walk into a meeting, set your things on the table, and sit down on the chair only to hit the floor instead. In a corporate office you might buy a new chair and get reimbursed, or maybe your company has a process for requesting new furniture. Regardless, that chair needs

Adding customer satisfaction ratings and reviews to public services just got easier now that Yelp offers a terms of service for official government use. Yelp, a Web and mobile-based user review platform, hosts insights from “real people

While government agencies may not have big budgets for data analysis, we do have tons of data—survey data, usability data, campaign data—that should be leveraged to drive decisions.

Behind every great innovation is a team. And behind successful innovation teams are efficient tools, processes, and most importantly, people. The Department of Energy’s SunShot Initiative funds projects that make solar energy more affordable and accessible for Americans. As part of the initiative, the SunShot Catalyst open innovation program seeks to rapidly deliver solar solutions

The USDA’s Food and Nutrition Service is helping to put hunger on vacation this summer with their Summer Meal Site Finder, a Web and mobile tool that will provide the location of summer meal sites to ensure low-income children continue to receive nutritious meals while school is out. Having this

Sometimes it is important to take a fresh look at a classic. As we digital analysts can attest, the array of software now available to our respective analytics programs has grown tremendously over the past few years. Even as we play catch-up to our private sector leaders, many digital analytics programs across the federal government

The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own

In this digital age, we know customers expect their government interactions to be on the same level as their interactions with the private sector. Agencies are always striving to improve the quality of their services to meet their customers’ needs. So too in our office, where we use the feedback, you, our agency customers, provide

What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of

David Morell, a software engineer with Google, posted an interesting case study from the tech giant, sharing data about how users interacted with interstitials (ie webpages displayed before or after an expected content page) on their website. Their analysis showed that 69% of users completely abandoned the page and their original intent after being shown an interstitial. Interstitials take many

In the span of two days, I received as many emails from respectable content marketing blogs worrying about the dangers of machines taking the jobs of bloggers and other content creators. The man vs. machine dynamic has existed since the dawn of the industrial age, but is it finally reaching the point where a technology

We routinely publish our best practices in the 18F Guides, and today we’re happy to launch a new one: the 18F Open Source Style Guide. The Open Source Style Guide is a comprehensive handbook for writing clear, accessible, and user-friendly documentation so that

Government agencies need to make sure their mobile websites and native apps don’t become one of the estimated billions of applications that end up in the app graveyard. The need for digital products to work better is not new in the federal government. Resources like the Digital Playbook and Public Participation Playbook have had impact

Digital communities of practice come in many stripes. DigitalGov communities span eight (and counting) focus areas and have thousands of members, but strong collaborations exist in all corners of government. In honor of this month’s communities theme, we are offering a list of communities that foster connections and strengthen the digital capabilities of federal agencies.

Cross-Agency Priority (CAP) Goals prioritize activities that all agencies must tackle each year. An important CAP Goal for 2015 addresses customer service and compels federal agencies to improve the quality of service the public receives from the federal government.

Having experienced everything from little tremors to violent shaking, I know what it is like to live in an earthquake zone. Hiding below a large table or under the sturdy doorframe, and at times with the

Around this month’s Communities Theme, the DigitalGov team thought we’d round up your community rock stars. These are people in your communities who’ve gone above and beyond, who’ve contributed content, organized events, participated in developing toolkits and more.