Analytics

This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.

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Freddie Blicher

Tim Lowden

This session will help the audience expand analysis capabilities by using the tag manager data layer!

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Tim Lowden

Become a DAP Certified Analyst

Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once. — via Digital Analytics Program

Dec 28, 2020

This presentation lays out USPS.com’s continuous improvement approach and how it combines analytics and customer feedback with iterative heuristic reviews, design, and usability testing to monitor, improve, and evolve the USPS.com CX.

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Jeff Pass

Alexander Turgeon

Matt Petrowski

Metrics

Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics

Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.

David Kaufmann

Oct 27, 2020

Security

True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident

Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!

David Kaufmann

Oct 26, 2020

In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.

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Tim Lowden

Freddie Blicher

In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.

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Tim Lowden

Freddie Blicher

Program managers, IT acquisitions leads, and business-minded IT professionals will receive in-depth guidance to improve cloud efficiency, optimization, and effective cost controls.

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Ron Williams

In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.

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Tim Lowden

Freddie Blicher

This Week's IDEA

Measure Performance to Make Continuous Improvements

This week, we’re exploring what it means to measure performance, and we’re taking a look at how listening to customers is the best way to continuously improve websites and digital services.

Rachel Flagg

Ammie Farraj Feijoo

Aug 04, 2020

In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.

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Nicolas Pjontek

Tim Lowden

Freddie Blicher

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers. — via USA.gov

Jul 08, 2020

In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.

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Tim Lowden

In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.

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Andres Quinones

Fabiola Herrera

Laura Godfrey

In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!

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Tim Lowden

New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.

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Tim Lowden

Freddie Blicher

This Week's IDEA

Listen to Customers by Asking the Right Questions

This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.

Ammie Farraj Feijoo

Rhett Skelton

Apr 20, 2020

18F Is Here to Help During Critical Times

Government agencies are seeing their systems and staff stretched to the max as they do their best to serve the public. 18F is a team of government employees with expertise in modern digital tools and practices, and we’re here to help. — via 18F

Apr 09, 2020

This Week's IDEA

Spring Cleaning Tips for Web Content

This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.

Ammie Farraj Feijoo

Apr 07, 2020

Analytics

Tag Managers Part 2: Configuration Framework

Tag Managers Part 1: The Data Layer

Become a DAP Certified Analyst

Customer Experience & Continuous Improvement: The USPS Digital Approach

Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics

True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident

Analytics Case Study Part 3: Action

Analytics Case Study Part 2: Analysis

Operating Cloud Services Efficiently with Business-Driven IT

Analytics Case Study Part 1: Assessment

Measure Performance to Make Continuous Improvements

Analytics Lessons From Canada.ca

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español

Shifting Your Metrics Mindset

How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience

Become a DAP Certified Analyst

An Introduction to the Basics of DAP

Listen to Customers by Asking the Right Questions

18F Is Here to Help During Critical Times

Spring Cleaning Tips for Web Content

More News and Events on Analytics