DAP Learning Series: An Introduction to the Basics

The Digital Analytics Program (DAP) Learning Series is designed to increase your skills and understanding of DAP’s implementation of Google Analytics in the government.

This half-day, online class will provide an introductory training on how to use DAP’s Google Analytics data.

Concepts we’ll cover:

1. Basic terms and concepts
2. Common web metrics: what they mean and when to use them
3. How to create and deliver reports
4. Analytics and sampling

Agenda:

Introduction to DAP

• What it means to be part of DAP
• How DAP implementation may be different

Basic Terms and Concepts

• Profile (view)
• Dimension
• Metric
• Filter
• Segment

Common Web Metrics: What They Mean and When to Use Them

• Sessions and users
• Pageviews
• Users/page views
• Bounce rate
• Referrer

How to Create Reports

• Audience reports
• Site content
• Pages
• Landing pages
• Content drill-down
• Acquisition
• Sources: direct, referral, organic search, etc.
• Referrals
• Social
• Search keywords

Analytics and Sampling

• Tips & tricks to avoid sampling
• Unsampled reports (exporting unsampled reports on-demand versus scheduled, etc.)

How to Deliver Reports

• Dashboard versus Report
• How to choose the right metrics for different reporting needs
• Emailing and exporting reports

The Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.

• Learn more about DAP
• Getting Started
• View digital analytics training videos
• Contact the DAP team