A conversation about content audits
Content audits can be tedious. Two content designers discuss why we do them anyway, and how to get started.
Analytics
Measure and plan your site performance with analytics best practices and tools
More News and Events on Analytics
285 posts
3 ways to improve communication between contact center agents and customers
The USAGov Contact Center is committed to meeting customers’ needs empathetically, efficiently, and accurately. Here are three tips recommended to USAGov agents for interacting with customers.— via USA.gov
How to choose the right metrics for your intranet
Explore key metrics to optimize your agency’s intranet to foster improved user engagement, experience, and overall satisfaction.
Building Beta: The Foundation
The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach.— via USA.gov
Three Tips for Using Facebook and Instagram Stories
At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started.— via USA.gov
9 web resolutions to jump-start 2023
Nine areas to focus on in the coming year to take your digital sites and services to the next level.
Web Managers & Web Analytics
Continuously improve your website by using customer feedback and web analytics: An IRS case study
Get tips and lessons learned from the Internal Revenue Service on how they collect user feedback and use web analytics to improve applications.
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2023
Sunsetting Go.USA.gov: Final User Statistics
The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service.— via USA.gov
6 Important Factors To Consider for Digital Advertising in Government
The Federal Communicators Network community shares how agencies can approach digital advertising.
Webinar Recap: How to Measure Effectiveness of Your Digital Outreach and Communications
Panelists shared their experiences, lessons learned, and best practices for what works in federal government agencies that have robust programs reaching a diverse American public.
Measuring and Justifying the Government Experience
Measuring and Justifying the Government Experience—Private sector organizations use revenue as the primary measurement to justify improving experiences. Many government services don’t have revenue as a lever, so how can we justify work to improve experience? The Office of Natural Resources Revenue (ONRR) leveraged a few metrics on their team that fall into three categories: laws and regulations, improving the experience for users, and saving time for employees.— via Office of Natural Resources Revenue
Federal Communicators Network
How Effective Is Your Communication?
Join us to learn about best practices for measuring communication and outreach efforts.
2022
Announcing Data Governance Charter Templates
Announcing Data Governance Charter Templates—As a part of our Resources and Advisory Support collection, the Data and Analytics (DA) team in the Centers of Excellence (CoE) has released three charter templates that can help federal agencies set up data governance groups and an Office of the Chief Data Officer. We developed these charter templates based on our experiences working with chief data officers (CDOs) and data practitioners across the federal government. These charters are designed to help federal government agencies set up data governance bodies to better use agency data securely and strategically. Although the charter templates don’t represent or constitute official guidance, they’ll help jump start your effort to build data governance structures within your agency. Tailor them to meet your agency’s specific needs.— via The Centers of Excellence
Sunsetting Go.USA.gov: Frequently Asked Questions
Sunsetting Go.USA.gov: Frequently Asked Questions—For more than a dozen years, government employees have used the Go.USA.gov URL shortening service to turn long government and military URLs into more manageable short URLs. On September 18, 2022, the U.S. General Services Administration (GSA) will sunset Go.USA.gov. If you’re a Go.USA.gov user, these answers to common questions can help you know what to do to prepare for the end of the service.— via USA.gov
Policy
Go-Live Checklist for Federal Websites
Covering the breadth of federal web policy, the new downloadable checklist organizes policy requirements into nine categories and explains what your agency needs to do to meet each requirement.
Learn how to overcome resistance to data analytics and visualization, ask the right questions, and improve customer experience.
2022
Celebrating Digital.gov Communities: 2021 in Review
Happenings, milestones, and data points from the past year.
USAGov Fourth Quarter 2021 Insights
USAGov’s Fourth Quarter 2021 Insights—From July to September 2021, people were concerned about COVID-19-related housing and international travel as they searched USA.gov. Get more user insights from our 4th quarter infographic for fiscal year (FY) 2021.— via USA.gov
Civic Tech
Building a Tech Career in Government
Starting a civic tech career in government is not as unusual as you think. Current GSA employees share how they are building theirs.
In this second part of our analytics case study series, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
2021
