A/B Testing
How To Navigate Challenges to Successfully A/B Test Your Emails
The article will go over some best practices of implementing A/B testing on your emails.
Usability
How easily and effectively people can accomplish their goals using a product or system, while having a positive experience.
More News and Events on Usability
139 posts
User Experience
How Testing Your Documents Can Improve Plain Language Compliance
Usability testing isn’t only for websites. Come work with Dr. Ginny Redish and try out three techniques for quick and easy ways to test the usability of your documents.
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2021
This presentation lays out USPS.com’s continuous improvement approach and how it combines analytics and customer feedback with iterative heuristic reviews, design, and usability testing to monitor, improve, and evolve the USPS.com CX.
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2020
Metrics
Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics
Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.
User Experience
2020 Government UX Summit: July 28, 29, and 30
A remote event covering user experience (UX) methods, service design, and managing UX in the government.
2020
See how our Office of Strategic Communication used A/B testing to resolve a difference of opinion within a cross-functional design team.
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2020
How the Census Bureau provided language assistance in 59 non-English languages for the 2020 Census.
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2020
Join us for an overview of the DHA Usability Lab, and the resources they provide to improve customer experience.
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2019
An introduction to usability testing, why it’s important, and how to talk about things that aren’t required to do a usability test.— via 18F
Collaborating for Better Design, Technology, and User Experience
Overview of initiatives across Federal government that focus on IT design, development and accessibility.
Join us for this hour long webinar to receive an introduction on the Civic Service Design Tools + Tactics, a set of practical ways to gather insights from the people who depend on your services in their own environments.
2018
Join us for a 90-minute demonstration and talk with Steve Krug, where he will share how you can get started making usability fixes, no matter what your full-time job is.
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2018
Redesigning an Intranet Site: Final Stages, Launch, and Lessons Learned
Helpful lessons from the National Center for Complementary and Integrative Health (NCCIH) on the redesign of an intranet.
Finding Usability Testers: Tips from an Army Recruiter
An Army recruiter shares how her training in the Army has helped in her approach to usability testing, and gives a peek inside how usability testing works for USAJOBS.gov at the Office of Personnel Management (OPM).
A Conversation With ITIF About the State of Federal Government Websites
Since it’s been nearly six months since their report was released, we wanted to check in with ITIF and see what they’ve learned, what they’ve heard from agencies and what their future plans are to build on this research.
New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin
The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites.
U.S. Web Design Standards Releases Version 1.0
The U.S. Web Design Standards are a library of design guidelines and code to help government developers quickly create trustworthy, accessible, and consistent digital government services. Last month, we announced the 1.0 release of the Standards, a milestone that signals the Standards are a stable, trustworthy resource for government designers and developers. By using the
Analytics Success Series: USA.gov
USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested
How Do You Redesign a ‘Dinosaur’? Redesigning an Intranet Site: the Beginning Stages
Many content managers in the digital world understand the irrepressible desire to improve, fix, edit, add, and move things around. Indeed, it’s our job to nurture this ongoing process to create, update, test, update again. And, repeat! But, what about those sites or pages that seem to never crawl up to the ‘high-priority’ list and
Creative Usability Test Methods—or My Brief Career as a Robot Voice
When you want to do a usability test, sometimes you have to step out of your comfort zone and get creative to get the job done. That’s just what happened to us. We’re well practiced at usability testing at USAGov—in person, remote, hallway tests, first-click tests—all of these things we manage without blinking an eye.
