Content Strategy
Make use of content strategy to deliver great digital experiences.
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2020 Federal Plain Language Summit
Plain Language Basics: Online Workshop
2 Lessons Tech Leaders Can Learn From Unprecedented Health Research
Presidential Innovation Fellows believe that representation, communication, and data fuel a strong product launch. Here’s how we put them to work at the National Institutes of Health.
Plain Language Basics: Online Workshop
When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.— via USA.gov
Transform Federal Business Operations: Join the RPA Community of Practice
Federal employees interested in robotic process automation should join the RPA Community of Practice as their agencies commence their RPA programs.
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.— via USA.gov
Bringing Our Human(ity) to Work: 5 Ingredients for a Delightful Town Hall
How to design impactful and engaging Town Hall or large group meetings.
Building Trust in a Public Health Crisis
Building Trust in a Public Health Crisis—Lately, the 18F content team has been thinking about how to communicate well in a crisis—providing clear, understandable content is especially important. Content strategy practices that focus on the needs of the user are essential to earning the trust of the public. Here, we will explain how to embody those qualities on the web in user-centered ways.— via 18F
"Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response
"Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response—USAGov receives and responds to questions directly from the public in many ways: through social media, on page surveys on USA.gov and USAGov en Español, and through chats and calls. One powerful tool in the USAGov toolbelt is our interactive voice response (IVR) system in both English and Spanish through the USAGov Contact Center.— via USA.gov
How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience
Tapping Into SEO: How Government Websites Can Improve Content Reach
Implementing a few easy steps for research and search engine optimization can help boost your content and get it in front of the right audience.
Promote Continuity to Better Support Customer Journeys
This week, we’re exploring what it means to promote continuity, and we’re taking a look at ways to use service design to deliver a great experience.
Experimenting with SpecialAnnouncement Markup (Updated June 09, 2020)
What USA.gov learned during its pilot with SpecialAnnouncement markup to make COVID-19 information easier to find in search results, now updated to reflect changes by major search engines.
Connecting Americans to Coronavirus Information Online
The American people need access to the most up-to-date public health guidance and information on coronavirus testing facilities. To help Americans find coronavirus information online, incorporate Schema.org’s new standard tags into all web pages related to COVID-19.— via The White House
Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners
USAGov Outreach connects with agency partners in a variety of ways—if you’re from a federal agency looking for new ways to reach your audience, learn about partnering with USAGov!— via USA.gov