Content Strategy

Recently, I was designing new outreach materials and needed a way to connect this offline collateral with my agency’s digital content. Using a QR (or Quick Response) code immediately came to mind, followed by the question, “Are QR codes still relevant?” Opinions differ on their utility and I couldn’t find any objective data on how

“Content is king” is a generally accepted truth for those of us who produce digital media. But once you have compelling content, how to best present it to your audience becomes the next challenge. In recent years, Web innovators started emphasizing the effectiveness of “digital storytelling,” or content focused on individual, human experiences using compelling

Meet Hannah Rubin, who works in the Congressional Research Service (CRS) at the Library of Congress. She’s the focus of this month’s Member Spotlight. In addition to her “real” job, she’s also currently working as a “20%-er” with the

The Office of the Federal Register’s mission “informs citizens of their rights and obligations, documents the actions of Federal agencies, and provides a forum for public participation in the democratic process.” As the winner of the Bright Idea Award, FederalRegister.gov is clear and easy to use, but most citizens rarely frequent it. More frequently they

Six months ago, we launched this DigitalGov.gov platform to support federal agencies in delivering 21st century digital services and information to the public. It seems a good time to share some of the thinking that went into the development of the platform, and what we’ve learned so far.

The National Archives and Records Administration and Wikimedia D.C., invite you to help us improve access to open government data on Wikipedia. We are excited to announce that we will be hosting the Open Government #WikiHack, a two-day hackathon at the National Archives Building in downtown

Roughly 1 in 9 (11%) websites have adopted responsive Web design, according to research conducted by Guy Podjarny in January. While the number has risen in the last 7 months, I know you’re probably a little underwhelmed by that number. But if you are one of the agencies that have gone through the process of

Content is no longer limited to your .gov website. Social media accounts also contain a treasure trove of information relevant to your site’s visitors. Keeping that in mind, DigitalGov Search has worked to bring all your content, wherever it is, to your search results. Finding

Most of us in the DigitalGov community recognize that responsive Web design is one approach to mobile first and most of us have a pretty clear picture of what it means—a responsive website will adjust to different devices, and the content will neatly change its layout from one screen size to another. But do you

Welcome to the first edition of a new series of articles spotlighting members of our Government Web Manager Community. This month, we introduce Jill James, who’s the Senior Web Editor/Director for the Department of Education, in their Communications and Outreach

As traffic to desktop .gov websites declines, how we publish our content increasingly matters. We need to meet people where they are as they seek information on the Internet. To do so, we need to adjust to the new world of mobile applications, social media, and instant answers provided by search engines. Freeing Content from

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more

Short URLs are useful for tracking clicks, but they can create a poor user experience because the person clicking the link can’t see the final destination. That’s why Go.USA.gov was created—to show users that they would reach official government information. To maintain this trust, Go.USA.gov is only open to government employees and only shortens government

Content models provide an opportunity for agencies to structure, organize, distribute, and better publish information in multiple forms and on multiple platforms. Federal agencies discussed why content models are important for future-facing content in our What Structured Content Models Can Do For You Webinars in May and June.

FederalRegister.gov just released a writable API that allows citizens to comment directly on proposed regulations. When a user is viewing a regulation on FederalRegister.gov, he or she can click on the “Submit a Formal Comment” button. A textbox appears, and the comment is recorded for that particular regulation.

You might recognize them by the user controls, if provided, that allow you to move from one newsy item to the next. They go by various names, including: carousel, slider, slideshow, banner, and gallery. Many government homepages have them. In a recent email exchange on

As technology changes, government must change with it to address new challenges and take advantage of new opportunities. This Administration has made important strides in modernizing government so that it serves its constituents more effectively and efficiently, but we know there is much more to do. Last year, a group of digital and technology experts

If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.

A growing trend both inside government and outside is to have a simple welcoming page for outside developers who may be interested in your team’s efforts. This material is often located at website.gov/developer 1 and points visitors to technical material that developers may be interested in, especially APIs. Collecting technical documentation in one place facilitates

Recently, I had the pleasure of speaking (in my own capacity) before the Council for Inspectors General for Integrity and Efficiency Public Affairs Officers (CIGIE-PAO) task force about branding. The invitation came by way of a colleague I greatly respect. Bridget Serchak is currently Chief of Public Affairs for the Department of Defense Inspector General and