Content Strategy

We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do this by telling stories because they resonate with us. Stories tap into our emotions. They make us feel. They move us

We at DigitalGov want to hear more about you – your job, your role, the challenges you face — all of it — as you work to deliver more secure, effective, and reliable digital services for the public.

Regardless of the platform, industry or niche, you became a social media influencer in one of two ways: adopting early, or promoting great content.

The Road to Launch Version 1.0 You may have noticed a new, cleaner, and more modern look to some government websites over the last year—these are the web properties that were early adopters of the Draft U.S. Web Design Standards from 18F, the digital services agency which is part of the General Services Administration (GSA).

HTTPS is a necessary baseline for security on the modern web. Non-secure HTTP connections lack integrity protection, and can be used to attack citizens, foreign nationals, and government staff. HTTPS provides increased confidentiality, authenticity, and integrity that mitigate these attacks.

A key part of agile development is constantly shipping new features. The team behind the Federal Election Commission’s (FEC) beta website ships new features at least once every two weeks. Sometimes the features are big, noticeable changes, such as the new home page we recently launched. And other times they’re small (a copy edit, an

Thanks to your participation, DigitalGov University (DGU), the events platform for DigitalGov, hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments.

The Smithsonian Institution’s Office of Policy and Analysis has another tool to consider for your UX toolbox: IPOP. Though created specifically for museums and physical exhibitions, IPOP is useful for anyone wanting to widen appeal and engagement.

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit. Methodology and Results Data informed every step we took. In order to determine which areas to focus on first, the desk gathered

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act

Guidance for Contributing Digital Content to FDsys (govinfo) is now available on FDLP.gov. Federal Information Preservation Network (FIPNet) digital imaging partners now have guidance documentation for creating and contributing digitally-imaged U.S. Government content to Federal Digital System (FDsys)/govinfo*. The guidance specifications are based on current best practices from the Federal Agency Digitization Guidelines Initiative and

The potential to transform government and impact the lives of Americans is tremendous. Our country needs the government to work well, and technology is the key to that.

If you were to perform research on the value proposition of training videos, you would notice that opinions are split on their efficacy. Despite all the tools that are out there that can help you evaluate video quality, views, and drop-off, there are some things that should be considered in the analysis of your organization’s

This summer I announced the the release of our new Health IT Services Special Item Number (SIN 132–56) on IT Schedule 70. Now, I am happy to report that the SIN has been awarded to 65 highly qualified industry partners — with that number continuing to grow daily as new contracts are being awarded. With such a

In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words. These changes will have larger ramifications for federal agencies, who will need to focus on quality of content in order to retain their audience

The core model is a thinking tool that can be used to get team members from different perspectives (stakeholders, developers, editors, etc.) to start thinking collaboratively. The end goal is that the group will have a common understanding of user needs, business goals, and how different pages should be connected.

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies

I recently interviewed Daniel Kuhns, Web Manager at FEMA, about the site widgets and the FEMA app his organization has been developing. The widgets currently available include: FEMA App, Preparedness, Severe Weather, Private Sector, Kids Fire Safety, and Are you a Disaster Survivor. The FEMA App offers

In April, Facebook made it possible for organizations to use chatbots to send and receive messages from users of Facebook Messenger. That’s a big deal. Facebook Messenger is now used by 900 million people every month. As the name implies, it’s a messaging platform that people use to send short messages to each other through

Cancer clinical trials are a critically important step on the pathway for new or improved treatments to make their way to patients in clinics and hospitals in towns and cities across the country. Patients and their loved ones are relying on these rigorous studies to determine whether promising new therapies and approaches might extend how