{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Inter-Agency Federal Social Media Promotes Women’s Health Campaign |Digital.gov",
    "description": "Inter-Agency Federal Social Media Promotes Women’s Health Campaign",
    "home_page_url" : "/preview/gsa/digitalgov.gov/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/","feed_url" : "/preview/gsa/digitalgov.gov/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/2014/05/21/inter-agency-federal-social-media-promotes-womens-health-campaign/index.json","item" : [
    {"title" :"Inter-Agency Federal Social Media Promotes Women\u0026#8217;s Health Campaign","summary" : "Last week, we discussed National Women’s Health Week (NWHW) as an example of a coordinated campaign that used digital tools. Social media has made building campaigns easier by enabling us to quickly reach out to groups with similar missions as well as to engage with","date" : "2014-05-21T13:35:21-04:00","date_modified" : "2024-07-05T22:14:24-04:00","authors" : {"alison-lemon" : "Alison Lemon"},"topics" : {
        
            "social-media" : "Social Media"
            },"branch" : "cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings",
      "filename" :"2014-05-21-inter-agency-federal-social-media-promotes-womens-health-campaign.md",
      
      "filepath" :"news/2014/05/2014-05-21-inter-agency-federal-social-media-promotes-womens-health-campaign.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/content/news/2014/05/2014-05-21-inter-agency-federal-social-media-promotes-womens-health-campaign.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/content/news/2014/05/2014-05-21-inter-agency-federal-social-media-promotes-womens-health-campaign.md","slug" : "inter-agency-federal-social-media-promotes-womens-health-campaign","url" : "/preview/gsa/digitalgov.gov/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/2014/05/21/inter-agency-federal-social-media-promotes-womens-health-campaign/","content" :"\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/image-of-hands-in-the-shape-of-a-heart.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/image-of-hands-in-the-shape-of-a-heart.jpg\"\n    alt=\"Image of hands in the shape of a heart\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eLast week, we discussed \u003cstrong\u003eNational Women’s Health Week (NWHW)\u003c/strong\u003e as an \u003ca href=\"\n\"\u003eexample of a coordinated campaign\u003c/a\u003e that used digital tools. Social media has made building campaigns easier by enabling us to quickly reach out to groups with similar missions as well as to engage with citizens. Here are the highlights from the webinar and some initial metrics, and in case you missed it, you can replay the webinar \u003ca href=\"http://youtu.be/lY7g6ovh7SQ\" target=\"_blank\"\u003ehere\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrooke Leggin, Web and Community Manager at the\u003c/strong\u003e \u003cstrong\u003eDepartment of Health and Human Services\u003c/strong\u003e (\u003cstrong\u003eHHS) Office on Women’s Health\u003c/strong\u003e is part of the team that coordinates National Women’s Health Week. According to Brooke, the week was created because “even though women make many of the health care decisions for families, they often neglect to make their own health a priority.” Their \u003ca href=\"http://womenshealth.gov/nwhw/spread-the-word/share.html#toolkit\" target=\"_blank\"\u003esocial media toolkit\u003c/a\u003e provided multiple opportunities to share the message. As a result:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMore than 1,800 women pledged to be a well woman.\u003c/li\u003e\n\u003cli\u003e354 people and organizations supported our Thunderclap for a social reach of nearly 1.5 million people.\u003c/li\u003e\n\u003cli\u003eMore than 13,000 unique Twitter accounts contributed over 28,000 tweets in support of NWHW.\u003c/li\u003e\n\u003cli\u003eNearly 800 media stories about NWHW appeared.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAt** the Food and Drug Administration (FDA)’s Office of Women’s Health**, we promoted our resources by engaging across our agency, across government and with outside partners. Examples included:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoordinating multiple FDA channels including our \u003ca href=\"http://blogs.fda.gov/fdavoice/index.php/2014/05/for-national-womens-health-week-fda-resources-help-women-make-informed-health-choices/\" target=\"_blank\"\u003eblog\u003c/a\u003e, \u003ca href=\"http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm396409.htm\" target=\"_blank\"\u003econsumer update\u003c/a\u003e and social media supported the women’s health message.\u003c/li\u003e\n\u003cli\u003eA #HealthTalk twitter chat with \u003cstrong\u003eNational Institute’s of Health\u003c/strong\u003e (\u003cstrong\u003eNIH)’s National Heart, Lung, and Blood Institute and Office of Research on Women’s Health, HHS Office of Minority Health\u003c/strong\u003e and Everyday Health resulted in 409 contributors, 39.52 million impressions and a reach of 1.3 million.\u003c/li\u003e\n\u003cli\u003eA Pinterest shared board \u003ca href=\"http://www.pinterest.com/usfda/one-week-for-better-health/\" target=\"_blank\"\u003echallenge\u003c/a\u003e included contributions from The Heart Truth, the American Public Health Association, Cleveland Clinic and Everyday Health. The challenge boosted our existing Women’s Health Board to 500 followers and 268 repins.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eJessica Milcetich\u003c/strong\u003e, \u003cstrong\u003esocial media and digital strategist at the General Services Administration\u003c/strong\u003e works to promote resources from multiple agencies through her work with USA.gov. This year, they created a \u003ca href=\"http://www.facebook.com/photo.php?fbid=10152210692958580\u0026amp;set=a.10151021555548580.435340.65369158579\"\u003ewomen’s health pledge\u003c/a\u003e that was shared over 150 times on social media. The pledge promoted the availability of FDA’s \u003ca href=\"http://promotions.usa.gov/womens-health.html\"\u003eWomen’s Health Advice Kit\u003c/a\u003e and so far, more than 4,200 publications have been ordered.\u003c/p\u003e\n\u003cp\u003eIt is clear that social media will continue to play a growing role in coordinated campaigns. Tell us: how have digital tools enhanced your campaigns and observances?\u003cem\u003e\u003cstrong\u003eAlison Lemon\u003c/strong\u003e is a Knowledge Manager for the \u003ca href=\"/preview/gsa/digitalgov.gov/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/communities/social-media/\"\u003eSocialGov Community\u003c/a\u003e and a Senior Analyst for Social Media with the FDA’s Office of Women’s Health. You can follow their work \u003ca href=\"https://twitter.com/FDAWomen\"\u003e@FDAWomen\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}