{
    "version" : "https://jsonfeed.org/version/1",
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    "type" : "single",
    "title" : "MedlinePlus Mobile Evaluation |Digital.gov",
    "description": "MedlinePlus Mobile Evaluation",
    "home_page_url" : "/preview/gsa/digitalgov.gov/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/","feed_url" : "/preview/gsa/digitalgov.gov/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/2012/06/20/medlineplus-mobile-evaluation/index.json","item" : [
    {"title" :"MedlinePlus Mobile Evaluation","summary" : "Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the National Library of Medicine. The National Library of Medicine (NLM) launched MedlinePlus Mobile (m.medlineplus.gov) in January 2010 to provide authoritative consumer-level health information to a","date" : "2012-06-20T03:17:01-04:00","date_modified" : "2024-07-05T22:14:24-04:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile"
            },"branch" : "cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings",
      "filename" :"2012-06-20-medlineplus-mobile-evaluation.md",
      
      "filepath" :"news/2012/06/2012-06-20-medlineplus-mobile-evaluation.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/content/news/2012/06/2012-06-20-medlineplus-mobile-evaluation.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/content/news/2012/06/2012-06-20-medlineplus-mobile-evaluation.md","slug" : "medlineplus-mobile-evaluation","url" : "/preview/gsa/digitalgov.gov/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/2012/06/20/medlineplus-mobile-evaluation/","content" :"\u003cp\u003e\u003cem\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/cms/news/2024/07/2024-07-02-case-study-increasing-access-to-required-bankruptcy-meetings/topics/mobile/\"\u003eMobile Gov Experiences\u003c/a\u003e are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the National Library of Medicine.\u003c/em\u003e_\n_\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/12/medline_plus__app.jpg\"\u003e\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2013/12/medline%5c_plus%5c__app.jpg\"\n    alt=\"Medline Plus Mobile\"/\u003e\u003c/div\u003e\n\n\u003c/a\u003eThe National Library of Medicine (NLM) launched MedlinePlus Mobile (\u003ca href=\"http://m.medlineplus.gov\"\u003em.medlineplus.gov\u003c/a\u003e) in January 2010 to provide authoritative consumer-level health information to a growing audience of mobile Internet users. MedlinePlus Mobile is a mobile-optimized Web site that contains a subset of the content that users can find on the full MedlinePlus site (\u003ca href=\"http://medlineplus.gov\"\u003ehttp://medlineplus.gov\u003c/a\u003e), which has been online since 1998. In November 2011, NLM started a 12 month formal evaluation of MedlinePlus Mobile.\u003c/p\u003e\n\u003ch2 id=\"why-we-did-it\"\u003eWhy We Did It\u003c/h2\u003e\n\u003cp\u003eWe launched a formal evaluation of MedlinePlus Mobile because we want to make sure that we’re providing the best service we can to get MedlinePlus content into the hands of mobile users, so they can find reliable health on their mobile devices.\u003c/p\u003e\n\u003ch2 id=\"what-we-did\"\u003eWhat We Did\u003c/h2\u003e\n\u003cp\u003eOur study is centered around 3 questions:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWho is using MedlinePlus Mobile?\u003c/li\u003e\n\u003cli\u003eHow are they using MedlinePlus Mobile?\u003c/li\u003e\n\u003cli\u003eAre they satisfied with their visit to MedlinePlus Mobile?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWe are also looking at overview data for use of the mobile site and mobile use of the full site.\u003c/p\u003e\n\u003cp\u003eFor each of these questions, we have several data points and the data points come from a variety of sources. We are doing in-depth analysis of Web analytics data, from WebTrends and Google Analytics, user satisfaction survey responses from mobile-optimized version of the ACSI survey in both English and Spanish, and a usability lab test, which we conducted in February through GSA’s First Fridays program, which provides usability lab tests for federal government websites.\u003c/p\u003e\n\u003cp\u003eHere are the questions we’re asking in our survey:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003ePlease rate the visual appeal of this mobile site.\u003c/li\u003e\n\u003cli\u003ePlease rate the readability of the pages on this mobile site\u003c/li\u003e\n\u003cli\u003ePlease rate how well the mobile site is organized.\u003c/li\u003e\n\u003cli\u003ePlease rate the options available for navigating this mobile site.\u003c/li\u003e\n\u003cli\u003ePlease rate the usefulness of the features provided on this mobile site.\u003c/li\u003e\n\u003cli\u003ePlease rate the variety of features on this mobile site.\u003c/li\u003e\n\u003cli\u003ePlease rate the accuracy of information on this mobile site.\u003c/li\u003e\n\u003cli\u003ePlease rate the quality of information on this mobile site.\u003c/li\u003e\n\u003cli\u003eWhat is your overall satisfaction with this mobile site?\u003c/li\u003e\n\u003cli\u003eHow well does this mobile site meet your expectations?\u003c/li\u003e\n\u003cli\u003eHow does this site compare to your idea of an ideal mobile website?\u003c/li\u003e\n\u003cli\u003eHow likely are you to return to this mobile site?\u003c/li\u003e\n\u003cli\u003eHow likely are you to recommend this mobile site to someone else?\u003c/li\u003e\n\u003cli\u003eWhat was your \u003cstrong\u003eprimary\u003c/strong\u003e \u003cstrong\u003ereason\u003c/strong\u003e for visiting this mobile site?\u003c/li\u003e\n\u003cli\u003eWere you able to \u003cstrong\u003eaccomplish\u003c/strong\u003e your primary task? \u003cem\u003e(with follow up “If you were unable to accomplish your task please tell us what you were trying to accomplish.”)\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003ePlease provide \u003cstrong\u003eone suggestion\u003c/strong\u003e to improve the MedlinePlus mobile site.\u003c/li\u003e\n\u003cli\u003eWhat is your gender?\u003c/li\u003e\n\u003cli\u003ePlease select the category that includes your age.\u003c/li\u003e\n\u003cli\u003eWhat \u003cstrong\u003ebest describes your role\u003c/strong\u003e in visiting MedlinePlus Mobile during this session? \u003cem\u003e(If user selects “Other, please specify” a text box is triggered for open-end response)\u003c/em\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"how-it-worked\"\u003eHow It Worked\u003c/h2\u003e\n\u003cp\u003eWe presented some preliminary observations from the first few months of our evaluation to the NIH MedlinePlus advisory group on June 4, 2012. The slides from that presentation are attached.\u003c/p\u003e\n\u003ch2 id=\"what-we-learned\"\u003eWhat We Learned\u003c/h2\u003e\n\u003cp\u003eSee \u003ca href=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2012/06/MedlinePlus-Mobile-Evaluation-Preliminary-Report-June-2012.pdf\"\u003eMedlinePlus Mobile Evaluation Preliminary Report June 2012\u003c/a\u003e \u003cem\u003e(PDF, 2.8 MB, 27 pages)\u003c/em\u003e.\u003c/p\u003e\n\u003cp\u003eIn addition:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMobile use of the full site is HUGE compared to use of the mobile site overall. So, we’re currently reaching WAY more mobile users from our non-optimized site, and we haven’t seen any negative feedback or drop in satisfaction scores.\u003c/li\u003e\n\u003cli\u003eMost of the use of the mobile site and the mobile use of the full site is from high end devices — this is important for us to know, it will significantly impact our strategy moving forward.\u003c/li\u003e\n\u003cli\u003eThe ACSI survey responses have been very interesting. We are still working with Foresee on some challenges related to the technology of serving the survey to mobile users though.\u003c/li\u003e\n\u003cli\u003eWe have huge amounts of data that we comb through each month. It was VERY overwhelming when we first started. But, we’ve used our own internal NLM wiki to manage the project, which has been a good tool. It’s also helped us to keep our work focused around the core evaluation questions (see above in “what we did” section).\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"what8217s-next\"\u003eWhat’s Next\u003c/h2\u003e\n\u003cp\u003eWe will continue with the evaluation through October 2012. We’re also working on some UI changes that we hope to release this summer in response to the recommendations from the First Fridays usability tests.\u003c/p\u003e\n"}
  ]
}