Content Strategy

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627 posts

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial
Oct 24, 2016

What Is Static Source Analysis?

In software development, we use a variety of techniques to help us understand the software we’ve written, whether it works as expected, and whether it will be easy to maintain over time. One of the techniques we use is called static source analysis, and it can tell us a lot about the maintenance requirements of
Oct 14, 2016

The Data Briefing: Twenty Years of USAJOBS

I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In
Oct 12, 2016

Transforming the Federal Marketplace, Two Years In

Summary: It’s been two years since we laid out the Administration’s plan to transform the Federal marketplace. Here’s a look at what we’ve accomplished, and what’s next. Over the last two years, we’ve focused on our mission to implement the President’s vision for a modern government– one that leverages private-sector best practices to achieve a
Oct 11, 2016

CX Day In Government: How We All Shape The Customer Journey

During National Customer Service Week, it’s a great time for organizations across industry and government to celebrate putting customers at the center of our work and to think about what we can do to improve our customers’ end-to-end experiences. When you think this big, it can be a little daunting, but the good news is
Oct 07, 2016

Near… FAR… Wherever you are….

The U.S. General Services Administration (GSA) made history today by releasing the first ever iBook version of the Federal Acquisition Regulation (FAR). And while a tome about the complex rules governing the federal government’s purchasing process may not sound like a bestseller, the FAR is essential reading not just for federal contracting officers and federal
Oct 06, 2016

Ideas on How to Keep Your Citizens Informed

As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites,
Oct 03, 2016

Further Enhancing the Federal Government’s Privacy Practices

Summary: The Office of Management and Budget is releasing updated guidance on the role and designation of Senior Agency Officials for Privacy. The digital economy has transformed how citizens interact with their Government. Government services related to immigration, student loans, health insurance, and veterans’ benefits are just a sample of the services now available online.
Sep 30, 2016

The New Vote.gov: Leaner, Faster and Multi-Lingual

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services
Sep 28, 2016