Analytics

Measure and plan your site performance with analytics best practices and tools

Web analytics provide valuable insights into how users interact with a website. Use the data gained from web analytics to identify areas for improvement and make data-driven decisions. This can lead to a more user-friendly and engaging website, which can enhance trust and overall site performance.

M-10-22, Guidance for Online Use of Web Measurement and Customization Technologies (PDF, 130 KB, 9 pages, June 2010)

M-10-22, Guidance for Online Use of Web Measurement and Customization Technologies (PDF, 130 KB, 9 pages, June 2010)

Analytics: essential knowledge

Analytics events

Annual Gathering

Spring 2024 Community Summit

Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience.
2024

Analytics news

Equity study reaches 4,000 participants

Launched last fall, the General Services Administration equity study on remote identity proofing aims to determine if biases exist in the algorithms used for online identity verification. The study has now reached its goal of recruiting 4,000 participants from diverse communities, and experts are ready to begin analysis of the data. Learn how the team at GSA plans to conduct this data analysis, and how their findings will lead to improved equitable services delivery in technology across the government. — via General Services Administration

General Services Administration logo

Jun 05, 2024

FedRAMP governance

The Federal Risk and Authorization Management Program (FedRAMP) has recently updated its governance structure to better serve its customers. Learn about their recently-formed FedRAMP Board, composed of federal executives; the FedRAMP Technical Advisory Group (TAG), composed of technology experts; and updates made to the Federal Security Cloud Advisory Committee (FSCAC). These groups collectively aim to strengthen and expand FedRAMP’s cloud service capabilities. — via FedRAMP

FedRAMP logo

Jun 04, 2024

One year with the new USAGov

It has been a year since USA.gov and USAGov en Español were relaunched using human-centered design principles. Using task backlog, the USAGov team has addressed content gaps, improved discoverability, and implemented technical updates. Through usability tests, visitor comments, and click behavior the team was able to unravel and respond to user feedback and unmet needs, leading to noticeable increases in visitor satisfaction and task accomplishment. Moving forward, the focus will shift to enhancing public engagement with the government, improving the search for benefits-related content, and exploring interactive and personalized user experiences. — via USA.gov

USA.gov logo

May 14, 2024

Resources on Analytics

Tools and Services

  • Digital Dashboard

    Measures how U.S. government domains are following best practices for federal websites.

  • Analytics.USA.gov

    A window into how people are interacting with the government online. Powered by the Digital Analytics Program (DAP)

  • Digital Analytics Program

    A free analytics tool for measuring digital services in the federal government.

More News and Events on Analytics

284 posts

Equity study reaches 4,000 participants

Launched last fall, the General Services Administration equity study on remote identity proofing aims to determine if biases exist in the algorithms used for online identity verification. The study has now reached its goal of recruiting 4,000 participants from diverse communities, and experts are ready to begin analysis of the data. Learn how the team at GSA plans to conduct this data analysis, and how their findings will lead to improved equitable services delivery in technology across the government. — via General Services Administration

General Services Administration logo

Jun 05, 2024

FedRAMP governance

The Federal Risk and Authorization Management Program (FedRAMP) has recently updated its governance structure to better serve its customers. Learn about their recently-formed FedRAMP Board, composed of federal executives; the FedRAMP Technical Advisory Group (TAG), composed of technology experts; and updates made to the Federal Security Cloud Advisory Committee (FSCAC). These groups collectively aim to strengthen and expand FedRAMP’s cloud service capabilities. — via FedRAMP

FedRAMP logo

Jun 04, 2024

One year with the new USAGov

It has been a year since USA.gov and USAGov en Español were relaunched using human-centered design principles. Using task backlog, the USAGov team has addressed content gaps, improved discoverability, and implemented technical updates. Through usability tests, visitor comments, and click behavior the team was able to unravel and respond to user feedback and unmet needs, leading to noticeable increases in visitor satisfaction and task accomplishment. Moving forward, the focus will shift to enhancing public engagement with the government, improving the search for benefits-related content, and exploring interactive and personalized user experiences. — via USA.gov

USA.gov logo

May 14, 2024

Creating a blueprint for quality: How the PX Contact Center helps agents grow their skills

Every day, live agents at USA.gov’s Public Experience (PX) Contact Center answer questions from the public about government benefits and services. Learn how the PX Contact Center develops a workforce of excellent agents, using immersive onboarding, tailored and continuous training, feedback loops, and calibration meetings to empower their agents to deliver accurate information. USA.gov’s system for employee and contact center management ensures that every customer interaction leaves a lasting impact. — via USA.gov

USA.gov logo

Apr 23, 2024

Progress towards delivering a digital-first public experience

Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB’s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services. — via The White House

The White House logo

Apr 17, 2024

How USAGov uses data to improve content

Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months. — via USA.gov

USA.gov logo

Apr 01, 2024

Search.gov year in review: 2023 report

Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each. — via Search.gov

Search.gov logo

Mar 15, 2024

Annual Gathering

Spring 2024 Community Summit

Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience.
2024

Customer experience: beyond surveys

Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn. — via 18F

18F logo

Mar 05, 2024

Why the American People Deserve a Digital Government

OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA). — via The White House

The White House logo

Sep 22, 2023