Analytics

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More News and Events on Analytics

284 posts

Using Analytics to Create Change: USA.gov Usability Case Study

While many people tout the death of the home page, it’s still an important piece of the user experience on USA.gov. In 2013, 30 percent of all sessions on USA.gov included the home page—that’s 8.67 million sessions. The numbers for GobiernoUSA.gov are even higher—79 percent of all sessions included the home page. According to Jakob Nielsen, “A

Jul 01, 2014

Big Data, Open Data & the Federal Agencies

Open data and big data—and the responsible management and protection of that data—are key components of the President’s agenda to drive innovation and economic growth. On Thursday, June 19, leaders from civil society, industry, academia, and 40 federal departments and agencies met at Georgetown University’s McCourt School of Public Policy’s Massive Data Institute to discuss

Jul 01, 2014

U.S. Gov Releases New Collaborative Social Media Services

The Federal #SocialGov Community, a collective of almost 700 digital engagement managers from more than 120 government agencies, marked the 2nd anniversary of our program by releasing a suite of new collaborative services to help us better work together and with partners in

Jun 30, 2014

You Have the Data, Make the Most of It

With Web analytics tools you have the data to see what citizens really want on your website and how well you are delivering. You have an opportunity to make informed decisions on improvements to your site to reflect the voice of the customer and get constituents what they need. Here are

Jun 27, 2014

The Golden Metric

Are you looking for the “golden metric” that is the best measure of your agency’s website performance and cross-comparable across .gov websites? If so, stop looking. The concept of the golden metric is a dangerous one because it oversimplifies performance analysis of your website and overlooks the truth

Jun 19, 2014

Government CX: Where Do You Find the Right Foundational Metrics?

Customer service. Customer satisfaction. Improving the customer experience. These buzzwords have become well-trodden territory among government strategists as a new wave of agencies attempt to ignite—or reignite—a focus on customers. Of course, putting customers first is a worthy goal. But what, exactly, do we mean when we use words like “service” and “satisfaction”? These terms

Jun 16, 2014

Search Engine Optimization for Government Websites

On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job

Jun 13, 2014

Federal Agencies and the Opportunities and Challenges of Big Data

On June 19, the Obama Administration will continue the conversation on big data as we co-host our fourth big data conference, this time with the Georgetown University McCourt School of Public Policy’s Massive Data Institute. The conference, “Improving Government Performance in the Era of Big Data; Opportunities and Challenges for Federal Agencies,” will build on

Jun 09, 2014

Overcoming Barriers—DigitalGov Summit Recap

As government innovators, we work to improve public services every day. In essence we are already in a public private partnership. But how can your agency capitalize on existing public private partnerships to engage citizens and enhance services? Four panelists from across government shared their public private partnerships success stories at the DigitalGov Citizen Services

Jun 05, 2014

The Importance of Cross-Channel Customer Service—DigitalGov Summit Recap

During the DigitalGov Citizen Services Summit last Friday, customer service experts from across government came together on a panel to share what customer service means to them and their organization and specific ways they leverage it. The other panels were on performance analysis, public private partnerships, and inter-agency work. The panelists spoke about the strategies

Jun 05, 2014

Evaluating Digital Communication: An International Incident

Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement

Jun 04, 2014

Harnessing the Power of Many—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, Jacob Parcell, Manager, Mobile Programs at the General Services Administration led a panel on the challenges and benefits of Inter-Agency work. The other panels were on performance analysis, customer service across channels, and public private partnerships. “The challenges are real,” said Parcell, who quoted President Obama’s famous salmon

Jun 03, 2014

Turning Data Into Action—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, more than 200 innovators across government and industry came together to share how digital services can improve citizen services and reduce cost. Four panels convened to share information on performance analysis, customer service across channels, public private partnerships and inter-agency work. We have a recap of the

Jun 03, 2014

Ignite with Us

Have a DigitalGov success?—published an API? Got buy-in from leadership? Changed a part of your customer-service paradigm? Developed a cool dashboard? Got the app out the door? Heck! Have you prototyped a wearable, drivable or flyable? Have a DigitalGov opinion?—think we should be focusing more or less on something? Have an idea on how to

May 21, 2014

When Sharing Buttons Work

At the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social networking sites or send it via email. The article To Use

Apr 23, 2014