Content Strategy

Make use of content strategy to deliver great digital experiences.

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636 posts

Plain Language Ninja

A few days ago a coworker asked me to look at a paragraph. He said it was on the top customer service priorities in our division. So I scooted my chair over and looked at it. Then I looked at him and asked, “But what

Sep 26, 2013

Tackling PII in Electronic Data

As non-lawyers peering into the legal world, be advised this post is not official legal advice from the Office of General Counsel. These are our impressions and what we took away from the Legal Learning Series session Social Media – Privacy, Records and Litigation.

Sep 23, 2013

From the time they can grasp an object in their hands, children are reaching for electronic gadgets of all kinds—particularly our smartphones and tablets. The early adoption of mobile is growing each year as evidenced by this infographic from EveryDayFamily.com. 30 percent of 2- to

Sep 10, 2013

Mobile Product Security and Privacy Testing Resources

Security testing is used to ensure that a mobile product does not pose a threat to agency IT systems and databases. In addition, privacy testing ensures that an app does not put the user’s personally identifiable information into a compromisable position. This article was developed as part of the Mobile Application Development Program. See our

Aug 05, 2013

Thunderclap Now Available for Government-Wide Adoption

Thunderclap is the latest social media and crowd-sourcing platform available to federal agencies to better engage with the public, with a newly negotiated government-compatible Terms of Service (TOS) agreement. GSA collaborated with Thunderclap to negotiate the amended terms, which brings the total number of tools with federal-compatible agreements to 66.

Aug 05, 2013

Why NCI Moved to a Structured Content Model

Wikipedia says that structured content refers to information that’s been broken down and classified using metadata. It can also refer to information that’s been classified using XML or other standard or proprietary forms of metadata. The National Institutes of Health’s National Cancer Institute (NIH/NCI) move to structured

Jul 25, 2013

What’s In a Name Does Matter

Can you imagine how frustrating and confusing it would be to find several variations of the same agency name on different sites or even different pages or documents on the same site? This is what happens everyday to Spanish-speaking customers accessing the Spanish names of

Jul 01, 2013

5 Steps for Delivering a Better Customer Experience

Everyone wants to know how to provide outstanding customer experience in government. It can be difficult, because everyday our customers are also doing business with companies like Starbucks, Zappos, and Virgin America, that excel in customer service.

Jun 19, 2013

CDC’s Solve the Outbreak App

Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by Centers for Disease Control and Prevention. Centers for Disease Control (CDC) launched a free, educational iPad app called “Solve the Outbreak,” which lets users play

Jun 18, 2013

Techcrunch. com reports Mary Meeker’s much anticipated annual Internet Trends report released at the D11 Conference last week shows astounding growth regarding use of smartphones and tablets.

Jun 05, 2013

Four Steps to Achieve Good SEO

Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally

May 31, 2013

The New Healthcare.gov Uses a Lightweight Open Source Tool

Last week, we told you about the upcoming relaunch of Healthcare.gov and its use of the Jekyll website generator. Jekyll allows users to build dynamic websites served by static pages. To help manage large websites using Jekyll, developers working on the new healthcare.gov published the ‘Prose.io’ editing interface

May 07, 2013

Don’t include Internet music, video, or graphics in your video unless you understand the copyright. Yes, this is a pain, but companies take copyright very seriously and regularly file both takedown notices and lawsuits against offenders.

May 04, 2013