Content Strategy

Make use of content strategy to deliver great digital experiences.

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636 posts

9 Reasons Your Agency Should Have A CMS

Why Invest in a Content Management System? Does it take too long to update and post digital content? Do you lack consistent branding across your website(s)? Is outdated, redundant content leading to a poor customer experience? Does your agency website show up too far down in search results? Are you

Dec 12, 2013

Create Section 508-Compliant Videos on Your Government Websites

It is undeniable the reach of online video into our modern lives. From cats in shark costumes riding on Roombas to the 2.1 million people live streaming the 2012 Super Bowl. Online video inspires us with TED talks and allows us to feel the rush of Felix Baumgartner jumping from space. With online video so

Nov 21, 2013

Next SocialGov Summit: Challenge and Prize Competitions

A public prize spurred Charles Lindbergh to fly across the Atlantic, and this week social media managers across government will help a new generation of prize competitions take flight. These sessions aren’t just for social media managers who have held a challenge or are

Nov 19, 2013

Creating Cross-Channel Experiences

One of the most important jobs for an organization is to think about the entire ecosystem of their brand and what the user experience is across each channel. Whether it is through accessing information on your site through various devices, calling a help line, engaging through social media, and/or having a face-to-face conversation, there may

Nov 18, 2013

Key to Successful Prize Competitions: Define Your Problem Statement

In a prize competition, failing to properly define your problem up front can result in lower participation and submissions that don’t actually solve your issue. To create a challenge that produces viable results, start by doing your own homework. Vaguely defined problems invite less-than-desirable solutions or scare

Nov 13, 2013

5 Tips for Communicating Technical Information: iPad Pilot

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” — Mark Twain It’s simple—you’re the technical expert; you know the topic inside out, so of course you can easily explain it to a captive audience. Right? Not always. Communicators in every industry know that message

Nov 12, 2013

Redesigning Commerce.gov

After having the same look and feel on our website since 2010, Commerce.gov is embarking on a fresh redesign to put the user in the driver seat. Drawing on anonymized user input, we have made some significant changes and are excited to announce the launch of our new site – Beta.Commerce.gov. First, you’ll notice

Oct 30, 2013

Content Management Systems Toolkit

Improving the federal government’s ability to deliver digital information anytime, anywhere, on any device via open content is a key goal of the Digital Government Strategy. A content management system (CMS) can help your agency move to an open content model, making it easier for people to find, share, use, and re-use your information.

Oct 30, 2013

With Measurable Usability Goals – We All Score

Setting measurable usability goals will help your team to assess the performance of your site throughout development. Whether your assessment is at the beginning of the process, throughout iterative wireframe testing, after release, or all of the above,

Oct 28, 2013

Understanding Your Users’ Needs By Analyzing Search Terms

Analyzing your visitors’ search terms can help you better understand their needs. It can provide valuable data about the content and organization of the content on your site. Create a Semi-Automated Report of Terms Here’s how to create a semi-automated report for analyzing large amounts of search data on a regular basis. A human still

Oct 24, 2013

Twitter Chat Guidance for Federal Agencies

A Twitter town hall, or Twitter chat, is an event where agencies invite public engagement for a scheduled time period during which users can ask questions or find out more information about a topic via Twitter, much like a webinar. The questions are tagged

Oct 16, 2013

Mobile First

Mobile First is the idea that web sites should first be designed for mobile devices, including only those tasks/items that website visitors use most. Then as screen real estate increases, add in tasks/features as needed based on user priority. This means the site

Sep 30, 2013