Content Strategy

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636 posts

Social Media Data Deep Dive: Turning Findings into Action

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on

Oct 28, 2016

Laying the Foundation for a More Secure, Modern Government

Summary: Building on efforts to boost Federal cybersecurity & as part of National Cybersecurity Awareness Month, today we’re releasing a proposed guidance to modernize Federal IT. America’s spirit of ingenuity and entrepreneurship created the world’s most innovative economy and keeps us dominant in today’s digital age. Indeed, in 1985 about 2,000 people used the Internet;

Oct 28, 2016

Federally Funded Research Results Are Becoming More Open and Accessible

Summary: Significant strides in improving public access to scholarly publications and digital data help usher in an era of open science. This week marks the 8th annual Open Access Week, when individuals and organizations around the world celebrate the value of opening up online access to the results of scholarly research. It is an opportune

Oct 28, 2016

9 Reasons Your Infographics Might Be Too Big

Infographics are a useful tool for communicators to share complex data and information in a quick, easy-to-read format. Infographics can be beautifully designed works of art, pulling in a reader through storytelling and visual entertainment. And like art, infographics can be large, epic works, or small treasures.

Oct 27, 2016

The Data Briefing: Help Predict the Future of Federal Government Data

In December, I plan to write two postings detailing a scenario analysis for the next ten years of the Federal government’s data technologies. Governments are on the cusp of amazing technological advances propelled by artificial intelligence, blockchain technologies, and the Internet of Things. Also, governments will face new challenges such as the recent global cyber

Oct 26, 2016

DigitalGov Readers and Subscribers: We Want to Talk to You

As you know, over the last few years DigitalGov has surfaced the innovative advancements many are making across the government space while providing a platform for learning best practices and coming together as a community. Over the course of the next few weeks, a small team from

Oct 25, 2016

Expert Insight on Content Strategy and Structure for Future-Ready Content

We recently interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content. Sara, a frequent conference speaker, runs a content strategy consultancy, and is the co-author of Design for Real Life. She has extensive experience consulting with major brands, universities, agencies, nonprofits, and others to make their content more memorable, manageable, and

Oct 25, 2016

Federal Cybersecurity Challenges

These days, when you turn on the news you almost always see another hack, leak, or breach putting sensitive information at risk. But we’ve been focusing on keeping federal agency information systems secure for a long time. For October’s Cybersecurity Awareness Month, the WatchBlog takes a look at federal cybersecurity challenges. What is the threat?

Oct 25, 2016

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial

Oct 24, 2016

GAO to Congress: Federal Agencies Are Making a Difference Through Open Innovation

Federal agencies confront tough problems every day. In searching for solutions, agencies will want to attract different perspectives, test new products, build capacity and communities, and increase public awareness. How do they do it? The answer: open innovation. Federal agencies need to engage and collaborate with all sectors of society, a task made easier by

Oct 21, 2016

Your First Thoughts on the Social Media Strategy

This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August,

Oct 17, 2016

What Is Static Source Analysis?

In software development, we use a variety of techniques to help us understand the software we’ve written, whether it works as expected, and whether it will be easy to maintain over time. One of the techniques we use is called static source analysis, and it can tell us a lot about the maintenance requirements of

Oct 14, 2016

Progressive Web Applications, Part 2: Pros, Cons, and Looking Ahead

A few weeks ago, Progressive Web Applications, Part 1: the New Pack Mule of the Internet introduced PWAs and the technologies behind them. We shared that article to the MobileGov Community of Practice and asked about the pros and cons of this approach to winning mobile moments. What Are Some Benefits of PWAs? PWAs bring

Oct 13, 2016

The Data Briefing: Twenty Years of USAJOBS

I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In

Oct 12, 2016

Transforming the Federal Marketplace, Two Years In

Summary: It’s been two years since we laid out the Administration’s plan to transform the Federal marketplace. Here’s a look at what we’ve accomplished, and what’s next. Over the last two years, we’ve focused on our mission to implement the President’s vision for a modern government– one that leverages private-sector best practices to achieve a

Oct 11, 2016

CX Day In Government: How We All Shape The Customer Journey

During National Customer Service Week, it’s a great time for organizations across industry and government to celebrate putting customers at the center of our work and to think about what we can do to improve our customers’ end-to-end experiences. When you think this big, it can be a little daunting, but the good news is

Oct 07, 2016