News and Updates

Innovative work, news, and ideas from people and teams in government

Using Personas to Better Understand Customers: USA.gov Case Study

Personas are fictional characters that describe an organization’s customer behaviors, emotions, attributes, motivations, and goals. They are an important tool to share customer insights and understanding across an organization. Personas also serve as a check to make sure your organization’s actions meet the needs of the majority of customers, including visitors to your website, contact
Apr 06, 2015

Sharing Social Media Strategies: The National Strategy for Trusted Identities in Cyberspace Program Office

Creating a tweet, posting a photo, or updating a status may take mere seconds. However, a well-thought-out social media strategy is needed for long-term success. In fact, the recently released U.S. Public Participation Playbook mentions strategy in its very first play: clearly define and communicate your objectives. Knowing what you hope to accomplish and how
Apr 03, 2015

HTTP vs HTTPS: Is it Time For a Change?

Data. Security. Privacy. These are the cornerstones of many discussions concerning technology. The security of citizen information when interacting with the federal government will be increasingly important as we progress into the future. A few agencies have begun to use Hyper Text Transfer Protocol Secure (HTTPS) in lieu of the standard HTTP. For these agencies,
Mar 25, 2015
According to an article from Readwrite, the amount of money going to big data projects is steadily increasing despite widespread failure to achieve many results. For big data-related projects in global organizations, a total of $31 billion was spent in 2013 and that amount is expected to top $114 billion by 2018. The recognition that
Mar 24, 2015

Web Metadata Publishing Using XML

Metadata for website content is usually managed as part of the editorial process when documents are created and published with content management systems. There may be another source for this metadata, especially in regulatory agencies: internal databases that reference Web content in support of record keeping processes. These databases may contain public and non-public information
Mar 23, 2015