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Engaging Audiences Through Quora

There’s no doubt that traditional social media sites like Facebook and Twitter have transformed how we communicate with stakeholders. Quora is another tool for agencies seeking to engage highly-educated thought leaders and influencers, policy makers, entrepreneurs, scientists, engineers and journalists worldwide. The brainchild of two former Facebook employees with the backing of Wikipedia’s founder, Quora aims to
Jun 25, 2015

Betting on email: How We’re Reaching Hispanics via Their Inbox

Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an email program. These communications initially took the form of short blurbs that directed people to important site content and promoted other government information hosted by various federal agencies. From
Jun 23, 2015

CitySDK: Helping Civic Hackers Deliver Local Solutions

Civic hackers are a special breed—their primary motivation is closely tied to the social issues closest to their hearts. Most attend hack-a-thons, engage in civic meetups, and show up at city hearings to champion their cause and push solutions at the societal, technology, and policy levels. On the technological front, creating civic city-based solutions has
Jun 22, 2015

The Content Corner: Writing Better Headlines

The clarity of a headline or title plays a critical role in whether your content is ever seen and read by your customers. As the battle for eyeballs continues to escalate, digital media providers seem to be resorting more and more to “clickbait” titles and headlines. However, as with all forms of overused marketing, consumers
Jun 22, 2015

Real Internationalization Isn’t Just Geographic: It’s Linguistic

Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences. Evidence like
Jun 19, 2015

NOAA’s CrowdMag App: Citizen Science on the Go

The rise in mobile device usage has created a rise in expectations: the public wants new and innovative interactions with all organizations, including government. Incorporating social media in mobile websites and native apps is one way federal agencies have increased public interaction. Six agencies have leveraged native app functionality for crowdsourcing purposes. The National Oceanic
Jun 18, 2015
The more you test, the more you know. We recently highlighted lessons learned from the CrowdSource Mobile Testing Program, discussed the mobile emulator dilemma that many agencies face, and today we’re back with a few insights on native app testing. The Federal CrowdSource Mobile Testing Program yields a rich set of participant feedback that helps individual app
Jun 16, 2015

HTTPS For All

With the release of a new dashboard to measure best Web practices in the federal government and the establishment of a government-wide HTTPS Only Standard, the time to make the switch to HTTPS has arrived. Agencies have until December 31, 2016, to make the switch. The move to HTTPS is not only happening in government;
Jun 15, 2015

When Catastrophe Strikes, Provide Support: SAMHSA’s Disaster Response App

Disasters can strike at anytime, and responders now have another tool in their repertoire to aid survivors. The Substance Abuse and Mental Health Services Administration (SAMHSA) has developed the Behavioral Health Disaster Response Mobile App to assist mental health responders with pre-deployment and on-the ground information and resources. SAMHSA has
Jun 11, 2015

How Agencies “Pin” Down Their Audiences

While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of platforms like Pinterest, which have seen major growth in users and activity. In the last six months of 2014, Pinterest increased its membership by 57%, while Facebook and Twitter only grew by
Jun 10, 2015

#SocialGov Round Up 2015

The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen
Jun 08, 2015

The Content Corner: Creating a Content Style Guide

One of the more commonly overlooked pieces of any effective content strategy is a content style guide. Many times, content contribution takes place without even being aware of the need for a style guide, while other times a content style guide is considered something only used by print editors and publishers. Stalwarts like the AP
Jun 08, 2015