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    "title" : "Defining benchmarks and targets for intranet KPIs |Digital.gov",
    "description": "Defining benchmarks and targets for intranet KPIs",
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    {"kicker" : "<no value>","title" :"Defining benchmarks and targets for intranet KPIs","deck" : "Paving the path to success","summary" : "Discover the keys to intranet success by harmonizing objectives, metrics, benchmarks, and targets. Elevate your organization&rsquo;s intranet to new heights!","date" : "2023-11-15T16:41:00-05:00","date_modified" : "2024-04-02T09:45:13-04:00","authors" : {"jessica-dunbar" : "Jessica Dunbar"},"topics" : {
        
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      "filepath" :"news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cm-topics-button-component/content/news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cm-topics-button-component/content/news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md","slug" : "defining-benchmarks-and-targets-for-intranet-kpis","url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2023/11/15/defining-benchmarks-and-targets-for-intranet-kpis/","weight" : "1","content" :"\u003cp\u003eIn a previous post, we explored \u003ca href=\"https://digital.gov/2023/06/13/how-to-choose-the-right-metrics-for-your-intranet/\"\u003eselecting the right metrics to optimize your intranet\u0026rsquo;s performance\u003c/a\u003e. In this post we will explore the next step — defining benchmarks and targets for key performance indicators (KPIs). This sequel blog post is designed to build upon the insights from our initial post and help you craft a comprehensive strategy for intranet optimization.\u003c/p\u003e\n\u003ch2 id=\"why-benchmarks-and-targets-are-vital\"\u003eWhy benchmarks and targets are vital\u003c/h2\u003e\n\u003cp\u003eBenchmarks and targets act as the lighthouses guiding your intranet towards success. They serve as essential reference points, providing a clear picture of your intranet\u0026rsquo;s current state and its desired destination. Without them, it\u0026rsquo;s like setting sail without a map; you might wander aimlessly or miss your intended course.\u003c/p\u003e\n\u003ch2 id=\"defining-benchmarks\"\u003e​​Defining benchmarks\u003c/h2\u003e\n\u003cp\u003eBenchmarks represent the current state of your intranet\u0026rsquo;s performance. They offer a snapshot of where you stand at a given point in time. To establish benchmarks, look into historical data and consult industry standards. For example, if your intranet\u0026rsquo;s current engagement rate is 30%, this becomes your initial benchmark.\u003c/p\u003e\n\u003ch2 id=\"setting-targets\"\u003eSetting targets\u003c/h2\u003e\n\u003cp\u003eWhile benchmarks offer a snapshot of your intranet\u0026rsquo;s performance, targets provide the direction for improvement. Targets are the destinations you aim to reach on your intranet journey. They are specific, measurable goals that indicate success. These targets should align seamlessly with your intranet\u0026rsquo;s objectives and the metrics you\u0026rsquo;ve selected. For example, using our engagement rate example mentioned above, you might set a target to increase it to 50% within the next quarter.\u003c/p\u003e\n\u003ch2 id=\"benchmarks-and-targets-for-intranet-performance\"\u003eBenchmarks and targets for intranet performance\u003c/h2\u003e\n\u003cp\u003eTo effectively optimize your intranet, you must establish benchmarks and targets that align with your organization\u0026rsquo;s unique goals and circumstances. These benchmarks should encompass a range of critical metrics, similar to the framework we explored in our \u003ca href=\"https://digital.gov/2023/06/13/how-to-choose-the-right-metrics-for-your-intranet/\"\u003eprevious post\u003c/a\u003e. Here\u0026rsquo;s a table that includes 10 benchmark and target examples:\u003c/p\u003e\n\u003ctable class=\"usa-table usa-table--striped\"\u003e\n  \u003ccaption\u003eBordered table with horizontal stripes\u003c/caption\u003e\n  \u003cthead\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"col\"\u003eBenchmark Example\u003c/th\u003e\n      \u003cth scope=\"col\"\u003eTarget Example\u003c/th\u003e\n      \u003cth scope=\"col\"\u003eDescription\u003c/th\u003e\n    \u003c/tr\u003e\n  \u003c/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e1) 30% engagement rate\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eIncrease to 50% within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eMeasure the percentage of active users who interact with your intranet content and features.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e2) 500,000 views per month\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eReach 750,000 views per month within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eTrack the total number of pages viewed on your intranet within a specified timeframe.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e3) 10 minutes per session\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eExtend to 15 minutes per session within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eDetermine the average time users spend on your intranet during a single visit.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e4) 20% bounce rate\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eReduce to 15% within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eCalculate the percentage of users who leave the intranet site after viewing only one page.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e5) 50 new articles per month\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eIncrease to 75 articles per month within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eMonitor the creation of new content, such as articles, blogs, or updates.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e6) 1,000 downloads per week\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eAchieve 1,500 downloads per week within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eCount the number of downloads for resources, guidelines, forms, and other documents.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e7) 100 new threads per month\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eReach 150 new threads per month within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eTrack user interactions within forums, including new threads, responses, and views.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e8) 80% course completion rate\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eIncrease to 90% within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eMeasure the percentage of users who successfully complete online training courses.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e9) 60% utilization rate\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eAchieve 70% utilization rate within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eDetermine the percentage of users who utilize the intranet's search function for information retrieval.\u003c/td\u003e\n    \u003c/tr\u003e\n    \u003ctr\u003e\n      \u003cth scope=\"row\"\u003e\u003cstrong\u003e10) 200 attendees per webinar\u003c/strong\u003e\u003c/th\u003e\n      \u003ctd\u003eReach 250 attendees per webinar within the next quarter.\u003c/td\u003e\n      \u003ctd\u003eKeep tabs on the number of users participating in virtual events or webinars.\u003c/td\u003e\n    \u003c/tr\u003e\n  \u003c/tbody\u003e\n\u003c/table\u003e\n\u003cp\u003eRemember, these benchmarks and targets should evolve with your intranet\u0026rsquo;s objectives and user needs. Regular monitoring allows you to make data-driven adjustments, ensuring that your intranet continues to align with your organization\u0026rsquo;s goals.\u003c/p\u003e\n\u003ch2 id=\"bringing-it-all-together\"\u003eBringing it all together\u003c/h2\u003e\n\u003cp\u003eThis list provides a comprehensive overview of eight \u003cstrong\u003eobjectives\u003c/strong\u003e, and the \u003cstrong\u003ecorresponding metrics\u003c/strong\u003e, \u003cstrong\u003ebenchmark values\u003c/strong\u003e, and the \u003cstrong\u003etargeted improvements\u003c/strong\u003e—all working together to propel your intranet towards success.\u003c/p\u003e\n\u003ch3 id=\"objectives\"\u003eObjectives\u003c/h3\u003e\n\u003ch4 id=\"1-enhance-user-engagement\"\u003e1) Enhance user engagement\u003c/h4\u003e\n\u003ch5 id=\"metrics\"\u003eMetrics\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eComments, likes, shares\u003c/li\u003e\n\u003cli\u003eParticipation in polls or surveys\u003c/li\u003e\n\u003cli\u003eDownloads\u003c/li\u003e\n\u003cli\u003eCompletion of online training courses\u003c/li\u003e\n\u003cli\u003eForum participation\u003c/li\u003e\n\u003cli\u003eUse of search box\u003c/li\u003e\n\u003cli\u003eAttendance at virtual events or webinars\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"benchmarks\"\u003eBenchmarks\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003e30% engagement rate\u003c/li\u003e\n\u003cli\u003e1,000 downloads per week\u003c/li\u003e\n\u003cli\u003e80% course completion rate\u003c/li\u003e\n\u003cli\u003e100 new threads per month\u003c/li\u003e\n\u003cli\u003e60% utilization rate\u003c/li\u003e\n\u003cli\u003e200 attendees per webinar\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"targets\"\u003eTargets\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease engagement rate to 40%\u003c/li\u003e\n\u003cli\u003eAchieve 1,200 downloads per week\u003c/li\u003e\n\u003cli\u003eAttain 85% course completion rate\u003c/li\u003e\n\u003cli\u003eMaintain 120 new threads per month\u003c/li\u003e\n\u003cli\u003eRaise utilization rate to 65%\u003c/li\u003e\n\u003cli\u003eReach 250 attendees per webinar\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"2-improve-user-experience\"\u003e2) Improve user experience\u003c/h4\u003e\n\u003ch5 id=\"metrics-1\"\u003eMetrics\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSession duration\u003c/li\u003e\n\u003cli\u003ePages per session\u003c/li\u003e\n\u003cli\u003eBounce rate\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"benchmarks-1\"\u003eBenchmarks\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003e10 minutes per session\u003c/li\u003e\n\u003cli\u003e20% bounce rate\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"targets-1\"\u003eTargets\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eExtend session duration to 12 minutes\u003c/li\u003e\n\u003cli\u003eIncrease pages per session to 3.5\u003c/li\u003e\n\u003cli\u003eReduce bounce rate to 15%\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"3-facilitate-access-to-services\"\u003e3) Facilitate access to services\u003c/h4\u003e\n\u003ch5 id=\"metrics-2\"\u003eMetrics\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eDownloads of resources\u003c/li\u003e\n\u003cli\u003eCompletion of online training courses\u003c/li\u003e\n\u003cli\u003eUsage of search functions\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"benchmarks-2\"\u003eBenchmarks\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003e500 downloads per week\u003c/li\u003e\n\u003cli\u003e70% utilization rate\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"targets-2\"\u003eTargets\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAchieve 600 downloads per week\u003c/li\u003e\n\u003cli\u003eReach a utilization rate of 75%\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"4-encourage-collaboration\"\u003e4) Encourage collaboration\u003c/h4\u003e\n\u003ch5 id=\"metrics-3\"\u003eMetrics\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eParticipation in polls or surveys\u003c/li\u003e\n\u003cli\u003eForum participation\u003c/li\u003e\n\u003cli\u003eAttendance at virtual events or webinars\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"benchmarks-3\"\u003eBenchmarks\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003e100 new threads per month\u003c/li\u003e\n\u003cli\u003e200 attendees per webinar\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"targets-3\"\u003eTargets\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eMaintain 120 new threads per month\u003c/li\u003e\n\u003cli\u003eIncrease webinar attendance to 250 attendees\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"5-improve-communication\"\u003e5) Improve communication\u003c/h4\u003e\n\u003ch5 id=\"metrics-4\"\u003eMetrics\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eComments\u003c/li\u003e\n\u003cli\u003eLikes\u003c/li\u003e\n\u003cli\u003eShares\u003c/li\u003e\n\u003cli\u003eAttendance at virtual events or webinars\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"benchmarks-4\"\u003eBenchmarks\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003e50 likes\u003c/li\u003e\n\u003cli\u003e25 shares\u003c/li\u003e\n\u003cli\u003e100 attendees\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"targets-4\"\u003eTargets\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eMaintain or increase interaction rates\u003c/li\u003e\n\u003cli\u003eBoost webinar attendance by 20%\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"6-promote-transparency-and-accountability\"\u003e6) Promote transparency and accountability\u003c/h4\u003e\n\u003ch5 id=\"metrics-5\"\u003eMetrics\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eParticipation in polls or surveys\u003c/li\u003e\n\u003cli\u003eForum participation\u003c/li\u003e\n\u003cli\u003eComments\u003c/li\u003e\n\u003cli\u003eLikes\u003c/li\u003e\n\u003cli\u003eShares\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"benchmarks-5\"\u003eBenchmarks\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003e30% participation rate in polls and surveys\u003c/li\u003e\n\u003cli\u003e80% forum participation rate\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"targets-5\"\u003eTargets\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease participation rate to 40%\u003c/li\u003e\n\u003cli\u003eAchieve 85% forum participation rate\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"7-support-training-and-development\"\u003e7) Support training and development\u003c/h4\u003e\n\u003ch5 id=\"metrics-6\"\u003eMetrics\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eCompletion of online training courses\u003c/li\u003e\n\u003cli\u003eAttendance at virtual events or webinars\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"benchmarks-6\"\u003eBenchmarks\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003e85% course completion rate\u003c/li\u003e\n\u003cli\u003e200 attendees per webinar\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"targets-6\"\u003eTargets\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAttain a 90% course completion rate\u003c/li\u003e\n\u003cli\u003eIncrease webinar attendance to 250 attendees\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"8-increase-usage-and-adoption\"\u003e8) Increase usage and adoption\u003c/h4\u003e\n\u003ch5 id=\"metrics-7\"\u003eMetrics\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eVisitors\u003c/li\u003e\n\u003cli\u003eViews\u003c/li\u003e\n\u003cli\u003eSession duration\u003c/li\u003e\n\u003cli\u003ePeak usage times\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"benchmarks-7\"\u003eBenchmarks\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003e10,000 monthly visitors\u003c/li\u003e\n\u003cli\u003e100,000 monthly views\u003c/li\u003e\n\u003cli\u003e12 minutes per session\u003c/li\u003e\n\u003cli\u003eIdentify peak usage times\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5 id=\"targets-7\"\u003eTargets\u003c/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAchieve 12,000 monthly visitors\u003c/li\u003e\n\u003cli\u003eReach 120,000 monthly views\u003c/li\u003e\n\u003cli\u003eExtend session duration to 15 minutes\u003c/li\u003e\n\u003cli\u003eOptimize intranet activities during peak usage times\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"conclusion\"\u003eConclusion\u003c/h2\u003e\n\u003cp\u003eObjectives define the broader mission, guiding the intranet\u0026rsquo;s purpose. \u003ca href=\"https://digital.gov/2013/07/15/digital-metrics-for-federal-agencies/\"\u003eMetrics offer continuous insight\u003c/a\u003e, revealing strengths and areas for improvement. Benchmarks establish the starting point, while targets set the course for progress. Not included in this discussion are the tactics you’ll employ to reach those targets. Having targets will also allow you to measure the success of your tactics. Together, they form an integrated strategy that ensures your intranet not only meets but exceeds expectations. This holistic approach propels your intranet towards its full potential, delivering value to your organization and its users.\u003c/p\u003e\n\u003cp\u003eAs you navigate this journey, remember that intranet optimization is not a destination but an ongoing pursuit of excellence, where the alignment of these elements propels your intranet towards its full potential, delivering value to your organization and its users.\u003c/p\u003e\n\u003cdiv class=\"box \"\u003e\n  \u003cp\u003e\u003cstrong\u003eLearn more with Digital.gov communities, guides, and resources:\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIn government, those with analytics as part of their duties are faced with a fast-paced, ever-changing environment. Technologies, strategies, and tools change regularly. The \u003cstrong\u003eWeb Analytics and Optimization Community of Practice\u003c/strong\u003e (WAO CoP) aims to uncover best practices, case studies, tips, and tools for web analytics and optimization. Government employees and contractors with an official .gov or .mil email are eligible to \u003ca href=\"https://digital.gov/communities/web-analytics-and-optimization/\"\u003ejoin the community\u003c/a\u003e.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://digital.gov/guides/web-analytics-playbook/\"\u003eDigital.gov Guide: Web analytics playbook\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://digital.gov/resources/how-to-build-an-analytics-strategy/\"\u003eHow to build an analytics strategy\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003c/div\u003e\n\n"}
  ]
}