{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: The Digital Interface — Without a Face — Is Coming Fast |Digital.gov",
    "description": "Trends on Tuesday: The Digital Interface — Without a Face — Is Coming Fast",
    "home_page_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/","feed_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/10/18/trends-on-tuesday-the-digital-interface-without-a-face-is-coming-fast/index.json","item" : [
    {"title" :"Trends on Tuesday: The Digital Interface — Without a Face — Is Coming Fast","summary" : "The seemingly sci-fi world envisioned in the movie Her is very close to becoming our reality. Several new developments merging hardware, artificial intelligence technology, chatbots and persistent audio assistants are now available, with software developer kits to expand the platforms.","date" : "2016-10-18T11:00:14-04:00","date_modified" : "2024-04-02T09:45:13-04:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "artificial intelligence" : "Artificial Intelligence",
            "emerging-tech" : "Emerging Tech",
            "mobile" : "Mobile",
            "multimedia" : "Multimedia",
            "product-and-project-management" : "Product and project management"
            },"branch" : "cm-topics-button-component",
      "filename" :"2016-10-18-trends-on-tuesday-the-digital-interface-without-a-face-is-coming-fast.md",
      
      "filepath" :"news/2016/10/2016-10-18-trends-on-tuesday-the-digital-interface-without-a-face-is-coming-fast.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cm-topics-button-component/content/news/2016/10/2016-10-18-trends-on-tuesday-the-digital-interface-without-a-face-is-coming-fast.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cm-topics-button-component/content/news/2016/10/2016-10-18-trends-on-tuesday-the-digital-interface-without-a-face-is-coming-fast.md","slug" : "trends-on-tuesday-the-digital-interface-without-a-face-is-coming-fast","url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/10/18/trends-on-tuesday-the-digital-interface-without-a-face-is-coming-fast/","content" :"\u003cp\u003eThe seemingly sci-fi world envisioned in the movie \u003ca href=\"http://www.imdb.com/title/tt1798709/\"\u003eHer\u003c/a\u003e is very close to becoming our reality. Several new developments merging hardware, artificial intelligence technology, \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/04/20/the-data-briefing-chatbots-and-the-rise-of-conversational-commerce-and-citizen-experience/\"\u003echatbots\u003c/a\u003e and persistent audio assistants are now available, with software developer kits to expand the platforms.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/04/600-x-400-Robot-with-chat-bubble-Kirillm-iStock-Thinkstock-174260156.jpg\"\n    alt=\"Robot with chat bubble\"/\u003e\u003cp\u003eKirillm, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eAmazon was first to market with their \u003ca href=\"http://amazon.com/Amazon-Echo-Bluetooth-Speaker-with-WiFi-Alexa/dp/B00X4WHP5E\"\u003eEcho device\u003c/a\u003e, and since have added the \u003ca href=\"https://amazon.com/dp/B01DFKC2SO/\"\u003eEcho Dot\u003c/a\u003e, both using their voice assistant “Alexa” to allow users to play music, buy goods from Amazon, call for a cab, check the weather and other tasks—all just using their voice commands.\u003c/p\u003e\n\u003cp\u003eGoogle has been working on parts of the market but made a big leap forward in October, \u003ca href=\"http://lifehacker.com/everything-google-announced-at-its-made-by-google-eve-1787404179\"\u003eadding several devices\u003c/a\u003e on the new \u003ca href=\"https://assistant.google.com/\"\u003eGoogle Assistant\u003c/a\u003e platform. Google Assistant is an enhanced, audio-driven version of \u003ca href=\"https://www.google.com/search/about/learn-more/now/\"\u003eGoogle Now\u003c/a\u003e, their early mobile phone audio and visual card-based assistant. Google Assistant is currently only available on Google’s new line of devices, including their \u003ca href=\"https://madeby.google.com/phone/\"\u003enew Pixel phones\u003c/a\u003e and \u003ca href=\"https://madeby.google.com/home/\"\u003eGoogle Home\u003c/a\u003e, a speaker device very similar to Echo that \u003ca href=\"https://madeby.google.com/home/features/#?filters=entertainment\"\u003euses audio commands\u003c/a\u003e to play music, control home appliances, manage tasks and more.\u003c/p\u003e\n\u003cp\u003eBoth of these home platforms, and the growth from Google into the mobile space, are going to make this become more mainstream for Americans, especially with developer kits getting released to expand both \u003ca href=\"https://developer.amazon.com/echo\"\u003eAmazon\u003c/a\u003e and (coming in December) \u003ca href=\"http://www.theverge.com/2016/10/4/13164882/google-assistant-actions-on-google-developer-sdk\"\u003eGoogle’s\u003c/a\u003e hardware capabilities. Government agencies can start thinking about how they might be able to optimize their content and experiences for these platforms. (If you’re wondering, Apple has Siri but hasn’t released any similar hardware around voice commands.)\u003c/p\u003e\n\u003cp\u003eMost of the actions currently on the voice-command platforms are utility driven (which is how much of early mobile adoption was driven, through utility-driven activities). Experian released market research in September about Amazon Echo users, examining \u003ca href=\"https://www.experian.com/innovation/thought-leadership/amazon-echo-consumer-survey.jsp\"\u003ehow they use the device in their daily lives\u003c/a\u003e. Some of the top Echo tasks users have tried included:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSet a timer—84.9%\u003c/li\u003e\n\u003cli\u003ePlay a song—82.4%\u003c/li\u003e\n\u003cli\u003eRead the news—66.0%\u003c/li\u003e\n\u003cli\u003eSet an alarm—64.2%\u003c/li\u003e\n\u003cli\u003eCheck the time—61.6%\u003c/li\u003e\n\u003cli\u003eTell a joke—60.4%\u003c/li\u003e\n\u003cli\u003eControl smart lights—45.9%\u003c/li\u003e\n\u003cli\u003eAdd item to shopping list—45.3%\u003c/li\u003e\n\u003cli\u003eConnect to paid music service—40.9%\u003c/li\u003e\n\u003cli\u003eProvide the traffic—36.5%\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSimilarly, the five most repeated actions were playing a song (34%), controlling smart lights (30.8%), setting a timer (24.5%) connecting to a paid music service (18.2%) and reading the news (17%).\u003c/p\u003e\n\u003cp\u003eThe majority of Echo users also continue using the device after purchase, even after its novelty wears off. The report said 39% of respondents use it more since the purchase, 48.4% say they use it the same, and only 12.6% say they use it less, which is quite good for a \u003cem\u003etotally\u003c/em\u003e new technology device. Starting a new vertical category like that can take time to grow adoption, but it appears voice assistant tools are showing high utility value for users, and that will likely continue as we move out of the innovators and early adopters stage into the devices becoming more mainstream with Google’s new platform.\u003c/p\u003e\n\u003cp\u003eAlso, as AI, chatbots (\u003ca href=\"https://developers.facebook.com/blog/post/2016/04/12/bots-for-messenger/\"\u003elike the 15,000+ on Facebook\u003c/a\u003e), and voice-to-text commands continue to evolve, the range of services available on these new platforms is going to exponentially expand—and very quickly. As William Gibson said, “The future is here, it’s just not evenly distributed.”\u003c/p\u003e\n\u003cp\u003eYou can read more about the \u003ca href=\"https://www.experian.com/innovation/thought-leadership/amazon-echo-consumer-survey.jsp\"\u003eExperian Amazon Echo research\u003c/a\u003e and share this blog post with your co-workers to start envisioning if there are potential future opportunities for your government digital services and content to be integrated into these interface-less digital experiences.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eAll references to specific brands, products, and/or companies are used only for illustrative purposes and do not imply endorsement by the U.S. federal government or any federal government agency.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}