{
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    "title" : "The Data Briefing: Mobile Apps, Responsive Web Sites, and the “Mobile Moment” |Digital.gov",
    "description": "The Data Briefing: Mobile Apps, Responsive Web Sites, and the “Mobile Moment”",
    "home_page_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/","feed_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/07/13/the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment/index.json","item" : [
    {"title" :"The Data Briefing: Mobile Apps, Responsive Web Sites, and the \u0026#8220;Mobile Moment\u0026#8221;","summary" : "The debate between responsive websites and mobile apps took a decisive turn this week when the United Kingdom’s Digital Service (UKDS) banned the creation of mobile apps. In an interview with GovInsider, the founder of UKDS, Ben Terrett, explained that mobile apps were too expensive to build and maintain. Responsive websites were easier to build","date" : "2016-07-13T10:00:43-04:00","date_modified" : "2024-04-02T09:45:13-04:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "artificial intelligence" : "Artificial Intelligence",
            "customer-experience" : "Customer experience",
            "emerging-tech" : "Emerging Tech",
            "mobile" : "Mobile",
            "open-data" : "Open Data"
            },"branch" : "cm-topics-button-component",
      "filename" :"2016-07-13-the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment.md",
      
      "filepath" :"news/2016/07/2016-07-13-the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cm-topics-button-component/content/news/2016/07/2016-07-13-the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cm-topics-button-component/content/news/2016/07/2016-07-13-the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment.md","slug" : "the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment","url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/07/13/the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment/","content" :"\u003cp\u003eThe debate between responsive websites and mobile apps took a decisive turn this week when the United Kingdom’s Digital Service (UKDS) banned the creation of mobile apps. In an \u003ca href=\"https://govinsider.asia/smart-gov/why-britain-banned-mobile-apps/\"\u003einterview with \u003cem\u003eGovInsider\u003c/em\u003e\u003c/a\u003e, the founder of UKDS, Ben Terrett, explained that mobile apps were too expensive to build and maintain. Responsive websites were easier to build and updating the application only requires changing one platform. “For government services that we were providing, the web is a far far better way… and still works on mobile,” Terrett said.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/07/600-x-450-Tablet-PC-and-Smart-Phone-monicaodo-iStock-Thinkstock-480113703.jpg\"\n    alt=\"Examples of responsive web design are shown on illustrations of a tablet and smart phone\"/\u003e\u003cp\u003emonicaodo/iStock/Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThese are similar arguments I repeated in my March 2016 column on \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/03/09/the-data-briefing-mobile-websites-or-mobile-apps-or-both/\"\u003emobile apps versus responsive websites\u003c/a\u003e. When Government Computing News reported on this issue, they asked the General Services Administration’s Jacob Parcell about his view of the debate. According to Parcell, the decision of choosing a mobile app or responsive website \u003ca href=\"https://gcn.com/articles/2016/07/06/apps-vs-web.aspx#\"\u003edepends on the users’ mobile moments\u003c/a\u003e. That is, determine what the user’s needs are and build around that. The IRS built a mobile app, \u003ca href=\"https://www.irs.gov/uac/irs2goapp\"\u003eIRS2Go\u003c/a\u003e, because of the heavy customer demand to check on their tax refund status, make payments, and obtain free tax preparation. Using a mobile app allows for the personalization and complex transactions that the taxpayer demands.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/03/600-x-450-IRS2Go-Check-Refund-Status-screen-Amazon-Kindle.jpg\"\n    alt=\"The IRS2Go app’s “Check Refund Status” screen on an Amazon Kindle.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eWhat is interesting is that Terrett’s decision to ban mobile apps is also based on improving the customer experience. According to Terrett, UK government agencies cannot create a responsive website without first detailing how the proposed site will serve the UK citizen. Terrett’s maxim sounds similar to Parcell’s mobile moment. Mobile app downloads are decreasing while bandwidth and wireless speeds are increasing. Responsive website technologies are becoming more sophisticated, so there may not be much difference between mobile apps and responsive websites. \u003cem\u003e(As I write this, Pokemon Go was released. Within 24 hours, \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/07/12/trends-on-tuesday-adoption-for-pokemon-go-mobile-app-goes-crazy/\"\u003eit has become the most downloaded mobile app in the world\u003c/a\u003e and is \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/07/12/catch-the-mall-with-pokemon-and-public-services/\"\u003equickly changing people’s perceptions of augmented reality apps\u003c/a\u003e. Maybe it is time to revisit \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2015/01/28/the-api-briefing-nasa-and-usps-explore-the-holographic-computing-frontier/\"\u003eFederal government mobile apps that use augmented reality interfaces\u003c/a\u003e?)\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eI also wonder if \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/07/06/the-data-briefing-i-for-one-welcome-our-new-chatbot-blockchain-digital-autonomous-organizations/\"\u003echatbots\u003c/a\u003e will make the entire mobile app vs. responsive website debate moot. As I have written about before, many of the major digital companies are preparing for a “\u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2015/06/24/the-api-briefing-government-apis-in-a-post-apps-world/\"\u003epost-app world\u003c/a\u003e.” Will agencies be compelled to create the chatbots or will this also be left to third-party chatbot developers?\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn a related note\u003c/strong\u003e: The National Oceanic and Atmospheric Administration (NOAA) just \u003ca href=\"https://www.meritalk.com/articles/noaa-encourages-apps-from-big-data-sets/\"\u003ereleased a data set of rain data reaching back to 1991\u003c/a\u003e. What is unique about this release is that NOAA’s Big Data Project released the data set to the clouds provided by Amazon, Google, IBM, Microsoft, and the Open Cloud Consortium. The purpose is to encourage mobile app developers to create third-party applications based on the data set. According to NOAA, there will be more data sets released, including data from a planned joint NOAA-NASA (National Aeronautics and Space Administration) environmental satellite project.\u003c/p\u003e\n\u003cp\u003eWhether it is through mobile apps, responsive websites, or large data sets, the U.S. federal government is still committed to using its vast data assets for the benefit of the American public.\u003cem\u003e(GovInsider, Government Computing News, Amazon, Google, IBM, Microsoft, and the Open Cloud Consortium were used only for illustrative purposes and did not imply endorsement by the General Services Administration and the U.S. Federal Government.)\u003c/em\u003e\n\u003cem\u003eEach week, \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/topics/emerging-tech/\"\u003eThe Data Briefing\u003c/a\u003e showcases the latest federal data news and trends.\u003c/em\u003e\n\u003cem\u003eDr. William Brantley is the Training Administrator for the U.S. Patent and Trademark Office’s Global Intellectual Property Academy. You can find out more about his personal work in open data, analytics, and related topics at \u003ca href=\"http://billbrantley.com/\"\u003eBillBrantley.com\u003c/a\u003e. All opinions are his own and do not reflect the opinions of the USPTO or GSA.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}