{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial |Digital.gov",
    "description": "Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial",
    "home_page_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/","feed_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/03/15/trends-on-tuesday-as-mobile-and-desktop-email-open-rates-converge-responsive-sites-are-crucial/index.json","item" : [
    {"title" :"Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial","summary" : "A new report about email usage reinforced the importance of always building responsive websites. Yesmail’s quarterly report showed that mobile and desktop email click-to-open rates are converging to almost the same level for the first time ever. As people become more mobile-first and mobile-only users of the Internet, users opening emails on their desktop devices","date" : "2016-03-15T10:00:13-04:00","date_modified" : "2024-04-02T09:45:13-04:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "emerging-tech" : "Emerging Tech",
            "mobile" : "Mobile"
            },"branch" : "cm-topics-button-component",
      "filename" :"2016-03-15-trends-on-tuesday-as-mobile-and-desktop-email-open-rates-converge-responsive-sites-are-crucial.md",
      
      "filepath" :"news/2016/03/2016-03-15-trends-on-tuesday-as-mobile-and-desktop-email-open-rates-converge-responsive-sites-are-crucial.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cm-topics-button-component/content/news/2016/03/2016-03-15-trends-on-tuesday-as-mobile-and-desktop-email-open-rates-converge-responsive-sites-are-crucial.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cm-topics-button-component/content/news/2016/03/2016-03-15-trends-on-tuesday-as-mobile-and-desktop-email-open-rates-converge-responsive-sites-are-crucial.md","slug" : "trends-on-tuesday-as-mobile-and-desktop-email-open-rates-converge-responsive-sites-are-crucial","url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/03/15/trends-on-tuesday-as-mobile-and-desktop-email-open-rates-converge-responsive-sites-are-crucial/","content" :"\u003cp\u003eA new report about email usage reinforced the importance of always building responsive websites. \u003ca href=\"http://www.marketingcharts.com/online/responsive-design-seen-key-as-mobile-and-desktop-email-cto-rates-converge-66262/?utm_campaign=rssfeed\u0026amp;utm_source=mc\u0026amp;utm_medium=textlink\"\u003eYesmail’s quarterly report\u003c/a\u003e showed that mobile and desktop email click-to-open rates are converging to almost the same level for the first time ever. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/03/600-x-400-Laptop-Tablet-PC-Smart-Phone-scyther5-iStock-Thinkstock-479312924.jpg\"\n    alt=\"Three mobile devices on a wooden surface; a laptop, tablet PC, and a smart phone.\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eAs people become \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/01/05/trends-on-tuesday-mobile-only-u-s-audiences-grow-while-broadband-usage-drops/\"\u003emore mobile-first and mobile-only users of the Internet\u003c/a\u003e, users opening emails on their desktop devices has dropped continuously for the past 2 years, from 22.6% to 15.3%.\u003c/p\u003e\n\u003cp\u003eThe report from Yesmail states: “The results certainly support the argument for responsive design,” as those who used responsive design in all of their emails had:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA greater share of opens occurring on mobile devices, compared with those who never used responsive design (57.2% vs. 51.7%);\u003c/li\u003e\n\u003cli\u003eA notable difference in the percentage of clicks occurring on mobile devices (58% vs. 46.7%); and\u003c/li\u003e\n\u003cli\u003eA stronger mobile click-to-open rate (16.2% vs. 10.4%).\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMaking sure your email newsletters, as well as, links from your email newsletters are responsive-optimized is critical for reaching agency audiences who increasingly are \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2015/03/10/trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms/\"\u003eusing their smartphones for most tasks\u003c/a\u003e.\u003c/p\u003e\n"}
  ]
}