{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Content Models: As Simple as Pizza Pie! |Digital.gov",
    "description": "Content Models: As Simple as Pizza Pie!",
    "home_page_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/","feed_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/01/07/content-models-as-simple-as-pizza-pie/index.json","item" : [
    {"title" :"Content Models: As Simple as Pizza Pie!","summary" : "Open and structured content models assist in the dissemination of information to various devices and media types. In the age of smartphones, tablets, social media tools, syndication and websites, the need for modular content is growing. How can you make your content adaptive to all of these mediums? Open and structured content models can help you create","date" : "2016-01-07T13:07:04-04:00","date_modified" : "2024-04-02T09:45:13-04:00","authors" : {"christen-geiler" : "Christen Geiler"},"topics" : {
        
            "content-strategy" : "Content Strategy"
            },"branch" : "cm-topics-button-component",
      "filename" :"2016-01-07-content-models-as-simple-as-pizza-pie.md",
      
      "filepath" :"news/2016/01/2016-01-07-content-models-as-simple-as-pizza-pie.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cm-topics-button-component/content/news/2016/01/2016-01-07-content-models-as-simple-as-pizza-pie.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cm-topics-button-component/content/news/2016/01/2016-01-07-content-models-as-simple-as-pizza-pie.md","slug" : "content-models-as-simple-as-pizza-pie","url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2016/01/07/content-models-as-simple-as-pizza-pie/","content" :"\u003cp\u003eOpen and structured content models assist in the dissemination of information to various devices and media types. In the age of smartphones, tablets, social media tools, syndication and websites, the need for \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2015/08/24/the-content-corner-modular-design-and-structured-content/\"\u003emodular content is growing\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"how-can-you-make-your-content-adaptive-to-all-of-these-mediums\"\u003eHow can you make your content adaptive to all of these mediums?\u003c/h2\u003e\n\u003cp\u003eOpen and structured content models can help you create content that is platform-agnostic, format-free and device independent.\u003c/p\u003e\n\u003cp\u003eBecause, as Ann Mulhay, ex-CEO of Xerox succinctly puts it:\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“Unstructured content is stupid and old-fashioned. It’s costly, complex and does not generate a competitive advantage.”\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003ch2 id=\"what-is-a-content-model\"\u003eWhat is a Content Model?\u003c/h2\u003e\n\u003cp\u003eA content model is a representation of types of content and their inter-relationships. Content modeling takes content items and breaks them down into smaller structures, called content types. These content types are defined by their attributes. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-400-Pizza-with-various-seafood-Zheka-Boss-iStock-Thinkstock-489085498.jpg\"\n    alt=\"Pizza and fresh italian ingredients\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eTo better understand content models, think of a pizza as a content model and the toppings for the pizza as the unique content types. You can make many different pizzas (or even a calzone) with the different ingredients, but they’re all pizza.\u003c/p\u003e\n\u003ch2 id=\"what-is-not-a-content-model\"\u003eWhat is NOT a content model?\u003c/h2\u003e\n\u003cp\u003eLike a salad is not a pizza, a site map depicting a top-down view of website pages is not a content model. It’s not a navigational scheme for describing how users get from A to B. And it’s not page types outlining how content should be laid out on a page. When working with content models, forget about pages and websites altogether. Model content outside of the confines of its initial context, and set it free for consumption across your tools.\u003c/p\u003e\n\u003ch2 id=\"the-goal\"\u003eThe Goal\u003c/h2\u003e\n\u003cp\u003eCreate once and use everywhere. Adopting content models can allow your content to be flexible enough to go wherever it is needed. Whether it is syndicated, viewed on a mobile device or the data is pulled in by another application—it’s flexible and therefore consumable.\u003c/p\u003e\n\u003ch2 id=\"4-benefits-for-implementing\"\u003e4 Benefits for Implementing\u003c/h2\u003e\n\u003ch3 id=\"commonality--interoperability\"\u003e\u003cstrong\u003eCommonality = Interoperability\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eWhen agencies all use the same models, their Web content can be freely exchanged within and outside the federal government, providing more efficient use of communications resources and a high quality, uniform message for constituents. When created using a common structure, your content is more easily found, gathered, organized and distributed, regardless of platform, format or device.\u003c/p\u003e\n\u003ch3 id=\"flexibility\"\u003e\u003cstrong\u003eFlexibility\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eContent is no longer a single unit written for a single purpose. With content models, it becomes a logical aggregation of smaller pieces or “chunks” each defined as a metadata element. The working group models include metadata elements that give APIs and search engines a description of your content, the title, topic keywords and the source organization, for example.\u003c/p\u003e\n\u003ch3 id=\"easy-adoption\"\u003e\u003cstrong\u003eEasy Adoption\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eThe models are simple, defining a core set of metadata elements; just a few required elements and a few common optional metadata. Many of these elements may already be used by your agency’s CMS. This streamlined approach promotes government-wide adoption and seamless access to a plethora of easily customizable, organized information. A simpler way of sharing what you publish most is at your fingertips—grab it!\u003c/p\u003e\n\u003ch3 id=\"ready-for-syndication\"\u003e\u003cstrong\u003eReady for Syndication\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eSyndication allows your content to be consumed by the other federal agencies, states and local governments, public and commercial consumers. Benefits of syndication include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eContent is automatically updated in real time\u003c/li\u003e\n\u003cli\u003eAudience retention and content re-use leverage inter-agency content to reduce overhead\u003c/li\u003e\n\u003cli\u003eAllowing staff to focus on your mission priorities\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis approach is key to the success for federal agencies with public health missions like the \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2012/11/05/centers-for-disease-control-content-syndication/\"\u003eCenters for Disease Control\u003c/a\u003e, who now easily share content, \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2014/11/10/get-more-health-content-for-your-websites-apps-and-social-media/\"\u003ealmost seamlessly\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eHere is an example of a CDC Web page content on \u003ca href=\"http://www.cdc.gov/parasites/hookworm/\"\u003ehttp://www.cdc.gov/parasites/hookworm/\u003c/a\u003e\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-662-Hookworm-content-on-CDC-website.jpg\"\n    alt=\"Hookworm content on the Centers for Disease Control and Prevention website.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eseamlessly appears here \u003ca href=\"http://www.niaid.nih.gov/topics/hookworm/Pages/Default.aspx\"\u003ehttp://www.niaid.nih.gov/topics/hookworm/Pages/Default.aspx\u003c/a\u003e\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/01/600-x-570-Hookworm-content-on-NIH-website.jpg\"\n    alt=\"Hookworm content on the National Institute of Allergy and Infectious Diseases website.\"/\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"seems-simple-enoughhow-do-i-get-started\"\u003eSeems simple enough—How do I get started?\u003c/h2\u003e\n\u003cp\u003eYou have your data and are now ready to start “cooking” with a content model (pizza). The U.S. General Services Administration’s Office of Citizen Services and Innovative Technologies (OCSIT) convened a working group to create \u003ca href=\"https://github.com/GSA/Open-And-Structured-Content-Models/issues\"\u003etwo open and structured content models\u003c/a\u003e you can use and adapt to make your own. These content models were created to help government agencies easily publish content in multiple forms (slices) and on multiple platforms.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"http://gsa.github.io/Open-And-Structured-Content-Models/models/article-model.html\"\u003eArticle\u003c/a\u003e and \u003ca href=\"http://gsa.github.io/Open-And-Structured-Content-Models/models/event-model.html\"\u003eEvent\u003c/a\u003e models, are geared to provide a template for structuring digital information that makes \u003ca href=\"https://digital.gov/2013/07/29/how-to-create-open-structured-content/\"\u003eCreate Once, Publish Everywhere (COPE)\u003c/a\u003e possible. The Article and Events models are not intended to be exhaustive. They serve as a common starting point. When agencies identify elements not covered by these two content models they can extend them with additional elements.\u003c/p\u003e\n\u003cp\u003eThese \u003ca href=\"https://github.com/GSA/Open-And-Structured-Content-Models/issues\"\u003emodels are located on GitHub\u003c/a\u003e—check them out, help update them and start making your slices!\u003c/p\u003e\n\u003ch2 id=\"get-involved\"\u003eGet Involved!\u003c/h2\u003e\n\u003cp\u003eJoin in the \u003ca href=\"https://github.com/GSA/Open-And-Structured-Content-Models/issues\"\u003eopen content modeling project\u003c/a\u003e and help build a 21st century digital government!\u003c/p\u003e\n\u003ch2 id=\"want-to-learn-more\"\u003eWant to learn more?\u003c/h2\u003e\n\u003cp\u003eCheck out \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2014/05/05/government-open-and-structured-content-models-are-here/\"\u003eGovernment Open and Structured Content Models are Here!\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eInterested in more great content like this? Sign up for our \u003ca href=\"https://public.govdelivery.com/accounts/USHOWTO/subscriber/new\"\u003edaily or weekly DigitalGov newsletter\u003c/a\u003e!\u003c/p\u003e\n"}
  ]
}