{
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    "title" : "Top 5 Reasons to Use Government-wide Open and Structured Content Models |Digital.gov",
    "description": "Top 5 Reasons to Use Government-wide Open and Structured Content Models",
    "home_page_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/","feed_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2014/08/20/top-5-reasons-to-use-government-wide-open-and-structured-content-models/index.json","item" : [
    {"title" :"Top 5 Reasons to Use Government-wide Open and Structured Content Models","summary" : "Content models provide an opportunity for agencies to structure, organize, distribute, and better publish information in multiple forms and on multiple platforms. Federal agencies discussed why content models are important for future-facing content in our What Structured Content Models Can Do For You Webinars in May and June.","date" : "2014-08-20T11:00:16-04:00","date_modified" : "2024-04-02T09:45:13-04:00","authors" : {"katie-steffy" : "Katie Steffy"},"topics" : {
        
            "application-programming-interface" : "Application programming interface",
            "content-strategy" : "Content Strategy",
            "search-engine-optimization" : "Search Engine Optimization"
            },"branch" : "cm-topics-button-component",
      "filename" :"2014-08-20-top-5-reasons-to-use-government-wide-open-and-structured-content-models.md",
      
      "filepath" :"news/2014/08/2014-08-20-top-5-reasons-to-use-government-wide-open-and-structured-content-models.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cm-topics-button-component/content/news/2014/08/2014-08-20-top-5-reasons-to-use-government-wide-open-and-structured-content-models.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cm-topics-button-component/content/news/2014/08/2014-08-20-top-5-reasons-to-use-government-wide-open-and-structured-content-models.md","slug" : "top-5-reasons-to-use-government-wide-open-and-structured-content-models","url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2014/08/20/top-5-reasons-to-use-government-wide-open-and-structured-content-models/","content" :"\u003cp\u003eContent models provide an opportunity for agencies to structure, organize, distribute, and better publish information in multiple forms and on multiple platforms. Federal agencies discussed why content models are important for future-facing content in our \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2014/06/09/what-structured-content-can-do-for-you-webinar-recap/\" title=\"What Structured Content Can Do For You: Webinar Recap\"\u003eWhat Structured Content Models Can Do For You Webinars\u003c/a\u003e in May and June.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/05/600-x-285-Open-Content-Model-full-cropped.jpg\"\n    alt=\"Open Content Model mural\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThe point—with good content models, a single piece of Web content becomes an adaptive information asset that can be leveraged anytime, anywhere.\u003c/p\u003e\n\u003cp\u003eHolly Irving, from the National Institutes of Health, leads a government-wide working group which has been researching industry metadata standards to find common elements for all agencies to use. In May, the group, sponsored by the \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/about/\" title=\"About\"\u003eDigital Services Innovation Center\u003c/a\u003e, released government-wide content models.\u003c/p\u003e\n\u003cp\u003eIrving recently gave us five reasons why agencies should start using the government shared \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2014/05/05/government-open-and-structured-content-models-are-here/\" title=\"Government Open and Structured Content Models Are Here!\"\u003eArticle and Event models\u003c/a\u003e, released in May, and stop reinventing the content wheel:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eCommonality = Interoperability:\u003c/strong\u003e When agencies all use the same models, their Web content can be freely exchanged within and outside the federal government, providing more efficient use of communications resources and a high quality, uniform message for constituents. When created using a common structure, your content is more easily found, gathered, organized and distributed, regardless of platform, format or device.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eFlexibility:\u003c/strong\u003e Content is no longer a single unit written for a single purpose. With content models, it becomes a logical aggregation of smaller pieces or “chunks” each defined as a metadata element. The working group models include metadata elements that give APIs and search engines a description of your content, the title, topic keywords and the source organization, for example.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eEasy Adoption:\u003c/strong\u003e The models are simple, defining a core set of metadata elements; just a few required elements and a few common optional metadata. Many of these elements may already be used by your agency’s CMS. This streamlined approach promotes government-wide adoption and seamless access to a plethora of easily customizable, organized information. A simpler way of sharing what you publish most is at your fingertips—grab it!\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eContent Models Cover the Most Common Types of Government Web Content:\u003c/strong\u003e The Article and Event models, are geared to provide a template for structuring digital information that makes \u003ca href=\"https://digital.gov/2013/07/29/how-to-create-open-structured-content/\"\u003e\u003cstrong\u003eC\u003c/strong\u003ereate \u003cstrong\u003eO\u003c/strong\u003ence, \u003cstrong\u003eP\u003c/strong\u003eublish \u003cstrong\u003eE\u003c/strong\u003everywhere (\u003cstrong\u003eCOPE\u003c/strong\u003e)\u003c/a\u003e possible. The Article and Events models are not intended to be exhaustive. They serve as a common starting point. When agencies identify elements that are not covered by these two content models they can extend them with additional elements.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eAligned with the\u003c/strong\u003e \u003ca href=\"http://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html\"\u003e\u003cstrong\u003eDigital Government Strategy Pillars\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Digital Government Strategy objectives highlight an information-centric and customer-centric approach to creating and providing digital information. By adopting common content models, digital information from across all government agencies in all media types can be easily located, compiled, and analyzed. News articles, illustrations, research results, and more can be aggregated to provide customers what they need, where they need it, and when they need it.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eInterested in learning how to take the first step in improving your agency’s accessibility and usability with the Open and Structured Content Models?\u003c/p\u003e\n\u003cp\u003eYou can comment and improve on the content models anytime on GitHub. Also, sign up for the \u003ca href=\"\n\"\u003eOpen and Structured Content Models Project Hands On Workshop\u003c/a\u003e on September 16.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eHolly Irving\u003c/strong\u003e is a Digital Information Specialist for the National Institute of Allergy and Infectious Diseases at the National Institutes of Health.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}