{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Plain Language Page Titles: More Important than Ever |Digital.gov",
    "description": "Plain Language Page Titles: More Important than Ever",
    "home_page_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/","feed_url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2014/03/28/plain-language-page-titles-more-important-than-ever/index.json","item" : [
    {"title" :"Plain Language Page Titles: More Important than Ever","summary" : "Government Web pages are found mainly through search engines. Google recently redesigned its search results page and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed. Many experts now recommend even","date" : "2014-03-28T01:00:27-04:00","date_modified" : "2024-04-02T09:45:13-04:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "analytics" : "Analytics",
            "communication" : "Communication",
            "content-strategy" : "Content Strategy",
            "search-engine-optimization" : "Search Engine Optimization"
            },"branch" : "cm-topics-button-component",
      "filename" :"2014-03-28-plain-language-page-titles-more-important-than-ever.md",
      
      "filepath" :"news/2014/03/2014-03-28-plain-language-page-titles-more-important-than-ever.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/cm-topics-button-component/content/news/2014/03/2014-03-28-plain-language-page-titles-more-important-than-ever.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/cm-topics-button-component/content/news/2014/03/2014-03-28-plain-language-page-titles-more-important-than-ever.md","slug" : "plain-language-page-titles-more-important-than-ever","url" : "/preview/gsa/digitalgov.gov/cm-topics-button-component/2014/03/28/plain-language-page-titles-more-important-than-ever/","content" :"\u003cp\u003eGovernment Web pages are found mainly through search engines. Google recently \u003ca href=\"http://www.fastcodesign.com/3027704/how-googles-redesigned-search-results-augur-a-more-beautiful-web\"\u003eredesigned its search results page\u003c/a\u003e and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2014/03/DigitalGov-Search-screen-shot-600-x-485.jpg\"\n    alt=\"screen grab of DigitalGov Search in Google results page\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eMany experts now recommend even shorter page titles. Below are a couple of articles (plus tools) to see how the change may affect your page titles:\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://www.screamingfrog.co.uk/page-title-meta-description-lengths-by-pixel-width/\"\u003ePage Title \u0026amp; Meta Description By Pixel Width In SERP Snippet\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"http://moz.com/blog/new-title-tag-guidelines-preview-tool\"\u003eNew Title Tag Guidelines \u0026amp; Preview Tool\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eIn addition to the suggestions offered in our \u003ca href=\"/preview/gsa/digitalgov.gov/cm-topics-button-component/2013/05/31/four-steps-to-achieve-good-seo/\"\u003eprevious article on Achieving Good SEO\u003c/a\u003e, here are a few specific tips for page titles:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003ePlace page titles in a \u003ccode\u003e\u0026lt;title\u0026gt;\u003c/code\u003e tag within the \u003ccode\u003e\u0026lt;head\u0026gt;\u003c/code\u003e.\u003c/li\u003e\n\u003cli\u003eThere’s no magic number, but around 55 characters or less is good.\u003c/li\u003e\n\u003cli\u003eThere’s no set syntax, but “Primary Keyword – Secondary Keyword | Brand Name” is good.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eBelow are a few articles on optimizing title tags for search engines:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://searchengineland.com/nine-best-practices-for-optimized-title-tags-111979\"\u003eNine Best Practices For Optimized \u0026lt; title \u0026gt; Tags\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://moz.com/learn/seo/title-tag\"\u003eTitle Tag\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://www.w3.org/QA/Tips/good-titles\"\u003eTitle: the most important element of a quality Web page\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003eIf you’re interested in learning more about search, register for our Search Is the New Big Data (in-person training) on April 10.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}