Analytics

The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own

In this digital age, we know customers expect their government interactions to be on the same level as their interactions with the private sector. Agencies are always striving to improve the quality of their services to meet their customers’ needs. So too in our office, where we use the feedback, you, our agency customers, provide

What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of

We continue our celebration of American history and legacy this July 2015 with the New Horizons spacecraft’s dramatic flight past the icy dwarf planet Pluto and its moons—momentous in space exploration. Just think about it—New Horizons, a NASA space probe traveled over 3 billion miles to

I recently wrapped up a series of user interviews as part of a review of our judiciary-wide intranet in order to provide better digital services to our customers (and yes, our internal users are our customers, not just the general public).

Even on a slow day, NASA is a pretty cool place to work, but the cool factor gets cranked way up when the whole world joins in the adventure. That’s what happened this week when the New Horizons spacecraft arrived at Pluto after decade-long, three-billion-mile journey through the solar system.

Many of you are part of a government community. We lead a few of them here, and new ones are forming all the time. In fact, as I was writing this article, I stumbled upon a community for government Drupal users. A co-worker recently asked me for research on communities because she is trying to

Despite the fact that Pluto has been downgraded to a “dwarf planet”, the analytics of federal government websites prove there are still a lot of people who want to get an up-close look. NASA’s New Horizons spacecraft, a project over nine years in the making, flew by Pluto this morning at approximately 7:49 a.m. The

Earlier this year, we published 15 Government Customer Service Trends for 2015. We’re halfway through the year now—how are these trends holding up? 1. Centralized Customer Offices A few agencies have created centralized customer offices, while others question the need for a single organization that focuses on the customer. As the public’s overall satisfaction with

You cannot improve your digital outreach without data. Since 2012, the Digital Analytics Program (DAP) has provided agencies the critical information and metrics that they need to make their public-facing websites better.

As with any communications effort, the social media bottom line comes down to impact. Can you prove that the time, money and effort put into social media helped achieve your agency’s goals? In a world obsessed with big data, it’s tempting to track every detail simply because you can. With more data comes more confusion

By now, you are familiar with “big data” or datasets that are so large that they cannot be analyzed by conventional analytical methods. You may have heard of “long data” which is data that has a temporal context. I work with long data when I analyze hiring patterns over time in workforce data. There is

Over the last several years, continuing advances in computer processing power and storage have brought about the growth of what some call big data. Mobile and wearable devices now also generate large amounts of data via our

The second annual DigitalGov Citizen Services Summit was held at GSA headquarters in Washington, DC on May 21, 2015.

The SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen

The U.S. federal government is launching a new project to monitor how it’s doing at best practices on the Web.

Thirteen years in digital is an eon, and on the eve of its 13th birthday, we at USA.gov found ourselves reckoning with a mid-life crisis. In the thirteen years since Firstgov.gov was launched (and ten years for FirstGov en Español), the sheer volume and sophistication

Park websites on NPS.gov from A (Acadia) to Z (Zion) are now mobile-friendly. Visitors using phones and tablets to visit national park websites now have a user-friendly experience to enhance their virtual visits. Previously, visitors using mobile devices saw a smaller version of the website scaled to

Social media tools can amplify your agency’s message, but they are also a meeting space for two-way conversations. They can be a key tool to resolve user issues and deliver excellent customer service. This is true for agencies in every corner of the government space. In honor of our monthly contact center theme, we reached

At the Digital Analytics Program (DAP), some of the most frequently asked questions we get are “how can I get access to the DAP data?” and “what do I do with all this data?” We all know that data is knowledge, and knowledge is power, but once we have access to it and realize that