{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "topics",
    "type" : "list",
    "title" : "Analytics |Digital.gov",
    "description": "Analytics",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/",
    "count" : "298","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/analytics/index.json",
    "section" : "topics",
    
    
    "items" : [{"title" :"An introduction to data visualization","deck" : "Understand how to tell a story using data and design","summary" : "Use data visualization to communicate insights, tell a story, and share actionable information.","date" : "2025-01-03T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"katie-chan" : "Katie Chan"},"topics" : {
        
            "analytics" : "Analytics",
            "data-visualization" : "Data visualization",
            "design" : "Design",
            "multimedia" : "Multimedia"
            },"primary_image" : { "uid" : "charts-graphs-bestforbet-istock-getty-images-2154975217", "alt" :
  "Illustration of a laptop surrounded by charts, graphs, and a magnifying glass.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "BestforBet/iStock via Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"an-introduction-to-data-visualization.md",
      
      "filepath" :"resources/an-introduction-to-data-visualization.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/an-introduction-to-data-visualization.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/an-introduction-to-data-visualization.md","weight" : "1","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/an-introduction-to-data-visualization/"
    },{"title" :"Rebuilding CDC.gov","deck" : "How the CDC.gov team used a “Clean Slate” approach to improve its content and meet the needs of the public","summary" : "Learn how the CDC.gov team used a bold “Clean Slate” approach to reimagine the site and meet real user needs.","date" : "2025-01-02T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"stacey-thalken" : "Stacey Thalken"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "governance" : "Governance",
            "human-centered-design" : "Human-centered design"
            },"primary_image" : { "uid" : "hands-website-design-sensvector-istock-getty-images-1356139194", "alt" :
  "Three hands of varying skin tones place web elements on a webpage.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "Sensvector/iStock via Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2025-01-02-rebuilding-cdc-gov.md",
      
      "filepath" :"news/2025/2025-01-02-rebuilding-cdc-gov.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2025/2025-01-02-rebuilding-cdc-gov.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2025/2025-01-02-rebuilding-cdc-gov.md","weight" : "1","slug" : "rebuilding-cdc-gov","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2025/01/02/rebuilding-cdc-gov/"
    },{"title" :"How we measure the success of coaching engagements","deck" : "18F measures the success of coaching by tracking the progress of first-time product owners. Through self-assessments and ongoing support, they focused on developing key skills such as product discovery and vendor management. This approach allowed them to visibly track growth and ensure agency partners were empowered to lead their technology modernization projects with confidence.","summary" : "18F measures the success of coaching by tracking the progress of first-time product owners. Through self-assessments and ongoing support, they focused on developing key skills such as product discovery and vendor management. This approach allowed them to visibly track growth and ensure agency partners were empowered to lead their technology modernization projects with confidence.","date" : "2024-12-10T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "communication" : "Communication",
            "data-visualization" : "Data visualization",
            "emerging-tech" : "Emerging tech"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-12-13-how-we-measure-the-success-of-coaching-engagements.md",
      
      "filepath" :"news/2024/12/2024-12-13-how-we-measure-the-success-of-coaching-engagements.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/12/2024-12-13-how-we-measure-the-success-of-coaching-engagements.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/12/2024-12-13-how-we-measure-the-success-of-coaching-engagements.md","source" : "18f","source_url" : "https://18f.gsa.gov/2024/12/10/how-we-measure-coaching/","weight" : "1","slug" : "how-we-measure-the-success-of-coaching-engagements","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/12/10/how-we-measure-the-success-of-coaching-engagements/"
    },{"title" :"Three ways to write fearless spreadsheet formulas","deck" : "Spreadsheet formulas can be intimidating, especially given their critical role in government operations. Applying simple programming principles, 18F created a resource for making formulas clearer, easier to read, and less error-prone. 18F introduces three key techniques: using the LET function to name variables and organize code logically, adding comments to clarify complex formulas, and leveraging the LAMBDA function to break down problems into manageable parts. Together, these methods transform spreadsheets from sources of anxiety into tools of clarity and confidence.","summary" : "Spreadsheet formulas can be intimidating, especially given their critical role in government operations. Applying simple programming principles, 18F created a resource for making formulas clearer, easier to read, and less error-prone. 18F introduces three key techniques: using the LET function to name variables and organize code logically, adding comments to clarify complex formulas, and leveraging the LAMBDA function to break down problems into manageable parts. Together, these methods transform spreadsheets from sources of anxiety into tools of clarity and confidence.","date" : "2024-11-05T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "data-visualization" : "Data visualization",
            "digital-service-delivery" : "Digital service delivery"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-11-26-three-ways-to-write-fearless-spreadsheet-formulas.md",
      
      "filepath" :"news/2024/11/2024-11-26-three-ways-to-write-fearless-spreadsheet-formulas.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/11/2024-11-26-three-ways-to-write-fearless-spreadsheet-formulas.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/11/2024-11-26-three-ways-to-write-fearless-spreadsheet-formulas.md","source" : "18f","source_url" : "https://18f.gsa.gov/2024/11/05/three-ways-to-write-fearless-spreadsheet-formulas/","weight" : "1","slug" : "three-ways-to-write-fearless-spreadsheet-formulas","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/11/05/three-ways-to-write-fearless-spreadsheet-formulas/"
    },{"title" :"Enhancing the customer-centricity of GSA websites","deck" : "How to assess wildly different websites in a consistent way","summary" : "An overview of GSA’s website evaluation process, which combines qualitative and quantitative data to assess website management and performance.","date" : "2024-10-30T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"behati-hart" : "Behati Hart"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "usability" : "Usability"
            },"primary_image" : { "uid" : "quantitative-qualitative-research-data-whale-design-istock-getty-images-1533625139", "alt" :
  "Two silhouettes face each other, comparing quantitative and qualitative research terms.", "width" :
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  "", "caption" :
  "Whale Design/iStock via Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2024-10-30-enhancing-the-customer-centricity-of-gsa-websites.md",
      
      "filepath" :"news/2024/10/2024-10-30-enhancing-the-customer-centricity-of-gsa-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/10/2024-10-30-enhancing-the-customer-centricity-of-gsa-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/10/2024-10-30-enhancing-the-customer-centricity-of-gsa-websites.md","weight" : "1","slug" : "enhancing-the-customer-centricity-of-gsa-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/10/30/enhancing-the-customer-centricity-of-gsa-websites/"
    },{"title" :"Making targeted improvements to NPS.gov: A case study from the National Park Service","deck" : "Understand the value of combining GSA’s Digital Analytics Program and Touchpoints customer feedback data","summary" : "NPS enhances user experience on NPS.gov by integrating Digital Analytics Program web analytics data and customer feedback from GSA Touchpoints.","date" : "2024-10-11T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nathan-king" : "Nathan King"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "digital-service-delivery" : "Digital service delivery",
            "usability" : "Usability"
            },"primary_image" : { "uid" : "national-park-service-nps-homepage-october-2024", "alt" :
  "October 11, 2024 screen capture of NPS dot gov homepage.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2024-10-11-making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service.md",
      
      "filepath" :"news/2024/10/2024-10-11-making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/10/2024-10-11-making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/10/2024-10-11-making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service.md","weight" : "1","slug" : "making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/10/11/making-targeted-improvements-to-nps-gov-a-case-study-from-the-national-park-service/"
    },{"title" :"Data.gov launches metrics tools","deck" : "With new reports from Data.gov, data providers and the public have more ways to understand how users interact with datasets and other content.","summary" : "New Data.gov metrics dashboard provides information on most visited datasets, most downloaded files, most clicked outbound links, top search terms, and more.","date" : "2024-09-13T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "open-government" : "Open government"
            },"primary_image" : { "uid" : "charts-graphs-bestforbet-istock-getty-images-2154975217", "alt" :
  "Illustration of a laptop surrounded by charts, graphs, and a magnifying glass.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "BestforBet/iStock via Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2024-09-13-datagov-launches-metrics-tools.md",
      
      "filepath" :"news/2024/09/2024-09-13-datagov-launches-metrics-tools.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/09/2024-09-13-datagov-launches-metrics-tools.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/09/2024-09-13-datagov-launches-metrics-tools.md","weight" : "1","slug" : "datagov-launches-metrics-tools","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/09/13/datagov-launches-metrics-tools/"
    },{"title" :"Unsolicited data: A valuable resource for digital customer experience enhancement","summary" : "Optimizing federal service touchpoints involves analyzing both actively-sought and spontaneous feedback, introducing new metrics and data points.","date" : "2024-06-25T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"isabel-izzy-metzger" : "Isabel (Izzy) Metzger"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
            },"primary_image" : { "uid" : "feedback-communication-gentle-studio-istock-getty-images-1428649542", "alt" :
  "Four columns each have three feedback and communication icons.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "Gentle-Studio/iStock via Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2024-06-25-unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement.md",
      
      "filepath" :"news/2024/06/2024-06-25-unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/06/2024-06-25-unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/06/2024-06-25-unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement.md","weight" : "1","slug" : "unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/06/25/unsolicited-data-a-valuable-resource-for-digital-customer-experience-enhancement/"
    },{"title" :"How the U.S. Department of the Navy is delivering IT that just works","deck" : "A case study from the Navy’s Chief Information Officer and Program Executive Office for Digital and Enterprise Services","summary" : "The U.S. Navy’s Program Executive Office for Digital and Enterprise Services is working to revolutionize how information technology is acquired.","date" : "2024-06-10T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"amanda-hawkins" : "Amanda Hawkins"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
            },"primary_image" : { "uid" : "title-card-navy-peo-digital-delivering-it-that-just-works-case-study-trio", "alt" :
  "Title, How the U.S. Department of the Navy is delivering IT that just works. White Digital.gov logo on the left, and on the right, three icons for at home, at work, and on the go.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "", "format" :
  "jpg" },"branch" : "bc-archive-content-3",
      "filename" :"2024-06-10-how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works.md",
      
      "filepath" :"news/2024/06/2024-06-10-how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/06/2024-06-10-how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/06/2024-06-10-how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works.md","weight" : "1","slug" : "how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/06/10/how-the-u-s-department-of-the-navy-is-delivering-it-that-just-works/"
    },{"title" :"An introduction to customer experience","deck" : "Improving customer experience (CX) drives better performance in the federal government","summary" : "Understand what customer experience (CX) is and how to leverage customer feedback and analytics to enhance the public&rsquo;s experience when interacting with government services.","date" : "2024-06-05T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "information-collection" : "Information collection",
            "information-collection" : "Information collection"
            },"branch" : "bc-archive-content-3",
      "filename" :"an-introduction-to-customer-experience.md",
      
      "filepath" :"resources/an-introduction-to-customer-experience.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/an-introduction-to-customer-experience.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/an-introduction-to-customer-experience.md","weight" : "1","slug" : "an-introduction-to-customer-experience","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/an-introduction-to-customer-experience/"
    },{"title" :"FedRAMP governance","deck" : "The Federal Risk and Authorization Management Program (FedRAMP) has recently updated its governance structure to better serve its customers. Learn about their recently-formed FedRAMP Board, composed of federal executives; the FedRAMP Technical Advisory Group (TAG), composed of technology experts; and updates made to the Federal Security Cloud Advisory Committee (FSCAC). These groups collectively aim to strengthen and expand FedRAMP’s cloud service capabilities.","summary" : "The Federal Risk and Authorization Management Program (FedRAMP) has recently updated its governance structure to better serve its customers. Learn about their recently-formed FedRAMP Board, composed of federal executives; the FedRAMP Technical Advisory Group (TAG), composed of technology experts; and updates made to the Federal Security Cloud Advisory Committee (FSCAC). These groups collectively aim to strengthen and expand FedRAMP’s cloud service capabilities.","date" : "2024-06-04T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "best-practices" : "Best practices",
            "cloud-and-infrastructure" : "Cloud and infrastructure",
            "governance" : "Governance",
            "privacy" : "Privacy",
            "public-policy" : "Public policy",
            "security" : "Security"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-06-11-fedramp-governance.md",
      
      "filepath" :"news/2024/06/2024-06-11-fedramp-governance.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/06/2024-06-11-fedramp-governance.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/06/2024-06-11-fedramp-governance.md","source" : "fedramp","source_url" : "https://www.fedramp.gov/2024-06-04-fedramp-governance/","weight" : "1","slug" : "fedramp-governance","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/06/04/fedramp-governance/"
    },{"title" :"One year with the new USAGov","deck" : "It has been a year since USA.gov and USAGov en Español were relaunched using human-centered design principles. Using task backlog, the USAGov team has addressed content gaps, improved discoverability, and implemented technical updates. Through usability tests, visitor comments, and click behavior the team was able to unravel and respond to user feedback and unmet needs, leading to noticeable increases in visitor satisfaction and task accomplishment. Moving forward, the focus will shift to enhancing public engagement with the government, improving the search for benefits-related content, and exploring interactive and personalized user experiences.","summary" : "It has been a year since USA.gov and USAGov en Español were relaunched using human-centered design principles. Using task backlog, the USAGov team has addressed content gaps, improved discoverability, and implemented technical updates. Through usability tests, visitor comments, and click behavior the team was able to unravel and respond to user feedback and unmet needs, leading to noticeable increases in visitor satisfaction and task accomplishment. Moving forward, the focus will shift to enhancing public engagement with the government, improving the search for benefits-related content, and exploring interactive and personalized user experiences.","date" : "2024-05-14T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "best-practices" : "Best practices",
            "communication" : "Communication",
            "contact-centers" : "Contact centers",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "human-centered-design" : "Human-centered design",
            "information-collection" : "Information collection",
            "usability" : "Usability"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-05-16-one-year-with-the-new-usagov.md",
      
      "filepath" :"news/2024/05/2024-05-16-one-year-with-the-new-usagov.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/05/2024-05-16-one-year-with-the-new-usagov.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/05/2024-05-16-one-year-with-the-new-usagov.md","source" : "usagov","source_url" : "https://blog.usa.gov/one-year-with-the-new-usagov","weight" : "1","slug" : "one-year-with-the-new-usagov","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/05/14/one-year-with-the-new-usagov/"
    },{"title" :"Creating a blueprint for quality: How the PX Contact Center helps agents grow their skills","deck" : "Every day, live agents at USA.gov’s Public Experience (PX) Contact Center answer questions from the public about government benefits and services. Learn how the PX Contact Center develops a workforce of excellent agents, using immersive onboarding, tailored and continuous training, feedback loops, and calibration meetings to empower their agents to deliver accurate information. USA.gov’s system for employee and contact center management ensures that every customer interaction leaves a lasting impact.","summary" : "Every day, live agents at USA.gov’s Public Experience (PX) Contact Center answer questions from the public about government benefits and services. Learn how the PX Contact Center develops a workforce of excellent agents, using immersive onboarding, tailored and continuous training, feedback loops, and calibration meetings to empower their agents to deliver accurate information. USA.gov’s system for employee and contact center management ensures that every customer interaction leaves a lasting impact.","date" : "2024-04-23T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "best-practices" : "Best practices",
            "budgeting-and-performance" : "Budgeting and performance",
            "contact-centers" : "Contact centers",
            "human-centered-design" : "Human-centered design",
            "information-collection" : "Information collection",
            "multilingual" : "Multilingual",
            "trust" : "Trust"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-04-25-creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills.md",
      
      "filepath" :"news/2024/04/2024-04-25-creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/04/2024-04-25-creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/04/2024-04-25-creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills.md","source" : "usagov","source_url" : "https://blog.usa.gov/creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills","weight" : "1","slug" : "creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/04/23/creating-a-blueprint-for-quality-how-the-px-contact-center-helps-agents-grow-their-skills/"
    },{"title" :"Google Analytics 4: Transition strategies for federal websites","deck" : "Learn how the Open Data, Design, and Development (ODDD) team at the Department of the Interior (DOI) transitioned from Google Analytics - Universal Analytics to Google Analytics 4! Discover how the ODDD team coordinated with the Digital Analytics Program, developed explorations (instead of custom reports), and set up their own DOI agency property.","summary" : "Learn how the Open Data, Design, and Development (ODDD) team at the Department of the Interior (DOI) transitioned from Google Analytics - Universal Analytics to Google Analytics 4! Discover how the ODDD team coordinated with the Digital Analytics Program, developed explorations (instead of custom reports), and set up their own DOI agency property.","date" : "2024-04-22T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "best-practices" : "Best practices",
            "data-visualization" : "Data visualization",
            "digital-service-delivery" : "Digital service delivery",
            "information-collection" : "Information collection",
            "research" : "Research"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-04-22-google-analytics-4-transition-strategies-for-federal-websites.md",
      
      "filepath" :"news/2024/04/2024-04-22-google-analytics-4-transition-strategies-for-federal-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/04/2024-04-22-google-analytics-4-transition-strategies-for-federal-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/04/2024-04-22-google-analytics-4-transition-strategies-for-federal-websites.md","source" : "doi-revenuedata","source_url" : "https://blog-nrrd.doi.gov/ga4-transition/","weight" : "1","slug" : "google-analytics-4-transition-strategies-for-federal-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/04/22/google-analytics-4-transition-strategies-for-federal-websites/"
    },{"title" :"Progress towards delivering a digital-first public experience","deck" : "Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB&rsquo;s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services.","summary" : "Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB&rsquo;s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services.","date" : "2024-04-17T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "best-practices" : "Best practices",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "design" : "Design",
            "human-centered-design" : "Human-centered design",
            "innovation" : "Innovation",
            "public-policy" : "Public policy",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-04-17-progress-towards-delivering-a-digital-first-public-experience.md",
      
      "filepath" :"news/2024/04/2024-04-17-progress-towards-delivering-a-digital-first-public-experience.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/04/2024-04-17-progress-towards-delivering-a-digital-first-public-experience.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/04/2024-04-17-progress-towards-delivering-a-digital-first-public-experience.md","source" : "whitehouse","source_url" : "https://www.whitehouse.gov/omb/briefing-room/2024/04/17/progress-towards-delivering-a-digital-first-public-experience/","weight" : "1","slug" : "progress-towards-delivering-a-digital-first-public-experience","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/04/17/progress-towards-delivering-a-digital-first-public-experience/"
    },{"title" :"Delivering seamless customer journeys","deck" : "Back-end coordination is key","summary" : "GSA shares a 4-step process used to measure and analyze related websites, and additional plans to improve customers&rsquo; digital experience.","date" : "2024-04-16T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"aaron-meyers" : "Aaron Meyers"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-04-15-delivering-seamless-customer-journeys.md",
      
      "filepath" :"news/2024/04/2024-04-15-delivering-seamless-customer-journeys.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/04/2024-04-15-delivering-seamless-customer-journeys.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/04/2024-04-15-delivering-seamless-customer-journeys.md","weight" : "1","slug" : "delivering-seamless-customer-journeys","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/04/16/delivering-seamless-customer-journeys/"
    },{"title" :"Determining the true value of a website: A GSA case study","deck" : "It’s more complicated than you might think","summary" : "GSA has developed a composite indicator to visualize six key components of website success.","date" : "2024-04-16T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ana-monroe" : "Ana Monroe","aaron-meyers" : "Aaron Meyers"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "usability" : "Usability"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-04-16-determining-the-true-value-of-a-website-a-gsa-case-study.md",
      
      "filepath" :"news/2024/04/2024-04-16-determining-the-true-value-of-a-website-a-gsa-case-study.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/04/2024-04-16-determining-the-true-value-of-a-website-a-gsa-case-study.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/04/2024-04-16-determining-the-true-value-of-a-website-a-gsa-case-study.md","weight" : "1","slug" : "determining-the-true-value-of-a-website-a-gsa-case-study","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/04/16/determining-the-true-value-of-a-website-a-gsa-case-study/"
    },{"title" :"How USAGov uses data to improve content","deck" : "Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months.","summary" : "Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months.","date" : "2024-04-01T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "accessibility" : "Accessibility",
            "Analytics" : "Analytics",
            "best-practices" : "Best practices",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "human-centered-design" : "Human-centered design",
            "multilingual" : "Multilingual",
            "plain-language" : "Plain language",
            "research" : "Research",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-04-01-how-usagov-uses-data-to-improve-content.md",
      
      "filepath" :"news/2024/04/2024-04-01-how-usagov-uses-data-to-improve-content.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/04/2024-04-01-how-usagov-uses-data-to-improve-content.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/04/2024-04-01-how-usagov-uses-data-to-improve-content.md","source" : "usagov","source_url" : "https://blog.usa.gov/how-usagov-uses-data-to-improve-content","weight" : "1","slug" : "how-usagov-uses-data-to-improve-content","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/04/01/how-usagov-uses-data-to-improve-content/"
    },{"title" :"Search.gov year in review: 2023 report","deck" : "Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers&rsquo; search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.","summary" : "Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers&rsquo; search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.","date" : "2024-03-15T08:23:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "artificial-intelligence" : "Artificial intelligence",
            "design" : "Design",
            "human-centered-design" : "Human-centered design",
            "information-architecture" : "Information architecture",
            "research" : "Research",
            "search" : "Search",
            "search-engine-optimization" : "Search engine optimization",
            "usability" : "Usability"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-03-19-search-gov-year-in-review-2023-report.md",
      
      "filepath" :"news/2024/03/2024-03-19-search-gov-year-in-review-2023-report.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/03/2024-03-19-search-gov-year-in-review-2023-report.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/03/2024-03-19-search-gov-year-in-review-2023-report.md","source" : "searchgov","source_url" : "https://search.gov/about/updates/year-in-review/2023-year-in-review/overview.html","weight" : "1","slug" : "search-gov-year-in-review-2023-report","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/03/15/search-gov-year-in-review-2023-report/"
    },{"title" :"Customer experience: beyond surveys","deck" : "Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn.","summary" : "Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn.","date" : "2024-03-05T09:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "human-centered-design" : "Human-centered design"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-03-06-customer-experience-beyond-surveys.md",
      
      "filepath" :"news/2024/03/2024-03-06-customer-experience-beyond-surveys.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/03/2024-03-06-customer-experience-beyond-surveys.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/03/2024-03-06-customer-experience-beyond-surveys.md","source" : "18f","source_url" : "https://18f.gsa.gov/2024/03/05/customer-experience-beyond-surveys/","weight" : "1","slug" : "customer-experience-beyond-surveys","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/03/05/customer-experience-beyond-surveys/"
    },{"title" :"Maximizing impact of federal websites: Integrating metrics with annual goals and policies","deck" : "The Open Data, Design, and Development (ODDD) team discusses how OMB’s recent memo, Delivering a Digital-First Public Experience (M-23-22), inspired them to reassess their metrics plan to harmonize with policies governing federal public websites.","summary" : "The Open Data, Design, and Development (ODDD) team discusses how OMB’s recent memo, Delivering a Digital-First Public Experience (M-23-22), inspired them to reassess their metrics plan to harmonize with policies governing federal public websites.","date" : "2024-01-24T15:05:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "design" : "Design",
            "digital-service-delivery" : "Digital service delivery",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2024-01-25-maximizing-impact-of-federal-websites-integrating-metrics-with-annual-goals-and-policies.md",
      
      "filepath" :"news/2024/01/2024-01-25-maximizing-impact-of-federal-websites-integrating-metrics-with-annual-goals-and-policies.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2024/01/2024-01-25-maximizing-impact-of-federal-websites-integrating-metrics-with-annual-goals-and-policies.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2024/01/2024-01-25-maximizing-impact-of-federal-websites-integrating-metrics-with-annual-goals-and-policies.md","source" : "doi-revenuedata","source_url" : "https://blog-nrrd.doi.gov/metrics-and-policy/","weight" : "1","slug" : "maximizing-impact-of-federal-websites-integrating-metrics-with-annual-goals-and-policies","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2024/01/24/maximizing-impact-of-federal-websites-integrating-metrics-with-annual-goals-and-policies/"
    },{"title" :"An introduction to privacy","deck" : "Understand privacy requirements for agency websites","summary" : "Introductory guidance on implementing privacy protections for users of federal websites.","date" : "2023-12-08T06:46:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"rflagg" : "Rachel Flagg"},"topics" : {
        
            "analytics" : "Analytics",
            "privacy" : "Privacy",
            "trust" : "Trust",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"an-introduction-to-privacy.md",
      
      "filepath" :"resources/an-introduction-to-privacy.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/an-introduction-to-privacy.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/an-introduction-to-privacy.md","weight" : "1","slug" : "an-introduction-to-privacy","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/an-introduction-to-privacy/"
    },{"title" :"An introduction to analytics","deck" : "Use metrics and data to understand how people use your website","summary" : "Learn how to set performance goals, and identify specific KPIs and targets to measure and meet them, using web analytics.","date" : "2023-11-24T14:50:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"rflagg" : "Rachel Flagg"},"topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "digital-service-delivery" : "Digital service delivery"
            },"branch" : "bc-archive-content-3",
      "filename" :"an-introduction-to-analytics.md",
      
      "filepath" :"resources/an-introduction-to-analytics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/an-introduction-to-analytics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/an-introduction-to-analytics.md","weight" : "1","slug" : "an-introduction-to-analytics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/an-introduction-to-analytics/"
    },{"kicker" : "<no value>","title" :"Defining benchmarks and targets for intranet KPIs","deck" : "Paving the path to success","summary" : "Discover the keys to intranet success by harmonizing objectives, metrics, benchmarks, and targets. Elevate your organization&rsquo;s intranet to new heights!","date" : "2023-11-15T16:41:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jessica-dunbar" : "Jessica Dunbar"},"topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "content-strategy" : "Content strategy",
            "product-and-project-management" : "Product and project management"
            },"primary_image" : { "uid" : "analysis-data-kpi-metrics-flat-icons-pressureua-istock-getty-images-916567940", "alt" :
  "Analysis, data, and business icons in shades of blue and orange on a white background.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "pressureUA/iStock via Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md",
      
      "filepath" :"news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/11/2023-11-14-defining-benchmarks-and-targets-for-intranet-kpis.md","weight" : "1","slug" : "defining-benchmarks-and-targets-for-intranet-kpis","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/11/15/defining-benchmarks-and-targets-for-intranet-kpis/"
    },{"title" :"Why the American People Deserve a Digital Government","deck" : "OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).","summary" : "OMB recently released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).","date" : "2023-09-22T13:26:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "best-practices" : "Best practices",
            "budgeting-and-performance" : "Budgeting and performance",
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "design" : "Design",
            "digital-service-delivery" : "Digital service delivery",
            "governance" : "Governance",
            "human-centered-design" : "Human-centered design",
            "mobile" : "Mobile",
            "multilingual" : "Multilingual",
            "plain-language" : "Plain language",
            "privacy" : "Privacy",
            "public-policy" : "Public policy",
            "search" : "Search",
            "search-engine-optimization" : "Search engine optimization",
            "security" : "Security",
            "social-media" : "Social media",
            "trust" : "Trust",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2023-09-25-why-the-american-people-deserve-a-digital-government.md",
      
      "filepath" :"news/2023/09/2023-09-25-why-the-american-people-deserve-a-digital-government.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/09/2023-09-25-why-the-american-people-deserve-a-digital-government.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/09/2023-09-25-why-the-american-people-deserve-a-digital-government.md","source" : "whitehouse","source_url" : "https://www.whitehouse.gov/omb/briefing-room/2023/09/22/why-the-american-people-deserve-a-digital-government/","weight" : "1","slug" : "why-the-american-people-deserve-a-digital-government","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/09/22/why-the-american-people-deserve-a-digital-government/"
    },{"title" :"Creating a functional inventory database for website content audits","deck" : "The Office of Natural Resources Revenue recently completed a site-wide content inventory and audit. Here is how they modified an existing content inventory spreadsheet to act as a functional database for enhancing content throughout the site.","summary" : "The Office of Natural Resources Revenue recently completed a site-wide content inventory and audit. Here is how they modified an existing content inventory spreadsheet to act as a functional database for enhancing content throughout the site.","date" : "2023-09-21T08:06:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "content-strategy" : "Content strategy"
            },"branch" : "bc-archive-content-3",
      "filename" :"2023-11-13-creating-a-functional-inventory-database-for-website-content-audits.md",
      
      "filepath" :"news/2023/11/2023-11-13-creating-a-functional-inventory-database-for-website-content-audits.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/11/2023-11-13-creating-a-functional-inventory-database-for-website-content-audits.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/11/2023-11-13-creating-a-functional-inventory-database-for-website-content-audits.md","source" : "doi-revenuedata","source_url" : "https://blog-nrrd.doi.gov/content-audit/","weight" : "1","slug" : "creating-a-functional-inventory-database-for-website-content-audits","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/09/21/creating-a-functional-inventory-database-for-website-content-audits/"
    },{"title" :"From pageviews to progress","deck" : "A 10-year journey through the lens of the Digital Analytics Program","summary" : "A 10-year recap of GSA’s Digital Analytics Program (DAP) highlights its impact on federal government agencies and the public, high-level observations using government-wide website analytics and trends, and new goals set for the next decade to help generate useful answers to meaningful questions to make government websites better.","date" : "2023-09-12T15:05:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jack-avery" : "Jack Avery","marina-fox" : "Marina Fox","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "digital-service-delivery" : "Digital service delivery"
            },"primary_image" : { "uid" : "dap-10-years-total-daily-visitors-featured", "alt" :
  "Chart: Total Daily Visitors on Government Websites from 2013 to 2023.", "width" :
  "1200", "height" :
  "628", "credit" :
  "", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2023-09-12-from-pageviews-to-progress.md",
      
      "filepath" :"news/2023/09/2023-09-12-from-pageviews-to-progress.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/09/2023-09-12-from-pageviews-to-progress.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/09/2023-09-12-from-pageviews-to-progress.md","weight" : "1","slug" : "from-pageviews-to-progress","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/09/12/from-pageviews-to-progress/"
    },{"title" :"A conversation about content audits","deck" : "Two content designers discuss why content audits are important and how to get started","summary" : "Content audits can be tedious. Two content designers discuss why we do them anyway, and how to get started.","date" : "2023-09-12T10:12:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"michelle-rago" : "Michelle Rago","ryan-johnson" : "Ryan Johnson"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "plain-language" : "Plain language",
            "search-engine-optimization" : "Search engine optimization"
            },"primary_image" : { "uid" : "website-audit-control-panel-olivier-le-moal-istock-getty-images-693699396-comp", "alt" :
  "At a website audit control panel, a hand turns an effort knob to the maximum for achieving success.", "width" :
  "1200", "height" :
  "628", "credit" :
  "", "caption" :
  "Olivier Le Moal/iStock via Getty Images Plus", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2023-09-12-a-conversation-about-content-audits.md",
      
      "filepath" :"news/2023/09/2023-09-12-a-conversation-about-content-audits.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/09/2023-09-12-a-conversation-about-content-audits.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/09/2023-09-12-a-conversation-about-content-audits.md","weight" : "1","slug" : "a-conversation-about-content-audits","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/09/12/a-conversation-about-content-audits/"
    },{"title" :"3 ways to improve communication between contact center agents and customers","deck" : "The USAGov Contact Center is committed to meeting customers’ needs empathetically, efficiently, and accurately. Here are three tips recommended to USAGov agents for interacting with customers.","summary" : "The USAGov Contact Center is committed to meeting customers’ needs empathetically, efficiently, and accurately. Here are three tips recommended to USAGov agents for interacting with customers.","date" : "2023-06-27T10:41:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2023-06-28-3-ways-to-improve-communication-between-contact-center-agents-and-customers.md",
      
      "filepath" :"news/2023/06/2023-06-28-3-ways-to-improve-communication-between-contact-center-agents-and-customers.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/06/2023-06-28-3-ways-to-improve-communication-between-contact-center-agents-and-customers.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/06/2023-06-28-3-ways-to-improve-communication-between-contact-center-agents-and-customers.md","source" : "usagov","source_url" : "https://blog.usa.gov/3-ways-to-improve-contact-center-agents-and-customers-communication","weight" : "1","slug" : "3-ways-to-improve-communication-between-contact-center-agents-and-customers","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/06/27/3-ways-to-improve-communication-between-contact-center-agents-and-customers/"
    },{"kicker" : "<no value>","title" :"How to choose the right metrics for your intranet","deck" : "Establish performance metrics to meet the website’s goals","summary" : "Explore key metrics to optimize your agency&rsquo;s intranet to foster improved user engagement, experience, and overall satisfaction.","date" : "2023-06-13T15:25:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jessica-dunbar" : "Jessica Dunbar"},"topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience"
            },"primary_image" : { "uid" : "thapana-onphalai-istock-getty-images-1453749005", "alt" :
  "A concept photo has a person at a laptop with various icons - search, data, metrics, strategy, and more - floating above it.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "Thapana Onphalai, iStock, Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2023-06-13-how-to-choose-the-right-metrics-for-your-intranet.md",
      
      "filepath" :"news/2023/06/2023-06-13-how-to-choose-the-right-metrics-for-your-intranet.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/06/2023-06-13-how-to-choose-the-right-metrics-for-your-intranet.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/06/2023-06-13-how-to-choose-the-right-metrics-for-your-intranet.md","weight" : "1","slug" : "how-to-choose-the-right-metrics-for-your-intranet","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/06/13/how-to-choose-the-right-metrics-for-your-intranet/"
    },{"title" :"Building Beta: The Foundation","deck" : "The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach.","summary" : "The USAGov program has been developing a new iteration of our bilingual sites, USA.gov and USAGov en Español. In the process of building beta.USA.gov and beta.USA.gov en Español, we’ve been rethinking our work style and priorities. Follow the “Building Beta” series to learn how we’re reimagining the way we approach product management, usability, accessibility, content creation, analytics, and outreach.","date" : "2023-03-07T10:41:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "multilingual" : "Multilingual",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2023-03-15-building-beta-the-foundation.md",
      
      "filepath" :"news/2023/03/2023-03-15-building-beta-the-foundation.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/03/2023-03-15-building-beta-the-foundation.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/03/2023-03-15-building-beta-the-foundation.md","source" : "usagov","source_url" : "https://blog.usa.gov/building-beta-the-foundation","weight" : "1","slug" : "building-beta-the-foundation","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/03/07/building-beta-the-foundation/"
    },{"title" :"Three Tips for Using Facebook and Instagram Stories","deck" : "At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started.","summary" : "At USA.gov and USAGov en Español, we’re always looking for better ways to connect people to government information through social media. Using stories has helped us increase our engagement rate and our number of followers as we deliver helpful information to people. Stories may be a good addition to your agency’s social media strategy, too. These three tips can help you get started.","date" : "2023-02-21T10:57:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "multilingual" : "Multilingual",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2023-02-27-three-tips-for-using-facebook-and-instagram-stories.md",
      
      "filepath" :"news/2023/02/2023-02-27-three-tips-for-using-facebook-and-instagram-stories.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2023/02/2023-02-27-three-tips-for-using-facebook-and-instagram-stories.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2023/02/2023-02-27-three-tips-for-using-facebook-and-instagram-stories.md","source" : "usagov","source_url" : "https://blog.usa.gov/three-tips-for-using-facebook-and-instagram-stories","weight" : "1","slug" : "three-tips-for-using-facebook-and-instagram-stories","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2023/02/21/three-tips-for-using-facebook-and-instagram-stories/"
    },{"title" :"Introduction to QR codes","deck" : "How and why to use QR codes to bridge the online and offline worlds","summary" : "What is a QR code and how can you create one? What are some alternatives to using QR codes? This introductory resource will help you explore your options.","date" : "2023-02-02T18:56:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bonnie-cameron" : "Bonnie Cameron"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile",
            "social-media" : "Social media"
            },"primary_image" : { "uid" : "3-d-quick-response-q-r-code-ktsimage-istock-getty-images-893155274", "alt" :
  "A 3-D illustration of a quick response QR code being scanned.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "ktsimage, iStock, Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"introduction-to-qr-codes.md",
      
      "filepath" :"resources/introduction-to-qr-codes.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/introduction-to-qr-codes.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/introduction-to-qr-codes.md","weight" : "1","aliases" : {"0" : "/2013/02/14/qr-codes/"},"slug" : "introduction-to-qr-codes","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/introduction-to-qr-codes/"
    },{"title" :"Sunsetting Go.USA.gov: Final User Statistics","deck" : "The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service.","summary" : "The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service.","date" : "2022-11-15T16:05:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "content-strategy" : "Content strategy",
            "multilingual" : "Multilingual",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2022-11-22-sunsetting-go-usa-gov-final-user-statistics.md",
      
      "filepath" :"news/2022/11/2022-11-22-sunsetting-go-usa-gov-final-user-statistics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2022/11/2022-11-22-sunsetting-go-usa-gov-final-user-statistics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2022/11/2022-11-22-sunsetting-go-usa-gov-final-user-statistics.md","source" : "usagov","source_url" : "https://blog.usa.gov/sunsetting-go.usa.gov-final-user-statistics","weight" : "1","slug" : "sunsetting-go-usa-gov-final-user-statistics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2022/11/15/sunsetting-go-usa-gov-final-user-statistics/"
    },{"title" :"6 Important Factors To Consider for Digital Advertising in Government","summary" : "The Federal Communicators Network community shares how agencies can approach digital advertising.","date" : "2022-10-18T12:38:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"raashee-gupta-erry" : "Raashee Gupta Erry"},"topics" : {
        
            "analytics" : "Analytics",
            "communication" : "Communication",
            "social-media" : "Social media"
            },"primary_image" : { "uid" : "digital-marketing-concept-anyaberkut-istock-getty-images-1284549946", "alt" :
  "Digital marketing concept.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "Anyaberkut, iStock, Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2022-10-18-6-important-factors-to-consider-for-digital-advertising-in-government.md",
      
      "filepath" :"news/2022/10/2022-10-18-6-important-factors-to-consider-for-digital-advertising-in-government.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2022/10/2022-10-18-6-important-factors-to-consider-for-digital-advertising-in-government.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2022/10/2022-10-18-6-important-factors-to-consider-for-digital-advertising-in-government.md","weight" : "1","slug" : "6-important-factors-to-consider-for-digital-advertising-in-government","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2022/10/18/6-important-factors-to-consider-for-digital-advertising-in-government/"
    },{"title" :"Webinar Recap: How to Measure Effectiveness of Your Digital Outreach and Communications","summary" : "Panelists shared their experiences, lessons learned, and best practices for what works in federal government agencies that have robust programs reaching a diverse American public.","date" : "2022-09-15T10:52:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"raashee-gupta-erry" : "Raashee Gupta Erry"},"topics" : {
        
            "analytics" : "Analytics",
            "communication" : "Communication",
            "open-data" : "Open data"
            },"primary_image" : { "uid" : "parradee-kietsirikul-istock-getty-images-1417870473", "alt" :
  "Digital marketing metrics and KPIs concept. A hand stacks 10 wooden cubes with icons to idicate ways to measure values to prove the effectiveness and success of projects and campaigns across marketing channels; metrics of traffic, conversion and revenue.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "Parradee Kietsirikul / iStock / Getty Images Plus", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2022-09-15-webinar-recap-how-to-measure-effectiveness-of-your-digital-outreach-and-communications.md",
      
      "filepath" :"news/2022/09/2022-09-15-webinar-recap-how-to-measure-effectiveness-of-your-digital-outreach-and-communications.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2022/09/2022-09-15-webinar-recap-how-to-measure-effectiveness-of-your-digital-outreach-and-communications.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2022/09/2022-09-15-webinar-recap-how-to-measure-effectiveness-of-your-digital-outreach-and-communications.md","weight" : "1","slug" : "webinar-recap-how-to-measure-effectiveness-of-your-digital-outreach-and-communications","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2022/09/15/webinar-recap-how-to-measure-effectiveness-of-your-digital-outreach-and-communications/"
    },{"kicker" : "Policy","title" :"Measuring and Justifying the Government Experience","deck" : "<strong>Measuring and Justifying the Government Experience</strong>—Private sector organizations use revenue as the primary measurement to justify improving experiences. Many government services don’t have revenue as a lever, so how can we justify work to improve experience? The Office of Natural Resources Revenue (ONRR) leveraged a few metrics on their team that fall into three categories: laws and regulations, improving the experience for users, and saving time for employees.","summary" : "Private sector organizations use revenue as the primary measurement to justify improving experiences. Many government services don’t have revenue as a lever, so how can we justify work to improve experience? The Office of Natural Resources Revenue (ONRR) leveraged a few metrics on their team that fall into three categories: laws and regulations, improving the experience for users, and saving time for employees.","date" : "2022-08-19T15:21:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "design" : "Design",
            "digital-service-delivery" : "Digital service delivery",
            "governance" : "Governance",
            "open-data" : "Open data",
            "open-government" : "Open government",
            "public-policy" : "Public policy",
            "research" : "Research"
            },"branch" : "bc-archive-content-3",
      "filename" :"2022-08-25-measuring-and-justifying-the-government-experience.md",
      
      "filepath" :"news/2022/08/2022-08-25-measuring-and-justifying-the-government-experience.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2022/08/2022-08-25-measuring-and-justifying-the-government-experience.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2022/08/2022-08-25-measuring-and-justifying-the-government-experience.md","source" : "doi-revenuedata","source_url" : "https://blog-nrrd.doi.gov/metrics/","weight" : "1","slug" : "measuring-and-justifying-the-government-experience","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2022/08/19/measuring-and-justifying-the-government-experience/"
    },{"title" :"Announcing Data Governance Charter Templates","deck" : "<strong>Announcing Data Governance Charter Templates</strong>—As a part of our Resources and Advisory Support collection, the Data and Analytics (DA) team in the Centers of Excellence (CoE) has released three charter templates that can help federal agencies set up data governance groups and an Office of the Chief Data Officer. We developed these charter templates based on our experiences working with chief data officers (CDOs) and data practitioners across the federal government. These charters are designed to help federal government agencies set up data governance bodies to better use agency data securely and strategically. Although the charter templates don’t represent or constitute official guidance, they’ll help jump start your effort to build data governance structures within your agency. Tailor them to meet your agency’s specific needs.","summary" : "","date" : "2022-06-08T16:25:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "governance" : "Governance"
            },"branch" : "bc-archive-content-3",
      "filename" :"2022-06-10-announcing-data-governance-charter-templates.md",
      
      "filepath" :"news/2022/06/2022-06-10-announcing-data-governance-charter-templates.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2022/06/2022-06-10-announcing-data-governance-charter-templates.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2022/06/2022-06-10-announcing-data-governance-charter-templates.md","source" : "coe","source_url" : "https://coe.gsa.gov/2022/05/20/coe-update-4.html","weight" : "1","slug" : "announcing-data-governance-charter-templates","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2022/06/08/announcing-data-governance-charter-templates/"
    },{"kicker" : "<no value>","title" :"Sunsetting Go.USA.gov: Frequently Asked Questions","deck" : "<strong>Sunsetting Go.USA.gov: Frequently Asked Questions</strong>—For more than a dozen years, government employees have used the Go.USA.gov URL shortening service to turn long government and military URLs into more manageable short URLs. On September 18, 2022, the U.S. General Services Administration (GSA) will sunset Go.USA.gov. If you’re a Go.USA.gov user, these answers to common questions can help you know what to do to prepare for the end of the service.","summary" : "","date" : "2022-05-24T08:08:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "multilingual" : "Multilingual"
            },"branch" : "bc-archive-content-3",
      "filename" :"2022-05-25-sunsetting-go-usa-gov-frequently-asked-questions.md",
      
      "filepath" :"news/2022/05/2022-05-25-sunsetting-go-usa-gov-frequently-asked-questions.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2022/05/2022-05-25-sunsetting-go-usa-gov-frequently-asked-questions.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2022/05/2022-05-25-sunsetting-go-usa-gov-frequently-asked-questions.md","source" : "usagov","source_url" : "https://blog.usa.gov/sunsetting-go.usa.gov-frequently-asked-questions","weight" : "1","slug" : "sunsetting-go-usa-gov-frequently-asked-questions","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2022/05/24/sunsetting-go-usa-gov-frequently-asked-questions/"
    },{"title" :"Celebrating Digital.gov Communities: 2021 in Review","deck" : "Happenings, milestones, and data points from the past year.","summary" : "Happenings, milestones, and data points from the past year.","date" : "2022-01-11T17:50:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"toni-bonitto" : "Toni Bonitto","ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "analytics" : "Analytics"
            },"primary_image" : { "uid" : "mastersergeant-istock-gettyimagesplus-1345799632-1200", "alt" :
  "Graphic with a white background, and 2021 Review and 5 small stars in black.", "width" :
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  "630", "credit" :
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  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2022-01-11-celebrating-digital-gov-communities-2021-in-review.md",
      
      "filepath" :"news/2022/01/2022-01-11-celebrating-digital-gov-communities-2021-in-review.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2022/01/2022-01-11-celebrating-digital-gov-communities-2021-in-review.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2022/01/2022-01-11-celebrating-digital-gov-communities-2021-in-review.md","weight" : "1","slug" : "celebrating-digital-gov-communities-2021-in-review","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2022/01/11/celebrating-digital-gov-communities-2021-in-review/"
    },{"title" :"USAGov Fourth Quarter 2021 Insights","deck" : "<strong>USAGov’s Fourth Quarter 2021 Insights</strong>—From July to September 2021, people were concerned about COVID-19-related housing and international travel as they searched USA.gov. Get more user insights from our 4th quarter infographic for fiscal year (FY) 2021.","summary" : "summ","date" : "2021-12-07T14:04:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "data-visualization" : "Data visualization",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2021-12-15-usagov-fourth-quarter-2021-insights.md",
      
      "filepath" :"news/2021/12/2021-12-15-usagov-fourth-quarter-2021-insights.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2021/12/2021-12-15-usagov-fourth-quarter-2021-insights.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2021/12/2021-12-15-usagov-fourth-quarter-2021-insights.md","source" : "usagov","source_url" : "https://blog.usa.gov/usagovs-fourth-quarter-2021-search-insights","weight" : "1","slug" : "usagov-fourth-quarter-2021-insights","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2021/12/07/usagov-fourth-quarter-2021-insights/"
    },{"kicker" : "Civic Tech","title" :"Building a Tech Career in Government","summary" : "Starting a civic tech career in government is not as unusual as you think. Current GSA employees share how they are building theirs.","date" : "2021-10-07T15:56:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"dahianna-salazar-foreman" : "Dahianna Salazar Foreman"},"topics" : {
        
            "analytics" : "Analytics",
            "cloud-and-infrastructure" : "Cloud and infrastructure",
            "product-and-project-management" : "Product and project management"
            },"primary_image" : { "uid" : "gsa-logo-blue-bg-1200-x-630", "alt" :
  "", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2021-10-07-building-a-tech-career-in-government.md",
      
      "filepath" :"news/2021/10/2021-10-07-building-a-tech-career-in-government.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2021/10/2021-10-07-building-a-tech-career-in-government.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2021/10/2021-10-07-building-a-tech-career-in-government.md","weight" : "1","slug" : "building-a-tech-career-in-government","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2021/10/07/building-a-tech-career-in-government/"
    },{"title" :"Web Analytics Playbook","summary" : "Use these plays to help strategize how your team can most effectively use web analytics for your website and target audience.","date" : "2021-08-09T15:25:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"web-analytics-playbook.md",
      
      "filepath" :"resources/web-analytics-playbook.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/web-analytics-playbook.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/web-analytics-playbook.md","source_url" : "https://digital.gov/guides/web-analytics-playbook/","weight" : "1","slug" : "web-analytics-playbook","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/web-analytics-playbook/"
    },{"kicker" : "Communities of Practice","title" :"Join the Web Analytics","deck" : "Share and learn with web analytics and optimization practitioners.","summary" : "Make better decisions using web analytics and other optimization strategies.","date" : "2021-07-07T09:13:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research",
            "search" : "Search",
            "search-engine-optimization" : "Search engine optimization",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"primary_image" : { "uid" : "communities-card-analytics", "alt" :
  "", "width" :
  "2501", "height" :
  "1307", "credit" :
  "", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"web-analytics-and-optimization.md",
      
      "filepath" :"communities/web-analytics-and-optimization.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/communities/web-analytics-and-optimization.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/communities/web-analytics-and-optimization.md","weight" : "1","aliases" : {"0" : "/communities/a-b-testing-community","1" : "/communities/a-b-testing"},"slug" : "web-analytics-and-optimization","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/web-analytics-and-optimization/"
    },{"kicker" : "Search Metrics","title" :"The Federal Web in the Year of COVID-19","summary" : "The past year was like no other. We take a look at how it affected federal website traffic and search data.","date" : "2021-04-16T13:55:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"dmccleskey" : "Dawn Pointer McCleskey","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "search" : "Search"
            },"primary_image" : { "uid" : "coronavirus-dap-search-2021", "alt" :
  "Title card using a white text against a very dark gray background. Across the top are two program names with their icons, Search.gov with a blue magnifying glass, and Digital Analytics Program with a colorful wheel chart. The title line, in a large bold font reads, The Federal Web in the Year of COVID-19. The summary, in a smaller font, reads, The first year of the pandemic saw an 8.51 billion increase in visits to government-provided online content and services. Below that on the bottom left is the Digital.gov logo in red, and on the right are small geometric shapes in red, orange, and yellow. The color palette comes from CDC images of the coronavirus.", "width" :
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      "filename" :"2021-04-16-the-federal-web-in-the-year-of-covid-19.md",
      
      "filepath" :"news/2021/04/2021-04-16-the-federal-web-in-the-year-of-covid-19.md",
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      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2021/04/2021-04-16-the-federal-web-in-the-year-of-covid-19.md","weight" : "1","slug" : "the-federal-web-in-the-year-of-covid-19","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2021/04/16/the-federal-web-in-the-year-of-covid-19/"
    },{"kicker" : "<no value>","title" :"Become a DAP Certified Analyst","deck" : "<strong>Become a DAP Certified Analyst</strong>—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once.","summary" : "<strong>Become a DAP Certified Analyst</strong>—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once.","date" : "2020-12-28T17:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2020-12-28-become-a-dap-certified-analyst.md",
      
      "filepath" :"news/2020/12/2020-12-28-become-a-dap-certified-analyst.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2020/12/2020-12-28-become-a-dap-certified-analyst.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2020/12/2020-12-28-become-a-dap-certified-analyst.md","source" : "dap","source_url" : "https://digital.gov/guides/dap/become-a-dap-certified-analyst/","weight" : "1","slug" : "become-a-dap-certified-analyst","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2020/12/28/become-a-dap-certified-analyst/"
    },{"title" :"How to Build an Analytics Strategy","deck" : "A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.","summary" : "A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.","date" : "2020-12-22T14:01:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "open-data" : "Open data",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"how-to-build-an-analytics-strategy.md",
      
      "filepath" :"resources/how-to-build-an-analytics-strategy.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/how-to-build-an-analytics-strategy.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/how-to-build-an-analytics-strategy.md","weight" : "1","slug" : "how-to-build-an-analytics-strategy","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/how-to-build-an-analytics-strategy/"
    },{"kicker" : "Metrics","title" :"Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics","summary" : "Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.","date" : "2020-10-27T10:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"david-kaufmann" : "David Kaufmann"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "open-data" : "Open data",
            "usability" : "Usability"
            },"primary_image" : { "uid" : "kaufmann-404-page-spike", "alt" :
  "A screenshot of DAP data shows a spike in pageviews occurred on August 6, 2020. It lists the top seven 404 pages under USAGov&#39;s English and Spanish websites.", "width" :
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      "filename" :"2020-10-24-zero-pageviews-is-your-goal-finding-problem-pages-with-website-analytics.md",
      
      "filepath" :"news/2020/10/2020-10-24-zero-pageviews-is-your-goal-finding-problem-pages-with-website-analytics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2020/10/2020-10-24-zero-pageviews-is-your-goal-finding-problem-pages-with-website-analytics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2020/10/2020-10-24-zero-pageviews-is-your-goal-finding-problem-pages-with-website-analytics.md","weight" : "1","slug" : "zero-pageviews-is-your-goal-finding-problem-pages-with-website-analytics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2020/10/27/zero-pageviews-is-your-goal-finding-problem-pages-with-website-analytics/"
    },{"kicker" : "Security","title" :"True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident","deck" : "Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!","summary" : "Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!","date" : "2020-10-26T00:08:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"david-kaufmann" : "David Kaufmann"},"topics" : {
        
            "analytics" : "Analytics",
            "security" : "Security"
            },"primary_image" : { "uid" : "kaufmann-fraud-404", "alt" :
  "A screenshot of website visitation data shows an increase in page views to a website using USA.gov code to trick visitors into sharing personal information.", "width" :
  "759", "height" :
  "557", "credit" :
  "", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2020-10-24-true-crime-detectives-how-we-used-free-web-metrics-tools-to-uncover-a-cybersecurity-incident.md",
      
      "filepath" :"news/2020/10/2020-10-24-true-crime-detectives-how-we-used-free-web-metrics-tools-to-uncover-a-cybersecurity-incident.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2020/10/2020-10-24-true-crime-detectives-how-we-used-free-web-metrics-tools-to-uncover-a-cybersecurity-incident.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2020/10/2020-10-24-true-crime-detectives-how-we-used-free-web-metrics-tools-to-uncover-a-cybersecurity-incident.md","weight" : "1","slug" : "true-crime-detectives-how-we-used-free-web-metrics-tools-to-uncover-a-cybersecurity-incident","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2020/10/26/true-crime-detectives-how-we-used-free-web-metrics-tools-to-uncover-a-cybersecurity-incident/"
    },{"kicker" : "This Week's IDEA","title" :"Measure Performance to Make Continuous Improvements","deck" : "Listening to customers is the best way to improve websites and digital services.","summary" : "This week, we’re exploring what it means to measure performance, and we’re taking a look at how listening to customers is the best way to continuously improve websites and digital services.","date" : "2020-08-04T12:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"rflagg" : "Rachel Flagg","ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "digital-service-delivery" : "Digital service delivery"
            },"primary_image" : { "uid" : "this-weeks-idea-card-wk3", "alt" :
  "the words, &#34;This Week&#39;s IDEA&#34; with a line drawing of a lightbulb in white, on dark blue background", "width" :
  "1073", "height" :
  "600", "credit" :
  "", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2020-08-04-measure-performance-to-make-continuous-improvements.md",
      
      "filepath" :"news/2020/08/2020-08-04-measure-performance-to-make-continuous-improvements.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2020/08/2020-08-04-measure-performance-to-make-continuous-improvements.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2020/08/2020-08-04-measure-performance-to-make-continuous-improvements.md","weight" : "1","slug" : "measure-performance-to-make-continuous-improvements","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2020/08/04/measure-performance-to-make-continuous-improvements/"
    },{"title" :"Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Espa\u0026ntilde;ol","deck" : "<strong>Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español</strong>—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.","summary" : "","date" : "2020-07-08T09:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "multilingual" : "Multilingual",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2020-07-08-giving-users-information-they-crave-data.md",
      
      "filepath" :"news/2020/07/2020-07-08-giving-users-information-they-crave-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2020/07/2020-07-08-giving-users-information-they-crave-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2020/07/2020-07-08-giving-users-information-they-crave-data.md","source" : "usagov","source_url" : "https://blog.usa.gov/giving-users-the-information-they-crave-data-and-analytics-tips-from-usagov-en-espa%C3%B1ol","weight" : "1","slug" : "giving-users-information-they-crave-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2020/07/08/giving-users-information-they-crave-data/"
    },{"title" :"DigitalGov Year in Review: Our Top Blogs, Resources, and Writers for 2016","summary" : "DigitalGov had a pretty great year in 2016, and that was largely due to a bevy of talented and dedicated writers from over 50 agencies and departments across all 3 branches of the federal government (Thank you!!!). Below, we’ll review some program highlights from the last year, including our top-viewed articles and resources, and tell you how you, too, can contribute to DigitalGov in 2017.","date" : "2017-02-03T11:25:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"toni-bonitto" : "Toni Bonitto"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "digital-service-delivery" : "Digital service delivery",
            "emerging-tech" : "Emerging tech",
            "innovation" : "Innovation",
            "multilingual" : "Multilingual",
            "product-and-project-management" : "Product and project management"
            },"primary_image" : { "uid" : "top-10-cards-lights-elinedesignservices-istock-getty-images-470951074-full", "alt" :
  "Tan-colored cards pinned to a clotheline spell out Top 10 in red, with bokeh lights in the background.", "width" :
  "1200", "height" :
  "800", "credit" :
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  "elinedesignservices/iStock via Getty Images", "format" :
  "jpg" },"branch" : "bc-archive-content-3",
      "filename" :"2017-02-03-digitalgov-year-in-review-our-top-blogs-resources-and-writers-for-2016.md",
      
      "filepath" :"news/2017/02/2017-02-03-digitalgov-year-in-review-our-top-blogs-resources-and-writers-for-2016.md",
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    },{"title" :"","summary" : "DAP is a free analytics tool for measuring digital services in the federal government.","date" : "0001-01-01T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"source_dap.md",
      
      "filepath" :"sources/source_dap.md",
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            "analytics" : "Analytics",
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      "filepath" :"services/service_pulse.md",
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    },{"title" :"Understanding the Site Scanning program","deck" : "A set of daily scans of the federal web presence.","summary" : "This program is available to automatically generate data about the health and best practices of federal websites.","date" : "2020-06-25T09:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
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            "analytics" : "Analytics"
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      "filepath" :"services/service_analytics-usa-gov.md",
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            "analytics" : "Analytics",
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      "filepath" :"services/service_dap.md",
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            "analytics" : "Analytics",
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      "filepath" :"guides/dap/_index.md",
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    },{"title" :"Requirements for delivering a digital-first public experience","deck" : "Understand the policy framework: 21st Century Integrated Digital Experience Act and OMB Memo M-23-22","summary" : "Learn how to implement 21st Century IDEA to design and deliver better websites and digital services.","date" : "2019-11-01T15:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
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      "filepath" :"resources/21st-century-integrated-digital-experience-act.md",
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            "accessibility" : "Accessibility",
            "acquisition" : "Acquisition",
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            "analytics" : "Analytics",
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    },{"kicker" : "Federal Communicators Network","title" :"How Effective Is Your Communication?","summary" : "Join us to learn about best practices for measuring communication and outreach efforts.","date" : "2022-07-26T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"raashee-gupta-erry" : "Raashee Gupta Erry","alexis-lennon" : "Alexis Lennon","amy-thompson" : "Amy Thompson"},"topics" : {
        
            "analytics" : "Analytics",
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    },{"kicker" : "Data","title" :"Overcoming Your Fear of Data","deck" : "How to Succeed in Insight Generation Without Really Trying (Too Hard)","summary" : "Learn how to overcome resistance to data analytics and visualization, ask the right questions, and improve customer experience.","date" : "2022-01-13T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","jean-fox" : "Jean Fox","dan-wendling" : "Dan Wendling","adam-korengold" : "Adam Korengold"},"topics" : {
        
            "analytics" : "Analytics",
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            "analytics" : "Analytics",
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            "analytics" : "Analytics",
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            "analytics" : "Analytics",
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      "filepath" :"events/2021/02/2021-02-01-tag-managers-part-2-configuration-framework.md",
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            "analytics" : "Analytics",
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      "filepath" :"events/2021/01/2021-01-28-tag-managers-part-1-the-data-layer.md",
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            "analytics" : "Analytics",
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      "filepath" :"events/2020/10/2020-10-20-customer-experience-continuous-improvement-the-usps-digital-approach.md",
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            "analytics" : "Analytics",
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      "filepath" :"events/2020/10/2020-10-21-analytics-case-study-part-3-action.md",
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    },{"kicker" : "DAP Learning Series","title" :"Analytics Case Study Part 2: Analysis","deck" : "How to pull reporting and conduct analysis through the lens of your analytics strategy.","summary" : "In this workshop, we&rsquo;ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.","date" : "2020-09-24T15:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
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      "filepath" :"events/2020/08/2020-09-24-dap-analytics-case-study-part-2.md",
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    },{"kicker" : "cloud.gov","title" :"Operating Cloud Services Efficiently with Business-Driven IT","deck" : "","summary" : "Program managers, IT acquisitions leads, and business-minded IT professionals will receive in-depth guidance to improve cloud efficiency, optimization, and effective cost controls.","date" : "2020-09-22T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ron-williams" : "Ron Williams"},"topics" : {
        
            "analytics" : "Analytics",
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      "filepath" :"events/2020/09/2020-09-22-operating-cloud-services-efficiently-with-businessdriven.md",
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    },{"kicker" : "DAP Learning Series","title" :"Analytics Case Study Part 1: Assessment","deck" : "How to assess your analytics strategy to ensure you&rsquo;re pulling impactful and relevant data","summary" : "In this workshop, we&rsquo;ll address how to assess your web analytics strategy to ensure you&rsquo;re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.","date" : "2020-08-26T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
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      "filepath" :"events/2020/08/2020-08-26-dap-analytics-case-study-part-1.md",
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    },{"kicker" : "DAP Learning Series","title" :"Analytics Lessons From Canada.ca","deck" : "We&rsquo;ll be talking analytics goals, lessons, barriers, and successes with our neighbors up north.","summary" : "In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.","date" : "2020-07-23T14:30:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nicolas-pjontek" : "Nicolas Pjontek","tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
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      "filepath" :"events/2020/07/2020-07-23-dap-learning-series-lessons-from-canadaca.md",
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    },{"kicker" : "DAP Learning Series","title" :"Shifting Your Metrics Mindset","deck" : "Learn how to orient your analytics strategy around success metrics.","summary" : "In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.","date" : "2020-06-24T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
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      "filepath" :"events/2020/06/2020-06-24-dap-learning-series-shifting-your-metrics.md",
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    },{"kicker" : "Multilingual","title" :"How USAGov en Espa\u0026#241;ol Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience","deck" : "","summary" : "In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.","date" : "2020-06-11T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andres-quinones" : "Andres Quinones","fabiola-herrera" : "Fabiola Herrera","lgodfrey" : "Laura Godfrey"},"topics" : {
        
            "analytics" : "Analytics",
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  "USAGov espanol logo.", "width" :
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      "filepath" :"events/2020/06/2020-06-11-how-usagov-en-espaol-uses-quantitative.md",
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    },{"kicker" : "DAP Learning Series","title" :"Become a DAP Certified Analyst","deck" : "Learn about the Digital Analytics Program (DAP) exam and how you can use it to demonstrate your analytics mastery","summary" : "In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!","date" : "2020-05-27T13:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
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      "filename" :"2020-05-27-dap-learning-series-become-a-dap.md",
      
      "filepath" :"events/2020/05/2020-05-27-dap-learning-series-become-a-dap.md",
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    },{"kicker" : "DAP Learning Series","title" :"An Introduction to the Basics of DAP","deck" : "Learn about the reporting interface, common terminology, and basic reports in Google Analytics","summary" : "New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.","date" : "2020-04-23T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
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      "filepath" :"events/2020/02/2020-02-23-dap-learning-series-an-introduction-basics.md",
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    },{"kicker" : "This Week's IDEA","title" :"Listen to Customers by Asking the Right Questions","deck" : "Four Questions to Help Discover What Customers Want and Need","summary" : "This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.","date" : "2020-04-20T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo","rhett-skelton" : "Rhett Skelton"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "digital-service-delivery" : "Digital service delivery"
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      "filepath" :"news/2020/04/2020-04-20-listen-customers-by-asking-right-questions.md",
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    },{"kicker" : "18F","title" :"18F Is Here to Help During Critical Times","deck" : "<strong>Government agencies are seeing their systems and staff stretched to the max as they do their best to serve the public.</strong> 18F is a team of government employees with expertise in modern digital tools and practices, and we’re here to help.","summary" : "<strong>Government agencies are seeing their systems and staff stretched to the max as they do their best to serve the public.</strong> 18F is a team of government employees with expertise in modern digital tools and practices, and we’re here to help.","date" : "2020-04-09T19:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"18f-team" : "18F Team"},"topics" : {
        
            "analytics" : "Analytics",
            "innovation" : "Innovation"
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      "filepath" :"news/2020/04/2020-04-09-18f-here-help-during-critical-times.md",
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      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2020/04/2020-04-09-18f-here-help-during-critical-times.md","source" : "18f","source_url" : "https://18f.gsa.gov/2020/04/09/18f-help-during-critical-times/","slug" : "18f-here-help-during-critical-times","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2020/04/09/18f-here-help-during-critical-times/"
    },{"kicker" : "This Week's IDEA","title" :"Spring Cleaning Tips for Web Content","deck" : "Three tips to tidy up the content on federal websites","summary" : "This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.","date" : "2020-04-07T09:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "digital-service-delivery" : "Digital service delivery",
            "plain-language" : "Plain language",
            "search-engine-optimization" : "Search engine optimization"
            },"primary_image" : { "uid" : "this-weeks-idea-card-wk3", "alt" :
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      "filename" :"2020-04-07-spring-cleaning-tips-for-web-content.md",
      
      "filepath" :"news/2020/04/2020-04-07-spring-cleaning-tips-for-web-content.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2020/04/2020-04-07-spring-cleaning-tips-for-web-content.md",
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    },{"kicker" : "DAP Learning Series","title" :"Justifying the Web Analyst's Role in Your Organization","deck" : "How to justify an analysts role on your team and make a business case for this person to leadership.","summary" : "In this workshop, we&rsquo;ll address how to think about justifying an analyst role on your team, and talk about the role&rsquo;s many hats, as well as making the business case to your leadership team.","date" : "2020-03-25T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
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      "filepath" :"events/2020/02/2020-02-25-dap-learning-series-justifying-web-analysts.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2020/02/2020-02-25-dap-learning-series-justifying-web-analysts.md",
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    },{"title" :"Navigating Acquisition and Procurement for Artificial Intelligence and Advanced Data Analytics","deck" : "","summary" : "We will provide guidance on how to manage the process of procuring AI products, services, and technologies, including considerations, pitfalls, and lessons learned.","date" : "2020-03-25T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"steven-babitch" : "Steven Babitch","omid-ghaffari-tabrizi" : "Omid Ghaffari-Tabrizi"},"topics" : {
        
            "acquisition" : "Acquisition",
            "analytics" : "Analytics",
            "artificial-intelligence" : "Artificial intelligence"
            },"branch" : "bc-archive-content-3",
      "filename" :"2020-03-25-navigating-acquisition-procurement-for-artificial-intelligence.md",
      
      "filepath" :"events/2020/03/2020-03-25-navigating-acquisition-procurement-for-artificial-intelligence.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2020/03/2020-03-25-navigating-acquisition-procurement-for-artificial-intelligence.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2020/03/2020-03-25-navigating-acquisition-procurement-for-artificial-intelligence.md","slug" : "navigating-acquisition-procurement-for-artificial-intelligence","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/03/25/navigating-acquisition-procurement-for-artificial-intelligence/"
    },{"kicker" : "21st Century IDEA","title" :"Updates on 21st Century IDEA: Key Insights \u0026 Lessons Learned","deck" : "","summary" : "We spoke to Ammie Farraj Feijoo, GSA’s 21st Century IDEA implementation lead, to get the rundown on what’s been accomplished and what’s on deck for 2020.","date" : "2020-03-17T12:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"stephanie-santana" : "Stephanie Santana"},"topics" : {
        
            "analytics" : "Analytics",
            "design" : "Design",
            "digital-service-delivery" : "Digital service delivery",
            "user-experience" : "User experience"
            },"primary_image" : { "uid" : "this-weeks-idea-card", "alt" :
  "the words, &#34;This Week&#39;s IDEA&#34; with a line drawing of a lightbulb in white, on dark blue background", "width" :
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  "", "caption" :
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  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2020-03-17-updates-on-21st-century-idea-key.md",
      
      "filepath" :"news/2020/03/2020-03-17-updates-on-21st-century-idea-key.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2020/03/2020-03-17-updates-on-21st-century-idea-key.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2020/03/2020-03-17-updates-on-21st-century-idea-key.md","slug" : "updates-on-21st-century-idea-key","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2020/03/17/updates-on-21st-century-idea-key/"
    },{"kicker" : "DAP Learning Series","title" :"The YouTube Event Option","deck" : "Learn how to track plays of embedded YouTube videos on your DAP-enabled pages","summary" : "In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.","date" : "2020-02-19T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2020-02-19-dap-learning-series-youtube-event-option.md",
      
      "filepath" :"events/2020/02/2020-02-19-dap-learning-series-youtube-event-option.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2020/02/2020-02-19-dap-learning-series-youtube-event-option.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2020/02/2020-02-19-dap-learning-series-youtube-event-option.md","slug" : "dap-learning-series-youtube-event-option","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/02/19/dap-learning-series-youtube-event-option/"
    },{"title" :"10x Project Lightning Talks","deck" : "","summary" : "In this webinar, 10x project teams demonstrate their work to date and provide brief overviews of each project. Topics range from federating data to agile budgeting to machine learning, and our hope is that these talks will inspire others to submit ideas to 10x.","date" : "2020-01-27T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nico-papafil" : "Nico Papafil","sarah-crane" : "Sarah Crane","will-cahoe" : "Will Cahoe"},"topics" : {
        
            "analytics" : "Analytics",
            "artificial-intelligence" : "Artificial intelligence",
            "cloud-and-infrastructure" : "Cloud and infrastructure",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2020-01-27-10x-project-lightning-talks.md",
      
      "filepath" :"events/2020/01/2020-01-27-10x-project-lightning-talks.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2020/01/2020-01-27-10x-project-lightning-talks.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2020/01/2020-01-27-10x-project-lightning-talks.md","slug" : "10x-project-lightning-talks","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/01/27/10x-project-lightning-talks/"
    },{"kicker" : "Analytics","title" :"Taking a Look at the USAGov Analytics Dashboard","deck" : "<strong>The USA.gov&rsquo;s team launched a new analytics dashboard</strong> that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users.","summary" : "<strong>The USA.gov&rsquo;s team launched a new analytics dashboard</strong> that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users.","date" : "2020-01-16T11:40:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marybeth-murphy" : "Marybeth Murphy","russell-oneill" : "Russell O&#39;Neill","david-kaufmann" : "David Kaufmann"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "multilingual" : "Multilingual"
            },"branch" : "bc-archive-content-3",
      "filename" :"2020-01-16-taking-a-look-at-usagov-analytics.md",
      
      "filepath" :"news/2020/01/2020-01-16-taking-a-look-at-usagov-analytics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2020/01/2020-01-16-taking-a-look-at-usagov-analytics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2020/01/2020-01-16-taking-a-look-at-usagov-analytics.md","source" : "usagov","source_url" : "https://blog.usa.gov/taking-a-look-at-the-usagov-analytics-dashboard","slug" : "taking-a-look-at-usagov-analytics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2020/01/16/taking-a-look-at-usagov-analytics/"
    },{"title" :"DevOps Holiday Special Event: Nicolas Chaillan","deck" : "","summary" : "Join the Chief Software Officer of the USAF to learn: How the DoD moved to Kubernetes and Istio.","date" : "2019-12-03T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nicolas-chaillan" : "Nicolas Chaillan"},"topics" : {
        
            "analytics" : "Analytics",
            "cloud-and-infrastructure" : "Cloud and infrastructure",
            "emerging-tech" : "Emerging tech",
            "multimedia" : "Multimedia",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2019-12-03-devops-holiday-special-event-nicolas-chaillan.md",
      
      "filepath" :"events/2019/12/2019-12-03-devops-holiday-special-event-nicolas-chaillan.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2019/12/2019-12-03-devops-holiday-special-event-nicolas-chaillan.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2019/12/2019-12-03-devops-holiday-special-event-nicolas-chaillan.md","slug" : "devops-holiday-special-event-nicolas-chaillan","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/12/03/devops-holiday-special-event-nicolas-chaillan/"
    },{"kicker" : "Learning Series","title" :"DAP Learning Series: Site Analysis, Live!","deck" : "","summary" : "Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.","date" : "2019-11-20T13:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
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      "filepath" :"events/2019/11/2019-11-20-dap-learning-series-site-analysis-live.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2019/11/2019-11-20-dap-learning-series-site-analysis-live.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2019/11/2019-11-20-dap-learning-series-site-analysis-live.md","slug" : "dap-learning-series-site-analysis-live","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/11/20/dap-learning-series-site-analysis-live/"
    },{"title" :"An Introduction to the A/B Testing Community of Practice","deck" : "","summary" : "We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website.","date" : "2019-11-19T11:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research",
            "search-engine-optimization" : "Search engine optimization"
            },"branch" : "bc-archive-content-3",
      "filename" :"2019-11-19-intro-ab-testing-cop.md",
      
      "filepath" :"events/2019/11/2019-11-19-intro-ab-testing-cop.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2019/11/2019-11-19-intro-ab-testing-cop.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2019/11/2019-11-19-intro-ab-testing-cop.md","slug" : "intro-ab-testing-cop","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/11/19/intro-ab-testing-cop/"
    },{"title" :"DAP Learning Series: A Deep Dive Into Behavior Reports","deck" : "","summary" : "A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.","date" : "2019-10-23T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2019-10-23-dap-learning-series-a-deep-dive-into-behavior-reports.md",
      
      "filepath" :"events/2019/10/2019-10-23-dap-learning-series-a-deep-dive-into-behavior-reports.md",
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    },{"kicker" : "Learning Series","title" :"DAP Learning Series: A Deep Dive Into Acquisition Reports","deck" : "","summary" : "In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.","date" : "2019-09-25T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2019-09-25-dap-learning-series-a-deep-dive-into-acquisition-reports.md",
      
      "filepath" :"events/2019/09/2019-09-25-dap-learning-series-a-deep-dive-into-acquisition-reports.md",
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    },{"kicker" : "Learning Series","title" :"DAP Learning Series: A Deep Dive Into Audience Reports","deck" : "","summary" : "Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.","date" : "2019-08-21T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2019-08-21-dap-learning-series-a-deep-dive-into-audience-reports.md",
      
      "filepath" :"events/2019/08/2019-08-21-dap-learning-series-a-deep-dive-into-audience-reports.md",
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      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2019/08/2019-08-21-dap-learning-series-a-deep-dive-into-audience-reports.md","slug" : "dap-learning-series-a-deep-dive-into-audience-reports","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/08/21/dap-learning-series-a-deep-dive-into-audience-reports/"
    },{"kicker" : "Learning Series","title" :"DAP Learning Series: Misunderstood Metrics","deck" : "","summary" : "What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.","date" : "2019-07-24T15:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2019-07-24-dap-learning-series-misunderstood-metrics.md",
      
      "filepath" :"events/2019/07/2019-07-24-dap-learning-series-misunderstood-metrics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2019/07/2019-07-24-dap-learning-series-misunderstood-metrics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2019/07/2019-07-24-dap-learning-series-misunderstood-metrics.md","slug" : "dap-learning-series-misunderstood-metrics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/07/24/dap-learning-series-misunderstood-metrics/"
    },{"kicker" : "Learning Series","title" :"DAP Learning Series\u0026#58; Agency Analytics Governance","summary" : "We’ll talk to members of various agencies to find out how analytics programs and tools are governed at that agency.","date" : "2019-06-26T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "governance" : "Governance"
            },"featured_image" : { "uid" :
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  "" },"branch" : "bc-archive-content-3",
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      "filepath" :"events/2019/06/2019-06-26-dap-learning-series-agency-analytics-governance.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2019/06/2019-06-26-dap-learning-series-agency-analytics-governance.md",
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    },{"kicker" : "Learning Series","title" :"DAP Learning Series: Using the analytics.usa.gov API","deck" : "","summary" : "Learn how Analytics.usa.gov, the public window into how the public interacts with federal government websites, uses an API and allows you to query data in machine-readable formats.","date" : "2019-05-23T15:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2019-05-23-dap-learning-series-using-analytics-usa-gov-api.md",
      
      "filepath" :"events/2019/05/2019-05-23-dap-learning-series-using-analytics-usa-gov-api.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2019/05/2019-05-23-dap-learning-series-using-analytics-usa-gov-api.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2019/05/2019-05-23-dap-learning-series-using-analytics-usa-gov-api.md","slug" : "dap-learning-series-using-analytics-usa-gov-api","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/05/23/dap-learning-series-using-analytics-usa-gov-api/"
    },{"title" :"DAP Learning Series: Using the Advanced Analysis Tool","deck" : "","summary" : "We’ll demo the Advanced Analysis tool and show how you can use it to better understand your data and create drag-and-drop reports!","date" : "2019-04-24T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2019-04-24-dap-learning-series-using-advanced-analysis-tool.md",
      
      "filepath" :"events/2019/04/2019-04-24-dap-learning-series-using-advanced-analysis-tool.md",
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      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2019/04/2019-04-24-dap-learning-series-using-advanced-analysis-tool.md","slug" : "dap-learning-series-using-advanced-analysis-tool","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/04/24/dap-learning-series-using-advanced-analysis-tool/"
    },{"title" :"DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews","deck" : "Understanding When to Use Sessions vs. Unique Pageviews","summary" : "In this webinar, Freddie Blicher, an analyst for the Digial Analytics Program, will discuss how to think about sessions and unique pageviews in reporting and content analysis.","date" : "2019-03-20T15:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research"
            },"branch" : "bc-archive-content-3",
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            "analytics" : "Analytics",
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      "filepath" :"events/2019/02/2019-02-19-analyzing-web-metrics-for-federal-privacy-professionals.md",
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    },{"title" :"DAP Learning Series: Basics of A/B Testing Part 2","deck" : "","summary" : "We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.","date" : "2018-11-07T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : {
        
            "analytics" : "Analytics",
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      "filepath" :"events/2018/11/2018-11-07-dap-learning-series-basics-ab-testing-part-2.md",
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    },{"title" :"DAP Learning Series: Basics of A/B Testing Part 1","deck" : "We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.","summary" : "We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.","date" : "2018-11-01T15:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : {
        
            "analytics" : "Analytics",
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      "filepath" :"events/2018/11/2018-11-01-dap-learning-series-basics-ab-testing-part-1.md",
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    },{"title" :"DAP Learning Series: Creating Goals and Conversions","deck" : "","summary" : "This online event will cover the Goals feature in Google Analytics.","date" : "2018-10-17T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
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      "filepath" :"events/2018/10/2018-10-17-dap-learning-series-creating-goals-conversions.md",
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    },{"title" :"DAP Learning Series: Writing Custom JavaScript for Tag Managers","deck" : "","summary" : "This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience","date" : "2018-09-20T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"david-kaufmann" : "David Kaufmann","freddie-blicher" : "Freddie Blicher","kelley-holden" : "Kelley Holden","lauren-ancona" : "Lauren Ancona","mike-hessling" : "Mike Hessling","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
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      "filepath" :"events/2018/09/2018-09-20-dap-learning-series-writing-custom-javascript-for-tag-managers.md",
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    },{"title" :"DAP Learning Series: An Introduction to the Basics","deck" : "","summary" : "This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.","date" : "2018-08-15T13:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
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      "filepath" :"events/2018/08/2018-08-15-dap-learning-series-an-introduction-basics.md",
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    },{"title" :"DAP Learning Series: Analytics and Accessibility","deck" : "","summary" : "This online event will cover how to check if behaviors change when people are using keystrokes to click, which might give insight into how users with disabilities interact with your site","date" : "2018-07-18T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics"
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      "filename" :"2018-07-18-dap-learning-series-analytics-accessibility.md",
      
      "filepath" :"events/2018/07/2018-07-18-dap-learning-series-analytics-accessibility.md",
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    },{"title" :"DAP Learning Series: Using the Search Console","deck" : "","summary" : "This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account","date" : "2018-06-07T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden","marybeth-murphy" : "Marybeth Murphy"},"topics" : {
        
            "analytics" : "Analytics"
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      "filepath" :"events/2018/06/2018-06-07-dap-learning-series-using-search-console.md",
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    },{"title" :"DAP Learning Series: Advanced Concepts","deck" : "","summary" : "This half-day online class will expand upon the basics of Google Analytics.","date" : "2018-05-23T13:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
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      "filepath" :"events/2018/05/2018-05-23-dap-learning-series-advanced-concepts.md",
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    },{"title" :"DAP Learning Series: Creating Your Own Campaign URL Builder","deck" : "","summary" : "This online event will cover how to create a campaign URL in Google Analtyics and how to effectively implement it.","date" : "2018-04-18T15:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
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      "filename" :"2018-04-18-dap-learning-series-creating-your-own-campaign-url-builder.md",
      
      "filepath" :"events/2018/04/2018-04-18-dap-learning-series-creating-your-own-campaign-url-builder.md",
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    },{"title" :"New USAGov Program Aims to Help Agencies Market Within the Federal Government","summary" : "The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.","date" : "2018-04-02T12:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"claire-loxsom" : "Claire Loxsom"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
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  "USAGov Logo" },"branch" : "bc-archive-content-3",
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      "filepath" :"news/2018/04/2018-04-02-marketing-government-through-agency-partnerships.md",
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    },{"title" :"DAP Learning Series: A Deep Dive into Analytics Events","deck" : "","summary" : "This online event will focus on events in Google Analytics","date" : "2018-03-22T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
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      "filepath" :"events/2018/03/2018-03-22-dap-learning-series-analytics-events-deep-dive.md",
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    },{"title" :"The Value of Federal Government Data","summary" : "Dr. Bill Brantley covers the application of infonomics as a way to help agencies to measure and use data for organizational innovation and digital transformation.","date" : "2018-03-14T03:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"featured_image" : { "uid" :
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  "An illustration of a team of figures working on analytics reports." },"branch" : "bc-archive-content-3",
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      "filepath" :"news/2018/03/2018-03-13-data-briefing-value-federal-government-data.md",
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    },{"title" :"DAP Learning Series: An Introduction to the Basics","deck" : "","summary" : "This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.","date" : "2018-02-15T13:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
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      "filepath" :"events/2018/02/2018-02-15-dap-learning-series-digital-analytics-program-101.md",
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    },{"title" :"Using Journey Mapping to Streamline Processes Across Agencies","deck" : "How one team used journey mapping to improve the customer experience for newly naturalized citizens attempting to travel abroad.","summary" : "How one team used journey mapping to improve the customer experience for newly naturalized citizens attempting to travel abroad.","date" : "2018-02-05T11:52:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"lgodfrey" : "Laura Godfrey"},"topics" : {
        
            "accessibility" : "Accessibility",
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    },{"title" :"Making Customer Satisfaction Data Actionable at the Peace Corps","summary" : "Learn how measuring customer experience helped inform and guide website development at Peace Corps.","date" : "2018-01-30T09:30:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"chris-rottler" : "Chris Rottler"},"topics" : {
        
            "analytics" : "Analytics",
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    },{"title" :"DAP Learning Series – Visualizing Analytics Data Part 2","deck" : "","summary" : "In this online event, we&rsquo;ll discuss how to use tools that are designed to import data and visualize it without report exports.","date" : "2017-10-12T14:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
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      "filename" :"2017-10-12-dap-learning-series-visualizing-analytics-data-part-2.md",
      
      "filepath" :"events/2017/10/2017-10-12-dap-learning-series-visualizing-analytics-data-part-2.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2017/10/2017-10-12-dap-learning-series-visualizing-analytics-data-part-2.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2017/10/2017-10-12-dap-learning-series-visualizing-analytics-data-part-2.md","aliases" : {"0" : "/event/online-dap-learning-series-visualizing-analytics-data-part-2/","1" : "/event/dap-learning-series-visualizing-analytics-data-in-excel/"},"slug" : "online-dap-learning-series-visualizing-analytics-data-part-2","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2017/10/12/online-dap-learning-series-visualizing-analytics-data-part-2/"
    },{"title" :"Machine Learning Paired with Skilled Data Scientists is the Future of Data-Driven Decision Making","summary" : "ML can provide high-value services for data management and analytics, security threat detection, and process improvement but it doesn&rsquo;t stop there.","date" : "2017-10-03T12:05:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jada-jones" : "Jada Jones"},"topics" : {
        
            "analytics" : "Analytics",
            "artificial-intelligence" : "Artificial intelligence",
            "emerging-tech" : "Emerging tech",
            "open-data" : "Open data",
            "robotic-process-automation" : "Robotic process automation"
            },"featured_image" : { "uid" :
  "3d-rendering-of-robot-face-zapp2photo-istock-thinkstock-675938062", "alt" :
  "" },"branch" : "bc-archive-content-3",
      "filename" :"2017-10-03-machine-learning-paired-with-skilled-data-scientists-future-datadriven-decision-making.md",
      
      "filepath" :"news/2017/10/2017-10-03-machine-learning-paired-with-skilled-data-scientists-future-datadriven-decision-making.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/10/2017-10-03-machine-learning-paired-with-skilled-data-scientists-future-datadriven-decision-making.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/10/2017-10-03-machine-learning-paired-with-skilled-data-scientists-future-datadriven-decision-making.md","slug" : "machine-learning-paired-with-skilled-data-scientists-future-datadriven-decision-making","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/10/03/machine-learning-paired-with-skilled-data-scientists-future-datadriven-decision-making/"
    },{"title" :"A Conversation With ITIF About the State of Federal Government Websites","summary" : "Since it’s been nearly six months since their report was released, we wanted to check in with ITIF and see what they’ve learned, what they’ve heard from agencies and what their future plans are to build on this research.","date" : "2017-09-20T11:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andreanocesigritz" : "Andrea Sigritz"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "mobile" : "Mobile",
            "plain-language" : "Plain language",
            "research" : "Research",
            "search-engine-optimization" : "Search engine optimization",
            "security" : "Security",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"primary_image" : { "uid" : "itif-presentation-title-slide", "alt" :
  "", "width" :
  "600", "height" :
  "338", "credit" :
  "", "caption" :
  "", "format" :
  "jpg" },"branch" : "bc-archive-content-3",
      "filename" :"2017-09-20-a-conversation-with-itif-about-state-federal-government-websites.md",
      
      "filepath" :"news/2017/09/2017-09-20-a-conversation-with-itif-about-state-federal-government-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/09/2017-09-20-a-conversation-with-itif-about-state-federal-government-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/09/2017-09-20-a-conversation-with-itif-about-state-federal-government-websites.md","slug" : "a-conversation-with-itif-about-state-federal-government-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/09/20/a-conversation-with-itif-about-state-federal-government-websites/"
    },{"title" :"USA.gov and GobiernoUSA.gov Measure Content Efficiency With New KPI Metric","summary" : "This post was originally published on the USA.gov blog.","date" : "2017-09-12T12:14:34-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jessica-milcetich" : "Jessica Milcetich"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "multilingual" : "Multilingual"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-09-12-usa-gov-gobiernousa-gov-measure-content-efficiency-with-new-kpi-metric.md",
      
      "filepath" :"news/2017/09/2017-09-12-usa-gov-gobiernousa-gov-measure-content-efficiency-with-new-kpi-metric.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/09/2017-09-12-usa-gov-gobiernousa-gov-measure-content-efficiency-with-new-kpi-metric.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/09/2017-09-12-usa-gov-gobiernousa-gov-measure-content-efficiency-with-new-kpi-metric.md","slug" : "usa-gov-and-gobiernousa-gov-measure-content-efficiency-with-new-kpi-metric","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/09/12/usa-gov-and-gobiernousa-gov-measure-content-efficiency-with-new-kpi-metric/"
    },{"title" :"2016 / 2017 Mobile Analysis: Mobile Device Trends on Government Websites","summary" : "Now that we have seen the top level shift from desktop to mobile, let us drill deeper into mobile device specific trends.","date" : "2017-08-14T12:00:56-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-08-14-20162017-mobile-analysis-mobile-device-trends-on-government-websites.md",
      
      "filepath" :"news/2017/08/2017-08-14-20162017-mobile-analysis-mobile-device-trends-on-government-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/08/2017-08-14-20162017-mobile-analysis-mobile-device-trends-on-government-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/08/2017-08-14-20162017-mobile-analysis-mobile-device-trends-on-government-websites.md","slug" : "20162017-mobile-analysis-mobile-device-trends-on-government-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/08/14/20162017-mobile-analysis-mobile-device-trends-on-government-websites/"
    },{"title" :"Check out Data.gov\u0026#8217;s New Metrics Page","summary" : "Data.gov recently updated its Metrics page to provide greater detail and transparency to the progress of the Data.gov catalog. Data.gov is primarily a metadata catalog, providing information about, and links to, open datasets made available by federal agencies and participating non-federal sources such as state, county, and city","date" : "2017-08-04T12:00:38-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"data-gov-team" : "Data.gov Team"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-08-04-check-out-data-govs-new-metrics-page.md",
      
      "filepath" :"news/2017/08/2017-08-04-check-out-data-govs-new-metrics-page.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/08/2017-08-04-check-out-data-govs-new-metrics-page.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/08/2017-08-04-check-out-data-govs-new-metrics-page.md","slug" : "check-out-data-govs-new-metrics-page","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/08/04/check-out-data-govs-new-metrics-page/"
    },{"title" :"How Facebook Live Increased Reach and Engagement of Scientific Lectures at NIH","summary" : "Helping patients manage chronic pain has become an increasing challenge for health care providers, particularly in the face of an ongoing opioid epidemic in the United States. In response, the National Center for Complementary and Integrative Health (NCCIH) at the National Institutes of Health (NIH) has made funding research on integrative health approaches to pain","date" : "2017-05-22T13:00:34-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"yasmine-kloth" : "Yasmine Kloth"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "multimedia" : "Multimedia",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-05-22-how-facebook-live-increased-reach-and-engagement-of-scientific-lectures-at-nih.md",
      
      "filepath" :"news/2017/05/2017-05-22-how-facebook-live-increased-reach-and-engagement-of-scientific-lectures-at-nih.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/05/2017-05-22-how-facebook-live-increased-reach-and-engagement-of-scientific-lectures-at-nih.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/05/2017-05-22-how-facebook-live-increased-reach-and-engagement-of-scientific-lectures-at-nih.md","slug" : "how-facebook-live-increased-reach-and-engagement-of-scientific-lectures-at-nih","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/05/22/how-facebook-live-increased-reach-and-engagement-of-scientific-lectures-at-nih/"
    },{"title" :"Webinar Recap: Measuring Your Mobile Users","summary" : "This Digital Analytics Program and MobileGov Community webinar focuses on using DAP’s analytics tools and best practices for mobile reporting.","date" : "2017-05-15T11:00:23-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"lisa-bari" : "Lisa Bari"},"topics" : {
        
            "analytics" : "Analytics",
            "best-practices" : "Best practices",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-05-15-webinar-recap-measuring-your-mobile-users.md",
      
      "filepath" :"news/2017/05/2017-05-15-webinar-recap-measuring-your-mobile-users.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/05/2017-05-15-webinar-recap-measuring-your-mobile-users.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/05/2017-05-15-webinar-recap-measuring-your-mobile-users.md","slug" : "webinar-recap-measuring-your-mobile-users","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/05/15/webinar-recap-measuring-your-mobile-users/"
    },{"title" :"New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin","summary" : "The Information Technology &amp; Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites.","date" : "2017-03-24T11:02:04-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"digitalgov-team" : "Digital.gov Team"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "human-centered-design" : "Human-centered design",
            "mobile" : "Mobile",
            "open-data" : "Open data",
            "plain-language" : "Plain language",
            "product-and-project-management" : "Product and project management",
            "research" : "Research",
            "search-engine-optimization" : "Search engine optimization",
            "security" : "Security",
            "software-engineering" : "Software engineering",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-03-24-new-itif-report-inspires-a-closer-look-at-website-performance-and-security-here-is-where-to-begin.md",
      
      "filepath" :"news/2017/03/2017-03-24-new-itif-report-inspires-a-closer-look-at-website-performance-and-security-here-is-where-to-begin.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/03/2017-03-24-new-itif-report-inspires-a-closer-look-at-website-performance-and-security-here-is-where-to-begin.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/03/2017-03-24-new-itif-report-inspires-a-closer-look-at-website-performance-and-security-here-is-where-to-begin.md","slug" : "new-itif-report-inspires-a-closer-look-at-website-performance-and-security-here-is-where-to-begin","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/03/24/new-itif-report-inspires-a-closer-look-at-website-performance-and-security-here-is-where-to-begin/"
    },{"title" :"Letting Go of 85 Percent of Our Email Subscribers","summary" : "Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle","date" : "2017-03-13T13:04:16-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"victoria-wales" : "Victoria Bitzer-Wales"},"topics" : {
        
            "analytics" : "Analytics",
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-03-13-letting-go-of-85-percent-of-our-email-subscribers.md",
      
      "filepath" :"news/2017/03/2017-03-13-letting-go-of-85-percent-of-our-email-subscribers.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/03/2017-03-13-letting-go-of-85-percent-of-our-email-subscribers.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/03/2017-03-13-letting-go-of-85-percent-of-our-email-subscribers.md","slug" : "letting-go-of-85-percent-of-our-email-subscribers","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/03/13/letting-go-of-85-percent-of-our-email-subscribers/"
    },{"title" :"Automatic HTTPS Enforcement for New Executive Branch .gov Domains","summary" : "HTTPS is a necessary baseline for security on the modern web. Non-secure HTTP connections lack integrity protection, and can be used to attack citizens, foreign nationals, and government staff. HTTPS provides increased confidentiality, authenticity, and integrity that mitigate these attacks.","date" : "2017-01-19T12:00:30-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"eric-mill" : "Eric Mill","marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "domain-management" : "Domain management",
            "governance" : "Governance",
            "product-and-project-management" : "Product and project management",
            "search-engine-optimization" : "Search engine optimization",
            "security" : "Security"
            },"primary_image" : { "uid" : "dot-gov-tld-wood-block-marekuliasz-istock-gettyimages-476434043-1-comp", "alt" :
  "The dot gov internet domain, network address for government, in vintage letterpress wood type on light-colored ceramic tile background.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "marekuliasz/iStock via Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2017-01-19-automatic-https-enforcement-for-new-executive-branch-gov-domains.md",
      
      "filepath" :"news/2017/01/2017-01-19-automatic-https-enforcement-for-new-executive-branch-gov-domains.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/01/2017-01-19-automatic-https-enforcement-for-new-executive-branch-gov-domains.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/01/2017-01-19-automatic-https-enforcement-for-new-executive-branch-gov-domains.md","slug" : "automatic-https-enforcement-for-new-executive-branch-gov-domains","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/01/19/automatic-https-enforcement-for-new-executive-branch-gov-domains/"
    },{"title" :"DigitalGov University in Review: 2016 Training Trends","summary" : "Thanks to your participation, DigitalGov University (DGU), the events platform for DigitalGov, hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments.","date" : "2017-01-11T12:00:02-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jthalls" : "Janelle Thalls"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "artificial-intelligence" : "Artificial intelligence",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "cloud-and-infrastructure" : "Cloud and infrastructure",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "design" : "Design",
            "governance" : "Governance",
            "mobile" : "Mobile",
            "multimedia" : "Multimedia",
            "open-data" : "Open data",
            "product-and-project-management" : "Product and project management",
            "professional-development" : "Professional development",
            "research" : "Research",
            "social-media" : "Social media",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-01-11-digitalgov-university-in-review-2016-training-trends.md",
      
      "filepath" :"news/2017/01/2017-01-11-digitalgov-university-in-review-2016-training-trends.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/01/2017-01-11-digitalgov-university-in-review-2016-training-trends.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/01/2017-01-11-digitalgov-university-in-review-2016-training-trends.md","slug" : "digitalgov-university-in-review-2016-training-trends","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/01/11/digitalgov-university-in-review-2016-training-trends/"
    },{"title" :"Digging Deep Using the Core Model","summary" : "The core model is a thinking tool that can be used to get team members from different perspectives (stakeholders, developers, editors, etc.) to start thinking collaboratively. The end goal is that the group will have a common understanding of user needs, business goals, and how different pages should be connected.","date" : "2016-11-18T10:00:34-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"christen-geiler" : "Christen Geiler"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-11-18-digging-deep-using-the-core-model.md",
      
      "filepath" :"news/2016/11/2016-11-18-digging-deep-using-the-core-model.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/11/2016-11-18-digging-deep-using-the-core-model.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/11/2016-11-18-digging-deep-using-the-core-model.md","slug" : "digging-deep-using-the-core-model","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/11/18/digging-deep-using-the-core-model/"
    },{"title" :"The Data Briefing: Four Steps to Becoming a Data-Driven Organization","summary" : "As the Federal government agencies begin the digital transformation journey, becoming a data-driven organization is even more vital. What does it mean to become a data-driven organization? According to one definition, “[a] data-driven company is an organization where every person who can use data to make better decisions, has access to the data they need","date" : "2016-11-09T11:00:45-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "innovation" : "Innovation",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-11-09-the-data-briefing-four-steps-to-becoming-a-data-driven-organization.md",
      
      "filepath" :"news/2016/11/2016-11-09-the-data-briefing-four-steps-to-becoming-a-data-driven-organization.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/11/2016-11-09-the-data-briefing-four-steps-to-becoming-a-data-driven-organization.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/11/2016-11-09-the-data-briefing-four-steps-to-becoming-a-data-driven-organization.md","slug" : "the-data-briefing-four-steps-to-becoming-a-data-driven-organization","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/11/09/the-data-briefing-four-steps-to-becoming-a-data-driven-organization/"
    },{"title" :"Applying Customer Service Metrics to Improve Customer Experience (CX)","summary" : "Lately, I’ve looked at how a government agency measures a customer’s experience. It’s such a complex topic that I would need more than one blog to discuss the nuances behind it. In my last blog, I examined and brokedown three types of customer service metrics: customer satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort","date" : "2016-11-03T10:00:10-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"craig-chavez" : "Craig Chavez"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "information-collection" : "Information collection",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-11-03-applying-customer-service-metrics-to-improve-customer-experience-cx.md",
      
      "filepath" :"news/2016/11/2016-11-03-applying-customer-service-metrics-to-improve-customer-experience-cx.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/11/2016-11-03-applying-customer-service-metrics-to-improve-customer-experience-cx.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/11/2016-11-03-applying-customer-service-metrics-to-improve-customer-experience-cx.md","slug" : "applying-customer-service-metrics-to-improve-customer-experience-cx","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/11/03/applying-customer-service-metrics-to-improve-customer-experience-cx/"
    },{"title" :"The Data Briefing: Learning from the U.S. Cities on How to Implement Big Data Initiatives","summary" : "A recent study of big data initiatives in 65 cities has interesting guidance for Federal big data initiatives. The researchers studied how data is collected and then used for decision making in what they called “the framework for Big Data initiatives.”  There are two major cycles in the framework: “The data cycle governs the tools","date" : "2016-11-02T10:00:36-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "open-data" : "Open data",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-11-02-the-data-briefing-learning-from-the-u-s-cities-on-how-to-implement-big-data-initiatives.md",
      
      "filepath" :"news/2016/11/2016-11-02-the-data-briefing-learning-from-the-u-s-cities-on-how-to-implement-big-data-initiatives.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/11/2016-11-02-the-data-briefing-learning-from-the-u-s-cities-on-how-to-implement-big-data-initiatives.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/11/2016-11-02-the-data-briefing-learning-from-the-u-s-cities-on-how-to-implement-big-data-initiatives.md","slug" : "the-data-briefing-learning-from-the-u-s-cities-on-how-to-implement-big-data-initiatives","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/11/02/the-data-briefing-learning-from-the-u-s-cities-on-how-to-implement-big-data-initiatives/"
    },{"title" :"Social Media Data Deep Dive: Turning Findings into Action","summary" : "GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on","date" : "2016-10-28T11:00:55-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"victoria-wales" : "Victoria Bitzer-Wales"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "multilingual" : "Multilingual",
            "open-data" : "Open data",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-10-28-social-media-data-deep-dive-turning-findings-into-action.md",
      
      "filepath" :"news/2016/10/2016-10-28-social-media-data-deep-dive-turning-findings-into-action.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/10/2016-10-28-social-media-data-deep-dive-turning-findings-into-action.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/10/2016-10-28-social-media-data-deep-dive-turning-findings-into-action.md","slug" : "social-media-data-deep-dive-turning-findings-into-action","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/10/28/social-media-data-deep-dive-turning-findings-into-action/"
    },{"title" :"The Data Briefing: Help Predict the Future of Federal Government Data","summary" : "In December, I plan to write two postings detailing a scenario analysis for the next ten years of the Federal government’s data technologies. Governments are on the cusp of amazing technological advances propelled by artificial intelligence, blockchain technologies, and the Internet of Things. Also, governments will face new challenges such as the recent global cyber","date" : "2016-10-26T13:00:55-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "artificial intelligence" : "Artificial intelligence",
            "best-practices" : "Best practices",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "emerging-tech" : "Emerging tech",
            "innovation" : "Innovation",
            "mobile" : "Mobile",
            "multimedia" : "Multimedia",
            "open-data" : "Open data",
            "privacy" : "Privacy",
            "product-and-project-management" : "Product and project management",
            "research" : "Research",
            "security" : "Security",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-10-26-the-data-briefing-help-predict-the-future-of-federal-government-data.md",
      
      "filepath" :"news/2016/10/2016-10-26-the-data-briefing-help-predict-the-future-of-federal-government-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/10/2016-10-26-the-data-briefing-help-predict-the-future-of-federal-government-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/10/2016-10-26-the-data-briefing-help-predict-the-future-of-federal-government-data.md","slug" : "the-data-briefing-help-predict-the-future-of-federal-government-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/10/26/the-data-briefing-help-predict-the-future-of-federal-government-data/"
    },{"title" :"The Essentials of an Editorial Calendar","summary" : "Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial","date" : "2016-10-24T10:00:37-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"victoria-wales" : "Victoria Bitzer-Wales"},"topics" : {
        
            "analytics" : "Analytics",
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "multilingual" : "Multilingual",
            "multimedia" : "Multimedia",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-10-24-the-essentials-of-an-editorial-calendar.md",
      
      "filepath" :"news/2016/10/2016-10-24-the-essentials-of-an-editorial-calendar.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/10/2016-10-24-the-essentials-of-an-editorial-calendar.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/10/2016-10-24-the-essentials-of-an-editorial-calendar.md","slug" : "the-essentials-of-an-editorial-calendar","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/10/24/the-essentials-of-an-editorial-calendar/"
    },{"title" :"Dear Search: Reading Between the Lines of Search Data","summary" : "Welcome to the first Dear Search article, an occasional series where the DigitalGov Search team addresses common search questions. Dear Search, Right now, I am building up user research services that can be offered to product owners on a regular or as-needed basis. So, being able to look at search trends and offer advice to","date" : "2016-10-21T11:00:34-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"dmccleskey" : "Dawn Pointer McCleskey"},"topics" : {
        
            "analytics" : "Analytics",
            "search" : "Search",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-10-21-dear-search-reading-between-the-lines-of-search-data.md",
      
      "filepath" :"news/2016/10/2016-10-21-dear-search-reading-between-the-lines-of-search-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/10/2016-10-21-dear-search-reading-between-the-lines-of-search-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/10/2016-10-21-dear-search-reading-between-the-lines-of-search-data.md","slug" : "dear-search-reading-between-the-lines-of-search-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/10/21/dear-search-reading-between-the-lines-of-search-data/"
    },{"title" :"Analytics Success Series: USA.gov","summary" : "USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested","date" : "2016-10-17T11:00:04-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"david-kaufmann" : "David Kaufmann"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-10-17-analytics-success-series-usa-gov.md",
      
      "filepath" :"news/2016/10/2016-10-17-analytics-success-series-usa-gov.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/10/2016-10-17-analytics-success-series-usa-gov.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/10/2016-10-17-analytics-success-series-usa-gov.md","slug" : "analytics-success-series-usa-gov","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/10/17/analytics-success-series-usa-gov/"
    },{"title" :"What Is Static Source Analysis?","summary" : "In software development, we use a variety of techniques to help us understand the software we’ve written, whether it works as expected, and whether it will be easy to maintain over time. One of the techniques we use is called static source analysis, and it can tell us a lot about the maintenance requirements of","date" : "2016-10-14T11:00:40-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"greg-walker" : "Greg Walker"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-10-14-what-is-static-source-analysis.md",
      
      "filepath" :"news/2016/10/2016-10-14-what-is-static-source-analysis.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/10/2016-10-14-what-is-static-source-analysis.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/10/2016-10-14-what-is-static-source-analysis.md","slug" : "what-is-static-source-analysis","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/10/14/what-is-static-source-analysis/"
    },{"title" :"The Data Briefing: Twenty Years of USAJOBS","summary" : "I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In","date" : "2016-10-12T13:00:42-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "human-centered-design" : "Human-centered design",
            "open-data" : "Open data",
            "product-and-project-management" : "Product and project management",
            "research" : "Research",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-10-12-the-data-briefing-twenty-years-of-usajobs.md",
      
      "filepath" :"news/2016/10/2016-10-12-the-data-briefing-twenty-years-of-usajobs.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/10/2016-10-12-the-data-briefing-twenty-years-of-usajobs.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/10/2016-10-12-the-data-briefing-twenty-years-of-usajobs.md","slug" : "the-data-briefing-twenty-years-of-usajobs","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/10/12/the-data-briefing-twenty-years-of-usajobs/"
    },{"title" :"The Data Briefing: The Federal Data Cabinet—Promoting Data Literacy, Cultural Change, and the Federal Data Applications Ecosystem","summary" : "Last Wednesday, the White House held the first Open Data Summit to showcase the open data accomplishments of the Obama Administration. One of the highlights was the formation of a government-wide “data cabinet.” Announced by Chief Data Scientist DJ Patil, the data cabinet is essentially a community of practice comprising the Federal agency’s data professionals. As","date" : "2016-10-05T13:00:21-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "cloud-and-infrastructure" : "Cloud and infrastructure",
            "emerging-tech" : "Emerging tech",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-10-05-the-data-briefing-the-federal-data-cabinet-promoting-data-literacy-cultural-change-and-the-federal-data-applications-ecosystem.md",
      
      "filepath" :"news/2016/10/2016-10-05-the-data-briefing-the-federal-data-cabinet-promoting-data-literacy-cultural-change-and-the-federal-data-applications-ecosystem.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/10/2016-10-05-the-data-briefing-the-federal-data-cabinet-promoting-data-literacy-cultural-change-and-the-federal-data-applications-ecosystem.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/10/2016-10-05-the-data-briefing-the-federal-data-cabinet-promoting-data-literacy-cultural-change-and-the-federal-data-applications-ecosystem.md","slug" : "the-data-briefing-the-federal-data-cabinet-promoting-data-literacy-cultural-change-and-the-federal-data-applications-ecosystem","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/10/05/the-data-briefing-the-federal-data-cabinet-promoting-data-literacy-cultural-change-and-the-federal-data-applications-ecosystem/"
    },{"title" :"The New Vote.gov: Leaner, Faster and Multi-Lingual","summary" : "One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services","date" : "2016-09-28T11:00:27-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"yoz-grahame" : "Yoz Grahame"},"topics" : {
        
            "analytics" : "Analytics",
            "cloud-and-infrastructure" : "Cloud and infrastructure",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "design" : "Design",
            "human-centered-design" : "Human-centered design",
            "multilingual" : "Multilingual",
            "open-source" : "Open source",
            "research" : "Research",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-09-28-the-new-vote-gov-leaner-faster-and-multi-lingual.md",
      
      "filepath" :"news/2016/09/2016-09-28-the-new-vote-gov-leaner-faster-and-multi-lingual.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/09/2016-09-28-the-new-vote-gov-leaner-faster-and-multi-lingual.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/09/2016-09-28-the-new-vote-gov-leaner-faster-and-multi-lingual.md","slug" : "the-new-vote-gov-leaner-faster-and-multi-lingual","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/28/the-new-vote-gov-leaner-faster-and-multi-lingual/"
    },{"title" :"Our New Center for Enhanced Analytics","summary" : "Analytics and “big data” seem to be the next frontier in a number of arenas. Data researchers can use the large, real-time data sets that are available today to facilitate scientific discovery, improve the flow of traffic, and increase energy efficiency, among many other things. Last year, the White House appointed the first federal Chief","date" : "2016-09-22T11:00:55-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"gao-watchblog" : "GAO WatchBlog"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-09-22-our-new-center-for-enhanced-analytics.md",
      
      "filepath" :"news/2016/09/2016-09-22-our-new-center-for-enhanced-analytics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/09/2016-09-22-our-new-center-for-enhanced-analytics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/09/2016-09-22-our-new-center-for-enhanced-analytics.md","slug" : "our-new-center-for-enhanced-analytics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/22/our-new-center-for-enhanced-analytics/"
    },{"title" :"Analytics Success Series: Health Resources \u0026 Services Administration","summary" : "Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience  Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources","date" : "2016-09-20T02:00:17-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"christy-choi" : "Christy Choi","mackenzie-cummings" : "Mackenzie Cummings","richard-morey" : "Richard Morey"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "open-data" : "Open data",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-09-20-analytics-success-series-health-resources-services-administration.md",
      
      "filepath" :"news/2016/09/2016-09-20-analytics-success-series-health-resources-services-administration.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/09/2016-09-20-analytics-success-series-health-resources-services-administration.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/09/2016-09-20-analytics-success-series-health-resources-services-administration.md","slug" : "analytics-success-series-health-resources-services-administration","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/20/analytics-success-series-health-resources-services-administration/"
    },{"title" :"Analytics Success Series: USAJOBS","summary" : "USAJOBS’ Analytics Success: using analytics to create accurate testing strategies. Accurate testing strategies are crucial to ensure quality products. Hi-fidelity approaches ensure QA efforts are testing in a true-to-life manner, similar to real-world users. Inaccurate, lo-fidelity testing can miss situational bugs that become showstoppers in production. USAJOBS is leveraging the Digital Analytics Program (DAP) to","date" : "2016-09-15T13:00:46-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"cory-benavente" : "Cory Benavente","dywane-boyd" : "Dywane Boyd"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "research" : "Research",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-09-15-analytics-success-series-usajobs.md",
      
      "filepath" :"news/2016/09/2016-09-15-analytics-success-series-usajobs.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/09/2016-09-15-analytics-success-series-usajobs.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/09/2016-09-15-analytics-success-series-usajobs.md","slug" : "analytics-success-series-usajobs","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/15/analytics-success-series-usajobs/"
    },{"title" :"No Longer an Idea of the Future, Artificial Intelligence Is Here and You Are Probably Already Using It","summary" : "It might surprise some of you to know that artificial intelligence (AI) is already in use and a routine part of our daily lives, but we leverage this technology when we use our smartphones or other devices to ask Apple’s Siri, Microsoft’s Cortana, Google Now, or Amazon’s Alexa a question to get the facts or data we","date" : "2016-09-15T11:00:12-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"christen-geiler" : "Christen Geiler"},"topics" : {
        
            "analytics" : "Analytics",
            "artificial-intelligence" : "Artificial intelligence",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "innovation" : "Innovation",
            "open-data" : "Open data",
            "privacy" : "Privacy",
            "product-and-project-management" : "Product and project management",
            "research" : "Research",
            "security" : "Security",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-09-15-no-longer-an-idea-of-the-future-artificial-intelligence-is-here-and-you-are-probably-already-using-it.md",
      
      "filepath" :"news/2016/09/2016-09-15-no-longer-an-idea-of-the-future-artificial-intelligence-is-here-and-you-are-probably-already-using-it.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/09/2016-09-15-no-longer-an-idea-of-the-future-artificial-intelligence-is-here-and-you-are-probably-already-using-it.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/09/2016-09-15-no-longer-an-idea-of-the-future-artificial-intelligence-is-here-and-you-are-probably-already-using-it.md","slug" : "no-longer-an-idea-of-the-future-artificial-intelligence-is-here-and-you-are-probably-already-using-it","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/15/no-longer-an-idea-of-the-future-artificial-intelligence-is-here-and-you-are-probably-already-using-it/"
    },{"title" :"Analytics Success Series: Federal Trade Commission","summary" : "FTC’s Analytics Success: Making mission-related tasks easier for the user to find In the summer of  2015, members of the Federal Trade Commission’s Office of Public Affairs (OPA) Web team worked with their FTC colleagues to analyze Digital Analytics Program (DAP) Google Analytics data (onsite search queries, landing pages, pageviews, etc.) for FTC.gov. We found","date" : "2016-09-14T15:00:39-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"chris-noonan-sturm" : "Chris Noonan Sturm"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-09-14-analytics-success-series-federal-trade-commission.md",
      
      "filepath" :"news/2016/09/2016-09-14-analytics-success-series-federal-trade-commission.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/09/2016-09-14-analytics-success-series-federal-trade-commission.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/09/2016-09-14-analytics-success-series-federal-trade-commission.md","slug" : "analytics-success-series-federal-trade-commission","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/14/analytics-success-series-federal-trade-commission/"
    },{"title" :"Webinar Recap: A Look At Google\u0026#8217;s Media Tool and Platform Offerings","summary" : "Suddenly, digital video is everywhere on your social timelines. As a government storyteller, you may be overwhelmed about all the tools available and all of the features each publishing platform has to offer.","date" : "2016-09-13T11:00:15-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"randy-abramson" : "Randy Abramson"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "multimedia" : "Multimedia",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-09-13-webinar-recap-a-look-at-googles-media-tool-and-platform-offerings.md",
      
      "filepath" :"news/2016/09/2016-09-13-webinar-recap-a-look-at-googles-media-tool-and-platform-offerings.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/09/2016-09-13-webinar-recap-a-look-at-googles-media-tool-and-platform-offerings.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/09/2016-09-13-webinar-recap-a-look-at-googles-media-tool-and-platform-offerings.md","slug" : "webinar-recap-a-look-at-googles-media-tool-and-platform-offerings","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/13/webinar-recap-a-look-at-googles-media-tool-and-platform-offerings/"
    },{"title" :"Trends on Tuesday: Signs of the App-ocalypse","summary" : "A new report from the Mobile Ecosystem Forum shows that most users delete apps because of security concerns. The report also said that 47% of survey respondents would pay extra for an app that didn’t share personal information and that the inability to find a privacy policy is one of the leading reasons for consumers losing trust","date" : "2016-08-16T13:00:03-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "security" : "Security"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-08-16-trends-on-tuesday-signs-of-the-app-ocalypse.md",
      
      "filepath" :"news/2016/08/2016-08-16-trends-on-tuesday-signs-of-the-app-ocalypse.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/08/2016-08-16-trends-on-tuesday-signs-of-the-app-ocalypse.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/08/2016-08-16-trends-on-tuesday-signs-of-the-app-ocalypse.md","slug" : "trends-on-tuesday-signs-of-the-app-ocalypse","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/08/16/trends-on-tuesday-signs-of-the-app-ocalypse/"
    },{"title" :"CSAT, NPS, and CES: 3 Easy Ways to Measure Customer Experience (CX)","summary" : "Have you ever wondered how to measure a customer’s experience? I’ve thought about it, specifically about how to measure the experience with services from government agencies. This is a complex topic because government services can be vastly different from each other.","date" : "2016-08-05T14:00:45-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"craig-chavez" : "Craig Chavez"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "information-collection" : "Information collection"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-08-05-csat-nps-ces-3-easy-ways-to-measure-customer-experience-cx.md",
      
      "filepath" :"news/2016/08/2016-08-05-csat-nps-ces-3-easy-ways-to-measure-customer-experience-cx.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/08/2016-08-05-csat-nps-ces-3-easy-ways-to-measure-customer-experience-cx.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/08/2016-08-05-csat-nps-ces-3-easy-ways-to-measure-customer-experience-cx.md","slug" : "csat-nps-ces-3-easy-ways-to-measure-customer-experience-cx","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/08/05/csat-nps-ces-3-easy-ways-to-measure-customer-experience-cx/"
    },{"title" :"The Content Corner: Quality Over Quantity—a Case for Long-Form Content","summary" : "Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets,","date" : "2016-07-25T15:00:38-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kyle-s-richardson" : "Kyle S. Richardson"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-07-25-the-content-corner-quality-over-quantity-a-case-for-long-form-content.md",
      
      "filepath" :"news/2016/07/2016-07-25-the-content-corner-quality-over-quantity-a-case-for-long-form-content.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/07/2016-07-25-the-content-corner-quality-over-quantity-a-case-for-long-form-content.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/07/2016-07-25-the-content-corner-quality-over-quantity-a-case-for-long-form-content.md","slug" : "the-content-corner-quality-over-quantity-a-case-for-long-form-content","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/25/the-content-corner-quality-over-quantity-a-case-for-long-form-content/"
    },{"title" :"Analytics Trainings: 2016 So Far","summary" : "In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from","date" : "2016-07-14T10:00:44-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ilee" : "Immanuel Lee"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-07-14-analytics-trainings-2016-so-far.md",
      
      "filepath" :"news/2016/07/2016-07-14-analytics-trainings-2016-so-far.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/07/2016-07-14-analytics-trainings-2016-so-far.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/07/2016-07-14-analytics-trainings-2016-so-far.md","slug" : "analytics-trainings-2016-so-far","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/14/analytics-trainings-2016-so-far/"
    },{"title" :"The Data Briefing: Mobile Apps, Responsive Web Sites, and the \u0026#8220;Mobile Moment\u0026#8221;","summary" : "The debate between responsive websites and mobile apps took a decisive turn this week when the United Kingdom’s Digital Service (UKDS) banned the creation of mobile apps. In an interview with GovInsider, the founder of UKDS, Ben Terrett, explained that mobile apps were too expensive to build and maintain. Responsive websites were easier to build","date" : "2016-07-13T10:00:43-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "artificial intelligence" : "Artificial intelligence",
            "customer-experience" : "Customer experience",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-07-13-the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment.md",
      
      "filepath" :"news/2016/07/2016-07-13-the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/07/2016-07-13-the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/07/2016-07-13-the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment.md","slug" : "the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/13/the-data-briefing-mobile-apps-responsive-web-sites-and-the-mobile-moment/"
    },{"title" :"Trends on Tuesday: Adoption for Pokémon Go Mobile App Surges","summary" : "Augmented Reality games have existed for years, but have mostly failed to catch a mainstream audience; Pokémon Go just changed all that this weekend. The game that launched early this month has exploded in popularity and is close to surpassing Twitter in daily active","date" : "2016-07-12T10:00:37-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "security" : "Security",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-07-12-trends-on-tuesday-adoption-for-pokemon-go-mobile-app-surges.md",
      
      "filepath" :"news/2016/07/2016-07-12-trends-on-tuesday-adoption-for-pokemon-go-mobile-app-surges.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/07/2016-07-12-trends-on-tuesday-adoption-for-pokemon-go-mobile-app-surges.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/07/2016-07-12-trends-on-tuesday-adoption-for-pokemon-go-mobile-app-surges.md","slug" : "trends-on-tuesday-adoption-for-pokemon-go-mobile-app-surges","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/12/trends-on-tuesday-adoption-for-pokemon-go-mobile-app-surges/"
    },{"title" :"The Data Briefing: Innovating Processes the Lean and Agile Way","summary" : "In today’s world of big data, cloud computing, the Internet of Things (IoT), and the rise of smarter artificial intelligence (AI) applications, processes have become even more vital.","date" : "2016-06-29T11:00:41-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "artificial intelligence" : "Artificial intelligence",
            "cloud-and-infrastructure" : "Cloud and infrastructure",
            "emerging-tech" : "Emerging tech",
            "open-data" : "Open data",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-06-29-the-data-briefing-innovating-processes-the-lean-and-agile-way.md",
      
      "filepath" :"news/2016/06/2016-06-29-the-data-briefing-innovating-processes-the-lean-and-agile-way.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/06/2016-06-29-the-data-briefing-innovating-processes-the-lean-and-agile-way.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/06/2016-06-29-the-data-briefing-innovating-processes-the-lean-and-agile-way.md","slug" : "the-data-briefing-innovating-processes-the-lean-and-agile-way","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/06/29/the-data-briefing-innovating-processes-the-lean-and-agile-way/"
    },{"title" :"The Data Briefing: NASA’s New Big Data Strategy","summary" : "Few other federal agencies deal with as much data as the National Aeronautics and Space Administration (NASA). Big science creates big data, and NASA manages many of the biggest science projects in world history. Even in the early days of NASA’s history, NASA pioneered new ways to create and store data. So, in the world","date" : "2016-06-22T11:00:33-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "open-data" : "Open data",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-06-22-the-data-briefing-nasas-new-big-data-strategy.md",
      
      "filepath" :"news/2016/06/2016-06-22-the-data-briefing-nasas-new-big-data-strategy.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/06/2016-06-22-the-data-briefing-nasas-new-big-data-strategy.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/06/2016-06-22-the-data-briefing-nasas-new-big-data-strategy.md","slug" : "the-data-briefing-nasas-new-big-data-strategy","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/06/22/the-data-briefing-nasas-new-big-data-strategy/"
    },{"title" :"Exciting Additions to Analytics.usa.gov","summary" : "We’ve expanded analytics.usa.gov to include 15(!) more agency-specific dashboard pages. We now offer agency-specific analytics data pages for a total of 25 major federal agencies, and each one is accessible from the dropdown menu at the top of the site.","date" : "2016-06-17T12:30:45-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","gray-brooks" : "Gray Brooks","eric-mill" : "Eric Mill","colin-craig" : "Colin Craig"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-06-17-exciting-additions-to-analytics-usa-gov.md",
      
      "filepath" :"news/2016/06/2016-06-17-exciting-additions-to-analytics-usa-gov.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/06/2016-06-17-exciting-additions-to-analytics-usa-gov.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/06/2016-06-17-exciting-additions-to-analytics-usa-gov.md","slug" : "exciting-additions-to-analytics-usa-gov","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/06/17/exciting-additions-to-analytics-usa-gov/"
    },{"title" :"Google Analytics Download Data Lower Than Expected? Here’s Why (And How to Fix It)","summary" : "What’s the best way to track file downloads in Google Analytics? Will the Digital Analytics Program (DAP) help me track PDF/.doc/.xls downloads? Are my download numbers accurate? Why aren’t my file downloads appearing in the web analytics data? The answers to these questions aren’t abundantly clear to even seasoned web analysts. But here’s the good news:","date" : "2016-06-14T10:00:36-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ilee" : "Immanuel Lee"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-06-14-google-analytics-download-data-lower-than-expected-heres-why-and-how-to-fix-it.md",
      
      "filepath" :"news/2016/06/2016-06-14-google-analytics-download-data-lower-than-expected-heres-why-and-how-to-fix-it.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/06/2016-06-14-google-analytics-download-data-lower-than-expected-heres-why-and-how-to-fix-it.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/06/2016-06-14-google-analytics-download-data-lower-than-expected-heres-why-and-how-to-fix-it.md","slug" : "google-analytics-download-data-lower-than-expected-heres-why-and-how-to-fix-it","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/06/14/google-analytics-download-data-lower-than-expected-heres-why-and-how-to-fix-it/"
    },{"title" :"Why Switching to HTTPS Will Make Your Analytics Better","summary" : "Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out","date" : "2016-06-06T11:00:14-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "product-and-project-management" : "Product and project management",
            "security" : "Security"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-06-06-why-switching-to-https-will-make-your-analytics-better.md",
      
      "filepath" :"news/2016/06/2016-06-06-why-switching-to-https-will-make-your-analytics-better.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/06/2016-06-06-why-switching-to-https-will-make-your-analytics-better.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/06/2016-06-06-why-switching-to-https-will-make-your-analytics-better.md","slug" : "why-switching-to-https-will-make-your-analytics-better","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/06/06/why-switching-to-https-will-make-your-analytics-better/"
    },{"title" :"Trends on Tuesday: What Kind of Apps Will Users Return To?","summary" : "Flurry Analytics, a mobile application analytics company owned by Yahoo!, released a new report about app retention. Unless your app usage is around “gambling”—with cards (game apps), with your money (finance apps), with whether or not to bring an umbrella (weather apps), or with your health (fitness apps)—user retention and re-engagement is often a steep wall","date" : "2016-05-24T10:00:32-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-05-24-trends-on-tuesday-what-kind-of-apps-will-users-return-to.md",
      
      "filepath" :"news/2016/05/2016-05-24-trends-on-tuesday-what-kind-of-apps-will-users-return-to.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/05/2016-05-24-trends-on-tuesday-what-kind-of-apps-will-users-return-to.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/05/2016-05-24-trends-on-tuesday-what-kind-of-apps-will-users-return-to.md","slug" : "trends-on-tuesday-what-kind-of-apps-will-users-return-to","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/05/24/trends-on-tuesday-what-kind-of-apps-will-users-return-to/"
    },{"title" :"Kids.Gov Reenvisioned","summary" : "At USAGov, we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov; a site focused on providing information and resources to parents, teachers, and kids.","date" : "2016-05-23T10:00:16-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"megan-fella" : "Megan Fella"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "design" : "Design",
            "human-centered-design" : "Human-centered design",
            "product-and-project-management" : "Product and project management",
            "research" : "Research",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-05-23-kids-gov-reenvisioned.md",
      
      "filepath" :"news/2016/05/2016-05-23-kids-gov-reenvisioned.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/05/2016-05-23-kids-gov-reenvisioned.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/05/2016-05-23-kids-gov-reenvisioned.md","slug" : "kids-gov-reenvisioned","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/05/23/kids-gov-reenvisioned/"
    },{"title" :"Customer Experience Performance Metrics: Two Sides to Every Story","summary" : "Performance metrics, targets and public reporting are not new in government; however, customer-oriented metrics have been underutilized and under-reported publicly for a long time. Today, as the principles of customer experience as a management discipline gain momentum across the federal government, there is an opportunity to use data to tell more of the story where","date" : "2016-05-16T10:00:06-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"stephanie-thum" : "Stephanie Thum"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-05-16-customer-experience-performance-metrics-two-sides-to-every-story.md",
      
      "filepath" :"news/2016/05/2016-05-16-customer-experience-performance-metrics-two-sides-to-every-story.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/05/2016-05-16-customer-experience-performance-metrics-two-sides-to-every-story.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/05/2016-05-16-customer-experience-performance-metrics-two-sides-to-every-story.md","slug" : "customer-experience-performance-metrics-two-sides-to-every-story","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/05/16/customer-experience-performance-metrics-two-sides-to-every-story/"
    },{"title" :"Using Pirate Metrics to Analyze Your Mobile Application\u0026#8217;s Audience","summary" : "There are over 200 native applications in the federal government with various download numbers. Are the ones with the most downloads the most successful?","date" : "2016-05-12T10:00:28-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "analytics" : "Analytics",
            "design" : "Design",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-05-12-using-pirate-metrics-to-analyze-your-mobile-applications-audience.md",
      
      "filepath" :"news/2016/05/2016-05-12-using-pirate-metrics-to-analyze-your-mobile-applications-audience.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/05/2016-05-12-using-pirate-metrics-to-analyze-your-mobile-applications-audience.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/05/2016-05-12-using-pirate-metrics-to-analyze-your-mobile-applications-audience.md","slug" : "using-pirate-metrics-to-analyze-your-mobile-applications-audience","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/05/12/using-pirate-metrics-to-analyze-your-mobile-applications-audience/"
    },{"title" :"The Content Corner: Will You Read This Entire Post?","summary" : "Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better. There was a book I loved as a child that featured the Sesame Street character Grover, titled","date" : "2016-04-11T11:00:29-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tyrus-manuel" : "Tyrus Manuel"},"topics" : {
        
            "analytics" : "Analytics",
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "plain-language" : "Plain language",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-04-11-the-content-corner-will-you-read-this-entire-post.md",
      
      "filepath" :"news/2016/04/2016-04-11-the-content-corner-will-you-read-this-entire-post.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/04/2016-04-11-the-content-corner-will-you-read-this-entire-post.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/04/2016-04-11-the-content-corner-will-you-read-this-entire-post.md","slug" : "the-content-corner-will-you-read-this-entire-post","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/04/11/the-content-corner-will-you-read-this-entire-post/"
    },{"title" :"Additional Data Options With DAP","summary" : "Agencies can participate in the Digital Analytics Program (DAP) by implementing the DAP script block. It’s a simple line of of code that enables you to take advantage DAP.","date" : "2016-04-05T10:00:38-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ilee" : "Immanuel Lee"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-04-05-additional-data-options-with-dap.md",
      
      "filepath" :"news/2016/04/2016-04-05-additional-data-options-with-dap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/04/2016-04-05-additional-data-options-with-dap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/04/2016-04-05-additional-data-options-with-dap.md","slug" : "additional-data-options-with-dap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/04/05/additional-data-options-with-dap/"
    },{"title" :"Tag Management: A Digital Analyst\u0026#8217;s Best Friend","summary" : "Tag managers can assist in collecting valuable data about visits to your website. Here at CFPB, we use Google Tag Manager (GTM), which is a free tool that works in tandem with Google Analytics to record and send data on how users interact with your website on an aggregate level, including which pages they view, where they","date" : "2016-03-31T10:00:14-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"cfpb-digital-analytics-team" : "CFPB Digital Analytics Team"},"topics" : {
        
            "analytics" : "Analytics",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-03-31-tag-management-a-digital-analysts-best-friend.md",
      
      "filepath" :"news/2016/03/2016-03-31-tag-management-a-digital-analysts-best-friend.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/03/2016-03-31-tag-management-a-digital-analysts-best-friend.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/03/2016-03-31-tag-management-a-digital-analysts-best-friend.md","slug" : "tag-management-a-digital-analysts-best-friend","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/31/tag-management-a-digital-analysts-best-friend/"
    },{"title" :"Trends on Tuesday: Google Will Rank ‘Mobile-Friendly’ Sites Even Higher Beginning in May","summary" : "Last year Google began changing their search ranking algorithm to direct mobile users to mobile-friendly sites, and they recently announced that beginning in May they will be implementing an update to focus even more exclusively on boosting mobile-friendly sites.","date" : "2016-03-29T11:55:41-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-03-29-google-will-rank-mobile-friendly-sites-even-higher-beginning-in-may.md",
      
      "filepath" :"news/2016/03/2016-03-29-google-will-rank-mobile-friendly-sites-even-higher-beginning-in-may.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/03/2016-03-29-google-will-rank-mobile-friendly-sites-even-higher-beginning-in-may.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/03/2016-03-29-google-will-rank-mobile-friendly-sites-even-higher-beginning-in-may.md","slug" : "google-will-rank-mobile-friendly-sites-even-higher-beginning-in-may","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/29/google-will-rank-mobile-friendly-sites-even-higher-beginning-in-may/"
    },{"title" :"The Postal Service Just Broke Analytics.usa.gov","summary" : "Ok, so it didn’t really break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be.","date" : "2016-03-22T12:52:55-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-03-22-the-postal-service-just-broke-analytics-usa-gov.md",
      
      "filepath" :"news/2016/03/2016-03-22-the-postal-service-just-broke-analytics-usa-gov.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/03/2016-03-22-the-postal-service-just-broke-analytics-usa-gov.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/03/2016-03-22-the-postal-service-just-broke-analytics-usa-gov.md","slug" : "the-postal-service-just-broke-analytics-usa-gov","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/22/the-postal-service-just-broke-analytics-usa-gov/"
    },{"title" :"The Content Corner: Social Media Metrics and the Challenge of Effective Measurement","summary" : "I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have","date" : "2016-03-21T11:18:21-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tyrus-manuel" : "Tyrus Manuel"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-03-21-the-content-corner-social-media-metrics-and-the-challenge-of-effective-measurement.md",
      
      "filepath" :"news/2016/03/2016-03-21-the-content-corner-social-media-metrics-and-the-challenge-of-effective-measurement.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/03/2016-03-21-the-content-corner-social-media-metrics-and-the-challenge-of-effective-measurement.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/03/2016-03-21-the-content-corner-social-media-metrics-and-the-challenge-of-effective-measurement.md","slug" : "the-content-corner-social-media-metrics-and-the-challenge-of-effective-measurement","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/21/the-content-corner-social-media-metrics-and-the-challenge-of-effective-measurement/"
    },{"title" :"Seeing States the Right Way: How to Weigh Data by Population","summary" : "One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph","date" : "2016-03-11T10:00:58-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : {
        
            "analytics" : "Analytics",
            "data-visualization" : "Data visualization",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-03-11-seeing-states-the-right-way-how-to-weigh-data-by-population.md",
      
      "filepath" :"news/2016/03/2016-03-11-seeing-states-the-right-way-how-to-weigh-data-by-population.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/03/2016-03-11-seeing-states-the-right-way-how-to-weigh-data-by-population.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/03/2016-03-11-seeing-states-the-right-way-how-to-weigh-data-by-population.md","slug" : "seeing-states-the-right-way-how-to-weigh-data-by-population","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/11/seeing-states-the-right-way-how-to-weigh-data-by-population/"
    },{"title" :"Analytics.usa.gov: Now with Agency-Specific Dashboards","summary" : "We’ve added agency-specific dashboards to analytics.usa.gov!","date" : "2016-02-18T11:10:51-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","gray-brooks" : "Gray Brooks","gabriel-ramirez" : "Gabriel Ramirez","eric-mill" : "Eric Mill","julia-winn" : "Julia Winn","colin-craig" : "Colin Craig"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-02-18-analytics-usa-gov-now-with-agency-specific-dashboards.md",
      
      "filepath" :"news/2016/02/2016-02-18-analytics-usa-gov-now-with-agency-specific-dashboards.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/02/2016-02-18-analytics-usa-gov-now-with-agency-specific-dashboards.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/02/2016-02-18-analytics-usa-gov-now-with-agency-specific-dashboards.md","slug" : "analytics-usa-gov-now-with-agency-specific-dashboards","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/18/analytics-usa-gov-now-with-agency-specific-dashboards/"
    },{"title" :"Preliminary Results from USAGov\u0026#8217;s Voter Registration Partnership with Facebook","summary" : "The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to","date" : "2016-02-09T10:00:37-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jessica-milcetich" : "Jessica Milcetich"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-02-09-preliminary-results-from-usagovs-voter-registration-partnership-with-facebook.md",
      
      "filepath" :"news/2016/02/2016-02-09-preliminary-results-from-usagovs-voter-registration-partnership-with-facebook.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/02/2016-02-09-preliminary-results-from-usagovs-voter-registration-partnership-with-facebook.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/02/2016-02-09-preliminary-results-from-usagovs-voter-registration-partnership-with-facebook.md","slug" : "preliminary-results-from-usagovs-voter-registration-partnership-with-facebook","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/09/preliminary-results-from-usagovs-voter-registration-partnership-with-facebook/"
    },{"title" :"4 Tips for Analyzing Mobile Traffic with DAP","summary" : "It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to","date" : "2016-02-05T10:00:17-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ilee" : "Immanuel Lee"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-02-05-4-tips-for-analyzing-mobile-traffic-with-dap.md",
      
      "filepath" :"news/2016/02/2016-02-05-4-tips-for-analyzing-mobile-traffic-with-dap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/02/2016-02-05-4-tips-for-analyzing-mobile-traffic-with-dap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/02/2016-02-05-4-tips-for-analyzing-mobile-traffic-with-dap.md","slug" : "4-tips-for-analyzing-mobile-traffic-with-dap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/05/4-tips-for-analyzing-mobile-traffic-with-dap/"
    },{"title" :"The Data Briefing: Mapping the Big Data Ecosystem of U.S. Agriculture","summary" : "The Congressional Research Service recently released a report (PDF, 688 kb, 17 pages, January 2016) describing the big data ecosystem for U.S. agriculture. The purpose of the report was to understand the federal government’s role in emerging big data sources and technologies involved in U.S. agriculture. As the report author, Megan Stubbs, points out, there is","date" : "2016-02-03T10:19:49-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-02-03-the-data-briefing-mapping-the-big-data-ecosystem-of-u-s-agriculture.md",
      
      "filepath" :"news/2016/02/2016-02-03-the-data-briefing-mapping-the-big-data-ecosystem-of-u-s-agriculture.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/02/2016-02-03-the-data-briefing-mapping-the-big-data-ecosystem-of-u-s-agriculture.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/02/2016-02-03-the-data-briefing-mapping-the-big-data-ecosystem-of-u-s-agriculture.md","slug" : "the-data-briefing-mapping-the-big-data-ecosystem-of-u-s-agriculture","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/02/03/the-data-briefing-mapping-the-big-data-ecosystem-of-u-s-agriculture/"
    },{"title" :"What Are Your Customers Searching For?","summary" : "What are your agency’s website visitors looking for? Can they find it easily? How do you know? Search analytics provide valuable data that can positively affect an agency’s Web strategy. This topic was the focus of a recent webinar, Show Me the Data: Leveraging Analytics in DigitalGov Search. Dawn Pointer McCleskey, acting program manager for","date" : "2016-01-08T01:00:28-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "analytics" : "Analytics",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-01-08-what-are-your-customers-searching-for.md",
      
      "filepath" :"news/2016/01/2016-01-08-what-are-your-customers-searching-for.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/01/2016-01-08-what-are-your-customers-searching-for.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/01/2016-01-08-what-are-your-customers-searching-for.md","slug" : "what-are-your-customers-searching-for","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/08/what-are-your-customers-searching-for/"
    },{"title" :"Tips for Adapting analytics.usa.gov from Tennessee, Boulder, and Philadelphia","summary" : "When we launched analytics.usa.gov with the Digital Analytics Program, the U.S. Digital Service, and the White House last March, we purposefully made it very easy to adapt and wrote language on the website to let people know they could use the code without restriction: This open source project is in the public domain, which means","date" : "2016-01-07T13:19:21-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"melody-kramer" : "Melody Kramer"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-01-07-tips-for-adapting-analytics-usa-gov-from-tennessee-boulder-and-philadelphia.md",
      
      "filepath" :"news/2016/01/2016-01-07-tips-for-adapting-analytics-usa-gov-from-tennessee-boulder-and-philadelphia.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/01/2016-01-07-tips-for-adapting-analytics-usa-gov-from-tennessee-boulder-and-philadelphia.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/01/2016-01-07-tips-for-adapting-analytics-usa-gov-from-tennessee-boulder-and-philadelphia.md","slug" : "tips-for-adapting-analytics-usa-gov-from-tennessee-boulder-and-philadelphia","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/01/07/tips-for-adapting-analytics-usa-gov-from-tennessee-boulder-and-philadelphia/"
    },{"title" :"OCSIT’s 2015 Customer Survey—What We Learned","summary" : "Three years ago, GSA’s Office of Citizen Services and Innovative Technologies (OCSIT) set out to design a system to consistently measure customer satisfaction across our office. We were inspired by the Digital Government Strategy, which tasks agencies to adopt a customer-centric approach to service delivery.","date" : "2015-12-28T10:00:13-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"rflagg" : "Rachel Flagg"},"topics" : {
        
            "analytics" : "Analytics",
            "budgeting-and-performance" : "Budgeting and performance",
            "customer-experience" : "Customer experience",
            "information-collection" : "Information collection",
            "security" : "Security",
            "terms-of-service" : "Terms of service"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-12-28-ocsits-2015-customer-survey-what-we-learned.md",
      
      "filepath" :"news/2015/12/2015-12-28-ocsits-2015-customer-survey-what-we-learned.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/12/2015-12-28-ocsits-2015-customer-survey-what-we-learned.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/12/2015-12-28-ocsits-2015-customer-survey-what-we-learned.md","slug" : "ocsits-2015-customer-survey-what-we-learned","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/28/ocsits-2015-customer-survey-what-we-learned/"
    },{"title" :"Best Practices for Remote User Experience Research","summary" : "Once simply an idea, remote data gathering is now a very important reality in UCD (user-centered design) work. However, there are some challenges, particularly when your agency serves the entire nation and all of the groups in it. Identifying and finding solutions for these issues will help you best use this important tool.","date" : "2015-12-10T10:00:25-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"justin-dopke" : "Justin Dopke"},"topics" : {
        
            "analytics" : "Analytics",
            "design" : "Design",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-12-10-remote-user-experience-information-gathering-best-practices.md",
      
      "filepath" :"news/2015/12/2015-12-10-remote-user-experience-information-gathering-best-practices.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/12/2015-12-10-remote-user-experience-information-gathering-best-practices.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/12/2015-12-10-remote-user-experience-information-gathering-best-practices.md","slug" : "remote-user-experience-information-gathering-best-practices","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/10/remote-user-experience-information-gathering-best-practices/"
    },{"title" :"Analytics.usa.gov: New Features and More Data","summary" : "As of writing this post, 25,225 of the 124,878 total visitors on federal government websites participating in the Digital Analytics Program (DAP) are NOT located in the United States. And as a result of","date" : "2015-12-01T13:00:53-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","gray-brooks" : "Gray Brooks","eric-mill" : "Eric Mill","julia-winn" : "Julia Winn","gabriel-ramirez" : "Gabriel Ramirez"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-12-01-analytics-usa-gov-new-features-and-more-data.md",
      
      "filepath" :"news/2015/12/2015-12-01-analytics-usa-gov-new-features-and-more-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/12/2015-12-01-analytics-usa-gov-new-features-and-more-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/12/2015-12-01-analytics-usa-gov-new-features-and-more-data.md","slug" : "analytics-usa-gov-new-features-and-more-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/12/01/analytics-usa-gov-new-features-and-more-data/"
    },{"title" :"Trends on Tuesday: What Mobile Devices Do People Use to Access Federal Sites?","summary" : "Mobile users of government websites are growing in double digit percentages and will likely soon become the majority. For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share: It’s an OS battle of the As. Apple devices slightly","date" : "2015-11-24T10:00:40-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-11-24-trends-on-tuesday-what-mobile-devices-do-people-use-to-access-federal-sites.md",
      
      "filepath" :"news/2015/11/2015-11-24-trends-on-tuesday-what-mobile-devices-do-people-use-to-access-federal-sites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/11/2015-11-24-trends-on-tuesday-what-mobile-devices-do-people-use-to-access-federal-sites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/11/2015-11-24-trends-on-tuesday-what-mobile-devices-do-people-use-to-access-federal-sites.md","slug" : "trends-on-tuesday-what-mobile-devices-do-people-use-to-access-federal-sites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/11/24/trends-on-tuesday-what-mobile-devices-do-people-use-to-access-federal-sites/"
    },{"title" :"How to Use Remote Data Strategically in UX","summary" : "One of the challenges UX practitioners can face is how to communicate much of the data that’s out there. The key word is “communicate.” Since many of us are used to qualitative findings, making the jump to “hard data” can be a challenge. There are tools out there that make this easier, but we still","date" : "2015-11-17T13:00:55-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"justin-dopke" : "Justin Dopke"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-11-17-how-to-use-remote-data-strategically-in-ux.md",
      
      "filepath" :"news/2015/11/2015-11-17-how-to-use-remote-data-strategically-in-ux.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/11/2015-11-17-how-to-use-remote-data-strategically-in-ux.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/11/2015-11-17-how-to-use-remote-data-strategically-in-ux.md","slug" : "how-to-use-remote-data-strategically-in-ux","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/11/17/how-to-use-remote-data-strategically-in-ux/"
    },{"title" :"Gov Analytics Breakdown #2: Mobile Is Bigger than Ever","summary" : "A review of the Digital Analytics Program (DAP) data confirms what many are already saying: Content is being viewed on mobile devices more than ever before, and the percentage of sessions via mobile devices is growing.","date" : "2015-10-21T13:22:30-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "mobile" : "Mobile",
            "open-data" : "Open data",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-10-21-gov-analytics-breakdown-2-mobile-is-bigger-than-ever.md",
      
      "filepath" :"news/2015/10/2015-10-21-gov-analytics-breakdown-2-mobile-is-bigger-than-ever.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/10/2015-10-21-gov-analytics-breakdown-2-mobile-is-bigger-than-ever.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/10/2015-10-21-gov-analytics-breakdown-2-mobile-is-bigger-than-ever.md","slug" : "gov-analytics-breakdown-2-mobile-is-bigger-than-ever","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/21/gov-analytics-breakdown-2-mobile-is-bigger-than-ever/"
    },{"title" :"5 Factors to Building a Successful Government-wide Digital Analytics Program","summary" : "Launched just three years ago, the Digital Analytics Program (DAP) continues to drive the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale. The DAP officially launched on October 15, 2012 with a release of its first version of","date" : "2015-10-20T03:15:07-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"gwynne-kostin" : "Gwynne Kostin","marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "professional-development" : "Professional development"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-10-20-5-factors-for-building-a-successful-government-wide-digital-analytics-program.md",
      
      "filepath" :"news/2015/10/2015-10-20-5-factors-for-building-a-successful-government-wide-digital-analytics-program.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/10/2015-10-20-5-factors-for-building-a-successful-government-wide-digital-analytics-program.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/10/2015-10-20-5-factors-for-building-a-successful-government-wide-digital-analytics-program.md","slug" : "5-factors-for-building-a-successful-government-wide-digital-analytics-program","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/20/5-factors-for-building-a-successful-government-wide-digital-analytics-program/"
    },{"title" :"Gov Analytics Breakdown #1 \u0026#8211; Browsers: Chrome Takes the Cake","summary" : "We wanted to take a look at overall browser usage now that DAP has a few years of data, and the changes tell an interesting story. Here’s a breakdown of the percent of total sessions of the top five browsers during the last three years.","date" : "2015-10-15T15:25:39-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "open-data" : "Open data",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-10-15-gov-analytics-breakdown-1-browsers-chrome-takes-the-cake.md",
      
      "filepath" :"news/2015/10/2015-10-15-gov-analytics-breakdown-1-browsers-chrome-takes-the-cake.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/10/2015-10-15-gov-analytics-breakdown-1-browsers-chrome-takes-the-cake.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/10/2015-10-15-gov-analytics-breakdown-1-browsers-chrome-takes-the-cake.md","slug" : "gov-analytics-breakdown-1-browsers-chrome-takes-the-cake","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/15/gov-analytics-breakdown-1-browsers-chrome-takes-the-cake/"
    },{"title" :"Optimizing Social at Peace Corps: Not a Zero-Sum Game","summary" : "At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of","date" : "2015-10-02T10:00:12-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"chris-rottler" : "Chris Rottler"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-10-02-optimizing-social-at-peace-corps-not-a-zero-sum-game.md",
      
      "filepath" :"news/2015/10/2015-10-02-optimizing-social-at-peace-corps-not-a-zero-sum-game.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/10/2015-10-02-optimizing-social-at-peace-corps-not-a-zero-sum-game.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/10/2015-10-02-optimizing-social-at-peace-corps-not-a-zero-sum-game.md","slug" : "optimizing-social-at-peace-corps-not-a-zero-sum-game","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/10/02/optimizing-social-at-peace-corps-not-a-zero-sum-game/"
    },{"title" :"How OSTP Crowdsourced A Crowdsourcing Toolkit","summary" : "To promote crowdsourcing, one effective tool is, well, crowdsourcing. Today, the White House Office of Science and Technology Policy (OSTP) and the Federal Community of Practice for Crowdsourcing and Citizen Science (CCS) unveiled the Citizen Science and Crowdsourcing Toolkit. The toolkit contains information, resources, and best practices federal agencies can use to harness the power","date" : "2015-09-30T10:18:38-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "crowdsourcing-and-citizen-science" : "Crowdsourcing and citizen science",
            "product-and-project-management" : "Product and project management",
            "professional-development" : "Professional development",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-09-30-how-ostp-crowdsourced-a-crowdsourcing-toolkit.md",
      
      "filepath" :"news/2015/09/2015-09-30-how-ostp-crowdsourced-a-crowdsourcing-toolkit.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/09/2015-09-30-how-ostp-crowdsourced-a-crowdsourcing-toolkit.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/09/2015-09-30-how-ostp-crowdsourced-a-crowdsourcing-toolkit.md","slug" : "how-ostp-crowdsourced-a-crowdsourcing-toolkit","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/30/how-ostp-crowdsourced-a-crowdsourcing-toolkit/"
    },{"kicker" : "Analytics","title" :"NASA + Lunar Eclipse = A Super(moon) Match Made in Metrics Heaven","summary" : "NASA&rsquo;s reach over the last 24 hours eclipsed that of the regulars typically seen in government digital metrics.","date" : "2015-09-28T03:20:04-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"toni-bonitto" : "Toni Bonitto"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"primary_image" : { "uid" : "sept-2015-peak-full-eclipse-visits-analytics-usa-gov", "alt" :
  "A screen capture from Analytics.USA.gov shows that 274,629 people visited U.S. governnment websites at 10:19 pm on September 27, 2015 during the Super Blood Moon lunar eclipse.", "width" :
  "1200", "height" :
  "628", "credit" :
  "", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2015-09-28-nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven.md",
      
      "filepath" :"news/2015/09/2015-09-28-nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/09/2015-09-28-nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/09/2015-09-28-nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven.md","slug" : "nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/28/nasa-lunar-eclipse-a-supermoon-match-made-in-metrics-heaven/"
    },{"title" :"Setting Up a Performance Measurement Team","summary" : "As part of an organizational shift to functional teams at GSA’s Federal Citizen Information Center (FCIC), we created a Performance Measurement Team that consolidates data analysis for our websites, contact center channels, and marketing channels. Instead of looking at metrics within the bubble of each program, we’re beginning to leverage insights across programs. These are","date" : "2015-09-24T11:00:41-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marybeth-murphy" : "Marybeth Murphy"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-09-24-setting-up-a-performance-measurement-team.md",
      
      "filepath" :"news/2015/09/2015-09-24-setting-up-a-performance-measurement-team.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/09/2015-09-24-setting-up-a-performance-measurement-team.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/09/2015-09-24-setting-up-a-performance-measurement-team.md","slug" : "setting-up-a-performance-measurement-team","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/24/setting-up-a-performance-measurement-team/"
    },{"title" :"Speed Matters: Optimizing Your Website For Maximum Performance","summary" : "During a recent DigitalGov University webinar, Jeremy Vanderlan, Technical Deputy for AIDS.gov, explained how even fractions of a second can have a negative impact on a user’s impression of your website.","date" : "2015-09-16T10:00:13-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-09-16-speed-matters-optimizing-your-website-for-maximum-performance.md",
      
      "filepath" :"news/2015/09/2015-09-16-speed-matters-optimizing-your-website-for-maximum-performance.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/09/2015-09-16-speed-matters-optimizing-your-website-for-maximum-performance.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/09/2015-09-16-speed-matters-optimizing-your-website-for-maximum-performance.md","slug" : "speed-matters-optimizing-your-website-for-maximum-performance","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/16/speed-matters-optimizing-your-website-for-maximum-performance/"
    },{"title" :"Caution: Your Web Analytics Might Not Be Human","summary" : "A Digital Analytics Program (DAP) user recently contacted me with an observation/problem: The data he had from his website’s independent Web-analytics account was much, much higher than the data he was receiving in the DAP user interface. Theoretically, both tools (in this case, two separate Google Analytics accounts), were trying to measure the same thing,","date" : "2015-09-09T10:00:14-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-09-09-caution-your-web-analytics-might-not-be-human.md",
      
      "filepath" :"news/2015/09/2015-09-09-caution-your-web-analytics-might-not-be-human.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/09/2015-09-09-caution-your-web-analytics-might-not-be-human.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/09/2015-09-09-caution-your-web-analytics-might-not-be-human.md","slug" : "caution-your-web-analytics-might-not-be-human","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/09/caution-your-web-analytics-might-not-be-human/"
    },{"title" :"Monthly Theme: Learning to Ride the Metrics Wave","summary" : "We are awash in data. Data in our personal lives gives us information on everything from our nightly sleeping patterns to how many of our friends shared our latest quip on social media. So too in our professional world, where we can see the most popular devices people use to navigate our websites and are told","date" : "2015-09-08T12:00:26-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andreanocesigritz" : "Andrea Sigritz"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-09-08-monthly-theme-learning-to-ride-the-metrics-wave.md",
      
      "filepath" :"news/2015/09/2015-09-08-monthly-theme-learning-to-ride-the-metrics-wave.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/09/2015-09-08-monthly-theme-learning-to-ride-the-metrics-wave.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/09/2015-09-08-monthly-theme-learning-to-ride-the-metrics-wave.md","slug" : "monthly-theme-learning-to-ride-the-metrics-wave","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/09/08/monthly-theme-learning-to-ride-the-metrics-wave/"
    },{"title" :"Analytics Pitfall: Avoid this Common Implementation Mistake","summary" : "In large agencies, lots of Web teams touch digital analytics in one way or another, and we have had the pleasure of working with teams both within and outside our agency. For us, hearing from a diverse set of perspectives has been a great learning experience. However, over the course of many meetings, we have","date" : "2015-08-26T11:10:05-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"hhs-digital-analytics-team" : "HHS Digital Analytics Team"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-26-analytics-pitfall-avoid-this-common-implementation-mistake.md",
      
      "filepath" :"news/2015/08/2015-08-26-analytics-pitfall-avoid-this-common-implementation-mistake.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-26-analytics-pitfall-avoid-this-common-implementation-mistake.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-26-analytics-pitfall-avoid-this-common-implementation-mistake.md","slug" : "analytics-pitfall-avoid-this-common-implementation-mistake","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/26/analytics-pitfall-avoid-this-common-implementation-mistake/"
    },{"title" :"Secure Central Hosting for the Digital Analytics Program","summary" : "The U.S. government’s Digital Analytics Program (DAP) collects Web traffic and analytics data from across the federal government.","date" : "2015-08-14T13:00:48-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"eric-mill" : "Eric Mill"},"topics" : {
        
            "analytics" : "Analytics",
            "security" : "Security"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-14-secure-central-hosting-for-the-digital-analytics-program.md",
      
      "filepath" :"news/2015/08/2015-08-14-secure-central-hosting-for-the-digital-analytics-program.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-14-secure-central-hosting-for-the-digital-analytics-program.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-14-secure-central-hosting-for-the-digital-analytics-program.md","slug" : "secure-central-hosting-for-the-digital-analytics-program","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/14/secure-central-hosting-for-the-digital-analytics-program/"
    },{"title" :"Journey Mapping the Customer Experience: A USA.gov Case Study","summary" : "Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services. Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. They","date" : "2015-08-12T10:00:21-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"mary-ann-monroe" : "Mary Ann Monroe","michelle-chronister" : "Michelle Chronister"},"topics" : {
        
            "analytics" : "Analytics",
            "contact-centers" : "Contact centers",
            "customer-experience" : "Customer experience",
            "research" : "Research",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-12-journey-mapping-the-customer-experience-a-usa-gov-case-study.md",
      
      "filepath" :"news/2015/08/2015-08-12-journey-mapping-the-customer-experience-a-usa-gov-case-study.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-12-journey-mapping-the-customer-experience-a-usa-gov-case-study.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-12-journey-mapping-the-customer-experience-a-usa-gov-case-study.md","slug" : "journey-mapping-the-customer-experience-a-usa-gov-case-study","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/12/journey-mapping-the-customer-experience-a-usa-gov-case-study/"
    },{"title" :"DigitalGov Summit Recap: Leveraging Open Analytics","summary" : "While government agencies may not have big budgets for data analysis, we do have tons of data—survey data, usability data, campaign data—that should be leveraged to drive decisions.","date" : "2015-08-07T11:10:54-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andreanocesigritz" : "Andrea Sigritz"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-07-digitalgov-summit-recap-leveraging-open-analytics.md",
      
      "filepath" :"news/2015/08/2015-08-07-digitalgov-summit-recap-leveraging-open-analytics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-07-digitalgov-summit-recap-leveraging-open-analytics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-07-digitalgov-summit-recap-leveraging-open-analytics.md","slug" : "digitalgov-summit-recap-leveraging-open-analytics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/07/digitalgov-summit-recap-leveraging-open-analytics/"
    },{"title" :"Analytics Restoration: Improving on a Classic","summary" : "Sometimes it is important to take a fresh look at a classic. As we digital analysts can attest, the array of software now available to our respective analytics programs has grown tremendously over the past few years. Even as we play catch-up to our private sector leaders, many digital analytics programs across the federal government","date" : "2015-08-06T11:24:50-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"hhs-digital-analytics-team" : "HHS Digital Analytics Team"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-06-analytics-restoration-improving-on-a-classic.md",
      
      "filepath" :"news/2015/08/2015-08-06-analytics-restoration-improving-on-a-classic.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-06-analytics-restoration-improving-on-a-classic.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-06-analytics-restoration-improving-on-a-classic.md","slug" : "analytics-restoration-improving-on-a-classic","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/06/analytics-restoration-improving-on-a-classic/"
    },{"title" :"Need Actionable Analytics Reports? Here’s Help","summary" : "The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own","date" : "2015-08-06T10:00:33-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ilee" : "Immanuel Lee"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-06-need-actionable-analytics-reports-heres-help.md",
      
      "filepath" :"news/2015/08/2015-08-06-need-actionable-analytics-reports-heres-help.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-06-need-actionable-analytics-reports-heres-help.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-06-need-actionable-analytics-reports-heres-help.md","slug" : "need-actionable-analytics-reports-heres-help","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/06/need-actionable-analytics-reports-heres-help/"
    },{"title" :"Monthly Theme: At Your Service","summary" : "In this digital age, we know customers expect their government interactions to be on the same level as their interactions with the private sector. Agencies are always striving to improve the quality of their services to meet their customers’ needs. So too in our office, where we use the feedback, you, our agency customers, provide","date" : "2015-08-05T10:16:31-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andreanocesigritz" : "Andrea Sigritz"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-05-monthly-theme-at-your-service.md",
      
      "filepath" :"news/2015/08/2015-08-05-monthly-theme-at-your-service.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-05-monthly-theme-at-your-service.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-05-monthly-theme-at-your-service.md","slug" : "monthly-theme-at-your-service","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/05/monthly-theme-at-your-service/"
    },{"title" :"Taking a Data-Driven Approach to Digital Marketing at the Peace Corps","summary" : "What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of","date" : "2015-08-05T10:00:47-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"chris-rottler" : "Chris Rottler"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-08-05-taking-a-data-driven-approach-to-digital-marketing-at-the-peace-corps.md",
      
      "filepath" :"news/2015/08/2015-08-05-taking-a-data-driven-approach-to-digital-marketing-at-the-peace-corps.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/08/2015-08-05-taking-a-data-driven-approach-to-digital-marketing-at-the-peace-corps.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/08/2015-08-05-taking-a-data-driven-approach-to-digital-marketing-at-the-peace-corps.md","slug" : "taking-a-data-driven-approach-to-digital-marketing-at-the-peace-corps","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/08/05/taking-a-data-driven-approach-to-digital-marketing-at-the-peace-corps/"
    },{"title" :"Explore Space with Smithsonian’s Chandra X-Ray App","summary" : "We continue our celebration of American history and legacy this July 2015 with the New Horizons spacecraft’s dramatic flight past the icy dwarf planet Pluto and its moons—momentous in space exploration. Just think about it—New Horizons, a NASA space probe traveled over 3 billion miles to","date" : "2015-07-23T11:57:23-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nirmala-ramprasad" : "Nirmala Ramprasad"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-23-explore-space-with-smithsonians-chandra-x-ray-app.md",
      
      "filepath" :"news/2015/07/2015-07-23-explore-space-with-smithsonians-chandra-x-ray-app.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-23-explore-space-with-smithsonians-chandra-x-ray-app.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-23-explore-space-with-smithsonians-chandra-x-ray-app.md","slug" : "explore-space-with-smithsonians-chandra-x-ray-app","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/23/explore-space-with-smithsonians-chandra-x-ray-app/"
    },{"title" :"The Content Corner: Determining Your User\u0026#8217;s Needs","summary" : "I recently wrapped up a series of user interviews as part of a review of our judiciary-wide intranet in order to provide better digital services to our customers (and yes, our internal users are our customers, not just the general public).","date" : "2015-07-20T10:20:36-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tyrus-manuel" : "Tyrus Manuel"},"topics" : {
        
            "analytics" : "Analytics",
            "contact-centers" : "Contact centers",
            "content-strategy" : "Content strategy",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-20-the-content-corner-determining-your-users-needs.md",
      
      "filepath" :"news/2015/07/2015-07-20-the-content-corner-determining-your-users-needs.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-20-the-content-corner-determining-your-users-needs.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-20-the-content-corner-determining-your-users-needs.md","slug" : "the-content-corner-determining-your-users-needs","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/20/the-content-corner-determining-your-users-needs/"
    },{"title" :"Dwarf Planet, Giant Numbers: NASA’s Mission to Pluto Goes Global","summary" : "Even on a slow day, NASA is a pretty cool place to work, but the cool factor gets cranked way up when the whole world joins in the adventure. That’s what happened this week when the New Horizons spacecraft arrived at Pluto after decade-long, three-billion-mile journey through the solar system.","date" : "2015-07-16T14:49:49-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jim-wilson" : "Jim Wilson"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-16-dwarf-planet-giant-numbers-nasas-mission-to-pluto-goes-global.md",
      
      "filepath" :"news/2015/07/2015-07-16-dwarf-planet-giant-numbers-nasas-mission-to-pluto-goes-global.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-16-dwarf-planet-giant-numbers-nasas-mission-to-pluto-goes-global.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-16-dwarf-planet-giant-numbers-nasas-mission-to-pluto-goes-global.md","slug" : "dwarf-planet-giant-numbers-nasas-mission-to-pluto-goes-global","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/16/dwarf-planet-giant-numbers-nasas-mission-to-pluto-goes-global/"
    },{"title" :"What\u0026#8217;s in a Name? \u0026#8220;Communities\u0026#8221; in the Public and Private Sectors","summary" : "Many of you are part of a government community. We lead a few of them here, and new ones are forming all the time. In fact, as I was writing this article, I stumbled upon a community for government Drupal users. A co-worker recently asked me for research on communities because she is trying to","date" : "2015-07-15T10:00:21-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ktrebon" : "Karen Trebon"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "professional-development" : "Professional development",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-15-whats-in-a-name-communities-in-the-public-and-private-sectors.md",
      
      "filepath" :"news/2015/07/2015-07-15-whats-in-a-name-communities-in-the-public-and-private-sectors.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-15-whats-in-a-name-communities-in-the-public-and-private-sectors.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-15-whats-in-a-name-communities-in-the-public-and-private-sectors.md","slug" : "whats-in-a-name-communities-in-the-public-and-private-sectors","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/15/whats-in-a-name-communities-in-the-public-and-private-sectors/"
    },{"title" :"Analytics Prove People Care About Space (and Pluto!)","summary" : "Despite the fact that Pluto has been downgraded to a “dwarf planet”,  the analytics of federal government websites prove there are still a lot of people who want to get an up-close look. NASA’s New Horizons spacecraft, a project over nine years in the making, flew by Pluto this morning at approximately 7:49 a.m. The","date" : "2015-07-14T11:48:43-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-14-analytics-prove-people-care-about-space-and-pluto.md",
      
      "filepath" :"news/2015/07/2015-07-14-analytics-prove-people-care-about-space-and-pluto.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-14-analytics-prove-people-care-about-space-and-pluto.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-14-analytics-prove-people-care-about-space-and-pluto.md","slug" : "analytics-prove-people-care-about-space-and-pluto","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/14/analytics-prove-people-care-about-space-and-pluto/"
    },{"title" :"2015 Customer Service Trends: a Mid-Year Update","summary" : "Earlier this year, we published 15 Government Customer Service Trends for 2015. We’re halfway through the year now—how are these trends holding up? 1. Centralized Customer Offices A few agencies have created centralized customer offices, while others question the need for a single organization that focuses on the customer. As the public’s overall satisfaction with","date" : "2015-07-08T10:00:36-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"martha-dorris" : "Martha Dorris"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "human-centered-design" : "Human-centered design",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "research" : "Research",
            "social-media" : "Social media",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-07-08-customer-service-trends-an-update.md",
      
      "filepath" :"news/2015/07/2015-07-08-customer-service-trends-an-update.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/07/2015-07-08-customer-service-trends-an-update.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/07/2015-07-08-customer-service-trends-an-update.md","slug" : "customer-service-trends-an-update","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/07/08/customer-service-trends-an-update/"
    },{"title" :"DigitalGov Podcast: DAP Delivers Data for 4,000 Websites","summary" : "You cannot improve your digital outreach without data. Since 2012, the Digital Analytics Program (DAP) has provided agencies the critical information and metrics that they need to make their public-facing websites better.","date" : "2015-06-29T11:10:56-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "analytics" : "Analytics",
            "podcast" : "Podcast"
            },"primary_image" : { "uid" : "orig-dg-podcast-logo-mei-suseno-istock-getty-images-1148452254", "alt" :
  "A two-tone podcast microphone icon in the original DigitalGov colors, teal and a salmon pink, is above the horizontal DigitalGov logo.", "width" :
  "1200", "height" :
  "630", "credit" :
  "", "caption" :
  "Mei Suseno, iStock, Getty Images", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-29-digitalgov-podcast-dap-delivers-data-for-4000-websites.md",
      
      "filepath" :"news/2015/06/2015-06-29-digitalgov-podcast-dap-delivers-data-for-4000-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-29-digitalgov-podcast-dap-delivers-data-for-4000-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-29-digitalgov-podcast-dap-delivers-data-for-4000-websites.md","slug" : "digitalgov-podcast-dap-delivers-data-for-4000-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/29/digitalgov-podcast-dap-delivers-data-for-4000-websites/"
    },{"title" :"Creating a Social Media Report That Matters","summary" : "As with any communications effort, the social media bottom line comes down to impact. Can you prove that the time, money and effort put into social media helped achieve your agency’s goals? In a world obsessed with big data, it’s tempting to track every detail simply because you can. With more data comes more confusion","date" : "2015-06-29T01:00:19-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"katie-gresham" : "Katie Gresham"},"topics" : {
        
            "analytics" : "Analytics",
            "data-visualization" : "Data visualization",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-29-creating-a-social-media-report-that-matters.md",
      
      "filepath" :"news/2015/06/2015-06-29-creating-a-social-media-report-that-matters.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-29-creating-a-social-media-report-that-matters.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-29-creating-a-social-media-report-that-matters.md","slug" : "creating-a-social-media-report-that-matters","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/29/creating-a-social-media-report-that-matters/"
    },{"title" :"The API Briefing: the Challenge of Government’s Dark Data","summary" : "By now, you are familiar with “big data” or datasets that are so large that they cannot be analyzed by conventional analytical methods. You may have heard of “long data” which is data that has a temporal context. I work with long data when I analyze hiring patterns over time in workforce data. There is","date" : "2015-06-17T10:00:23-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-17-the-api-briefing-the-challenge-of-governments-dark-data.md",
      
      "filepath" :"news/2015/06/2015-06-17-the-api-briefing-the-challenge-of-governments-dark-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-17-the-api-briefing-the-challenge-of-governments-dark-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-17-the-api-briefing-the-challenge-of-governments-dark-data.md","slug" : "the-api-briefing-the-challenge-of-governments-dark-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/17/the-api-briefing-the-challenge-of-governments-dark-data/"
    },{"title" :"The Content Corner: Creating Engaging Content with Data","summary" : "Over the last several years, continuing advances in computer processing power and storage have brought about the growth of what some call big data. Mobile and wearable devices now also generate large amounts of data via our","date" : "2015-06-15T11:10:42-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tyrus-manuel" : "Tyrus Manuel"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-15-the-content-corner-creating-engaging-content-with-data.md",
      
      "filepath" :"news/2015/06/2015-06-15-the-content-corner-creating-engaging-content-with-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-15-the-content-corner-creating-engaging-content-with-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-15-the-content-corner-creating-engaging-content-with-data.md","slug" : "the-content-corner-creating-engaging-content-with-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/15/the-content-corner-creating-engaging-content-with-data/"
    },{"title" :"DigitalGov Citizen Services Summit: Reflections from Our Livestream Host, and Full Recording Now Available!","summary" : "The second annual DigitalGov Citizen Services Summit was held at GSA headquarters in Washington, DC on May 21, 2015.","date" : "2015-06-12T13:30:22-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bernetta-reese" : "Bernetta Reese"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "privacy" : "Privacy",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-12-digitalgov-citizen-services-summit-reflections-from-our-livestream-host-and-full-recording-now-available.md",
      
      "filepath" :"news/2015/06/2015-06-12-digitalgov-citizen-services-summit-reflections-from-our-livestream-host-and-full-recording-now-available.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-12-digitalgov-citizen-services-summit-reflections-from-our-livestream-host-and-full-recording-now-available.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-12-digitalgov-citizen-services-summit-reflections-from-our-livestream-host-and-full-recording-now-available.md","slug" : "digitalgov-citizen-services-summit-reflections-from-our-livestream-host-and-full-recording-now-available","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/12/digitalgov-citizen-services-summit-reflections-from-our-livestream-host-and-full-recording-now-available/"
    },{"title" :"#SocialGov Round Up 2015","summary" : "The SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen","date" : "2015-06-08T11:30:55-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza"},"topics" : {
        
            "analytics" : "Analytics",
            "search" : "Search",
            "social-media" : "Social media",
            "terms-of-service" : "Terms of service"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-08-socialgov-round-up-2015.md",
      
      "filepath" :"news/2015/06/2015-06-08-socialgov-round-up-2015.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-08-socialgov-round-up-2015.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-08-socialgov-round-up-2015.md","slug" : "socialgov-round-up-2015","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/08/socialgov-round-up-2015/"
    },{"title" :"Taking the Pulse of the Federal Government's Web Presence","summary" : "The U.S. federal government is launching a new project to monitor how it&rsquo;s doing at best practices on the Web.","date" : "2015-06-03T13:10:57-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"eric-mill" : "Eric Mill","julia-solorzano" : "Julia Solórzano","gray-brooks" : "Gray Brooks","john-tindel" : "John Tindel"},"topics" : {
        
            "analytics" : "Analytics",
            "product-and-project-management" : "Product and project management",
            "security" : "Security"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-06-03-taking-the-pulse-of-the-federal-governments-web-presence.md",
      
      "filepath" :"news/2015/06/2015-06-03-taking-the-pulse-of-the-federal-governments-web-presence.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/06/2015-06-03-taking-the-pulse-of-the-federal-governments-web-presence.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/06/2015-06-03-taking-the-pulse-of-the-federal-governments-web-presence.md","slug" : "taking-the-pulse-of-the-federal-governments-web-presence","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/06/03/taking-the-pulse-of-the-federal-governments-web-presence/"
    },{"title" :"USA.gov in Beta: Tell Us What You Think","summary" : "Thirteen years in digital is an eon, and on the eve of its 13th birthday, we at USA.gov found ourselves reckoning with a mid-life crisis. In the thirteen years since Firstgov.gov was launched (and ten years for FirstGov en Español), the sheer volume and sophistication","date" : "2015-05-04T14:30:34-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-crane" : "Sarah Crane"},"topics" : {
        
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "contact-centers" : "Contact centers",
            "content-strategy" : "Content strategy",
            "multilingual" : "Multilingual",
            "product-and-project-management" : "Product and project management",
            "research" : "Research",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-05-04-usa-gov-in-beta-tell-us-what-you-think.md",
      
      "filepath" :"news/2015/05/2015-05-04-usa-gov-in-beta-tell-us-what-you-think.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/05/2015-05-04-usa-gov-in-beta-tell-us-what-you-think.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/05/2015-05-04-usa-gov-in-beta-tell-us-what-you-think.md","slug" : "usa-gov-in-beta-tell-us-what-you-think","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/05/04/usa-gov-in-beta-tell-us-what-you-think/"
    },{"title" :"Mobile-Friendly Park Websites on NPS.gov","summary" : "Park websites on NPS.gov from A (Acadia) to Z (Zion) are now mobile-friendly. Visitors using phones and tablets to visit national park websites now have a user-friendly experience to enhance their virtual visits. Previously, visitors using mobile devices saw a smaller version of the website scaled to","date" : "2015-04-30T10:00:20-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"todd-edgar" : "Todd Edgar"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-04-30-mobile-friendly-park-websites-on-nps-gov.md",
      
      "filepath" :"news/2015/04/2015-04-30-mobile-friendly-park-websites-on-nps-gov.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/04/2015-04-30-mobile-friendly-park-websites-on-nps-gov.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/04/2015-04-30-mobile-friendly-park-websites-on-nps-gov.md","slug" : "mobile-friendly-park-websites-on-nps-gov","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/30/mobile-friendly-park-websites-on-nps-gov/"
    },{"title" :"Meeting Customer Needs Through Social Media","summary" : "Social media tools can amplify your agency’s message, but they are also a meeting space for two-way conversations. They can be a key tool to resolve user issues and deliver excellent customer service. This is true for agencies in every corner of the government space. In honor of our monthly contact center theme, we reached","date" : "2015-04-24T12:03:35-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "analytics" : "Analytics",
            "contact-centers" : "Contact centers",
            "customer-experience" : "Customer experience",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-04-24-meeting-customer-needs-through-social-media.md",
      
      "filepath" :"news/2015/04/2015-04-24-meeting-customer-needs-through-social-media.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/04/2015-04-24-meeting-customer-needs-through-social-media.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/04/2015-04-24-meeting-customer-needs-through-social-media.md","slug" : "meeting-customer-needs-through-social-media","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/24/meeting-customer-needs-through-social-media/"
    },{"title" :"Using a Hypothesis-Driven Approach in Analyzing (and Making Sense) of Your Website Traffic Data","summary" : "At the Digital Analytics Program (DAP), some of the most frequently asked questions we get are “how can I get access to the DAP data?” and “what do I do with all this data?” We all know that data is knowledge, and knowledge is power, but once we have access to it and realize that","date" : "2015-04-16T14:14:11-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-04-16-using-a-hypothesis-driven-approach-in-analyzing-and-making-sense-of-your-website-traffic-data.md",
      
      "filepath" :"news/2015/04/2015-04-16-using-a-hypothesis-driven-approach-in-analyzing-and-making-sense-of-your-website-traffic-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/04/2015-04-16-using-a-hypothesis-driven-approach-in-analyzing-and-making-sense-of-your-website-traffic-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/04/2015-04-16-using-a-hypothesis-driven-approach-in-analyzing-and-making-sense-of-your-website-traffic-data.md","slug" : "using-a-hypothesis-driven-approach-in-analyzing-and-making-sense-of-your-website-traffic-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/16/using-a-hypothesis-driven-approach-in-analyzing-and-making-sense-of-your-website-traffic-data/"
    },{"title" :"Updated: Live Blogging the Analytics Dashboard on #TaxDay","summary" : "2 a.m. EDT, April 16 Looks like the traffic peak for #TaxDay was around 3:00 pm when 194,301 people were on government sites. We’re now less than one-quarter of that traffic, and the more regular patterns of top sites are reasserting themselves. We’re talking about YOU, NASA astronomy picture of the day and that wonderful","date" : "2015-04-14T15:00:08-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-04-14-live-blogging-the-analytics-dashboard-on-tax-day.md",
      
      "filepath" :"news/2015/04/2015-04-14-live-blogging-the-analytics-dashboard-on-tax-day.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/04/2015-04-14-live-blogging-the-analytics-dashboard-on-tax-day.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/04/2015-04-14-live-blogging-the-analytics-dashboard-on-tax-day.md","slug" : "live-blogging-the-analytics-dashboard-on-tax-day","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/14/live-blogging-the-analytics-dashboard-on-tax-day/"
    },{"title" :"Social Sharing Buttons: Location, Location, Location","summary" : "DigitalGov has seen posts from members of the community who land on opposite sides regarding social sharing buttons. There are those who find social sharing buttons useful (When Sharing Buttons","date" : "2015-04-14T10:00:19-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sara-smith" : "Sara Smith"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-04-14-social-sharing-buttons-location-location-location.md",
      
      "filepath" :"news/2015/04/2015-04-14-social-sharing-buttons-location-location-location.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/04/2015-04-14-social-sharing-buttons-location-location-location.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/04/2015-04-14-social-sharing-buttons-location-location-location.md","slug" : "social-sharing-buttons-location-location-location","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/14/social-sharing-buttons-location-location-location/"
    },{"title" :"Multiple Languages, Single Platforms: the World Digital Library","summary" : "Multilingual does not always mean multiple accounts or websites. Increasingly, multilingual content is delivered in an integrated way, with two (or more!) languages delivered on the same website, app, or social media platform. The World Digital Library (WDL) is one example of how multiple languages can be incorporated on single platforms. The WDL is a","date" : "2015-04-09T02:29:14-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "multilingual" : "Multilingual",
            "search-engine-optimization" : "Search engine optimization",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-04-09-multiple-languages-single-platforms-the-world-digital-library.md",
      
      "filepath" :"news/2015/04/2015-04-09-multiple-languages-single-platforms-the-world-digital-library.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/04/2015-04-09-multiple-languages-single-platforms-the-world-digital-library.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/04/2015-04-09-multiple-languages-single-platforms-the-world-digital-library.md","slug" : "multiple-languages-single-platforms-the-world-digital-library","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/09/multiple-languages-single-platforms-the-world-digital-library/"
    },{"title" :"Why Your Social Traffic Looks Low in Analytics Tools","summary" : "Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I","date" : "2015-04-07T13:00:23-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-04-07-why-your-social-traffic-looks-low-in-analytics-tools.md",
      
      "filepath" :"news/2015/04/2015-04-07-why-your-social-traffic-looks-low-in-analytics-tools.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/04/2015-04-07-why-your-social-traffic-looks-low-in-analytics-tools.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/04/2015-04-07-why-your-social-traffic-looks-low-in-analytics-tools.md","slug" : "why-your-social-traffic-looks-low-in-analytics-tools","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/07/why-your-social-traffic-looks-low-in-analytics-tools/"
    },{"title" :"Using Personas to Better Understand Customers: USA.gov Case Study","summary" : "Personas are fictional characters that describe an organization’s customer behaviors, emotions, attributes, motivations, and goals. They are an important tool to share customer insights and understanding across an organization. Personas also serve as a check to make sure your organization’s actions meet the needs of the majority of customers, including visitors to your website, contact","date" : "2015-04-06T11:49:07-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"michelle-chronister" : "Michelle Chronister"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "multilingual" : "Multilingual",
            "research" : "Research",
            "search" : "Search",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-04-06-using-personas-to-better-understand-customers-usa-gov-case-study.md",
      
      "filepath" :"news/2015/04/2015-04-06-using-personas-to-better-understand-customers-usa-gov-case-study.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/04/2015-04-06-using-personas-to-better-understand-customers-usa-gov-case-study.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/04/2015-04-06-using-personas-to-better-understand-customers-usa-gov-case-study.md","slug" : "using-personas-to-better-understand-customers-usa-gov-case-study","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/04/06/using-personas-to-better-understand-customers-usa-gov-case-study/"
    },{"title" :"Trends on Tuesday: Smartphone Market Growth Makes Mobile-Friendly a Must","summary" : "ComScore reported last week that smartphones now make up a whopping 75% of the mobile market. That’s up from 65% just one year ago. This means three-quarters of Americans over the age of 13 now have smartphones, and they are accessing government services with them more and more. This is an undeniable fact because earlier this","date" : "2015-03-31T13:00:43-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-31-trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must.md",
      
      "filepath" :"news/2015/03/2015-03-31-trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-31-trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-31-trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must.md","slug" : "trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/31/trends-on-tuesday-smartphone-market-growth-makes-mobile-friendly-a-must/"
    },{"title" :"On the Spot: Must-Have IFTTT Recipes for Government","summary" : "Ever since we announced IFTTT was available for federal use, dozens of ideas have been shared for how program managers can use the tool to increase their productivity. I asked some API enthusiasts in the SocialGov community which of their","date" : "2015-03-30T03:48:29-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-30-on-the-spot-must-have-ifttt-recipes-for-government.md",
      
      "filepath" :"news/2015/03/2015-03-30-on-the-spot-must-have-ifttt-recipes-for-government.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-30-on-the-spot-must-have-ifttt-recipes-for-government.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-30-on-the-spot-must-have-ifttt-recipes-for-government.md","slug" : "on-the-spot-must-have-ifttt-recipes-for-government","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/30/on-the-spot-must-have-ifttt-recipes-for-government/"
    },{"title" :"HTTP vs HTTPS: Is it Time For a Change?","summary" : "Data. Security. Privacy. These are the cornerstones of many discussions concerning technology. The security of citizen information when interacting with the federal government will be increasingly important as we progress into the future. A few agencies have begun to use Hyper Text Transfer Protocol Secure (HTTPS) in lieu of the standard HTTP. For these agencies,","date" : "2015-03-25T10:00:43-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kdaniel" : "Kendrick Daniel"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "privacy" : "Privacy",
            "security" : "Security"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-25-http-vs-https-is-it-time-for-a-change.md",
      
      "filepath" :"news/2015/03/2015-03-25-http-vs-https-is-it-time-for-a-change.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-25-http-vs-https-is-it-time-for-a-change.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-25-http-vs-https-is-it-time-for-a-change.md","slug" : "http-vs-https-is-it-time-for-a-change","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/25/http-vs-https-is-it-time-for-a-change/"
    },{"title" :"Trends on Tuesday: Big Data Equals Big Challenges","summary" : "According to an article from Readwrite, the amount of money going to big data projects is steadily increasing despite widespread failure to achieve many results. For big data-related projects in global organizations, a total of $31 billion was spent in 2013 and that amount is expected to top $114 billion by 2018. The recognition that","date" : "2015-03-24T13:59:04-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kdaniel" : "Kendrick Daniel"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "open-data" : "Open data",
            "privacy" : "Privacy"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-24-trends-on-tuesday-big-data-equals-big-challenges.md",
      
      "filepath" :"news/2015/03/2015-03-24-trends-on-tuesday-big-data-equals-big-challenges.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-24-trends-on-tuesday-big-data-equals-big-challenges.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-24-trends-on-tuesday-big-data-equals-big-challenges.md","slug" : "trends-on-tuesday-big-data-equals-big-challenges","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/24/trends-on-tuesday-big-data-equals-big-challenges/"
    },{"title" :"Turning Government Data into Better Public Service","summary" : "Every day, millions of people use their laptops, phones, and tablets to check the status of their tax refund, get the latest forecast from the National Weather Service, book a campsite at one of our national parks, and much more. There were more than 1.3 billion visits to websites across the federal government in just","date" : "2015-03-19T10:32:42-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"leah-bannon" : "Leah Bannon","tlowden" : "Tim Lowden","ryan-panchadsaram" : "Ryan Panchadsaram","charles-worthington" : "Charles Worthington"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-19-turning-government-data-into-better-public-service.md",
      
      "filepath" :"news/2015/03/2015-03-19-turning-government-data-into-better-public-service.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-19-turning-government-data-into-better-public-service.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-19-turning-government-data-into-better-public-service.md","slug" : "turning-government-data-into-better-public-service","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/19/turning-government-data-into-better-public-service/"
    },{"title" :"Trends on Tuesday: More Time-Consuming, Complex Tasks on Mobile Platforms","summary" : "One of the leading mobile app analytics companies, Flurry, released their annual mobile app growth report with some interesting data showing how audiences are changing the way they engage with mobile applications. Overall, mobile app usage grew 76% in 2014, and the top app categories included: “Lifestyle &amp; Shopping,” growing 174%; “Utilities &amp; Productivity,” growing","date" : "2015-03-10T10:00:56-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-10-trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms.md",
      
      "filepath" :"news/2015/03/2015-03-10-trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-10-trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-10-trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms.md","slug" : "trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/10/trends-on-tuesday-more-time-consuming-complex-tasks-on-mobile-platforms/"
    },{"title" :"The Content Corner: Performing a Content Audit","summary" : "Audit. It’s a word that generally has no positive connotations whatsoever. We hear the word audit and we think of tax audits or timesheet audits, etc. The word normally strikes fear or dread in the hearts of most mortals. But it is also a task that all websites will need to perform from time to","date" : "2015-03-09T10:00:21-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tyrus-manuel" : "Tyrus Manuel"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "data-visualization" : "Data visualization",
            "search-engine-optimization" : "Search engine optimization",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-03-09-the-content-corner-performing-a-content-audit.md",
      
      "filepath" :"news/2015/03/2015-03-09-the-content-corner-performing-a-content-audit.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/03/2015-03-09-the-content-corner-performing-a-content-audit.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/03/2015-03-09-the-content-corner-performing-a-content-audit.md","slug" : "the-content-corner-performing-a-content-audit","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/09/the-content-corner-performing-a-content-audit/"
    },{"title" :"Avoid Weak ‘Links’ in Your Digital Chain","summary" : "Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a","date" : "2015-02-25T11:10:25-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"awichman" : "Ashley Wichman"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "plain-language" : "Plain language",
            "search" : "Search",
            "search-engine-optimization" : "Search engine optimization",
            "trust" : "Trust",
            "usability" : "Usability",
            "user-experience" : "User experience",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-02-25-avoid-weak-links-in-your-digital-chain.md",
      
      "filepath" :"news/2015/02/2015-02-25-avoid-weak-links-in-your-digital-chain.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/02/2015-02-25-avoid-weak-links-in-your-digital-chain.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/02/2015-02-25-avoid-weak-links-in-your-digital-chain.md","slug" : "avoid-weak-links-in-your-digital-chain","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/02/25/avoid-weak-links-in-your-digital-chain/"
    },{"title" :"Top 10 Things (We Think) You Don\u0026#8217;t Know about DigitalGov","summary" : "Things you don’t know about this website, DigitalGov.gov, that is. It’s our first birthday, and we’re celebrating by sharing some fun facts with you. A more sober look at our strategy can be read on our 6-month post, but this is a party post! w00t! 10.  We’ve published an impressive 480 articles and counting (this","date" : "2015-02-19T01:17:13-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"gwynne-kostin" : "Gwynne Kostin"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-02-19-top-10-things-we-think-you-dont-know-about-digitalgov.md",
      
      "filepath" :"news/2015/02/2015-02-19-top-10-things-we-think-you-dont-know-about-digitalgov.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/02/2015-02-19-top-10-things-we-think-you-dont-know-about-digitalgov.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/02/2015-02-19-top-10-things-we-think-you-dont-know-about-digitalgov.md","slug" : "top-10-things-we-think-you-dont-know-about-digitalgov","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/02/19/top-10-things-we-think-you-dont-know-about-digitalgov/"
    },{"title" :"Don't Forget the Long Tail: It Can Deliver Value","summary" : "Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage.","date" : "2015-02-13T11:10:37-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-02-13-dont-forget-the-long-tail-it-can-deliver-value.md",
      
      "filepath" :"news/2015/02/2015-02-13-dont-forget-the-long-tail-it-can-deliver-value.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/02/2015-02-13-dont-forget-the-long-tail-it-can-deliver-value.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/02/2015-02-13-dont-forget-the-long-tail-it-can-deliver-value.md","slug" : "dont-forget-the-long-tail-it-can-deliver-value","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/02/13/dont-forget-the-long-tail-it-can-deliver-value/"
    },{"title" :"Institutionalizing User Experience: Building Usability into Your Organization","summary" : "So, you have some systems or tools your customers or employees access. Maybe you want to put together a robust capability to conduct usability testing. How do you start formalizing user experience (UX) into your organization? Brad Ludlow at GSA tossed this topic out on the User Experience community listserv, and I’ve encapsulated the superb discussion that","date" : "2015-02-13T10:00:30-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"beth-martin" : "Beth Martin"},"topics" : {
        
            "analytics" : "Analytics",
            "design" : "Design",
            "research" : "Research",
            "usability" : "Usability",
            "user-experience" : "User experience",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-02-13-institutionalizing-user-experience-building-usability-into-your-organization.md",
      
      "filepath" :"news/2015/02/2015-02-13-institutionalizing-user-experience-building-usability-into-your-organization.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/02/2015-02-13-institutionalizing-user-experience-building-usability-into-your-organization.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/02/2015-02-13-institutionalizing-user-experience-building-usability-into-your-organization.md","slug" : "institutionalizing-user-experience-building-usability-into-your-organization","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/02/13/institutionalizing-user-experience-building-usability-into-your-organization/"
    },{"title" :"U.S. Public Participation Playbook Open for Coders and Designers on GitHub","summary" : "We released the United States Public Participation Playbook this week, a new open resource agencies can use to evaluate and build better programs that give a voice to the people they serve—and the response was fantastic. Public servants and citizens around the world have shared it, and already are contributing new ideas that build from","date" : "2015-02-05T11:47:52-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "analytics" : "Analytics",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-02-05-u-s-public-participation-playbook-open-for-coders-and-designers-on-github.md",
      
      "filepath" :"news/2015/02/2015-02-05-u-s-public-participation-playbook-open-for-coders-and-designers-on-github.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/02/2015-02-05-u-s-public-participation-playbook-open-for-coders-and-designers-on-github.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/02/2015-02-05-u-s-public-participation-playbook-open-for-coders-and-designers-on-github.md","slug" : "u-s-public-participation-playbook-open-for-coders-and-designers-on-github","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/02/05/u-s-public-participation-playbook-open-for-coders-and-designers-on-github/"
    },{"title" :"New Ed.gov Homepage and More","summary" : "You may have noticed we launched our new Ed.gov homepage today. This completes the third and final phase of our visual refresh for our main website. We released the second phase of the refresh back in June. So, what’s new? Streamlined Homepage The new homepage takes our efforts to streamline navigation on the website one","date" : "2015-01-23T11:10:51-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jill-james" : "Jill James"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-01-23-new-ed-gov-homepage-and-more.md",
      
      "filepath" :"news/2015/01/2015-01-23-new-ed-gov-homepage-and-more.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/01/2015-01-23-new-ed-gov-homepage-and-more.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/01/2015-01-23-new-ed-gov-homepage-and-more.md","slug" : "new-ed-gov-homepage-and-more","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/23/new-ed-gov-homepage-and-more/"
    },{"title" :"Trends: Big Data and Gov in 2015","summary" : "As we move into 2015, the amount of data available in the digital ecosystem will increase very rapidly because of the Internet of Things (IoT), social media and wearable tech. In the future, the problem lies not only with data collection, but with what one does with the data. Big","date" : "2015-01-20T11:00:41-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kdaniel" : "Kendrick Daniel"},"topics" : {
        
            "analytics" : "Analytics",
            "emerging-tech" : "Emerging tech",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-01-20-trends-big-data-and-gov-in-2015.md",
      
      "filepath" :"news/2015/01/2015-01-20-trends-big-data-and-gov-in-2015.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/01/2015-01-20-trends-big-data-and-gov-in-2015.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/01/2015-01-20-trends-big-data-and-gov-in-2015.md","slug" : "trends-big-data-and-gov-in-2015","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/20/trends-big-data-and-gov-in-2015/"
    },{"title" :"15 Government Customer Service Trends for 2015","summary" : "With public expectations at an all-time high, and trust in government nearing all-time lows, agencies need to step up their game. Veterans, seniors, students, taxpayers—all Americans—deserve the best service from their government. Here are our predictions for how the federal government will improve customer service in the coming year: 1. Many agencies will create a","date" : "2015-01-12T10:00:52-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"martha-dorris" : "Martha Dorris"},"topics" : {
        
            "analytics" : "Analytics",
            "contact-centers" : "Contact centers",
            "customer-experience" : "Customer experience",
            "product-and-project-management" : "Product and project management",
            "research" : "Research",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-01-12-15-government-customer-service-trends-for-2015.md",
      
      "filepath" :"news/2015/01/2015-01-12-15-government-customer-service-trends-for-2015.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/01/2015-01-12-15-government-customer-service-trends-for-2015.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/01/2015-01-12-15-government-customer-service-trends-for-2015.md","slug" : "15-government-customer-service-trends-for-2015","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/12/15-government-customer-service-trends-for-2015/"
    },{"title" :"Trend Watch 2015: What\u0026#8217;s in the Forecast for Digital Government?","summary" : "In January on DigitalGov, we’ll highlight pieces looking at trends we see coming in the digital government space in 2015 and beyond. We have lined up articles around: Customer Service Data 3D Printing at NIH and NASA Accessibility Mobile, and Training. Check back Monday, when we kick-off the month with 15 Government Customer Service Trends.","date" : "2015-01-09T12:44:18-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andreanocesigritz" : "Andrea Sigritz"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "customer-experience" : "Customer experience",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2015-01-09-trend-watch-2015-whats-in-the-forecast-for-digital-government.md",
      
      "filepath" :"news/2015/01/2015-01-09-trend-watch-2015-whats-in-the-forecast-for-digital-government.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2015/01/2015-01-09-trend-watch-2015-whats-in-the-forecast-for-digital-government.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2015/01/2015-01-09-trend-watch-2015-whats-in-the-forecast-for-digital-government.md","slug" : "trend-watch-2015-whats-in-the-forecast-for-digital-government","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/09/trend-watch-2015-whats-in-the-forecast-for-digital-government/"
    },{"title" :"Countdown to 2015 with Our Most Popular Articles This Year","summary" : "As we round out 2014, we’re reflecting on the exciting year we’ve had at DigitalGov since we launched in February. Our mission is to share information and resources from agencies across the federal government that are working in the digital space, and highlight the services and communities that can help you meet your digital government","date" : "2014-12-31T14:45:22-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andreanocesigritz" : "Andrea Sigritz"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-12-31-countdown-to-2015-with-our-most-popular-articles-this-year.md",
      
      "filepath" :"news/2014/12/2014-12-31-countdown-to-2015-with-our-most-popular-articles-this-year.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/12/2014-12-31-countdown-to-2015-with-our-most-popular-articles-this-year.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/12/2014-12-31-countdown-to-2015-with-our-most-popular-articles-this-year.md","slug" : "countdown-to-2015-with-our-most-popular-articles-this-year","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/12/31/countdown-to-2015-with-our-most-popular-articles-this-year/"
    },{"title" :"3rd U.S. Public Participation Playbook Draft Released This Month","summary" : "The new third draft of the U.S. Public Participation Playbook continues to incorporate changes proposed from more than 100 suggestions submitted via public comment aimed at measuring the performance and improving the development of government programs. It takes the 13 initial “plays” from rough brainstorming and collaborations to a more refined, action-focused presentation that will help contributors understand and identify opportunities","date" : "2014-12-17T17:19:13-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "analytics" : "Analytics",
            "open-government" : "Open government",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-12-17-3rd-u-s-public-participation-playbook-draft-released-this-month.md",
      
      "filepath" :"news/2014/12/2014-12-17-3rd-u-s-public-participation-playbook-draft-released-this-month.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/12/2014-12-17-3rd-u-s-public-participation-playbook-draft-released-this-month.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/12/2014-12-17-3rd-u-s-public-participation-playbook-draft-released-this-month.md","slug" : "3rd-u-s-public-participation-playbook-draft-released-this-month","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/12/17/3rd-u-s-public-participation-playbook-draft-released-this-month/"
    },{"title" :"Crowdsourced Digital Citizen Services Summit","summary" : "In May 2015, we are hosting the second DigitalGov Citizen Services Summit. This round we are looking to you—federal innovators across government—to help build the agenda.","date" : "2014-12-15T10:00:57-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "crowdsourcing-and-citizen-science" : "Crowdsourcing and citizen science",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-12-15-crowdsourced-digital-citizen-services-summit.md",
      
      "filepath" :"news/2014/12/2014-12-15-crowdsourced-digital-citizen-services-summit.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/12/2014-12-15-crowdsourced-digital-citizen-services-summit.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/12/2014-12-15-crowdsourced-digital-citizen-services-summit.md","slug" : "crowdsourced-digital-citizen-services-summit","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/12/15/crowdsourced-digital-citizen-services-summit/"
    },{"title" :"Interior and USDA Talk Social Media Success","summary" : "When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove of social","date" : "2014-12-02T13:04:31-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"byrhonda-lyons" : "Byrhonda Lyons"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-12-02-social-media-success.md",
      
      "filepath" :"news/2014/12/2014-12-02-social-media-success.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/12/2014-12-02-social-media-success.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/12/2014-12-02-social-media-success.md","slug" : "social-media-success","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/12/02/social-media-success/"
    },{"title" :"Follow the Clicks: A Look at Click-through Rates on Government Websites","summary" : "How important is it to show the most relevant result at the top of your search results page? Very. Searchers expect to find what they’re looking for quickly and easily—and without scrolling—when they search on government websites. If a Web page isn’t “above the fold” as one of the first listings on the first results","date" : "2014-11-12T10:00:51-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-11-12-follow-the-clicks-a-look-at-click-through-rates-on-government-websites.md",
      
      "filepath" :"news/2014/11/2014-11-12-follow-the-clicks-a-look-at-click-through-rates-on-government-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/11/2014-11-12-follow-the-clicks-a-look-at-click-through-rates-on-government-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/11/2014-11-12-follow-the-clicks-a-look-at-click-through-rates-on-government-websites.md","slug" : "follow-the-clicks-a-look-at-click-through-rates-on-government-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/11/12/follow-the-clicks-a-look-at-click-through-rates-on-government-websites/"
    },{"title" :"Use Metrics to Drive Success","summary" : "Would federal employees work on tasks outside their agency in order to support DigitalGov? That’s the question we wanted to answer as we created the Open Opportunities program. We had a built-in test case. When the Digital Government Strategy was released in May 2013, agencies were tasked with building APIs, launching mobile products, establishing digital","date" : "2014-10-24T09:01:48-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"lnelson" : "Lisa Nelson"},"topics" : {
        
            "analytics" : "Analytics",
            "professional-development" : "Professional development"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-24-use-metrics-to-drive-success.md",
      
      "filepath" :"news/2014/10/2014-10-24-use-metrics-to-drive-success.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-24-use-metrics-to-drive-success.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-24-use-metrics-to-drive-success.md","slug" : "use-metrics-to-drive-success","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/24/use-metrics-to-drive-success/"
    },{"title" :"Web Design Changes? Let the Metrics be Your Guide","summary" : "On September 6, 2013 at 11:27 p.m., EDT., viewers tuned in through the Internet to watch NASA launch its Lunar Atmosphere and Dust Environment Explorer (LADEE) spacecraft. As viewers logged onto the website, something unusual happened. For the first time, metrics indicated that NASA.gov’s mobile users outpaced their desktop users. 93 percent of their viewers","date" : "2014-10-23T12:42:56-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"byrhonda-lyons" : "Byrhonda Lyons"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-23-web-design-changes-let-the-metrics-be-your-guide.md",
      
      "filepath" :"news/2014/10/2014-10-23-web-design-changes-let-the-metrics-be-your-guide.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-23-web-design-changes-let-the-metrics-be-your-guide.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-23-web-design-changes-let-the-metrics-be-your-guide.md","slug" : "web-design-changes-let-the-metrics-be-your-guide","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/23/web-design-changes-let-the-metrics-be-your-guide/"
    },{"title" :"Responsive Web Design Challenges Webinar Recap","summary" : "A website redesign is never an easy task, but when responsiveness is one of your redesign’s key goals, special considerations come into play that can present unique challenges. In the September webinar on Responsive Web Design Challenges in Government, we heard from","date" : "2014-10-21T10:00:18-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ellen-arnold-losey" : "Ellen Arnold Losey","debra-harris" : "Debra Harris"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-21-responsive-web-design-challenges-webinar-recap.md",
      
      "filepath" :"news/2014/10/2014-10-21-responsive-web-design-challenges-webinar-recap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-21-responsive-web-design-challenges-webinar-recap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-21-responsive-web-design-challenges-webinar-recap.md","slug" : "responsive-web-design-challenges-webinar-recap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/21/responsive-web-design-challenges-webinar-recap/"
    },{"title" :"Metrics Round Up","summary" : "We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these topics as well. So we thought it would be great to curate these events and posts for easy reference and","date" : "2014-10-20T10:17:07-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-20-metrics-round-up.md",
      
      "filepath" :"news/2014/10/2014-10-20-metrics-round-up.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-20-metrics-round-up.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-20-metrics-round-up.md","slug" : "metrics-round-up","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/20/metrics-round-up/"
    },{"title" :"Secrets to a Dynamite Public Sector Analytics Program","summary" : "Uncovering meaningful analytics from months or years of Web metrics is daunting, at best. So how do you make great Web improvements using metrics? Whether you’re just getting started in Web analytics or you want to take your program to the next level, you should focus on","date" : "2014-10-17T10:00:37-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"hannah-gladfelter-rubin" : "Hannah Gladfelter Rubin"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-17-secrets-to-dynamite-public-sector-analytics-program.md",
      
      "filepath" :"news/2014/10/2014-10-17-secrets-to-dynamite-public-sector-analytics-program.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-17-secrets-to-dynamite-public-sector-analytics-program.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-17-secrets-to-dynamite-public-sector-analytics-program.md","slug" : "secrets-to-dynamite-public-sector-analytics-program","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/17/secrets-to-dynamite-public-sector-analytics-program/"
    },{"title" :"What Do Dear Abby and the Federal Government Have in Common?","summary" : "Lots of people ask us questions. So it only makes sense for us to partner up to answer some of those questions. Since the 1970’s, USA.gov has partnered with Dear Abby to help get free printed government publications on a variety of topics (health, disaster preparedness, caring for aging loved ones,","date" : "2014-10-10T10:00:48-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jacqueline-snee" : "Jacqueline Snee","jessica-milcetich" : "Jessica Milcetich"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-10-what-do-dear-abby-and-the-federal-government-have-in-common.md",
      
      "filepath" :"news/2014/10/2014-10-10-what-do-dear-abby-and-the-federal-government-have-in-common.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-10-what-do-dear-abby-and-the-federal-government-have-in-common.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-10-what-do-dear-abby-and-the-federal-government-have-in-common.md","slug" : "what-do-dear-abby-and-the-federal-government-have-in-common","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/10/what-do-dear-abby-and-the-federal-government-have-in-common/"
    },{"title" :"Multimedia Storytelling in Government: Ghazni Towers Documentation Project","summary" : "“Content is king” is a generally accepted truth for those of us who produce digital media. But once you have compelling content, how to best present it to your audience becomes the next challenge. In recent years, Web innovators started emphasizing the effectiveness of “digital storytelling,” or content focused on individual, human experiences using compelling","date" : "2014-10-03T12:40:52-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"stephanie-sharpe" : "Stephanie Sharpe"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "multimedia" : "Multimedia",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-10-03-multimedia-storytelling-in-government-ghazni-towers-documentation-project.md",
      
      "filepath" :"news/2014/10/2014-10-03-multimedia-storytelling-in-government-ghazni-towers-documentation-project.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/10/2014-10-03-multimedia-storytelling-in-government-ghazni-towers-documentation-project.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/10/2014-10-03-multimedia-storytelling-in-government-ghazni-towers-documentation-project.md","slug" : "multimedia-storytelling-in-government-ghazni-towers-documentation-project","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/10/03/multimedia-storytelling-in-government-ghazni-towers-documentation-project/"
    },{"title" :"Member Spotlight \u0026#8211; Hannah Rubin, Library of Congress","summary" : "Meet Hannah Rubin, who works in the Congressional Research Service (CRS) at the Library of Congress. She&rsquo;s the focus of this month&rsquo;s Member Spotlight.","date" : "2014-09-26T10:00:17-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"rflagg" : "Rachel Flagg"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "professional-development" : "Professional development",
            "research" : "Research",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-09-26-member-spotlight-hannah-rubin-library-of-congress.md",
      
      "filepath" :"news/2014/09/2014-09-26-member-spotlight-hannah-rubin-library-of-congress.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/09/2014-09-26-member-spotlight-hannah-rubin-library-of-congress.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/09/2014-09-26-member-spotlight-hannah-rubin-library-of-congress.md","slug" : "member-spotlight-hannah-rubin-library-of-congress","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/26/member-spotlight-hannah-rubin-library-of-congress/"
    },{"title" :"Strategy Pivot Yields Results: DigitalGov.Gov Six Months Later","summary" : "Six months ago, we launched this DigitalGov.gov platform to support federal agencies in delivering 21st century digital services and information to the public. It seems a good time to share some of the thinking that went into the development of the platform, and what we&rsquo;ve learned so far.","date" : "2014-09-12T12:00:02-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza","gwynne-kostin" : "Gwynne Kostin"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "open-source" : "Open source",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-09-12-digitalgov-gov-six-months-later.md",
      
      "filepath" :"news/2014/09/2014-09-12-digitalgov-gov-six-months-later.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/09/2014-09-12-digitalgov-gov-six-months-later.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/09/2014-09-12-digitalgov-gov-six-months-later.md","slug" : "digitalgov-gov-six-months-later","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/12/digitalgov-gov-six-months-later/"
    },{"title" :"National Cancer Institute Launches New User Experience Lab","summary" : "Why does a Cancer institute need a User Experience lab? Simply put: To learn about their customers—people living with cancer and those who care about them—and build the best possible products with them in mind. “Cancer has a journey and we wanted to create a","date" : "2014-09-04T10:00:47-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"pooja-sawant" : "Pooja Sawant","jonathan-rubin" : "Jonathan Rubin"},"topics" : {
        
            "analytics" : "Analytics",
            "design" : "Design",
            "research" : "Research",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-09-04-national-cancer-institute-launches-new-user-experience-lab.md",
      
      "filepath" :"news/2014/09/2014-09-04-national-cancer-institute-launches-new-user-experience-lab.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/09/2014-09-04-national-cancer-institute-launches-new-user-experience-lab.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/09/2014-09-04-national-cancer-institute-launches-new-user-experience-lab.md","slug" : "national-cancer-institute-launches-new-user-experience-lab","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/09/04/national-cancer-institute-launches-new-user-experience-lab/"
    },{"title" :"Actionable Web Analytics: A Three-Step Process","summary" : "As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more","date" : "2014-08-22T13:00:36-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sam-bronson" : "Sam Bronson"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-08-22-actionable-web-analytics-a-three-step-process.md",
      
      "filepath" :"news/2014/08/2014-08-22-actionable-web-analytics-a-three-step-process.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/08/2014-08-22-actionable-web-analytics-a-three-step-process.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/08/2014-08-22-actionable-web-analytics-a-three-step-process.md","slug" : "actionable-web-analytics-a-three-step-process","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/08/22/actionable-web-analytics-a-three-step-process/"
    },{"title" :"How to Find Your Open Data Hotshots","summary" : "How can you find the top 5 users of your open data? We were recently asked this question on the Open Data listserv, and while this information can be a good measure of success for open data programs, we also figured some of the answers shared would be of interest to the broader community. This blog","date" : "2014-08-21T11:00:30-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nick-sinai" : "Nick Sinai"},"topics" : {
        
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "mobile" : "Mobile",
            "open-data" : "Open data",
            "search-engine-optimization" : "Search engine optimization"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-08-21-how-to-find-your-open-data-hotshots.md",
      
      "filepath" :"news/2014/08/2014-08-21-how-to-find-your-open-data-hotshots.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/08/2014-08-21-how-to-find-your-open-data-hotshots.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/08/2014-08-21-how-to-find-your-open-data-hotshots.md","slug" : "how-to-find-your-open-data-hotshots","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/08/21/how-to-find-your-open-data-hotshots/"
    },{"title" :"Heat Mapping Case Study: Epa.gov Homepage","summary" : "Most people relate the term “heat map” with something they see during the weather forecast on the nightly news, those colorful maps that vividly illustrate how hot it’s going to be during an impending heat wave. The word “heat map” may not usually however, conjure up images of a widely used Web usability tool; but for those","date" : "2014-08-12T11:00:17-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"georgia-gallavin" : "Georgia Gallavin"},"topics" : {
        
            "analytics" : "Analytics",
            "design" : "Design",
            "research" : "Research",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-08-12-heat-mapping-case-study-epa-gov-homepage.md",
      
      "filepath" :"news/2014/08/2014-08-12-heat-mapping-case-study-epa-gov-homepage.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/08/2014-08-12-heat-mapping-case-study-epa-gov-homepage.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/08/2014-08-12-heat-mapping-case-study-epa-gov-homepage.md","slug" : "heat-mapping-case-study-epa-gov-homepage","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/08/12/heat-mapping-case-study-epa-gov-homepage/"
    },{"title" :"The Power of Email Marketing","summary" : "If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.","date" : "2014-08-11T10:00:14-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nicholas-garlow" : "Nicholas Garlow"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "research" : "Research",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-08-11-the-power-of-email-marketing.md",
      
      "filepath" :"news/2014/08/2014-08-11-the-power-of-email-marketing.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/08/2014-08-11-the-power-of-email-marketing.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/08/2014-08-11-the-power-of-email-marketing.md","slug" : "the-power-of-email-marketing","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/08/11/the-power-of-email-marketing/"
    },{"title" :"Improving Content, Increasing Participation: A NARA Usability Case Study","summary" : "Over the years, the staff intranet at the National Archives and Records Administration (NARA) had become increasingly difficult to use. Old, irrelevant content routinely bubbled to the top of search results, and essential employee tools were hard to find. NARA staff agreed that the site was due for an upgrade: fixing NARA@work was voted a","date" : "2014-07-18T10:00:49-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"hannah-gladfelter-rubin" : "Hannah Gladfelter Rubin"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "design" : "Design",
            "professional-development" : "Professional development",
            "research" : "Research",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-07-18-improving-content-increasing-participation-a-nara-usability-case-study.md",
      
      "filepath" :"news/2014/07/2014-07-18-improving-content-increasing-participation-a-nara-usability-case-study.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/07/2014-07-18-improving-content-increasing-participation-a-nara-usability-case-study.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/07/2014-07-18-improving-content-increasing-participation-a-nara-usability-case-study.md","slug" : "improving-content-increasing-participation-a-nara-usability-case-study","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/18/improving-content-increasing-participation-a-nara-usability-case-study/"
    },{"title" :"Using Analytics to Create Change: USA.gov Usability Case Study","summary" : "While many people tout the death of the home page, it’s still an important piece of the user experience on USA.gov. In 2013, 30 percent of all sessions on USA.gov included the home page—that’s 8.67 million sessions. The numbers for GobiernoUSA.gov are even higher—79 percent of all sessions included the home page. According to Jakob Nielsen, “A","date" : "2014-07-01T13:00:38-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"michelle-chronister" : "Michelle Chronister"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "customer-experience" : "Customer experience",
            "design" : "Design",
            "mobile" : "Mobile",
            "multilingual" : "Multilingual",
            "research" : "Research",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-07-01-using-analytics-to-create-change-usa-gov-usability-case-study.md",
      
      "filepath" :"news/2014/07/2014-07-01-using-analytics-to-create-change-usa-gov-usability-case-study.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/07/2014-07-01-using-analytics-to-create-change-usa-gov-usability-case-study.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/07/2014-07-01-using-analytics-to-create-change-usa-gov-usability-case-study.md","slug" : "using-analytics-to-create-change-usa-gov-usability-case-study","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/01/using-analytics-to-create-change-usa-gov-usability-case-study/"
    },{"title" :"Big Data, Open Data \u0026 the Federal Agencies","summary" : "Open data and big data—and the responsible management and protection of that data—are key components of the President’s agenda to drive innovation and economic growth. On Thursday, June 19, leaders from civil society, industry, academia, and 40 federal departments and agencies met at Georgetown University’s McCourt School of Public Policy’s Massive Data Institute to discuss","date" : "2014-07-01T10:00:02-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nick-sinai" : "Nick Sinai","nicole-wong" : "Nicole Wong"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-07-01-big-data-open-data-the-federal-agencies.md",
      
      "filepath" :"news/2014/07/2014-07-01-big-data-open-data-the-federal-agencies.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/07/2014-07-01-big-data-open-data-the-federal-agencies.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/07/2014-07-01-big-data-open-data-the-federal-agencies.md","slug" : "big-data-open-data-the-federal-agencies","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/01/big-data-open-data-the-federal-agencies/"
    },{"title" :"U.S. Gov Releases New Collaborative Social Media Services","summary" : "The Federal #SocialGov Community, a collective of almost 700 digital engagement managers from more than 120 government agencies, marked the 2nd anniversary of our program by releasing a suite of new collaborative services to help us better work together and with partners in","date" : "2014-06-30T05:30:47-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "accessibility" : "Accessibility",
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-30-u-s-gov-releases-new-collaborative-social-media-services.md",
      
      "filepath" :"news/2014/06/2014-06-30-u-s-gov-releases-new-collaborative-social-media-services.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-30-u-s-gov-releases-new-collaborative-social-media-services.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-30-u-s-gov-releases-new-collaborative-social-media-services.md","slug" : "u-s-gov-releases-new-collaborative-social-media-services","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/30/u-s-gov-releases-new-collaborative-social-media-services/"
    },{"title" :"You Have the Data, Make the Most of It","summary" : "With Web analytics tools you have the data to see what citizens really want on your website and how well you are delivering. You have an opportunity to make informed decisions on improvements to your site to reflect the voice of the customer and get constituents what they need. Here are","date" : "2014-06-27T10:00:44-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-27-you-have-the-data-make-the-most-of-it.md",
      
      "filepath" :"news/2014/06/2014-06-27-you-have-the-data-make-the-most-of-it.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-27-you-have-the-data-make-the-most-of-it.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-27-you-have-the-data-make-the-most-of-it.md","slug" : "you-have-the-data-make-the-most-of-it","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/27/you-have-the-data-make-the-most-of-it/"
    },{"title" :"The Golden Metric","summary" : "Are you looking for the “golden metric” that is the best measure of your agency’s website performance and cross-comparable across .gov websites? If so, stop looking. The concept of the golden metric is a dangerous one because it oversimplifies performance analysis of your website and overlooks the truth","date" : "2014-06-19T12:15:33-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-19-the-golden-metric.md",
      
      "filepath" :"news/2014/06/2014-06-19-the-golden-metric.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-19-the-golden-metric.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-19-the-golden-metric.md","slug" : "the-golden-metric","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/19/the-golden-metric/"
    },{"title" :"Government CX: Where Do You Find the Right Foundational Metrics?","summary" : "Customer service. Customer satisfaction. Improving the customer experience. These buzzwords have become well-trodden territory among government strategists as a new wave of agencies attempt to ignite—or reignite—a focus on customers. Of course, putting customers first is a worthy goal. But what, exactly, do we mean when we use words like “service” and “satisfaction”? These terms","date" : "2014-06-16T10:00:33-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"stephanie-thum" : "Stephanie Thum"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-16-government-cx-where-do-you-find-the-right-foundational-metrics.md",
      
      "filepath" :"news/2014/06/2014-06-16-government-cx-where-do-you-find-the-right-foundational-metrics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-16-government-cx-where-do-you-find-the-right-foundational-metrics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-16-government-cx-where-do-you-find-the-right-foundational-metrics.md","slug" : "government-cx-where-do-you-find-the-right-foundational-metrics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/16/government-cx-where-do-you-find-the-right-foundational-metrics/"
    },{"title" :"Search Engine Optimization for Government Websites","summary" : "On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job","date" : "2014-06-13T11:00:33-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "search-engine-optimization" : "Search engine optimization"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-13-search-engine-optimization-for-government-websites.md",
      
      "filepath" :"news/2014/06/2014-06-13-search-engine-optimization-for-government-websites.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-13-search-engine-optimization-for-government-websites.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-13-search-engine-optimization-for-government-websites.md","slug" : "search-engine-optimization-for-government-websites","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/13/search-engine-optimization-for-government-websites/"
    },{"title" :"Federal Agencies and the Opportunities and Challenges of Big Data","summary" : "On June 19, the Obama Administration will continue the conversation on big data as we co-host our fourth big data conference, this time with the Georgetown University McCourt School of Public Policy’s Massive Data Institute. The conference, “Improving Government Performance in the Era of Big Data; Opportunities and Challenges for Federal Agencies,” will build on","date" : "2014-06-09T11:20:01-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nicole-wong" : "Nicole Wong"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-09-federal-agencies-and-the-opportunities-and-challenges-of-big-data.md",
      
      "filepath" :"news/2014/06/2014-06-09-federal-agencies-and-the-opportunities-and-challenges-of-big-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-09-federal-agencies-and-the-opportunities-and-challenges-of-big-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-09-federal-agencies-and-the-opportunities-and-challenges-of-big-data.md","slug" : "federal-agencies-and-the-opportunities-and-challenges-of-big-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/09/federal-agencies-and-the-opportunities-and-challenges-of-big-data/"
    },{"title" :"Overcoming Barriers—DigitalGov Summit Recap","summary" : "As government innovators, we work to improve public services every day. In essence we are already in a public private partnership. But how can your agency capitalize on existing public private partnerships to engage citizens and enhance services? Four panelists from across government shared their public private partnerships success stories at the DigitalGov Citizen Services","date" : "2014-06-05T14:09:15-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"allison-alexander" : "Allison Alexander"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "open-data" : "Open data",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-05-overcoming-barriers-digitalgov-summit-recap.md",
      
      "filepath" :"news/2014/06/2014-06-05-overcoming-barriers-digitalgov-summit-recap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-05-overcoming-barriers-digitalgov-summit-recap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-05-overcoming-barriers-digitalgov-summit-recap.md","slug" : "overcoming-barriers-digitalgov-summit-recap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/05/overcoming-barriers-digitalgov-summit-recap/"
    },{"title" :"The Importance of Cross-Channel Customer Service—DigitalGov Summit Recap","summary" : "During the DigitalGov Citizen Services Summit last Friday, customer service experts from across government came together on a panel to share what customer service means to them and their organization and specific ways they leverage it. The other panels were on performance analysis, public private partnerships, and inter-agency work. The panelists spoke about the strategies","date" : "2014-06-05T12:13:55-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tonya-beres" : "Tonya Beres"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-05-the-importance-of-cross-channel-customer-service-digitalgov-summit-recap.md",
      
      "filepath" :"news/2014/06/2014-06-05-the-importance-of-cross-channel-customer-service-digitalgov-summit-recap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-05-the-importance-of-cross-channel-customer-service-digitalgov-summit-recap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-05-the-importance-of-cross-channel-customer-service-digitalgov-summit-recap.md","slug" : "the-importance-of-cross-channel-customer-service-digitalgov-summit-recap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/05/the-importance-of-cross-channel-customer-service-digitalgov-summit-recap/"
    },{"title" :"Evaluating Digital Communication: An International Incident","summary" : "Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement","date" : "2014-06-04T10:00:28-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"david-hebert" : "David Hebert"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-04-evaluating-digital-communication-an-international-incident.md",
      
      "filepath" :"news/2014/06/2014-06-04-evaluating-digital-communication-an-international-incident.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-04-evaluating-digital-communication-an-international-incident.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-04-evaluating-digital-communication-an-international-incident.md","slug" : "evaluating-digital-communication-an-international-incident","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/04/evaluating-digital-communication-an-international-incident/"
    },{"title" :"Harnessing the Power of Many—DigitalGov Summit Recap","summary" : "At the DigitalGov Citizen Services Summit last Friday, Jacob Parcell, Manager, Mobile Programs at the General Services Administration led a panel on the challenges and benefits of Inter-Agency work. The other panels were on performance analysis, customer service across channels, and public private partnerships. “The challenges are real,” said Parcell, who quoted President Obama’s famous salmon","date" : "2014-06-03T15:14:11-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"alison-lemon" : "Alison Lemon"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-03-harnessing-the-power-of-many-digitalgov-summit-panels-recap.md",
      
      "filepath" :"news/2014/06/2014-06-03-harnessing-the-power-of-many-digitalgov-summit-panels-recap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-03-harnessing-the-power-of-many-digitalgov-summit-panels-recap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-03-harnessing-the-power-of-many-digitalgov-summit-panels-recap.md","slug" : "harnessing-the-power-of-many-digitalgov-summit-panels-recap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/03/harnessing-the-power-of-many-digitalgov-summit-panels-recap/"
    },{"title" :"Turning Data Into Action—DigitalGov Summit Recap","summary" : "At the DigitalGov Citizen Services Summit last Friday, more than 200 innovators across government and industry came together to share how digital services can improve citizen services and reduce cost. Four panels convened to share information on performance analysis, customer service across channels, public private partnerships and inter-agency work. We have a recap of the","date" : "2014-06-03T14:35:10-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"darlene-gamble" : "Darlene Gamble"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-06-03-digitalgov-summit-panels-recap.md",
      
      "filepath" :"news/2014/06/2014-06-03-digitalgov-summit-panels-recap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/06/2014-06-03-digitalgov-summit-panels-recap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/06/2014-06-03-digitalgov-summit-panels-recap.md","slug" : "digitalgov-summit-panels-recap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/03/digitalgov-summit-panels-recap/"
    },{"title" :"DigitalGov Citizen Services Summit a Success","summary" : "We had a GREAT DigitalGov Citizen Services Summit today. There were more than 200 digital innovators from across government and industry working to build the 21st century government the public expects.","date" : "2014-05-30T04:36:49-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-05-30-digitalgov-citizen-services-summit-a-success.md",
      
      "filepath" :"news/2014/05/2014-05-30-digitalgov-citizen-services-summit-a-success.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/05/2014-05-30-digitalgov-citizen-services-summit-a-success.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/05/2014-05-30-digitalgov-citizen-services-summit-a-success.md","slug" : "digitalgov-citizen-services-summit-a-success","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/30/digitalgov-citizen-services-summit-a-success/"
    },{"title" :"Ignite with Us","summary" : "Have a DigitalGov success?—published an API? Got buy-in from leadership? Changed a part of your customer-service paradigm? Developed a cool dashboard? Got the app out the door? Heck! Have you prototyped a wearable, drivable or flyable? Have a DigitalGov opinion?—think we should be focusing more or less on something? Have an idea on how to","date" : "2014-05-21T15:00:05-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza"},"topics" : {
        
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "innovation" : "Innovation",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-05-21-ignite-with-us.md",
      
      "filepath" :"news/2014/05/2014-05-21-ignite-with-us.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/05/2014-05-21-ignite-with-us.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/05/2014-05-21-ignite-with-us.md","slug" : "ignite-with-us","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/21/ignite-with-us/"
    },{"title" :"Sign up For DigitalGov Citizen Services Summit, Friday, May 30","summary" : "We won’t build the government of the 21st century by drawing within the lines. We don’t have to tell you the hard work of building a digital government doesn’t exist in a vacuum or a bubble. Show us social media without mobile, Web without data and user experience without APIs. You can’t? That’s right—in reality,","date" : "2014-05-19T03:03:16-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"rflagg" : "Rachel Flagg","jherman" : "Justin Herman","tammi-marcoullier" : "Tammi Marcoullier","jparcell" : "Jacob Parcell","apiazza" : "Alycia Piazza","jonathan-rubin" : "Jonathan Rubin"},"topics" : {
        
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-05-19-sign-up-for-digitalgov-citizen-services-summit-friday-may-30.md",
      
      "filepath" :"news/2014/05/2014-05-19-sign-up-for-digitalgov-citizen-services-summit-friday-may-30.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/05/2014-05-19-sign-up-for-digitalgov-citizen-services-summit-friday-may-30.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/05/2014-05-19-sign-up-for-digitalgov-citizen-services-summit-friday-may-30.md","slug" : "sign-up-for-digitalgov-citizen-services-summit-friday-may-30","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/19/sign-up-for-digitalgov-citizen-services-summit-friday-may-30/"
    },{"title" :"New Google Analytics for Government Training Manual","summary" : "Looking for a training manual on how to use Google Analytics for your agency? In 2014, I released a second edition of my Google Analytics for Government training manual.","date" : "2014-05-15T10:00:48-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-05-15-new-google-analytics-for-government-training-manual.md",
      
      "filepath" :"news/2014/05/2014-05-15-new-google-analytics-for-government-training-manual.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/05/2014-05-15-new-google-analytics-for-government-training-manual.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/05/2014-05-15-new-google-analytics-for-government-training-manual.md","slug" : "new-google-analytics-for-government-training-manual","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/15/new-google-analytics-for-government-training-manual/"
    },{"title" :"Analyzing Search Data in Real-Time to Drive Decisions","summary" : "DigitalGov Search recently rolled out a new open source technology stack, which gives the team access to real-time analytics and dashboards to monitor search trends.","date" : "2014-05-07T13:00:27-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andreanocesigritz" : "Andrea Sigritz"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "open-source" : "Open source",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-05-07-analyzing-search-data-in-real-time-to-drive-decisions.md",
      
      "filepath" :"news/2014/05/2014-05-07-analyzing-search-data-in-real-time-to-drive-decisions.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/05/2014-05-07-analyzing-search-data-in-real-time-to-drive-decisions.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/05/2014-05-07-analyzing-search-data-in-real-time-to-drive-decisions.md","slug" : "analyzing-search-data-in-real-time-to-drive-decisions","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/07/analyzing-search-data-in-real-time-to-drive-decisions/"
    },{"title" :"When Sharing Buttons Work","summary" : "At the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social networking sites or send it via email. The article To Use","date" : "2014-04-23T10:00:41-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-04-23-when-sharing-buttons-work.md",
      
      "filepath" :"news/2014/04/2014-04-23-when-sharing-buttons-work.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/04/2014-04-23-when-sharing-buttons-work.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/04/2014-04-23-when-sharing-buttons-work.md","slug" : "when-sharing-buttons-work","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/23/when-sharing-buttons-work/"
    },{"title" :"PolicyOps—A Better Way to Create and Implement Government Policies and Programs?","summary" : "“PolicyOps” is a better way to create and implement government policies and programs through cutting-edge data analytics and new collaboration methods. PolicyOps (“Policy” plus “Operations”) is a new proposal for improving policy making and policy implementation. Based on a cutting-edge IT management method, DevOps (“Development” plus “Operations”), PolicyOps has two major concepts. First, closer collaboration","date" : "2014-04-10T02:06:42-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"bbrantley" : "Bill Brantley"},"topics" : {
        
            "analytics" : "Analytics",
            "governance" : "Governance",
            "product-and-project-management" : "Product and project management",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-04-10-policyops-a-better-way-to-create-and-implement-government-policies-and-programs.md",
      
      "filepath" :"news/2014/04/2014-04-10-policyops-a-better-way-to-create-and-implement-government-policies-and-programs.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/04/2014-04-10-policyops-a-better-way-to-create-and-implement-government-policies-and-programs.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/04/2014-04-10-policyops-a-better-way-to-create-and-implement-government-policies-and-programs.md","slug" : "policyops-a-better-way-to-create-and-implement-government-policies-and-programs","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/10/policyops-a-better-way-to-create-and-implement-government-policies-and-programs/"
    },{"title" :"Digital Analytics Program (DAP): Oceans of Data","summary" : "In the last 15 months, the federal Digital Analytics Program (DAP) monthly Web traffic has grown to more than 1.1 billion views gov-wide, providing Web analytics to 29 U.S. federal cabinet-level agencies and nearly 3,000 public-facing government Web properties.","date" : "2014-04-01T14:30:56-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-04-01-digital-analytics-program-dap-oceans-of-data.md",
      
      "filepath" :"news/2014/04/2014-04-01-digital-analytics-program-dap-oceans-of-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/04/2014-04-01-digital-analytics-program-dap-oceans-of-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/04/2014-04-01-digital-analytics-program-dap-oceans-of-data.md","slug" : "digital-analytics-program-dap-oceans-of-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/01/digital-analytics-program-dap-oceans-of-data/"
    },{"title" :"Plain Language Page Titles: More Important than Ever","summary" : "Government Web pages are found mainly through search engines. Google recently redesigned its search results page and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed. Many experts now recommend even","date" : "2014-03-28T01:00:27-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ammie-farraj-feijoo" : "Ammie Farraj Feijoo"},"topics" : {
        
            "analytics" : "Analytics",
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "search-engine-optimization" : "Search engine optimization"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-03-28-plain-language-page-titles-more-important-than-ever.md",
      
      "filepath" :"news/2014/03/2014-03-28-plain-language-page-titles-more-important-than-ever.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/03/2014-03-28-plain-language-page-titles-more-important-than-ever.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/03/2014-03-28-plain-language-page-titles-more-important-than-ever.md","slug" : "plain-language-page-titles-more-important-than-ever","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/28/plain-language-page-titles-more-important-than-ever/"
    },{"title" :"What to Do with Big Data?","summary" : "Shortly after taking office in 2009, President Obama launched the Open Government Initiative, an effort to increase transparency, participation, and collaboration in the federal government. The initiative introduced a number of websites and strategies to offer raw government data, including research grant information","date" : "2014-03-27T09:00:38-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"lauren-caldwell" : "Lauren Caldwell","erin-twamley" : "Erin Twamley"},"topics" : {
        
            "analytics" : "Analytics",
            "open-data" : "Open data",
            "open-government" : "Open government"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-03-27-what-to-do-with-big-data.md",
      
      "filepath" :"news/2014/03/2014-03-27-what-to-do-with-big-data.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/03/2014-03-27-what-to-do-with-big-data.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/03/2014-03-27-what-to-do-with-big-data.md","slug" : "what-to-do-with-big-data","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/27/what-to-do-with-big-data/"
    },{"title" :"Customize Your Own Amazing Social Media Report Infographic","summary" : "Social Media Community of Practice developed a set of baseline social media metrics to help you assess whether your efforts are achieving the results you want. How do","date" : "2014-03-14T12:00:32-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics",
            "data-visualization" : "Data visualization",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-03-14-customize-your-own-amazing-social-media-report-infographic.md",
      
      "filepath" :"news/2014/03/2014-03-14-customize-your-own-amazing-social-media-report-infographic.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/03/2014-03-14-customize-your-own-amazing-social-media-report-infographic.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/03/2014-03-14-customize-your-own-amazing-social-media-report-infographic.md","slug" : "customize-your-own-amazing-social-media-report-infographic","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/14/customize-your-own-amazing-social-media-report-infographic/"
    },{"title" :"Creating Awesome Web Analytics Reports and Presentations","summary" : "Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations?","date" : "2014-03-04T11:33:08-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"sarah-kaczmarek" : "Sarah Kaczmarek"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-03-04-creating-awesome-web-analytics-reports-and-presentations.md",
      
      "filepath" :"news/2014/03/2014-03-04-creating-awesome-web-analytics-reports-and-presentations.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/03/2014-03-04-creating-awesome-web-analytics-reports-and-presentations.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/03/2014-03-04-creating-awesome-web-analytics-reports-and-presentations.md","slug" : "creating-awesome-web-analytics-reports-and-presentations","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/04/creating-awesome-web-analytics-reports-and-presentations/"
    },{"title" :"Top 8 Best Practices for Federal Contact Centers","summary" : "","date" : "2014-01-09T05:24:49-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"barbara-walton" : "Barbara Walton"},"topics" : {
        
            "analytics" : "Analytics",
            "contact-centers" : "Contact centers",
            "content-strategy" : "Content strategy",
            "product-and-project-management" : "Product and project management",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2014-01-09-top-eight-best-practices-for-federal-contact-centers.md",
      
      "filepath" :"news/2014/01/2014-01-09-top-eight-best-practices-for-federal-contact-centers.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2014/01/2014-01-09-top-eight-best-practices-for-federal-contact-centers.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2014/01/2014-01-09-top-eight-best-practices-for-federal-contact-centers.md","slug" : "top-eight-best-practices-for-federal-contact-centers","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/01/09/top-eight-best-practices-for-federal-contact-centers/"
    },{"title" :"NPS.gov Use of Digital Analytics Program: Beyond the Numbers","summary" : "The National Park Service website, NPS.gov, is home to sites for the parks, programs, and subject-related content about the places and ideas that we preserve and protect for the American people.","date" : "2013-11-06T13:04:29-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-11-06-nps-gov-use-of-digital-analytics-program-beyond-the-numbers.md",
      
      "filepath" :"news/2013/11/2013-11-06-nps-gov-use-of-digital-analytics-program-beyond-the-numbers.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/11/2013-11-06-nps-gov-use-of-digital-analytics-program-beyond-the-numbers.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/11/2013-11-06-nps-gov-use-of-digital-analytics-program-beyond-the-numbers.md","slug" : "nps-gov-use-of-digital-analytics-program-beyond-the-numbers","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/11/06/nps-gov-use-of-digital-analytics-program-beyond-the-numbers/"
    },{"title" :"Creative Challenge Contests","summary" : "Multimedia, Photo, Poster, Design Challenge and prize competitions are one path that federal agencies take to drive innovation and solve mission-centric problems—whether technical, scientific, or creative. Creative competitions include multimedia, photo, poster, and design competitions. Here you’ll find tips on running a creative challenge, resources, examples, and information about online platforms you can use to","date" : "2013-10-31T14:21:03-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"ktrebon" : "Karen Trebon"},"topics" : {
        
            "analytics" : "Analytics",
            "challenges-and-prize-competitions" : "Challenges and prize competitions",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-10-31-creative-challenge-contests.md",
      
      "filepath" :"news/2013/10/2013-10-31-creative-challenge-contests.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/10/2013-10-31-creative-challenge-contests.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/10/2013-10-31-creative-challenge-contests.md","slug" : "creative-challenge-contests","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/10/31/creative-challenge-contests/"
    },{"title" :"Understanding Your Users\u0026#8217; Needs By Analyzing Search Terms","summary" : "Analyzing your visitors’ search terms can help you better understand their needs. It can provide valuable data about the content and organization of the content on your site. Create a Semi-Automated Report of Terms Here’s how to create a semi-automated report for analyzing large amounts of search data on a regular basis. A human still","date" : "2013-10-24T14:24:12-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"michelle-chronister" : "Michelle Chronister"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "product-and-project-management" : "Product and project management",
            "search" : "Search"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-10-24-understanding-your-users-needs-by-analyzing-search-terms.md",
      
      "filepath" :"news/2013/10/2013-10-24-understanding-your-users-needs-by-analyzing-search-terms.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/10/2013-10-24-understanding-your-users-needs-by-analyzing-search-terms.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/10/2013-10-24-understanding-your-users-needs-by-analyzing-search-terms.md","slug" : "understanding-your-users-needs-by-analyzing-search-terms","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/10/24/understanding-your-users-needs-by-analyzing-search-terms/"
    },{"title" :"Hosting Successful Federal Twitter Chats","summary" : "One way to leverage Twitter, beyond the basics of sending messages and engaging in dialogue, is to organize a Town Hall discussion, or Twitter chat. New guidance on preparing a live chat is now available, and we need your agencies to contribute your own policies","date" : "2013-10-17T14:11:31-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-10-17-hosting-successful-federal-twitter-chats.md",
      
      "filepath" :"news/2013/10/2013-10-17-hosting-successful-federal-twitter-chats.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/10/2013-10-17-hosting-successful-federal-twitter-chats.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/10/2013-10-17-hosting-successful-federal-twitter-chats.md","slug" : "hosting-successful-federal-twitter-chats","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/10/17/hosting-successful-federal-twitter-chats/"
    },{"title" :"Communication is Key in Measuring Customer Experience","summary" : "As mentioned in previous blog posts, great efforts have been made in creating a Customer Experience program and a Customer Experience (CX) index in our Office of Citizen Services and Innovative Technologies (OCSIT) at GSA.","date" : "2013-09-20T06:56:30-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"simchah-suveyke-bogin" : "Simchah Suveyke-Bogin"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-09-20-communication-is-key-in-measuring-customer-experience.md",
      
      "filepath" :"news/2013/09/2013-09-20-communication-is-key-in-measuring-customer-experience.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/09/2013-09-20-communication-is-key-in-measuring-customer-experience.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/09/2013-09-20-communication-is-key-in-measuring-customer-experience.md","slug" : "communication-is-key-in-measuring-customer-experience","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/20/communication-is-key-in-measuring-customer-experience/"
    },{"title" :"Digital Analytics Program Goes To The Moon!","summary" : "On Feb. 15, 2013, a meteor weighing 10,000 metric tons exploded 14 miles above Chelyabinsk, Russia. Users flocked to NASA.gov for info, and we spiked to nearly 12 million page views that day, ~16 times the daily average. Our real-time analytics showed over 300,000 active visitors","date" : "2013-09-17T12:39:20-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jim-wilson" : "Jim Wilson"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-09-17-digital-analytics-program-goes-to-the-moon.md",
      
      "filepath" :"news/2013/09/2013-09-17-digital-analytics-program-goes-to-the-moon.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/09/2013-09-17-digital-analytics-program-goes-to-the-moon.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/09/2013-09-17-digital-analytics-program-goes-to-the-moon.md","slug" : "digital-analytics-program-goes-to-the-moon","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/17/digital-analytics-program-goes-to-the-moon/"
    },{"title" :"Better Performance and Metric Downloads Now Available From Go.USA.gov","summary" : "A few weeks ago, the Go.USA.gov URL shortener introduced several new features to improve the user experience. Go.USA.gov now offers users faster speeds and downloadable metric information about their links. The service, which launched in 2009, gives government agencies the ability to provide trustworthy shortened links to their audience. Just","date" : "2013-09-04T11:04:03-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"michelle-chronister" : "Michelle Chronister"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-09-04-better-performance-and-metric-downloads-now-available-from-go-usa-gov.md",
      
      "filepath" :"news/2013/09/2013-09-04-better-performance-and-metric-downloads-now-available-from-go-usa-gov.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/09/2013-09-04-better-performance-and-metric-downloads-now-available-from-go-usa-gov.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/09/2013-09-04-better-performance-and-metric-downloads-now-available-from-go-usa-gov.md","slug" : "better-performance-and-metric-downloads-now-available-from-go-usa-gov","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/04/better-performance-and-metric-downloads-now-available-from-go-usa-gov/"
    },{"title" :"Getting Started with the Digital Analytics Program","summary" : "The Digital Analytics Program (DAP) is delighted to announce the launch of a DAP user group and new training program. These initiatives will support DAP users in getting the most from their implementation. The kick-off for this user group will be on Thursday, September 12, 2013, when we will","date" : "2013-09-03T09:50:06-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-09-03-getting-started-with-dap.md",
      
      "filepath" :"news/2013/09/2013-09-03-getting-started-with-dap.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/09/2013-09-03-getting-started-with-dap.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/09/2013-09-03-getting-started-with-dap.md","slug" : "getting-started-with-dap","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/03/getting-started-with-dap/"
    },{"title" :"Digital Metrics for Federal Agencies","summary" : "Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. Part 1: Common Metrics: Guidance, Best Practices, and","date" : "2013-07-15T11:41:47-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "mobile" : "Mobile",
            "social-media" : "Social media",
            "usability" : "Usability"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-07-15-digital-metrics-for-federal-agencies.md",
      
      "filepath" :"news/2013/07/2013-07-15-digital-metrics-for-federal-agencies.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/07/2013-07-15-digital-metrics-for-federal-agencies.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/07/2013-07-15-digital-metrics-for-federal-agencies.md","slug" : "digital-metrics-for-federal-agencies","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/07/15/digital-metrics-for-federal-agencies/"
    },{"title" :"Social Media Metrics for Federal Agencies","summary" : "Social media is transforming how government engages with citizens and how it delivers service. Agencies are using social media to share information and deliver service more quickly and effectively than ever before. Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast","date" : "2013-04-19T11:45:50-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-04-19-social-media-metrics-for-federal-agencies.md",
      
      "filepath" :"news/2013/04/2013-04-19-social-media-metrics-for-federal-agencies.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/04/2013-04-19-social-media-metrics-for-federal-agencies.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/04/2013-04-19-social-media-metrics-for-federal-agencies.md","aliases" : {"0" : "/resources/federal-social-media-analytics-toolkit-hackpad/"},"slug" : "social-media-metrics-for-federal-agencies","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/04/19/social-media-metrics-for-federal-agencies/"
    },{"title" :"API Analytics","summary" : "Similar to website analytics, API analytics focus on reliably reporting the metrics which are most useful to its stakeholders. There are a many ways of collecting, reporting, and consuming API analytics but all revolve around the industry–accepted norm that some form of analytics are crucial to any API program. The most basic metrics will track","date" : "2013-03-12T13:11:57-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"gray-brooks" : "Gray Brooks"},"topics" : {
        
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2013-03-12-api-analytics.md",
      
      "filepath" :"news/2013/03/2013-03-12-api-analytics.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2013/03/2013-03-12-api-analytics.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2013/03/2013-03-12-api-analytics.md","slug" : "api-analytics","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/03/12/api-analytics/"
    },{"title" :"Analytics, APIs and Open Content Resources","summary" : "Agencies have been working away at building better digital services and here, at the Digital Services Innovation Center, we’ve been building resources to help. We have been focusing on three areas, 1. The Digital Analytics Program. We announced this program in early October to help agencies better measure performance and customer satisfaction","date" : "2012-12-18T12:34:25-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"gwynne-kostin" : "Gwynne Kostin"},"topics" : {
        
            "analytics" : "Analytics",
            "application-programming-interface" : "Application programming interface",
            "content-strategy" : "Content strategy",
            "software-engineering" : "Software engineering"
            },"branch" : "bc-archive-content-3",
      "filename" :"2012-12-18-analytics-apis-and-open-content-resources.md",
      
      "filepath" :"news/2012/12/2012-12-18-analytics-apis-and-open-content-resources.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2012/12/2012-12-18-analytics-apis-and-open-content-resources.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2012/12/2012-12-18-analytics-apis-and-open-content-resources.md","slug" : "analytics-apis-and-open-content-resources","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/12/18/analytics-apis-and-open-content-resources/"
    },{"title" :"comScore Report, October 2012","summary" : "In October 2012, comScore, a Web analytics research company, released an independently produced report that analyzes 75 federal agency websites on a range of quantitative and qualitative factors.","date" : "2012-11-14T14:13:09-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"marina-fox" : "Marina Fox"},"topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2012-11-14-comscore-report-october-2012.md",
      
      "filepath" :"news/2012/11/2012-11-14-comscore-report-october-2012.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2012/11/2012-11-14-comscore-report-october-2012.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2012/11/2012-11-14-comscore-report-october-2012.md","slug" : "comscore-report-october-2012","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/11/14/comscore-report-october-2012/"
    },{"title" :"Feds Shed Light on Dark Social","summary" : "“Dark Social” media took the web by storm this week, unveiling to many the shadows in measuring your social media impact. This accounts for the majority of your traffic and yet lives untraced where standard  metrics fear to tread (or simply cannot) — places like email and instant","date" : "2012-10-19T02:05:46-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jherman" : "Justin Herman"},"topics" : {
        
            "analytics" : "Analytics",
            "social-media" : "Social media",
            "user-experience" : "User experience"
            },"branch" : "bc-archive-content-3",
      "filename" :"2012-10-19-feds-shed-light-on-dark-social.md",
      
      "filepath" :"news/2012/10/2012-10-19-feds-shed-light-on-dark-social.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2012/10/2012-10-19-feds-shed-light-on-dark-social.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2012/10/2012-10-19-feds-shed-light-on-dark-social.md","slug" : "feds-shed-light-on-dark-social","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/10/19/feds-shed-light-on-dark-social/"
    },{"title" :"Digital Government Strategy Milestones Report","summary" : "Yesterday marked three months since the release of the Digital Government Strategy and agencies have been making great strides in meeting the milestones toward building a 21st Century Government.","date" : "2012-08-29T10:00:19-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza"},"topics" : {
        
            "analytics" : "Analytics",
            "governance" : "Governance",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2012-08-29-digital-government-strategy-milestones-report.md",
      
      "filepath" :"news/2012/08/2012-08-29-digital-government-strategy-milestones-report.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2012/08/2012-08-29-digital-government-strategy-milestones-report.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2012/08/2012-08-29-digital-government-strategy-milestones-report.md","slug" : "digital-government-strategy-milestones-report","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/08/29/digital-government-strategy-milestones-report/"
    },{"title" :"MedlinePlus Mobile Evaluation","summary" : "Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the National Library of Medicine. The National Library of Medicine (NLM) launched MedlinePlus Mobile (m.medlineplus.gov) in January 2010 to provide authoritative consumer-level health information to a","date" : "2012-06-20T03:17:01-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jparcell" : "Jacob Parcell"},"topics" : {
        
            "analytics" : "Analytics",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2012-06-20-medlineplus-mobile-evaluation.md",
      
      "filepath" :"news/2012/06/2012-06-20-medlineplus-mobile-evaluation.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2012/06/2012-06-20-medlineplus-mobile-evaluation.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2012/06/2012-06-20-medlineplus-mobile-evaluation.md","slug" : "medlineplus-mobile-evaluation","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2012/06/20/medlineplus-mobile-evaluation/"
    },{"title" :"Tell Compelling Stories with Data Visualization","summary" : "No information is more critical to your work than the numbers that reveal what’s happening, how you’re performing, and opportunities to do better. GovTech provides ten tips for getting the most from your data visualizations.","date" : "2010-10-22T11:33:15-0500","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"apiazza" : "Alycia Piazza"},"topics" : {
        
            "analytics" : "Analytics",
            "data-visualization" : "Data visualization"
            },"branch" : "bc-archive-content-3",
      "filename" :"2010-10-22-tell-compelling-stories-with-data-visualization.md",
      
      "filepath" :"news/2010/10/2010-10-22-tell-compelling-stories-with-data-visualization.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2010/10/2010-10-22-tell-compelling-stories-with-data-visualization.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2010/10/2010-10-22-tell-compelling-stories-with-data-visualization.md","slug" : "tell-compelling-stories-with-data-visualization","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2010/10/22/tell-compelling-stories-with-data-visualization/"
    },{"title" :"","summary" : "IT Dashboard enables agencies, OMB, Congress, GAO, and the public to understand the value of their federal IT portfolios, manage the health of their IT investments, and make better IT planning decisions.","date" : "0001-01-01T00:00:00-0500","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics"
            },"branch" : "bc-archive-content-3",
      "filename" :"source_it-dashboard.md",
      
      "filepath" :"sources/source_it-dashboard.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/sources/source_it-dashboard.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/sources/source_it-dashboard.md","slug" : "it-dashboard","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/sources/it-dashboard/"
    }]
}
