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    "title" : "Hurricane Helene guidance for U.S. government websites and social media |Digital.gov",
    "description": "Hurricane Helene guidance for U.S. government websites and social media",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/hurricane-helene-guidance-for-us-government/index.json","item" : [
    {"title" :"Hurricane Helene guidance for U.S. government websites and social media","deck" : "Addressing web and digital communications related to Hurricane Helene","summary" : "Addressing web and digital communications related to Hurricane Helene","date" : "2024-09-26T00:00:00Z","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "communication" : "Communication",
            "content" : "Content",
            "content-strategy" : "Content strategy",
            "customer-service" : "Customer-Service",
            "design" : "Design",
            "multilingual" : "Multilingual",
            "social-media" : "Social media",
            "strategy" : "Strategy",
            "web-content-managers-forum" : "Web-Content-Managers-Forum"
            },"primary_image" : { "uid" : "card-hurricane-helene-guidance", "alt" :
  "Guidance for U.S. Government Websites and Social Media, addressing web and digital communications related to Hurricane Helene in white text on blue card.​​", "width" :
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  "628", "credit" :
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  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"hurricane-helene-guidance-for-us-government.md",
      
      "filepath" :"resources/hurricane-helene-guidance-for-us-government.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/hurricane-helene-guidance-for-us-government.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/hurricane-helene-guidance-for-us-government.md","slug" : "hurricane-helene-guidance-for-us-government","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/hurricane-helene-guidance-for-us-government/","aliases" : {"0" : "/hurricane-helene/"},"weight" : "1","content" :"\u003cp\u003eIn response to Hurricane Helene, the U.S. Department of Homeland Security (DHS) is issuing guidance for the coordination of federal web and social media communications related to this incident.\u003c/p\u003e\n\u003cp\u003eThe authority for this action comes from \u003ca href=\"https://www.fema.gov/emergency-managers/national-preparedness/frameworks/response#esf\"\u003eEmergency Support Function 15\u003c/a\u003e (ESF-15 - Public Affairs – Annex R) of the \u003ca href=\"https://www.fema.gov/emergency-managers/national-preparedness/frameworks/response\"\u003eNational Response Framework\u003c/a\u003e where, during incidents of national significance, DHS has the authority to coordinate all U.S. government communications.\u003c/p\u003e\n\u003cp\u003eOn September 26, 2024, in conjunction with the \u003ca href=\"https://digital.gov/resources/an-introduction-to-the-digital-experience-council/\"\u003eDigital Experience Council\u003c/a\u003e, DHS issued ESF-15 guidance for federal web and social communications to support the national response to Hurricane Helene.\u003c/p\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  \u003cstrong\u003eAll federal agencies are required to follow this guidance.\u003c/strong\u003e\n\u003c/article\u003e\n\n\u003ch2 id=\"in-brief\"\u003eIn brief\u003c/h2\u003e\n\u003cp\u003eFederal agencies with a role in the response effort should stand up an \u003ccode\u003eagency.gov/hurricane-helene\u003c/code\u003e or \u003ccode\u003eagency.gov/helene\u003c/code\u003e page. That page should link to the two primary \u003ca href=\"#lanes-of-communication\"\u003eLanes of Communication\u003c/a\u003e, which are:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eWhat DHS and Federal Emergency Management Agency (FEMA) are doing\u003c/li\u003e\n\u003cli\u003eWhat the U.S. government is doing\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  When distributing materials related to Hurricane Helene, please include links to these two Lanes of Communication on all materials.\n\u003c/article\u003e\n\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  When posting information to your agency website, please only post information related to your individual agency. Then, link to the authoritative information from other government agencies that is related to your agency mission or “lane.” Do NOT copy and paste content from other agencies or websites onto your site.\n\u003c/article\u003e\n\n\u003cp\u003eCoordinate emergency response-related web and digital communications with your \u003ca href=\"https://digital.gov/resources/an-introduction-to-the-digital-experience-council/#agency-members\"\u003eDigital Experience Council representative\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\n\n\n\u003carticle class=\"dg-ring\" aria-labelledby=\"a64b297224541670ba27eae5f310510c\"\u003e\n  \u003ch2 id=\"a64b297224541670ba27eae5f310510c\" class=\"dg-ring__title\"\u003eRequests from FEMA\u003c/h2\u003e\n  \u003cp\u003e\u003cstrong\u003eCollaborate with FEMA on social media.\u003c/strong\u003e FEMA is amplifying as many social media posts from federal accounts as possible.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTag \u003ca href=\"https://digital.gov/resources/hurricane-helene-guidance-for-us-government/#social-media-guidance\"\u003eFEMA social media accounts\u003c/a\u003e in your posts, or\u003c/li\u003e\n\u003cli\u003eEmail the FEMA social content team \u003ca href=\"mailto:fema-social-content@fema.dhs.gov\"\u003efema-social-content@fema.dhs.gov\u003c/a\u003e to let them know when you post.\u003c/li\u003e\n\u003cli\u003eTo collaborate on social media posts, please reach out to FEMA’s social media team by emailing \u003ca href=\"mailto:fema-social-content@fema.dhs.gov\"\u003efema-social-content@fema.dhs.gov\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://digital.gov/resources/hurricane-milton-guidance-for-us-government\"\u003eHurricane Milton\u003c/a\u003e may affect areas already impacted by Hurricane Helene. Please share updates on Helene recovery while amplifying Milton response using your social media accounts and tag \u003ca href=\"https://digital.gov/resources/hurricane-milton-guidance-for-us-government/#social-media-guidance\"\u003eFEMA social media accounts\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eShare photos and videos on your social media accounts.\u003c/strong\u003e Help FEMA understand what’s happening in real-time.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFEMA is looking for media related to how agencies are supporting survivors “on the ground” in areas affected by Helene, as well as resources that are being provided. Examples include images of debris removal, generators in place, search and rescue, survivors receiving assistance, feeding centers, shelters, medical support, infrastructure restoration, etc.\u003c/li\u003e\n\u003cli\u003eFor agencies using the Defense Visual Information Distribution Service (DVIDS), DVIDS asks that media related to Helene response and recovery use the hashtag \u003cstrong\u003e#HurricaneHelene24\u003c/strong\u003e to help with curation on their \u003ca href=\"https://www.dvidshub.net/feature/HurricaneHelene24\"\u003eHurricane Helene Support page\u003c/a\u003e. DVIDS support can be reached at \u003ca href=\"mailto:dvidsservicedesk@dvidshub.net\"\u003edvidsservicedesk@dvidshub.net\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAddress, track, and report false information.\u003c/strong\u003e Help combat the spread of rumors and false or misleading information.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFEMA is concerned with the spread of rumors and false or misleading information, which can affect response efforts. If your agency is tracking specific rumors related to your efforts and Helene, please share accurate, timely corrections of those rumors on your Helene webpage and social media accounts.\u003c/li\u003e\n\u003cli\u003eIf you’re tracking a rumor that appears to be gaining traction or is otherwise “high impact” for your agency, please email \u003ca href=\"mailto:ESF-15-Coordination@fema.dhs.gov\"\u003eESF-15-Coordination@fema.dhs.gov\u003c/a\u003e for wider coordination on the \u003ca href=\"https://www.fema.gov/disaster/current/hurricane-helene/rumor-response\"\u003eFEMA.gov Hurricane Helene Rumor Response page\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003c/article\u003e\n\n\u003ch2 id=\"lanes-of-communication\"\u003eLanes of communication\u003c/h2\u003e\n\u003ch3 id=\"what-dhs-and-fema-are-doing\"\u003eWhat DHS and FEMA are doing\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eEnglish\u003c/em\u003e: \u003ca href=\"https://www.fema.gov/hurricane-helene\"\u003ehttps://www.fema.gov/hurricane-helene\u003c/a\u003e\u003cbr/\u003e\n\u003cem\u003eSpanish\u003c/em\u003e: \u003ca href=\"https://www.fema.gov/es/hurricane-helene\"\u003ehttps://www.fema.gov/es/hurricane-helene\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eFEMA has established a landing page on FEMA.gov with the latest information from FEMA and DHS on the disaster. The page is currently promoting response and recovery information and serves as a clearinghouse for related information from DHS. The page is located at \u003ca href=\"https://www.fema.gov/hurricane-helene\"\u003ehttps://www.fema.gov/hurricane-helene\u003c/a\u003e and is available in multiple languages.\u003c/p\u003e\n\u003ch3 id=\"what-the-us-government-is-doing\"\u003eWhat the U.S. government is doing\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eEnglish\u003c/em\u003e: \u003ca href=\"https://www.usa.gov/hurricane-helene\"\u003ehttps://www.usa.gov/hurricane-helene\u003c/a\u003e\u003cbr /\u003e\n\u003cem\u003eSpanish\u003c/em\u003e: \u003ca href=\"https://www.usa.gov/es/huracan-helene\"\u003ehttps://www.usa.gov/es/huracan-helene\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eGSA has created a landing page on USA.gov for government-wide information related to Hurricane Helene activities. The page is being populated now — if you have materials from your agency that need to be added to the page, please email \u003ca href=\"mailto:usagovemergency@gsa.gov\"\u003eusagovemergency@gsa.gov\u003c/a\u003e and they will coordinate posting. USA.gov can support both English and Spanish content. The page is located at \u003ca href=\"https://www.usa.gov/hurricane-helene\"\u003ehttps://www.usa.gov/hurricane-helene\u003c/a\u003e, and the Spanish page is at \u003ca href=\"https://www.usa.gov/es/huracan-helene\"\u003ehttps://www.usa.gov/es/huracan-helene\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  Send the title and URL for any Hurricane Helene related materials posted on your agency website to \u003ca href=\"mailto:usagovemergency@gsa.gov\"\u003eusagovemergency@gsa.gov\u003c/a\u003e.\n\u003c/article\u003e\n\n\u003ch2 id=\"social-media-guidance\"\u003eSocial media guidance\u003c/h2\u003e\n\u003cp\u003eFollow the following handles and retweet and share information relevant to your agency.\u003c/p\u003e\n\u003ch3 id=\"federal-resources\"\u003eFederal resources\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://twitter.com/fema\"\u003e@fema\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/femaespanol\"\u003e@FEMAespanol\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/FEMAregion4\"\u003e@FEMARegion4\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/FEMA/\"\u003eFEMA on Facebook\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/FEMAespanol\"\u003eFEMA en Español on Facebook\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"local-resources\"\u003eLocal resources\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAlabama\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/AlabamaEMA\"\u003eAlabama Emergency Management Agency | Facebook\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://twitter.com/AlabamaEMA\"\u003e@AlabamaEMA on X\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFlorida\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/FDEM/\"\u003eFlorida Division of Emergency Management | Facebook\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://twitter.com/flsert\"\u003e@FLSERT on X\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGeorgia\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/GeorgiaEMAHS\"\u003eGeorgia Emergency Management and Homeland Security Agency Facebook\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://twitter.com/GeorgiaEMAHS\"\u003e@GeorgiaEMAHS on X\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNorth Carolina\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/ncemergency\"\u003e@NCEmergency on X\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/NCEmergency\"\u003e@NCEmergency | Facebook\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSouth Carolina\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/SCEMD\"\u003e@SCEMD on X\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/SCEMD\"\u003e@SCEMD | Facebook\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTennessee\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/tennesseeEMA\"\u003e@TennesseeEMA on X\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/TennesseeEMA/\"\u003e@TennesseeEMA | Facebook\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eVirginia\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/VDEM\"\u003e@VDEM on X\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/VAemergency/\"\u003e@VAEmergency | Facebook\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  Follow and retweet the above accounts from your agency social media accounts as appropriate.\n\u003c/article\u003e\n\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  If you have content that you would like FEMA to amplify, please forward the link to \u003ca href=\"mailto:FEMA-ESF15-Coordination@fema.dhs.gov\"\u003eFEMA-ESF15-Coordination@fema.dhs.gov\u003c/a\u003e. Please include “Hurricane Helene” in the subject line of your email (and include “Hurricane Milton” with any materials related to \u003ca href=\"https://digital.gov/resources/hurricane-milton-guidance-for-us-government\"\u003eHurricane Milton\u003c/a\u003e).\n\u003c/article\u003e\n\n"}
  ]
}