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    "title" : "California wildfires guidance for U.S. government websites and social media |Digital.gov",
    "description": "California wildfires guidance for U.S. government websites and social media",
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    {"title" :"California wildfires guidance for U.S. government websites and social media","deck" : "Addressing web and digital communications related to the California wildfires","summary" : "Addressing web and digital communications related to the California wildfires.","date" : "2025-01-10T00:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "communication" : "Communication",
            "content" : "Content",
            "content-strategy" : "Content strategy",
            "customer-service" : "Customer-Service",
            "design" : "Design",
            "multilingual" : "Multilingual",
            "social-media" : "Social media",
            "web-content-managers-forum" : "Web-Content-Managers-Forum"
            },"primary_image" : { "uid" : "california-wildfires-esf-15-guidance", "alt" :
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      "filename" :"california-wildfires-guidance-for-u-s-government-websites-and-social-media.md",
      
      "filepath" :"resources/california-wildfires-guidance-for-u-s-government-websites-and-social-media.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/california-wildfires-guidance-for-u-s-government-websites-and-social-media.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/california-wildfires-guidance-for-u-s-government-websites-and-social-media.md","slug" : "california-wildfires-guidance-for-u-s-government-websites-and-social-media","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/california-wildfires-guidance-for-u-s-government-websites-and-social-media/","aliases" : {"0" : "/california-wildfires/"},"weight" : "1","content" :"\u003cp\u003eIn response to the California wildfires, the U.S. Department of Homeland Security (DHS) is issuing guidance for the coordination of federal web and social media communications related to this incident.\u003c/p\u003e\n\u003cp\u003eThe authority for this action comes from \u003ca href=\"https://www.fema.gov/emergency-managers/national-preparedness/frameworks/response#esf\"\u003eEmergency Support Function 15\u003c/a\u003e (ESF-15 - Public Affairs – Annex R) of the \u003ca href=\"https://www.fema.gov/emergency-managers/national-preparedness/frameworks/response\"\u003eNational Response Framework\u003c/a\u003e where, during incidents of national significance, DHS has the authority to coordinate all U.S. government communications.\u003c/p\u003e\n\u003cp\u003eOn January 10, 2025, in conjunction with the \u003ca href=\"https://digital.gov/resources/an-introduction-to-the-digital-experience-council/\"\u003eDigital Experience Council\u003c/a\u003e, DHS issued ESF-15 guidance for federal web and social communications to support the national response to the California wildfires.\u003c/p\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  \u003cstrong\u003eAll federal agencies are required to follow this guidance.\u003c/strong\u003e\n\u003c/article\u003e\n\n\u003ch2 id=\"in-brief\"\u003eIn brief\u003c/h2\u003e\n\u003cp\u003eFederal agencies with a role in the response effort should stand up an \u003ccode\u003eagency.gov/california-wildfires\u003c/code\u003e page. That page should link to the two primary \u003ca href=\"#lanes-of-communication\"\u003eLanes of Communication\u003c/a\u003e, which are:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eWhat DHS and Federal Emergency Management Agency (FEMA) are doing\u003c/li\u003e\n\u003cli\u003eWhat the U.S. government is doing\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  When distributing materials related to the California wildfires, please include links to these two Lanes of Communication on all materials.\n\u003c/article\u003e\n\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  When posting information to your agency website, please only post information related to your individual agency. Then, link to the authoritative information from other government agencies that is related to your agency mission or “lane.” Do NOT copy and paste content from other agencies or websites onto your site.\n\u003c/article\u003e\n\n\u003cp\u003eCoordinate emergency response-related web and digital communications with your \u003ca href=\"https://digital.gov/resources/an-introduction-to-the-digital-experience-council/#agency-members\"\u003eDigital Experience Council representative\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"lanes-of-communication\"\u003eLanes of communication\u003c/h2\u003e\n\u003ch3 id=\"what-dhs-and-fema-are-doing\"\u003eWhat DHS and FEMA are doing\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eEnglish\u003c/em\u003e: \u003ca href=\"https://www.fema.gov/california-wildfires\"\u003ehttps://www.fema.gov/california-wildfires\u003c/a\u003e\u003cbr /\u003e\n\u003cem\u003eSpanish\u003c/em\u003e: \u003ca href=\"https://www.fema.gov/es/california-wildfires\"\u003ehttps://www.fema.gov/es/california-wildfires\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eFEMA has established a landing page on FEMA.gov with the latest information from FEMA and DHS on the disaster. The page is currently promoting response and recovery information and serves as a clearinghouse for related information from DHS. The page is located at \u003ca href=\"https://www.fema.gov/california-wildfires\"\u003ehttps://www.fema.gov/california-wildfires\u003c/a\u003e and is available in multiple languages.\u003c/p\u003e\n\u003ch3 id=\"what-the-us-government-is-doing\"\u003eWhat the U.S. government is doing\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003eEnglish\u003c/em\u003e: \u003ca href=\"https://www.usa.gov/california-wildfires\"\u003ehttps://www.usa.gov/california-wildfires\u003c/a\u003e\u003cbr/\u003e\n\u003cem\u003eSpanish\u003c/em\u003e: \u003ca href=\"https://usa.gov/es/california-incendios-forestales\"\u003ehttps://usa.gov/es/california-incendios-forestales\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eGSA has created a landing page on USA.gov for government-wide information related to the California wildfire activities. The page is being populated now — if you have materials from your agency that need to be added to the page, please email \u003ca href=\"mailto:usagovemergency@gsa.gov\"\u003eusagovemergency@gsa.gov\u003c/a\u003e and they will coordinate posting. USA.gov can support both English and Spanish content. The page is located at \u003ca href=\"https://www.usa.gov/california-wildfires\"\u003ehttps://www.usa.gov/california-wildfires\u003c/a\u003e, and the Spanish page is at \u003ca href=\"https://usa.gov/es/california-incendios-forestales\"\u003ehttps://usa.gov/es/california-incendios-forestales\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  Send the title and URL for any California wildfires-related materials posted on your agency website to \u003ca href=\"mailto:usagovemergency@gsa.gov\"\u003eusagovemergency@gsa.gov\u003c/a\u003e.\n\u003c/article\u003e\n\n\u003ch2 id=\"social-media-guidance\"\u003eSocial media guidance\u003c/h2\u003e\n\u003cp\u003eFollow the following handles and share information relevant to your agency.\u003c/p\u003e\n\u003ch3 id=\"federal-resources\"\u003eFederal resources\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/fema\"\u003e@fema\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/femaespanol\"\u003e@FEMAespanol\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://x.com/FEMAregion9\"\u003e@FEMARegion9\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/FEMA/\"\u003eFEMA on Facebook\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/FEMAespanol\"\u003eFEMA en Español on Facebook\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"local-resources\"\u003eLocal resources:\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://lacounty.gov/emergency/\"\u003eLos Angeles County emergency page\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.fire.ca.gov/incidents\"\u003eCAL FIRE incidents page\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.laworks.com/2025fires\"\u003eL.A. Works 2025 fires page|\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://enla.org/\"\u003eEmergency Network Los Angeles (ENLA)\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.airnow.gov/\"\u003eLocal air quality on AirNow.gov\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  Follow and share the above accounts from your agency social media accounts as appropriate.\n\u003c/article\u003e\n\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  If you have content that you would like FEMA to amplify, please forward the link to \u003ca href=\"mailto:FEMA-ESF15-Coordination@fema.dhs.gov\"\u003eFEMA-ESF15-Coordination@fema.dhs.gov\u003c/a\u003e. Please include “California wildfires” in the subject line of your email.\n\u003c/article\u003e\n\n"}
  ]
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