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    "title" : "An introduction to working with social media influencers |Digital.gov",
    "description": "An introduction to working with social media influencers",
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    {"title" :"An introduction to working with social media influencers","deck" : "How to create and manage a social media influencer program","summary" : "Learn how to partner with social media influencers and  design, implement, and measure an influencer program.","date" : "2024-02-02T13:12:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "plain-language" : "Plain language",
            "social-media" : "Social media"
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      "filename" :"an-introduction-to-working-with-social-media-influencers.md",
      
      "filepath" :"resources/an-introduction-to-working-with-social-media-influencers.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/resources/an-introduction-to-working-with-social-media-influencers.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/resources/an-introduction-to-working-with-social-media-influencers.md","slug" : "an-introduction-to-working-with-social-media-influencers","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/an-introduction-to-working-with-social-media-influencers/","weight" : "1","content" :"\u003ch2 id=\"what-is-an-influencer-program\"\u003eWhat is an influencer program?\u003c/h2\u003e\n\u003cp\u003eIn the rapidly evolving social media landscape, working with influencers has become a popular way to reach a desired audience. A social media influencer is anyone with a social media following beyond their personal friends and family who has the ability to impact others’ decisions with their digital content.\u003c/p\u003e\n\u003ch2 id=\"why-partner-with-social-media-influencers\"\u003eWhy partner with social media influencers?\u003c/h2\u003e\n\u003cp\u003eWorking with influential people is an established communications tactic and public service announcements have featured celebrities for many years.\u003c/p\u003e\n\u003cp\u003eMore recently, the rise of social media has made working with social media influencers an effective communications tool, especially in commercial marketing. Government agencies are also recognizing the potential for social media influencers to achieve non-commercial sales goals, such as public health information.\u003c/p\u003e\n\u003cp\u003eFor example, the U.S. Food and Drug Administrations (FDA) \u003ca href=\"https://www.fda.gov/about-fda/fda-organization/center-tobacco-products\"\u003eCenter for Tobacco Products\u003c/a\u003e works with influencers on their public health education campaigns to prevent and reduce tobacco use.\u003c/p\u003e\n\u003ch2 id=\"how-to-design-implement-and-measure-an-influencer-program\"\u003eHow to design, implement, and measure an influencer program\u003c/h2\u003e\n\n\n\u003cdiv class=\"image image-right\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/fda-cover-influencers-101-best-practices-practical-approaches-for-public-health-campaigns-b_w200.png\"  alt='Blue cover of the FDA publication has the title, Influencers 101: Best practices and practical approaches for public health campaigns, in white text.'\n    srcset=\"https://s3.amazonaws.com/digitalgov/fda-cover-influencers-101-best-practices-practical-approaches-for-public-health-campaigns-b_bu.jpg 48w,https://s3.amazonaws.com/digitalgov/fda-cover-influencers-101-best-practices-practical-approaches-for-public-health-campaigns-b_w400.png 400w,https://s3.amazonaws.com/digitalgov/fda-cover-influencers-101-best-practices-practical-approaches-for-public-health-campaigns-b_w200.png 200w\"\n    sizes=\"(max-width: 600px) 40vw, 400px\"\n  /\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThe FDA published \u003ca href=\"https://digitalmedia.hhs.gov/tobacco/print_materials/CTP-237\"\u003eInfluencers 101: Best Practices and Practical Approaches for Public Health Campaigns\u003c/a\u003e. Drawn from nine years of experience, this award-winning guide explores key aspects of influencer programs and addresses frequently asked questions like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat are some examples of influencer program goals?\u003c/li\u003e\n\u003cli\u003eHow can I get buy-in from my organization’s leadership to work with influencers?\u003c/li\u003e\n\u003cli\u003eWhat types of content can influencers create for my organization?\u003c/li\u003e\n\u003cli\u003eHow can I mitigate risk in my influencer program?\u003c/li\u003e\n\u003cli\u003eWhat are some ways to measure the success of an influencer program?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eInfluencer programs can require extensive planning. Use this resource to make it easier to design, implement, and measure an influencer program to achieve your program’s goals.\u003c/p\u003e\n\u003ch2 id=\"what-can-i-do-next\"\u003eWhat can I do next?\u003c/h2\u003e\n\u003cp\u003eExplore the full guide, \u003ca href=\"https://digitalmedia.hhs.gov/tobacco/print_materials/CTP-237\"\u003eInfluencers 101: Best Practices and Practical Approaches for Public Health Campaigns\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThen, check out some \u003ca href=\"https://digitalmedia.hhs.gov/tobacco/print_materials/search\"\u003emultilingual examples\u003c/a\u003e of how this guide has been put into action by the FDA\u0026rsquo;s \u003ca href=\"https://digitalmedia.hhs.gov/tobacco\"\u003eTobacco Education Resource Library\u003c/a\u003e, as well as their \u003ca href=\"https://digitalmedia.hhs.gov/tobacco/search?search=influencers\"\u003edownloadable influencer resources\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eFinally, if you want to connect with others interested in or experienced working with social media influencers, join the \u003ca href=\"https://digital.gov/communities/social-media/\"\u003eDigital.gov social media community\u003c/a\u003e.\u003c/p\u003e\n"}
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