{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "guides",
    "type" : "single",
    "title" : "Know what you’re looking for |Digital.gov",
    "description": "Know what you’re looking for",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/know-what-youre-looking-for/index.json","item" : [
    {"title" :"Know what you’re looking for","deck" : "","summary" : "Be sure to consistently measure against your predetermined metrics to see if you are on track.","date" : "2020-09-15T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-web-analytics-playbook", "alt" :
  "Illustration of man pointing to business strategy on a website", "width" :
  "1200", "height" :
  "630", "credit" :
  "Mykyta Dolmatov/iStock via Getty Images", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"know-what-youre-looking-for.md",
      
      "filepath" :"guides/web-analytics-playbook/know-what-youre-looking-for.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/web-analytics-playbook/know-what-youre-looking-for.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/web-analytics-playbook/know-what-youre-looking-for.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/know-what-youre-looking-for/","content" :"\u003cp\u003eAlthough certain data sometimes stand out as surprising or odd, you need to consistently measure your predetermined success metrics to see if you are meeting your KPI targets.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eChecklist:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLearn how to best track your success metrics and KPIs in your tool\u003c/li\u003e\n\u003cli\u003eCreate necessary segments, filters, custom reports, or dashboards\u003c/li\u003e\n\u003cli\u003eKnow what makes up both successes and failures based on your strategy\u003c/li\u003e\n\u003cli\u003eBreak down your KPI metrics by location, technology, acquisition, etc. for greater insight\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Questions:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is the most reliable way to view our KPI metrics? Hint: it’s not always the easiest.\u003c/li\u003e\n\u003cli\u003eWhat audience segments make up the largest or smallest KPI increases or decreases? Is it driven by mobile users, or users from Georgia, or users referred from a newsletter?\u003c/li\u003e\n\u003cli\u003eWhy do you think those segments contribute as they do? How can we test those assumptions?\u003c/li\u003e\n\u003cli\u003eHow do we react, now that we are equipped with this information?\u003c/li\u003e\n\u003c/ul\u003e\n"}
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}