/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/ Recent content in Web analytics playbook on Digital.gov Hugo en-us Mon, 27 Jan 2025 19:42:55 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/commit-to-action/ Tue, 15 Sep 2020 09:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/commit-to-action/ Create actionable plans based on data to ensure success. /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/configure-your-tools-settings-carefully/ Tue, 15 Sep 2020 09:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/configure-your-tools-settings-carefully/ Be cautious when configuring your tool to maximize insights while minimizing inaccuracies. /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/create-a-foundation-for-your-strategy/ Tue, 15 Sep 2020 09:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/create-a-foundation-for-your-strategy/ Before starting, be sure to define your mission, goals, and key performance indicators. /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/democratize-the-data/ Tue, 15 Sep 2020 09:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/democratize-the-data/ Allow the relevant parties to access the data, and empower them with the skills to understand it. /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/do-it-continuously/ Tue, 15 Sep 2020 09:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/do-it-continuously/ Always be learning from past analytics cycles and making improvements for the future. /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/implement-wisely/ Tue, 15 Sep 2020 09:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/implement-wisely/ Ensuring that your implementation is flexible is key for web analytics. /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/invest-in-training-and-support/ Tue, 15 Sep 2020 09:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/invest-in-training-and-support/ Take the time and effort to ensure stakeholders can understand and use the data. /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/know-what-youre-looking-for/ Tue, 15 Sep 2020 09:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/know-what-youre-looking-for/ Be sure to consistently measure against your predetermined metrics to see if you are on track.