{
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    "content" : "guides",
    "type" : "single",
    "title" : "Web analytics playbook |Digital.gov",
    "description": "Web analytics playbook",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/index.json","item" : [
    {"title" :"Web analytics playbook","deck" : "Use web analytics to reach your strategic website goals","summary" : "This guide provides actionable strategies for effectively using web analytics to improve federal websites and digital services.","date" : "2020-09-15T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-web-analytics-playbook", "alt" :
  "Illustration of man pointing to business strategy on a website", "width" :
  "1200", "height" :
  "630", "credit" :
  "Mykyta Dolmatov/iStock via Getty Images", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"_index.md",
      
      "filepath" :"guides/web-analytics-playbook/_index.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/web-analytics-playbook/_index.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/web-analytics-playbook/_index.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/","content" :"\u003cp\u003eFederal websites vary greatly in content and purpose, but they all share a common objective: to deliver information or services to the public in an efficient, easy, and accessible way.\u003c/p\u003e\n\u003cp\u003eWeb analytics tools play an integral role in pursuit of that goal. However, if the tool is implemented improperly or the data it collects are analyzed incorrectly, it can derail delivering information or services to the public.\u003c/p\u003e\n\u003cp\u003eUse these plays to help strategize how your team can most effectively use web analytics for your website and target audience.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/create-a-foundation-for-your-strategy/\"\u003eCreate a foundation for your strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/commit-to-action/\"\u003eCommit to action\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/implement-wisely/\"\u003eImplement wisely\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/configure-your-tools-settings-carefully/\"\u003eConfigure your tool’s settings carefully\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/know-what-youre-looking-for/\"\u003eKnow what you’re looking for\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/democratize-the-data/\"\u003eDemocratize the data\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/invest-in-training-and-support/\"\u003eInvest in training and support\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/do-it-continuously/\"\u003eDo it continuously\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n"}
  ]
}