{
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    "title" : "Implement wisely |Digital.gov",
    "description": "Implement wisely",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/implement-wisely/index.json","item" : [
    {"title" :"Implement wisely","deck" : "","summary" : "Ensuring that your implementation is flexible is key for web analytics.","date" : "2020-09-15T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-web-analytics-playbook", "alt" :
  "Illustration of man pointing to business strategy on a website", "width" :
  "1200", "height" :
  "630", "credit" :
  "Mykyta Dolmatov/iStock via Getty Images", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"implement-wisely.md",
      
      "filepath" :"guides/web-analytics-playbook/implement-wisely.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/web-analytics-playbook/implement-wisely.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/web-analytics-playbook/implement-wisely.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/implement-wisely/","content" :"\u003cp\u003eIn the early days of web analytics, almost all analytics tools had to be deployed via script tags in the site’s HTML. Today, we have many tag management options that allow non-developers to adjust and customize implementations.\u003c/p\u003e\n\u003cp\u003eWhether you deploy from HTML or use a tag manager, the key word is flexibility. Don’t get locked into not being able to adjust an event tag because you can’t do anything about the once-per-month release cycle.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eChecklist:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eStudy all the possible tools and their options and features\u003c/li\u003e\n\u003cli\u003eChoose one\u003c/li\u003e\n\u003cli\u003eStudy this tool’s options and features\u003c/li\u003e\n\u003cli\u003eDecide the best, most flexible way to implement\u003c/li\u003e\n\u003cli\u003eIf you decide to use a tag manager, consider access permissions and workflows\u003c/li\u003e\n\u003cli\u003eMap out communications in case you need an emergency adjustment\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Questions:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWho should be able to change the implementation?\u003c/li\u003e\n\u003cli\u003eHow can we ensure that alterations can be made on-the-fly, when needed?\u003c/li\u003e\n\u003cli\u003eIf we use a tag manager, who or what roles should have container publishing permissions?\u003c/li\u003e\n\u003cli\u003eWhat’s the best way to learn how to use a tag management system?\u003c/li\u003e\n\u003c/ul\u003e\n"}
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