{
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    "title" : "Do it continuously |Digital.gov",
    "description": "Do it continuously",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/do-it-continuously/index.json","item" : [
    {"title" :"Do it continuously","deck" : "","summary" : "Always be learning from past analytics cycles and making improvements for the future.","date" : "2020-09-15T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-web-analytics-playbook", "alt" :
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  "630", "credit" :
  "Mykyta Dolmatov/iStock via Getty Images", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"do-it-continuously.md",
      
      "filepath" :"guides/web-analytics-playbook/do-it-continuously.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/web-analytics-playbook/do-it-continuously.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/web-analytics-playbook/do-it-continuously.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/do-it-continuously/","content" :"\u003cp\u003eThe analytics cycle never stops. You will always have to assess objectives, targets, and KPIs to make sure you reliably improve. After your team completes a session of measurement, testing, measurement, implementing change, and measurement again, it’s time to start anew. You’ll have new content to analyze, new priorities to shift towards, and new ways to improve the user experience. Welcome!\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eChecklist:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReview recent analysis and testing\u003c/li\u003e\n\u003cli\u003eAssess areas for improvement\u003c/li\u003e\n\u003cli\u003eConsider changes in priorities, policy, or environment\u003c/li\u003e\n\u003cli\u003eLaunch the next round of measurements, tests, and UX improvement\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Questions:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat have we learned from our recent analysis and testing?\u003c/li\u003e\n\u003cli\u003eHow can we improve on that process?\u003c/li\u003e\n\u003cli\u003eDo we need to continue to iterate on that feature or objective?\u003c/li\u003e\n\u003cli\u003eShould we adjust our expectations?\u003c/li\u003e\n\u003cli\u003eHave our objectives or KPIs changed recently?\u003c/li\u003e\n\u003cli\u003eDid we make meaningful change for our users?\u003c/li\u003e\n\u003c/ul\u003e\n"}
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